scholarly journals Maximizing the Influence of the Innovative Products Diffusion considering Advertisement and Promotion Strategies

2021 ◽  
Vol 2021 ◽  
pp. 1-14
Author(s):  
Liang’an Huo ◽  
Jianbo Xu ◽  
Jianjia He ◽  
Tingting Lin
Keyword(s):  
Information Diffusion ◽  
Product Information ◽  
Decisive Role ◽  
Innovative Products ◽  
Level Information ◽  
Product Competition ◽  
Information Diffusion Model ◽  
Promotion Strategies ◽  
Promotional Strategies ◽  
The Impact

With the acceleration of product updates and the intensification of product competition, product market strategies become the primary consideration for the enterprises, and the advertisement and promotion strategies are considered the two important strategies implemented by enterprises. This paper considers the enterprises of similar products and substitute, their formation of a competition between traditional products and innovative products, and establishes a mixed node-level information diffusion model to describe the dynamic product diffusion process with complex network theories. We implement advertising strategies for potential buyers who have not obtained product information and implement promotional strategies for those who have obtained product information. In accordance with Pontryagin maximization principle, we seek the best strategy to maximize the impact of innovative products and use numerical calculations to simulate the diffusion state of products. We found that the advertisement strategies play a decisive role in the marketing of innovative products. If product promotion strategies are added, the spread of innovative products will be more effective and more influential.

scholarly journals Channel Optimization of Marketing Based on Users’ Social Network Information

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-10
Author(s):  
Chaolin Peng
Keyword(s):  
Social Network ◽  
Information Diffusion ◽  
Information Technologies ◽  
Information Dissemination ◽  
Product Information ◽  
Main Idea ◽  
Optimal Solution ◽  
User Interest ◽  
Nsga Ii ◽  
The Impact

Marketing in the social network environment integrates current advanced internet and information technologies. This marketing method not only broadens marketing channels and builds a network communication platform but also meets the purchase needs of customers in the entire market and shortens customer purchases. The process is also an inevitable product of the development of the times. However, when companies use social networks for product marketing, they usually face the impact of multiple realistic factors. This article takes the maximization of influence as the main idea to find seed users for product information dissemination and also considers the users’ interest preferences. The target users can influence the product, and the company should control marketing costs to obtain a larger marginal benefit. Based on this, this paper considers factors such as the scale of information diffusion, user interest preferences, and corporate budgets, takes the influence maximization model as a multiobjective optimization problem, and proposes a multiobjective maximization of influence (MOIM) model. To solve the NP-hard problem of maximizing influence, this paper uses Monte Carlo sampling to calculate high-influence users. Next, a seed user selection algorithm based on NSGA-II is proposed to optimize the above three objective functions and find the optimal solution. We use real social network data to verify the performance of models and methods. Experiments show that the proposed model can generate appropriate seed sets and can meet different purposes of information dissemination. Sensitivity analysis proves that our model is robust under different actual conditions.

scholarly journals Dynamical Analysis of Dual Product Information Diffusion considering Preference in Complex Networks

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-9
Author(s):  
Liang’an Huo ◽  
Xiaoxiao Xie
Keyword(s):  
Complex Networks ◽  
Information Diffusion ◽  
Product Information ◽  
Mean Field ◽  
Dynamical Analysis ◽  
Critical Threshold ◽  
Technology Products ◽  
Information Diffusion Model ◽  
And Diffusion ◽  
Theory And Model

With the development of science and technology, products are being updated more and more quickly. Therefore, the diffusion of product information can make people better choose products. It is very meaningful to study the competition and diffusion of multiple product information. In this paper, the dual product information diffusion model with preference was proposed based on the mean-field equation in complex networks. The dynamic of the model was analyzed by the analysis of Markov chains. According to the Monte Carlo simulation mechanism, the critical threshold of product information was obtained. The accuracy of the theory and model results is verified by computer simulation, and the scenarios in which the two products information are mutually promoted and mutually suppressed are simulated.

scholarly journals Maximizing the Influence of Innovative Green Product Propagation

