Awareness, Partisanship and the Post-Convention Bounce: A Memory-Based Model of Post-Convention Presidential Candidate Evaluations Part II—Empirical Results
2005 ◽
Vol 3
(4)
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Keyword(s):
The Us
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This paper continues an analysis, begun in the December 2004 issue, that employed panel data to estimate the effects of awareness and political partisanship on post-convention candidate evaluations. The derivation of a theoretical framework was discussed in Part 1 [1]. Empirical results using data from the US presidential election of 2000 are discussed in the present article. We find that partisans of the opposite party were more resistant to the convention message of Bush than Gore, that awareness played a greater role in determining a predicted post-convention change for Gore, and that Gore’s message was received and accepted at a higher rate than Bush’s message.