scholarly journals The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com

2007 ◽  
Author(s):  
Igal Hendel ◽  
Aviv Nevo ◽  
François Ortalo-Magné
Keyword(s):  
Real Estate ◽  
Relative Performance ◽  
Real Estate Marketing

scholarly journals The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com

2009 ◽  
Vol 99 (5) ◽  
pp. 1878-1898 ◽  
Author(s):  
Igal Hendel ◽  
Aviv Nevo ◽  
François Ortalo-Magné
Keyword(s):  
Real Estate ◽  
Direct Evidence ◽  
Network Size ◽  
Relative Performance ◽  
Listing Service ◽  
Platform Competition ◽  
Real Estate Marketing ◽  
Multiple Listing Service ◽  
Two Sided Markets

We compare house sales on a For-Sale-By-Owner (FSBO) platform to Multiple Listing Service (MLS) sales and find that FSBO precommission prices are no lower, but that FSBO is less effective in terms of time to sell and probability of a sale. We do not find direct evidence of the importance of network size as a reason for the lower effectiveness of FSBO. We do find evidence of endogenous platform differentiation: patient sellers use FSBO while patient buyers transact more often on the MLS (where they avoid patient sellers). We discuss the implications for platform competition, two-sided markets, and welfare. (JEL L85, M31, R31)

Real Estate Marketing and Factors Impacting Real Estate Purchasing

2019 ◽  
Vol 6 (2) ◽  
pp. 15-35
Author(s):  
Mustafa Likos ◽  
Mahir Nakip ◽  
Aytaç Gökmen
Keyword(s):  
Statistical Analysis ◽  
Real Estate ◽  
Structural Factor ◽  
Reference Group ◽  
Social Factor ◽  
Purchasing Behavior ◽  
Analysis Method ◽  
Reference Groups ◽  
The Real Estate ◽  
Real Estate Marketing

The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing. The seven factors analyzed—location, structural factor, neighborhood, social factor, reference group, financial, advertising—have a direct effect on real estate purchasing behavior. A questionnaire prepared for this purpose was applied to 235 randomly selected people and the collected data were analyzed by variance analysis method. According to the results of the statistical analysis, factors such as location, structural factor, social factor, neighborhood, financial, advertising factor influence the purchasing behavior of the real estate, and it is observed that the reference groups do not affect the purchasing behavior.

Development of real estate marketing – trends for the future

2021 ◽  
Vol 16 (4) ◽  
pp. 10-19
Author(s):  
Jörg Petermann
Keyword(s):  
Real Estate ◽  
Digital Technologies ◽  
Marketing Channels ◽  
The Past ◽  
Online Platforms ◽  
Real Estate Marketing ◽  
The Future ◽  
Real Estate Agents ◽  
Digital Channels ◽  
International Sales

Real estate marketing has changed fundamentally over the past twenty years, mainly due to digital technologies. Due to the availability of online platforms as intermediary websites, the complexity of interaction relationships between providers, demanders, and real estate agents has increased. The study takes the perspective of real estate agents and uses the example market of Cologne/Bergisch-Gladbach to show what new potential digital channels offer for the reach and intensity of real estate marketing. Real estate agencies are challenged to evolve technologically, but then have a wider inventory of marketing channels and presentation options at their disposal. In the future, social media and video streaming platforms could further revolutionize property marketing, offering further potential to proactive providers, especially in terms of property branding and international sales.

Application of Information Technology in Real Estate Marketing

2021 ◽  
Author(s):  
Todor Stoilov ◽  
Krasimira Stoilova ◽  
Miroslav Vladimirov
Keyword(s):  
Information Technology ◽  
Real Estate ◽  
Real Estate Marketing

Uses of Websites for Effective Real Estate Marketing

2000 ◽  
Vol 6 (2) ◽  
pp. 203-211 ◽  
Author(s):  
Michael Bond ◽  
Michael Seiler ◽  
Vicky Seiler ◽  
Ben Blake
Keyword(s):  
Real Estate ◽  
Real Estate Marketing
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