scholarly journals Communication Strategies in Social Media in the Example of ICT Companies

Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 254
Author(s):  
Anna Losa-Jonczyk

This article aims to present the results of pilot studies on the involvement of the four largest Information Communication Technology (ICT) companies in promoting the Sustainable Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media. The research was carried out using the method of the content of messages posted on the official Facebook and Twitter accounts of the ICT companies’ analysis. The analysis showed that the companies prefer corporate ability communication strategy over Corporate Social Responsibility (CSR) or a hybrid one. Posts rarely concern the company’s activities related to social and environmental responsibility. Although they engage in activities supporting the achievement of the SDGs and provide information about it on their corporate websites, the topic of sustainable development has been taken up in small numbers in the posts examined.

2019 ◽  
Vol 116 (46) ◽  
pp. 23021-23028 ◽  
Author(s):  
Matteo Pedercini ◽  
Steve Arquitt ◽  
David Collste ◽  
Hans Herren

As countries pursue sustainable development across sectors as diverse as health, agriculture, and infrastructure, sectoral policies interact, generating synergies that alter their effectiveness. Identifying those synergies ex ante facilitates the harmonization of policies and provides an important lever to achieve the sustainable development goals (SDGs) of the United Nations 2030 Agenda. However, identifying and quantifying these synergetic interactions are infeasible with traditional approaches to policy analysis. In this paper, we present a method for identifying synergies and assessing them quantitatively. We also introduce a typology of 5 classes of synergies that enables an understanding of their causal structures. We operationalize the typology in pilot studies of SDG strategies undertaken in Senegal, Côte d’Ivoire, and Malawi. In the pilots, the integrated SDG (iSDG) model was used to simulate the effects of policies over the SDG time horizon and to assess the contributions of synergies. Synergy contributions to overall SDG performance were 7% for Côte d’Ivoire, 0.7% for Malawi, and 2% for Senegal. We estimate the value of these contributions to be 3% of gross domestic product (GDP) for Côte d’Ivoire, 0.4% for Malawi, and 0.7% for Senegal. We conclude that enhanced understanding of synergies in sustainable development planning can contribute to progress on the SDGs—and free substantial amounts of resources.


2019 ◽  
Vol 34 (6) ◽  
pp. 510-524 ◽  
Author(s):  
Jacob D Rendtorff

This paper analyses the Sustainable Development Goals of the United Nations in the 2030 ‘Transforming the World’ Agenda, from 2015, as a contribution to business ethics and ethical economy. The Sustainable Development Goals combine political aims with visions of economic development and social justice and are therefore important for business ethics and corporate social responsibility. Thus, the Sustainable Development Goals constitute a driver for ethical economic development and social change. However, there is a need for critical analysis of the possibilities of Sustainable Development Goals of functioning as a vision and a strategic tool for management and governance. The aim of the paper is to investigate these possibilities of the Sustainable Development Goals of contributing to business ethics and ethical economy with mobilization of business, public institutions and organizations, and non-governmental organizations. After presenting the Sustainable Development Goals, the paper critically discusses their scope and potential for corporate social responsibility, business ethics and corporate sustainability. This involves the problem of how the Sustainable Development Goals can contribute to a transformation towards another economy. As a contribution to business ethics, the paper elaborates on partnerships for Sustainable Development Goals, sustainable performance management systems and the Sustainable Development Goal Compass with the aim of interpreting Sustainable Development Goals as a basis for progressive business ethics models.


Author(s):  
Nur Farhah Mahadi ◽  
Nor Razinah Mohd. Zain ◽  
Shamsuddeen Muhammad Ahmad

The purpose of this study is to explore the role of Islamic social finance towards realising financial inclusion in achieving nine of the seventeen goals of sustainable development goals (SDGs) which are SDG1, SDG2, SDG3, SDG4, SDG5, SDG8, SDG9, SDG10, and SDG17 in the 2030 agenda for SDGs, as propagated by United Nations Member States in 2015. Then, a critical analysis is made to explain the possible contribution of Islamic social finance in achieving financial inclusion which is aligned with SDGs that brings balanced to the physical, emotional, mental, and spiritual of the community in supporting overall economic growth which finally combats the economic impact of the COVID-19 pandemic. Further research and empirical studies can be conducted to explore the relationship between Islamic social finance, financial inclusion, and SDGs which in tandem with Maqᾱṣid al-Sharῑ῾ah to equip ourselves in unpredictable economic hiccups during COVID-19. The results may also motivate the financial industries to promote Islamic social finance products and corporate social responsibilities as well as enhance the development of Islamic social finance towards achieving financial inclusion in fulfilling SDGs which soon will provide significant social impacts as the results will enable new initiatives by industries and policy makers to develop Islamic social finance in attaining financial inclusion to achieve SDGs which is seen as being parallel with Maqᾱṣid al-Sharῑ῾ah especially in resolving economic issues of COVID-19.


