REAL ESTATE MARKETING FOR LEISURE AND ENTERTAINMENT PARKS

2006 ◽  
Keyword(s):  
Real Estate ◽  
Real Estate Marketing

Real Estate Marketing and Factors Impacting Real Estate Purchasing

2019 ◽  
Vol 6 (2) ◽  
pp. 15-35
Author(s):  
Mustafa Likos ◽  
Mahir Nakip ◽  
Aytaç Gökmen
Keyword(s):  
Statistical Analysis ◽  
Real Estate ◽  
Structural Factor ◽  
Reference Group ◽  
Social Factor ◽  
Purchasing Behavior ◽  
Analysis Method ◽  
Reference Groups ◽  
The Real Estate ◽  
Real Estate Marketing

The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing. The seven factors analyzed—location, structural factor, neighborhood, social factor, reference group, financial, advertising—have a direct effect on real estate purchasing behavior. A questionnaire prepared for this purpose was applied to 235 randomly selected people and the collected data were analyzed by variance analysis method. According to the results of the statistical analysis, factors such as location, structural factor, social factor, neighborhood, financial, advertising factor influence the purchasing behavior of the real estate, and it is observed that the reference groups do not affect the purchasing behavior.

Development of real estate marketing – trends for the future

2021 ◽  
Vol 16 (4) ◽  
pp. 10-19
Author(s):  
Jörg Petermann
Keyword(s):  
Real Estate ◽  
Digital Technologies ◽  
Marketing Channels ◽  
The Past ◽  
Online Platforms ◽  
Real Estate Marketing ◽  
The Future ◽  
Real Estate Agents ◽  
Digital Channels ◽  
International Sales

Real estate marketing has changed fundamentally over the past twenty years, mainly due to digital technologies. Due to the availability of online platforms as intermediary websites, the complexity of interaction relationships between providers, demanders, and real estate agents has increased. The study takes the perspective of real estate agents and uses the example market of Cologne/Bergisch-Gladbach to show what new potential digital channels offer for the reach and intensity of real estate marketing. Real estate agencies are challenged to evolve technologically, but then have a wider inventory of marketing channels and presentation options at their disposal. In the future, social media and video streaming platforms could further revolutionize property marketing, offering further potential to proactive providers, especially in terms of property branding and international sales.

Application of Information Technology in Real Estate Marketing

2021 ◽  
Author(s):  
Todor Stoilov ◽  
Krasimira Stoilova ◽  
Miroslav Vladimirov
Keyword(s):  
Information Technology ◽  
Real Estate ◽  
Real Estate Marketing

Uses of Websites for Effective Real Estate Marketing

2000 ◽  
Vol 6 (2) ◽  
pp. 203-211 ◽  
Author(s):  
Michael Bond ◽  
Michael Seiler ◽  
Vicky Seiler ◽  
Ben Blake
Keyword(s):  
Real Estate ◽  
Real Estate Marketing

scholarly journals Application of Creative Experiential Marketing in Vanke Real Estate

2018 ◽  
Vol 4 (4) ◽  
pp. 296
Author(s):  
Wei Bi ◽  
Jun Wu ◽  
Yang Gao ◽  
Rungtai Lin
Keyword(s):  
Real Estate ◽  
Emotional Experience ◽  
Real Estate Market ◽  
Experience Economy ◽  
Experiential Marketing ◽  
The Real Estate ◽  
Product Experience ◽  
Real Estate Marketing ◽  
User Friendly ◽  
Interactive Experience

<p><em>With the continuous development of China’s real estate market and the continuous improvement of people’s living standards, the home buyers’ demand for emotional experience has been constantly aroused, thus making emotional experiential marketing more important in customer behavior. In the era of pursuing personalized experience, experiential marketing has become a powerful means for enterprises to achieve stRung competitiveness. It is usually connected with the creation of an atmosphere, an environment and a situation, the completion of a process and the making of a commitment, and sometimes it needs a customer’s active participation. This paper is based on Vanke’s real estate marketing, first gives a detailed introduction to the real estate experience in terms of the experience economy, experiential marketing and emotional experience, and then analyzes the application of experiential marketing in real estate marketing from product experience, user-friendly experience, scene setting experience and theme interactive experience to discuss how experiential marketing is implemented in Vanke’s real estate, learn from it and provide reference of effective experience for future researches.</em></p>

Sign in / Sign up

Export Citation Format

Share Document