scholarly journals Analysis of the Effectiveness of Promotion Strategies of Social Platforms for the Elderly with Different Levels of Digital Literacy

2021 ◽  
Vol 11 (9) ◽  
pp. 4312
Author(s):  
Xiaoyan Xu ◽  
Yi Mei ◽  
Yanhong Sun ◽  
Xiaoli Zhu

This paper aimed to examine the effectiveness of social platform promotion strategies for the elderly with different digital literacy. Despite extensive research on the development of youth-oriented social platforms, research on the development of social platforms specifically targeting older adults with varying levels of digital literacy is lacking. The elderly population is divided into passive information receivers (PIRs) and active information seekers (AISs) according to their information seeking expertise, and an empirical study was conducted to assess the behavioral characteristics of PIRs and AISs. Grounded in innovation diffusion research and our empirical results, an agent-based model was developed, and the impact of the proportion of PIRs on the macro result of the social platform adoption (i.e., market penetration) and the impact of promotional strategies on market penetration under different proportions of PIRs were analyzed. The results demonstrate a direct negative effect of the proportion of PIRs on market penetration and a moderating effect on the effectiveness of various promotional strategies.

2020 ◽  
Vol 10 (1) ◽  
Author(s):  
Jonatan Almagor ◽  
Stefano Picascia

AbstractA contact-tracing strategy has been deemed necessary to contain the spread of COVID-19 following the relaxation of lockdown measures. Using an agent-based model, we explore one of the technology-based strategies proposed, a contact-tracing smartphone app. The model simulates the spread of COVID-19 in a population of agents on an urban scale. Agents are heterogeneous in their characteristics and are linked in a multi-layered network representing the social structure—including households, friendships, employment and schools. We explore the interplay of various adoption rates of the contact-tracing app, different levels of testing capacity, and behavioural factors to assess the impact on the epidemic. Results suggest that a contact tracing app can contribute substantially to reducing infection rates in the population when accompanied by a sufficient testing capacity or when the testing policy prioritises symptomatic cases. As user rate increases, prevalence of infection decreases. With that, when symptomatic cases are not prioritised for testing, a high rate of app users can generate an extensive increase in the demand for testing, which, if not met with adequate supply, may render the app counterproductive. This points to the crucial role of an efficient testing policy and the necessity to upscale testing capacity.


Author(s):  
Jose Maria Da Rocha ◽  
Javier García-Cutrín ◽  
Maria-Jose Gutiérrez ◽  
Raul Prellezo ◽  
Eduardo Sanchez

AbstractIntegrated economic models have become popular for assessing climate change. In this paper we show how these methods can be used to assess the impact of a discard ban in a fishery. We state that a discard ban can be understood as a confiscatory tax equivalent to a value-added tax. Under this framework, we show that a discard ban improves the sustainability of the fishery in the short run and increases economic welfare in the long run. In particular, we show that consumption, capital and wages show an initial decrease just after the implementation of the discard ban then recover after some periods to reach their steady-sate values, which are 16–20% higher than the initial values, depending on the valuation of the landed discards. The discard ban also improves biological variables, increasing landings by 14% and reducing discards by 29% on the initial figures. These patterns highlight the two channels through which discard bans affect a fishery: the tax channel, which shows that the confiscation of landed discards reduces the incentive to invest in the fishery; and the productivity channel, which increases the abundance of the stock. Thus, during the first few years after the implementation of a discard ban, the negative effect from the tax channel dominates the positive effect from the productivity channel, because the stock needs time to recover. Once stock abundance improves, the productivity channel dominates the tax channel and the economic variables rise above their initial levels. Our results also show that a landed discards valorisation policy is optimal from the social welfare point of view provided that incentives to increase discards are not created.