2021 ◽  
Vol 13 (8) ◽  
pp. 4110
Author(s):  
Liang’an Huo ◽  
Qianqian Wang ◽  
Tingting Lin ◽  
Hongguang He
Keyword(s):  
Maximum Principle ◽  
Hybrid Model ◽  
Product Information ◽  
Decisive Role ◽  
Optimal Strategies ◽  
Propagation Model ◽  
Green Product ◽  
Information Propagation ◽  
Propagation Effect ◽  
Promotion Strategies

This article considers the competition between the propagation of traditional product information and innovative green product information, and it proposes a hybrid model with advertisement and promotion strategies. On this basis, an innovation green product information propagation model is developed through the optimization of the advertisement strategies of the adopters of innovative green product information and the promotion strategies of the adopters of traditional product information, according to Pontryagin’s maximum principle to seek the optimal strategies for maximizing the influence of innovative green product information, and using numerical calculations to simulate the propagation state of product information. The results show that advertisement strategies play a decisive role in the propagation of innovative green product information in the market. If the promotion strategies are also considered, the propagation effect of innovative green product information will be more effective.

scholarly journals Analysis of the Effectiveness of Promotion Strategies of Social Platforms for the Elderly with Different Levels of Digital Literacy

2021 ◽  
Vol 11 (9) ◽  
pp. 4312
Author(s):  
Xiaoyan Xu ◽  
Yi Mei ◽  
Yanhong Sun ◽  
Xiaoli Zhu
Keyword(s):  
Digital Literacy ◽  
Information Seeking ◽  
The Elderly ◽  
Market Penetration ◽  
Agent Based ◽  
The Social ◽  
Negative Effect ◽  
Promotion Strategies ◽  
Promotional Strategies ◽  
The Impact

This paper aimed to examine the effectiveness of social platform promotion strategies for the elderly with different digital literacy. Despite extensive research on the development of youth-oriented social platforms, research on the development of social platforms specifically targeting older adults with varying levels of digital literacy is lacking. The elderly population is divided into passive information receivers (PIRs) and active information seekers (AISs) according to their information seeking expertise, and an empirical study was conducted to assess the behavioral characteristics of PIRs and AISs. Grounded in innovation diffusion research and our empirical results, an agent-based model was developed, and the impact of the proportion of PIRs on the macro result of the social platform adoption (i.e., market penetration) and the impact of promotional strategies on market penetration under different proportions of PIRs were analyzed. The results demonstrate a direct negative effect of the proportion of PIRs on market penetration and a moderating effect on the effectiveness of various promotional strategies.

scholarly journals Cyber Physical Systems Dependability Using CPS-IOT Monitoring

Sensors ◽  
2021 ◽  
Vol 21 (8) ◽  
pp. 2761
Author(s):  
Antoine Bagula ◽  
Olasupo Ajayi ◽  
Hloniphani Maluleke
Keyword(s):  
Information Diffusion ◽  
Cyber Physical Systems ◽  
The Internet ◽  
Network Reconfiguration ◽  
Physical Systems ◽  
Clustering Protocol ◽  
Information Diffusion Model ◽  
The Impact ◽  
And Diffusion ◽  
The Internet Of Things

Recently, vast investments have been made worldwide in developing Cyber-Physical Systems (CPS) as solutions to key socio-economic challenges. The Internet-of-Things (IoT) has also enjoyed widespread adoption, mostly for its ability to add “sensing” and “actuation” capabilities to existing CPS infrastructures. However, attention must be paid to the impact of IoT protocols on the dependability of CPS infrastructures. We address the issues of CPS dependability by using an epidemic model of the underlying dynamics within the CPS’ IoT subsystem (CPS-IoT) and an interference-aware routing reconfiguration. These help to efficiently monitor CPS infrastructure—avoiding routing oscillation, while improving its safety. The contributions of this paper are threefold. Firstly, a CPS orchestration model is proposed that relies upon: (i) Inbound surveillance and outbound actuation to improve dependability and (ii) a novel information diffusion model that uses epidemic states and diffusion sets to produce diffusion patterns across the CPS-IoT. Secondly, the proposed CPS orchestration model is numerically analysed to show its dependability for both sensitive and non-sensitive applications. Finally, a novel interference-aware clustering protocol called “INMP”, which enables network reconfiguration through migration of nodes across clusters, is proposed. It is then bench-marked against prominent IoT protocols to assess its impact on the dependability of the CPS.

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

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