scholarly journals A STRUCTURAL DISCOURSE ANALYSIS OF THE ADVERTSISMENT OF “JOB CAREER “ IN THE BATAM POS DAILY NEWSPAPER

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Suswanto Ismadi Megah

In recent days the advertisement is a most effective way to sell or to market new products of the businessmen or producers. Due to the case, advertisement has great role in selling or marketing of the product. The producers use interesting advertisements to introduce their product by using interesting or different language style. This study focuses on the structural discourse of the advertisement used in Batam Pos daily newspaper in Batam island. Sample of the data obtained from job career column in January 2013. The advertisement consist of the opening, the body and the closing of the advertisement.

Author(s):  
Suswanto Ismadi Megah

In recent days the advertisement is a most effective way to sell or to market new products of the businessmen or producers. Due to the case, advertisement has great role in selling or marketing of the product. The producers use interesting advertisements to introduce their product by using interesting or different language style. This study focuses on the structural discourse of the advertisement used in Batam Pos daily newspaper in Batam island. Sample of the data obtained from job career column in January 2013. The advertisement consist of the opening, the body and the closing of the advertisement. Key Words: Discourse Analysisand Advertisement


1970 ◽  
Vol 10 (2) ◽  
pp. 292-309
Author(s):  
Lailatul Khoiroh ◽  
Sulkhan Chakim

The novel of “Akulah Istri Teroris” is the 14th masterpiece from Abidah El Khalieqy as a man letter that raises the theme of terrorist wife life which is always stereotyped by society including for those who wear the veil. It results to them who are still trying in winning their rights as women. This novel is so attractive to be observed because it bases on the reality and most of people still do not it yet so that we can know about the ideology and discourse construction that wants to deliver by the author. This research used a qualitative research with discourse approach of Teun A. Van Dijk. Van Dijk divides it into three dimensions: Textual dimension that examines the structure of text, the view of social cognition, understanding and mental awareness of the author and also social context according to the discourse that grows among of society. The result shows that all the information within the sentences of the novel have coherence and unity so that it creates shape and meaning. In addition, all the information wrap with attractive and simple language style. Discourse analysis that developed by Van Dijk found that this novel becomes one of media for representing the condition of terrorist wife who always get the stigma from various complexities issues but these women show the reader about the fortitude and strength to raise them up from adversity. Novel “Akulah Istri Teroris” merupakan karya ke-14 dari seorang sastrawan Abidah El Khalieqy yang mengangkat tema kehidupan istri teroris yang selalu distereotipkan oleh masyarakat termasuk di dalamnya mereka yang menggunakan cadar. Sehingga mereka terus berusaha untuk merebut hak-haknya sebagai perempuan. Novel ini menarik untuk diteliti karena berdasarkan realitas yang terjadi dan belum banyak diketahui masyarakat  luas, sehingga dari sisi kita dapat mengetahui ideologi dan konstruksi wacana yang ingin disampaikan oleh pengarang.Penelitian ini menggunakan penelitian yang bersifat kualitatif dengan pendekatan wacana Teun A. Van Dijk. Van Dijk membaginya kedalam tiga dimensi, yaitu dimensi teks yakni meneliti struktur dalam teks, kognisi sosial yang merupakan pandangan, pemahama dan kesadaran mental pengarang, dan konteks sosial yakni terkait wacana yang berkembang dalam masyarakat.Hasil penelitian menunjukkan bahwa setiap informasi dalam kalimat pada novel “Akulah Istri Teroris” adalah saling berhubungan dan memiliki unsur-unsur koherensi sehingga terbentuklah struktur wacana berupa bentuk dan makna. Selain itu informasi dikemas dalam gaya bahasa yang menarik dan sederhana. Tokoh digambarkan memiliki karakter yang kuat. Analisis wacana yang dikembangkan Van Dijk menemukan informasi bahwa novel “Akulah Istri Teroris” merupakan salah satu media untuk merepresentasikan tentang keadaan istri teroris yang selalu mendapat stigmatisasi dari berbagai rumitnya permasalahan yang terjadi, namun para perempuan ini memiliki ketegaran dan kekuatan untuk bangkit dari keterpurukan.