2021 ◽  
pp. 47-58
Author(s):  
Şerafettin KELEŞ

In this study, the factors affecting the request and action of migration are examined with empirical method within the scope of neoclassical economic theories and behavioral economic thought. A survey of a selected sample was analyzed with structural equation modeling. There was a linear relationship between migration and economic expectation, social capital and hope. It was found that the Economic Expectation Variable had a very strong negative effect on individuals' decision to immigrate and desire to migrate (γ = -0.99; t = -17.87). Hope variable has a very strong negative effect on individuals' migration decision and desire to migrate (γ = -0.96; t = -13.66). The Social Capital Secret Variable has a negatively moderate effect on individuals' decision to immigrate and desire to migrate (γ = -0.48; t = -8.19). It was seen that economic and political conjuncture was effective in the decision of migration of individuals.


2020 ◽  
Vol 88 ◽  
pp. 8-28
Author(s):  
Rimvydas Laužikas ◽  
Darius Plikynas ◽  
Vytautas Dulskis ◽  
Leonidas Sakalauskas ◽  
Arūnas Miliauskas

The impact of cultural processes on personal and social changes is one of the important research issues not only in contemporary social sciences but also for simulation of future development scenarios and evidence-based policy decision making. In the context of the theoretical concept of cultural values, based on the system theory and theory of social capital, the impact of cultural events could be analyzed and simulated by focussing on the construction/deconstruction of social capital, which takes place throughout the actor’s cultural participation. The main goal of this research is the development of measuring metrics, and agent-based simulation model aimed at investigation of the social impact of cultural processes.  This paper provides new insights of modeling the social capital changes in a society and its groups, depending on cultural participation. The proposed measurement metrics provide the measurement facility of three key components: actors, cultural events and events flow and social capital. It provides the initial proof of concept simulation results, - simplified agent-based simulation model showcase. The NetLogo MAS platform is used as a simulation environment.  


E-Management ◽  
2021 ◽  
Vol 4 (3) ◽  
pp. 50-60
Author(s):  
M. V. Samosudov

The formation and formation of the Industry 4.0 concept stimulated the discussion of the use of computer technology in various areas of economic activity and, in particular, in the automation of social systems management. The basis of the concept is the inclusion of a virtual image of the social system in the form of a mathematical model or a digital twin of the enterprise in the production and management system. At the same time, it should be noted that today digital twin are created mainly only for technical objects used in the activities of enterprises. The purpose of the article is to demonstrate the possibility of fixing organizational documents as one of the system-forming factors in the digital twin of an enterprise. This circumstance makes it possible, firstly, to more accurately calculate the managerial effects of managers by taking into account the impact of organizational documents on the activities of employees of the enterprise; secondly, to identify conflicts of documents developed by various departments of the company; thirdly, to calculate the content of documents during their development (design), based on the requirements of the situation or a given control effect. This possibility arises due to the use of a comprehensive mathematical model of the social system operating in an active environment. The model is a simulation agent-based model and allows you to calculate the dynamics of the social system in the socio-economic space, which allows its use in decision support systems by managers of any scale and activities to calculate the expected effect of management decisions – the specifics of a particular social system are taken into account by combining the values of the phase variables describing the state of the enterprise. The novelty of the research paper lies in the fact that it shows: the possibility to calculate the influence of organizational documents on the behavior of participants and, consequently, on the result of the social system, as well as the mechanism for converting messages, which are invariants of socio-economic space into information that affects the behavior of participants of relations.


Author(s):  
Katia Sycara ◽  
Paul Scerri ◽  
Anton Chechetka

In this chapter, we explore the use of evolutionary game theory (EGT) (Weibull, 1995; Taylor & Jonker, 1978; Nowak & May, 1993) to model the dynamics of adaptive opponent strategies for large population of players. In particular, we explore effects of information propagation through social networks in Evolutionary Games. The key underlying phenomenon that the information diffusion aims to capture is that reasoning about the experiences of acquaintances can dramatically impact the dynamics of a society. We present experimental results from agent-based simulations that show the impact of diffusion through social networks on the player strategies of an evolutionary game and the sensitivity of the dynamics to features of the social network.


