scholarly journals What Biological Visualizations Do Science Center Visitors Prefer in an Interactive Touch Table?

2018 ◽  
Vol 8 (4) ◽  
pp. 166 ◽  
Author(s):  
Gunnar Höst ◽  
Konrad Schönborn ◽  
Henry Fröcklin ◽  
Lena Tibell
Keyword(s):  
Construal Level Theory ◽  
Construal Level ◽  
Data Logging ◽  
Finger Movements ◽  
Science Center ◽  
Science Centers ◽  
Holding Power ◽  
Hands On ◽  
Ranking Score ◽  
Future Work

Hands-on digital interactivity in science centers provides new communicative opportunities. The Microcosmos multi-touch table allows visitors to interact with 64 image “cards” of (sub)microscopic biological structures and processes embedded across seven theme categories. This study presents the integration of biological content, interactive features and logging capabilities into the table, and analyses visitors’ usage and preferences. Data logging recorded 2,070,350 events including activated category, selected card, and various finger-based gestures. Visitors interacted with all cards during 858 sessions (96 s on average). Finger movements covered an average accumulated distance of 4.6 m per session, and about 56% of card interactions involved two fingers. Visitors made 5.53 category switches per session on average, and the virus category was most activated (average 0.96 per session). An overall ranking score related to card attractive power and holding power revealed that six of the most highly used cards depicted viruses and four were colourful instrument output images. The large finger traversal distance and proportion of two-finger card interaction may indicate the intuitiveness of the gestures. Observed trends in visitor engagement with the biological visualizations are considered in terms of construal level theory. Future work will examine how interactions are related to potential learning of biological content.

The Application and Development of Construal Level Theory

2015 ◽  
Vol 23 (1) ◽  
pp. 110
Author(s):  
Jun HUANG ◽  
Ye LI ◽  
Hongwei ZHANG
Keyword(s):  
Construal Level Theory ◽  
Construal Level

scholarly journals A construal-level approach to hedonic and utilitarian shopping orientation

2021 ◽  
Author(s):  
Daniele Scarpi
Keyword(s):  
Consumer Behavior ◽  
Construal Level Theory ◽  
Moderating Effect ◽  
Construal Level ◽  
Shopping Orientation ◽  
Shopping Orientations ◽  
Construal Levels ◽  
The Relationship

AbstractSeveral studies in consumer behavior have focused on consumers’ shopping orientation in terms of hedonic and utilitarian shopping. The present research advances a different perspective examining hedonic and utilitarian shopping orientations with the theoretical lenses of construal-level theory. Results from two studies indicate that hedonism relates to higher and utilitarianism to lower construal levels (Study 1). Consequently, individuals tend to prefer desirability-related options when shopping hedonically, and feasibility-related options when shopping in a utilitarian way (Study 2). The findings further show a moderating effect of construal level on the relationship between shopping orientation and choice, consistent with construal-level theory.

scholarly journals COVID-19, camping and construal level theory

2021 ◽  
pp. 1-5
Author(s):  
Christopher A. Craig ◽  
Siyao Ma ◽  
Ismail Karabas
Keyword(s):  
Construal Level Theory ◽  
Construal Level

scholarly journals Influence of Psychological Distance on People’s Willingness to Help Accident Victims: Discrepancies Between Implicit and Explicit Inferences

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110332
Author(s):  
Yuri Taniguchi ◽  
Tomoko Ikegami
Keyword(s):  
Causal Attribution ◽  
Psychological Distance ◽  
Construal Level Theory ◽  
Situational Factors ◽  
Construal Level ◽  
Cognitive Elaboration ◽  
Willingness To Help ◽  
Helping Behaviors ◽  
Implicit And Explicit

Drawing on construal-level theory, this study explored how a sense of psychological distance from an accident influences people’s willingness to help victims. We conducted a scenario experiment with a sample of 81 Japanese undergraduates. Participants were presented with a short scenario describing an accident that happened on either a distant or a nearby mountain. The results show that the greater the distance perceived by participants from the accident, the more likely they were to infer negative traits about the victim at an implicit level. However, the more they inferred negative traits at an implicit level, the more likely they were to attribute the cause of the accident to external situational factors, at an explicit level. Finally, explicit external causal attribution aroused greater sympathy for the victim, resulting in an increased willingness to help. This discrepancy between implicit and explicit inferences was discussed in terms of cognitive elaboration, in which people engage in helping behaviors when they feel responsible for the fate of the victim.

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