2021 ◽  
Vol p5 (6) ◽  
pp. 3086-3089
Author(s):  
Anupriya Varma ◽  
Ashish Varma

Background: Snehan(oleation) has a great role in all Panchakarma procedures. The therapeutic procedure by which greasiness is imparted to the body using different kinds of fat (Ghrita, Tail, Vasa, Majja etc) is called Snehan. Snehpan where fat substances are given in increasing doses by Ayurveda physicians, patients may have a fear that it will increase their cholesterol levels, there is this belief that if you consume ghrita, oil etc, it will in- crease your cholesterol levels and also increases the risk of heart disease. We conducted lipid profile reports be- fore and after Shodhnarth Snehpan in 10 patients in Janseva Ayurvedic Hospital, Surendranagar, Gujarat, India. Objectives: to observe Lipid Profile changes before and after Shodhanarth Snehpan. Management and Out- come: S. cholesterol, Triglycerides, LDL, VLDL in all 10 patients were decreased. HDL however increased which is good cholesterol. Conclusion: The study requires a large group for more specific data. From this study, we can say Snehpan does not increase S.cholesterol levels. Keywords: Lipid profile changes, Shodhanarth snehpan.


2020 ◽  
Vol 1 (2) ◽  
pp. 1-25
Author(s):  
Ajay Kumar ◽  
Bhim Jyoti

Purpose: This study examines the relationship of socio-economic characteristics of start-ups with their size in Gujarat, India. It also assesses the determinants affecting the annual sale of start-ups. Methods: It includes primary information based on a survey of 120 founders of start-ups. Linear and semi-log linear regression models have been applied to assess the determinants of start-ups. Probit regression models have been considered to assess the factors affecting the annual sale of the start-ups. Results: Stage of start-up, the participation of founders in conferences, educational qualification, and new products launched by start-ups, professional connections of founders, source of funding, and support from incubator/accelerator/supporting organizations are found crucial determinants of start-up size in Gujarat. The annual sales of the start-ups are positively associated with stage of start-up, support from a mentor, team members, founder's academic qualification, and collaboration with national or international organizations, unskilled workers. Implications: Technology transfer and commercialization, development of new products, government regulations, the requirement of costumers, free rights for entrepreneurs, appropriate financial support for new entrepreneurs, transparency and clarity in government policies, the establishment of high-tech start-ups, and development of digital infrastructure, increase in R&D spending in research academia, and association of research institutions with entrepreneurs would be conducive to create an appropriate start-ups ecosystem and to reduce regional development disparities across Indian states. Subsequently, it would be helpful to increase sustainable development in India.  Originality: This study has used primary information of 120 founders of start-ups to assess the determinants, and the factors affecting annual sales of start-ups using the regression model in, Gujrat, India. Thus, it has an empirical contribution to the body of knowledge. Limitations: This study could not provide rational justifications on most factors that show an insignificant impact on start-ups due to the small sample size. Further research, therefore, may be considered to identify the association of start-up size with the variables using a large sample size in India.  


2016 ◽  
Vol 9 (3) ◽  
pp. 272-289 ◽  
Author(s):  
Dávid Kaposi

This article comprises a discourse analysis of The Times’ (the British daily newspaper) coverage of Israeli deployment of white phosphorous during the first Gaza war. It argues that this issue is of special theoretical importance as it demonstrates a rare instance of a medium that is considered supportive of an agent (i.e. the state of Israel) offering apparently substantial criticism of that particular agent. The article progresses by uncovering layers of the newspaper’s coverage. It starts by introducing some quantitative characteristics, then moves on to analysis proper – explicit arguments and implicit meaning in editorials. In doing this, the author argues that an understanding of the discourse around criticism and the Israeli–Palestinian conflict needs to account not just for overt arguments but implicit meanings which, consciously or not, are sustaining those arguments.


Author(s):  
Nurlahani Siregar

As the reason for this research is Sheikh Abdul Efendi Ritonga, a charismatic cleric in Parmeraan Village, Kec. North Sumatra's Dolok Padang Lawas with its gentle but firm delivery, he was also one of those who tried to make progress in Parmeran Village with the knowledge he had. His da'wah has been dozens of years. He is one of the most respected in North Padang Lawas Regency and its surroundings. The main problem in this study is how intonation, gesture and style of Sheikh Abdul Efendi Ritonga in lecturing. The objectives of this study are: (1) To find out the biography of Sheikh Abdul Efendi Ritonga, (2) To find out the intonation of Sheikh Abdul Efendi Ritonga in lecturing, (3) To know Sheikh Abdul Efendi Ritonga's gesture in lecturing, (4) To know the language style lecture.               This study uses qualitative methods that are descriptive in nature, using a biographical study approach. As the source of this data is Syekh Abdul Efendi Ritonga, his family and the community in Parmeraan Village. Techniques for collecting data are observation, interviews and documentation with descriptive analysis.                 The results of this study are (1) the intonation he used in lecturing very clearly the emphasis on the words he uttered, he knew when to use high notes and when his tone should be lowered. (2) The body movements that are used are hand gestures, various directions, relaxed, not tense, and not anxious and this gesture is adjusted to the material situation presented. (3) The style of language he uses in delivering his lectures is to use the style of repetition, anthesis, equality and allusion with a quality language, easily understood and understood by mad'u.