2021 ◽  
Author(s):  
Ashley Tencer

This essay examines the ways in which technology defines and divides generations and considers how swipe-­technology (touch-­screen technologies) shape emerging learning styles. Specifically, it focuses on the research currently being investigated on how forms of digital literacy represent a radical shift, away from traditional forms of literacy (Prensky, 2001a, b; Frand, 2000; Prensky, 2001b; Tapscott, 1997; Franco, 2013; Plowman & McPake, 2013; Infante, 2014; Passey, 2014) and evaluates various claims made about the social consequences of such change. This paper emphasizes the impact that swipe-­technology has on young children during early stages of their development and seeks to answer the following question: what are the consequences of digital language becoming the Born Digital’s (Franco, 2013) primary form of expression? The paper draws on some traditional theories such as those of Mannheim (Kecskemeti, 1952) and Vygotsky (1929, 1962, 1978) to provide a broader contextualization. In so doing, it hopes to contribute to the dialogue about how educational institutions should be redesigned to accommodate new media technologies.


2021 ◽  
Vol 2021 ◽  
pp. 1-14
Author(s):  
Liang’an Huo ◽  
Jianbo Xu ◽  
Jianjia He ◽  
Tingting Lin

With the acceleration of product updates and the intensification of product competition, product market strategies become the primary consideration for the enterprises, and the advertisement and promotion strategies are considered the two important strategies implemented by enterprises. This paper considers the enterprises of similar products and substitute, their formation of a competition between traditional products and innovative products, and establishes a mixed node-level information diffusion model to describe the dynamic product diffusion process with complex network theories. We implement advertising strategies for potential buyers who have not obtained product information and implement promotional strategies for those who have obtained product information. In accordance with Pontryagin maximization principle, we seek the best strategy to maximize the impact of innovative products and use numerical calculations to simulate the diffusion state of products. We found that the advertisement strategies play a decisive role in the marketing of innovative products. If product promotion strategies are added, the spread of innovative products will be more effective and more influential.


2020 ◽  
Author(s):  
Paulo Ivo Garrido

The central aim of this text is to show the impact institutions have on the performance of the health sector in Mozambique. The text shows that of the social determinants of health, institutions play a central role in the performance of the Mozambican health sector—and, through it, economic and social development—particularly for the poorer and more vulnerable, such as children, women, the disabled, and the elderly. It is also argued that the deficiencies and inefficiencies of the operation of the health sector in Mozambique are largely the result of the fact that the institutions with influence on the health sector are controlled by a minority of privileged people who do not give the appropriate priority to the basic health needs of the majority of the population. Finally, it is argued that the most important institutional measures for improving the state of health of Mozambicans are the revision of the Constitution of the Republic, the strengthening of the National Health System (particularly the National Health Service), and the reduction of poverty and economic and social inequality.


2021 ◽  
Vol 4 (3) ◽  
pp. 89-94
Author(s):  
Natalia Sperli Geraldes Marin dos Santos Sasaki ◽  
Marília Louvison ◽  
Camila Garcel Pancote ◽  
Maria de Lourdes Sperli Geraldes Santos ◽  
Amena Alcântara Ferraz Cury ◽  
...  

Objective: This paper is an examination of the experiences of a selected group of older Brazilians people which aims to analyse how they have been impacted by COVID-19 and, particularly, how they have been affected by protective social isolation measures. Methodology: 42 older residents of Sao Jose do Rio Preto were interviewed by phone. The applied script question was developed by International Longevity Centre the Netherlands, based at the Leyden Academy on Vitality and Aging. The data collection instrument consisted of five categories of analysis: social activities, social contacts and connectivity, well-being, vitality and health, and COVID-19 news and reports. Results: All in-person social activity ceased with the implementation of the isolation measures. Most of the interviewees pointed out to be suffering do to absence of their children, grand-children, other relatives and close friends from whom they have being apart since the beginning of the Corona virus pandemic. A large number of the interviewees recognized a worsening of their health condition and attributed it to the suspension of the physical activities and the social life that they had before isolation. Conclusion: The interviewed showed some insight about the experiences of older Brazilian adults during the COVID-19 pandemic. They all revealed a strong awareness of their physical vulnerability regarding corona virus. Most accepted the need to protect themselves through isolation or any other measures. However, there are barriers that difficulty the elderly people isolation as they live with of member of the family with different ages and in poor financial situations.


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