2020 ◽  
Vol 11 (1) ◽  
pp. 86-105
Author(s):  
Nojeem Amodu

The fact that Africa is one of the worst performing regions in global audits about long-term development trends is longer news. The continent has repeatedly missed targets set by the United Nations and there are concerns it might just be left behind in the attainment of the latest 2030 Agenda Sustainable Development set by world leaders in 2015. With a view to complementing states’ responsibilities towards the provision of public goods and social services useful to actualize the Sustainable Development Goals (SDGs) in Africa, this article interrogates the nature of multinational corporations (MNCs) and juxtaposing the non-state actor responsibilities within wider societal contexts with state duties in advancing the SDGs. The article not only sets the tone for a “new corporate social responsibility” in terms of improved pursuit of sustainability within business communities in corporate Africa, it also recommends workable measures, integrating progressive roles for both the state and MNCs towards the realization of the SDGs on the continent. Keywords: Corporate Responsibility; MNCs; SDGs in Africa; New CSR Roles; Regional Integration.


2020 ◽  
Vol 4 (4) ◽  
pp. 69-95
Author(s):  
Renske Jongsma ◽  
Bart Jan (Bartjan) Pennink

Aim: Building upon stakeholder and institutional theory, this paper investigates the relationship between product diversification and corporate social performance (CSP), thereby attempting to make essential contributions to the current literature. Based on an extensive literature review, it was expected that related, unrelated and total product diversification are positively related to CSP. Moreover, it was hypothesized that the exposure to weak institutional host country environments negatively affects the relationship between diversification and CSP, and that the Sustainable Development Goals (SDGs) have a positive effect on the relationship. Design / Research methods: The sample selected for this research is the non-renewable energy industry, since the industry shows great divergence in terms of corporate social responsibility (CSR) performance. In addition, the industry is highly susceptible to regulatory changes, while the Sustainable Development Goals have an enormous focus on the reliability and sustainability of energy, making it a highly relevant industry to study. This study analyzed 40 a 40 non-renewable energy firms over a time frame of seven years, by using OLS regression. Conclusions / findings: The results reveal that unrelated diversification is positively related to CSP, while the other forms of diversification show insignificant results. Contrary to expectations, the Sustainable Development Goals negatively affect the relationship between product diversification and CSP, while the moderating effect of exposure to weak institutional environments is insignificant. Originality / value of the article: Research on the relationship between product diversification on corporate financial performance is well-established, but the way in which product diversification influences a firm’s behavior towards stakeholder demands and social concerns remains largely unexplored. Accordingly, the results of this study challenge existing theories while adding more context to the existing relationship, and in turn provide promising avenues for future research.


Tripodos ◽  
2020 ◽  
pp. 33-52
Author(s):  
Josep-Lluís Micó-Sanz ◽  
Miriam Diez-Bosch ◽  
Alba Sabaté-Gauxachs ◽  
Verónica Israel-Turim

Having fun and buying goods. For the young people of the world between 18 and 25, these are their main concerns on social media, as demonstrated by this study, which aims to identify the interests of global youth and also to unveil religion’s place in this generation (Lim and Parker, 2020; Tilleczek and Campbell, 2019). The role of values and education among them (Zamora-Polo et al., 2020), and the influencers and social leaders they follow are also included among the results of this research, which also plans to discern their potential alignment with the challenges of the Sustainable Development Goals. For this purpose, more than 540 million Facebook and Instagram profiles have been analyzed using social listening (Couldry, 2006) through a Big Data based methodology. The results are new values (Kimball, 2019) and new ways to envisage religion, and depict an evolving landscape with change, culture and consumption pointing the way. Keywords: big data, religion, youth, social media, sustainable development goals.


2020 ◽  
Vol 17 ◽  
pp. 99-114
Author(s):  
James W. Westerman ◽  
Yalcin Acikgoz ◽  
Lubna Nafees ◽  
Emmeline dePillis ◽  
Jennifer Westerman ◽  
...  

To effectively teach the United Nations Sustainable Development Goals (SDGs) to enhance corporate social responsibility, we need to understand the predictors of business student predispositions towards the SDGs. We examine whether location, authoritarianism, religiosity, and individualism influence university business student SDG preferences. Results (n=262) indicate authoritarian and religious business students emphasize SDGs with an orientation towards the health and economic well-being of their local communities. The results also indicate the most significant factor in predicting SDG preference was university location. Southeastern U.S. students were more supportive of people/prosperity-oriented SDGs, indicating greater concern with the social safety net and basic human needs, whereas Hawaiian students were more supportive of planet-oriented SDGs indicating greater concern for environmental issues. Implications for teaching SDGs to university business students are discussed.


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