Awareness, Partisanship and the Post-Convention Bounce: A Memory-Based Model of Post-Convention Presidential Candidate Evaluations Part 1—Introduction & Theoretical Analysis
Keyword(s):
This paper employs panel data to estimate the effects of awareness and political partisanship on post-convention candidate evaluations. The theoretical framework proposed by John Zaller (1992) is employed; however, a functional form that differs greatly from Zaller’s proposed model is derived from Zaller’s assumption and then estimated using standard OLS regression. I find that partisans of the opposite party were more resistant to the convention message of Bush than Gore, awareness plays a greater role in determining predicted post-convention change for Gore, and that Gore’s message was received and accepted at a higher rate than Bush’s message.
2005 ◽
Vol 3
(4)
◽
2019 ◽
Vol 46
(3)
◽
pp. 591-610
◽
Keyword(s):
2012 ◽
Vol 13
(2)
◽
pp. 242-260
◽
1983 ◽
Vol 61
(8)
◽
pp. 946-949
◽
2004 ◽
Vol 36
(11)
◽
pp. 1245-1253
◽