Now and When, A Construal Level Theory Case Study

2020 ◽  
Author(s):  
Nathanael Arney
Keyword(s):  
Construal Level Theory ◽  
Construal Level

A Case Study of the Mobile Giving Platforms Based on Construal Level Theory : Focused on Bigwalk and Tree Planet

2015 ◽  
Vol 17 (3) ◽  
pp. 135-157
Author(s):  
Minji Kim ◽  
◽  
Byounga Min ◽  
Hyeonsik Shin ◽  
Seongwook Hwang ◽  
...  
Keyword(s):  
Construal Level Theory ◽  
Construal Level

The Application and Development of Construal Level Theory

2015 ◽  
Vol 23 (1) ◽  
pp. 110
Author(s):  
Jun HUANG ◽  
Ye LI ◽  
Hongwei ZHANG
Keyword(s):  
Construal Level Theory ◽  
Construal Level

scholarly journals A construal-level approach to hedonic and utilitarian shopping orientation

2021 ◽  
Author(s):  
Daniele Scarpi
Keyword(s):  
Consumer Behavior ◽  
Construal Level Theory ◽  
Moderating Effect ◽  
Construal Level ◽  
Shopping Orientation ◽  
Shopping Orientations ◽  
Construal Levels ◽  
The Relationship

AbstractSeveral studies in consumer behavior have focused on consumers’ shopping orientation in terms of hedonic and utilitarian shopping. The present research advances a different perspective examining hedonic and utilitarian shopping orientations with the theoretical lenses of construal-level theory. Results from two studies indicate that hedonism relates to higher and utilitarianism to lower construal levels (Study 1). Consequently, individuals tend to prefer desirability-related options when shopping hedonically, and feasibility-related options when shopping in a utilitarian way (Study 2). The findings further show a moderating effect of construal level on the relationship between shopping orientation and choice, consistent with construal-level theory.

scholarly journals COVID-19, camping and construal level theory

2021 ◽  
pp. 1-5
Author(s):  
Christopher A. Craig ◽  
Siyao Ma ◽  
Ismail Karabas
Keyword(s):  
Construal Level Theory ◽  
Construal Level
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