2021 ◽  
Vol 117 (2) ◽  
pp. 20-27
Author(s):  
Zhannur Begendikova ◽  
Amina Bukayeva

The paper studies and analyzes the use of additive technologies in modern foundry production, determining their innovative development to create new products with high quality, reliability and determining its competitiveness in the world market of machine-building products. The essence of SLS-technology is defined as follows: model material - polystyrene powder with particle size of 50-150 microns - is rolled by a special roller on the working platform installed in a sealed chamber with an inert gas atmosphere - nitrogen. The laser beam "runs" where the computer "sees" the "body" in the given section of the CAD-model, as if "shading" the section of the part, as it is done by the constructor with a pencil on the drawing. In this case the laser beam is a source of heat, under the influence of which sintering of polystyrene particles takes place (working temperature - about 120°С). SLA, Polyjet and DLP technologies are the most widespread for metal casting. The first method involves sequential "running" of the laser beam over the entire surface of the layer to be formed where the model "body" is in the cross section. The second method of curing is performed by a beam in the form of a line in the process of layer formation due to radiation from a controlled ultraviolet lamp. The third way implies illumination of the whole layer simultaneously by creating the so-called mask - a "photo" of the current CAD-model section. Thus, additive technologies in modern foundry production have radically reduced labor intensity and costs of creating new products, which have high quality and reliability indicators and determine their competitiveness in the global market of machine-building products.


2020 ◽  
Vol 4 (2) ◽  
pp. 51-60
Author(s):  
Verónica Andrea Escobar Mejía

The feminist movement in Mexico has recently gained attention due to the diverse manifestations along with the country. The song Canción sin miedo (2020) portrays elements that keep a relationship with the feminist ideology, as well as recent events that are depicted in the lyrics. Critical discourse analysis (CDA) is presented as an approach to examining the song, using Halliday’s systemic functional linguistics (SFL) model and parallelism analysis. The outcomes of this study suggest that the song was produced as a claim for social justice, but it involves elements that generate a sense of identity for some women because their roles and struggles are depicted in the lyrics, principally femicide. Additionally, the parallelism analysis shows three syntactical structures that compose the body of the text. This examination is also a call for noticing the emergence of violence against women in Mexico.


Author(s):  
DIYAH INDIYATI ◽  
Hartin Nur Khusnia ◽  
Dian Lestari Miharja

The mass media fact report within social reality comes with a complexities of interest. As an institution which has the power to shape public opinion, the press also able to give  influence both positive and negative, depend on the interests represented. Including while  representing the image of women in politics through its news report. Through the news report, text media construct a reality of a women in politics image. In which this reality constructed by the media is not a value-free.This study analyses the media discourse of a woman politician recently elected as a Bupati (which has the same rank as a Mayor) of Bima District Indah Dhamayanti Putri in the local news media coverage Lombok Post and Suara NTB from the February to May 2016. Both newspaper are daily newspaper which contribute the largest circulation in the province of West Nusa Tenggara. Hence, the two media are the most accessed printed media in the province. How the reality of woman leadership in local scale constructed by this two dailies will certainly influence the view of the people , and the way people behave towards this leadersship. Moreover Indah Dhamayanti Putri is the first female leader in the province of West Nusa Tenggara.The news about Indah Dhamayanti Putri leadership analyzed in this study consist of her profile as the Bupati, her political activities, polocies and programs. The news analyzed using critical discourse analysis method from Norman Fairclough model, by analyzing the text in the macro-micro societal context. FOcus of the analysis are more on how language is formed and shaped from social relationships and a certain social context.  Fairclough divide discourse analysis in three dimensions, textual analysis, discourse practice and socio-cultural practices . From the research conducted, it appears that women politicians Indah Dhamayanti Putri are perceived in terms of stereotypes both in terms of physical appearance, figure or her role as wife and mother are still inherent in the discourse of textual reports of two mass media. Keywords: Representation women politician, image, discourse analysis


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