scholarly journals WORLD ADVERTISING MARKET: MAIN DEVELOPMENT TRENDS

2021 ◽  
Author(s):  
Larysa Chernyshova
Keyword(s):  
Digital Technologies ◽  
World Market ◽  
Target Market ◽  
Outdoor Advertising ◽  
Economic Relations ◽  
International Advertising ◽  
The World ◽  
Almost All ◽  
Integrated Or ◽  
Advertising Activity

The article defines international advertising as a process of communication and sales organization in foreign markets. The reasons for the intensive development of modern international advertising, including increased production and globalization of markets, reduced costs for packaging and labeling caused by standard approaches, the emergence of a global consumer segment, interpenetration of different cultures, introduction of common cultural standards, accelerated development of global media. The characteristics of evolutionary models of the advertising market are given. The advertising market is defined as a target market of marketing communications, which develops independently, with a system of economic relations between the participants of advertising activity and target consumers and functions in constant connection with the tendencies of the commodity market. It was found that the advertising market is developing in almost all directions, and new types of advertising (Internet, online technology) are characterized by a sharp rise in advertising, which led to the creation of a new type of advertising market - integrated or global advertising space. The modern tendencies of development of the world advertising market are analyzed, the structure of expenses for advertising all over the world is resulted. The strategic directions of development of advertising activity of the leading advertisers in the world market are analyzed. The influence of digital technologies, which continue to stimulate global growth of investment in advertising and transform traditional mass media, is substantiated. Promising directions of development of the main segments of the world advertising market are outlined, among them increase of expenses for digital advertising in the world, growth of a role of social networks and online video as a segment in the field of digital technologies, growth of expenses for mobile advertising, saving on TV and radio advertising. advertising market, the development of outdoor advertising based on the transition from addressing opportunities to expand the customer experience through technologies such as VR and face recognition, the outflow of advertising budgets for print media.

scholarly journals FEATURES OF FORMATION AND PROSPECTS OF DEVELOPMENT TRANSPORT AND LOGISTIC CLUSTERS

2020 ◽  
Vol 1 (46) ◽  
pp. 274-282
Author(s):  
Prokudin G ◽  
◽  
Сhupaylenko O ◽  
Hilevska K ◽  
Maidanyk K ◽  
...  
Keyword(s):  
Transport System ◽  
Research Process ◽  
World Market ◽  
The State ◽  
Logistics System ◽  
Logistics Industry ◽  
Economic Relations ◽  
Economic Significance ◽  
The World ◽  
Public Production

In this article the peculiarities of formation and development of transport-logistic clusters in the advanced countries of the world are considered, as well as prospects for their creation in Ukraine. Object of research - process of formation and development of transport-logistic clusters. The purpose of the work is to study the peculiarities of the formation and prospects of the development of transport clusters in order to improve the efficiency of the transport system of the country. The research method is a comparison and statistical analysis of the structures and characteristics of transport and logistics clusters in the advanced countries of the world. Modern market conditions require Ukraine to form a competitive logistics system with the further entry into the international world macrosystem, which will allow Ukraine to form a competitive transport system and effective infrastructure, strengthen international relations with other trade regions and countries. The question of improving competitiveness on the world market is one of the most urgent areas of development for Ukraine, and clusterization is one of the ways of effective economic development and its maintenance on the proper level in the system of world economic relations. Taking into account that the transport and logistics industry plays an important role in the public production of our country, the formation of transport and logistics clusters will have great social and economic significance for both the regional and national economies. Clusters become the poles of economic growth, not only of individual regions in which they are localized, but also of the state as a whole. The task of the state is to create the necessary conditions, an attractive investment environment for the emergence of new ones and the development of existing clusters. KEYWORDS: TRANSPORT AND LOGISTICS SYSTEM, TRANSPORT AND LOGISTIC CLUSTER, LOGISTIC CENTER

scholarly journals The Development of Digital Technologies in a Transformational Change in Production

2021 ◽  
Vol 12 (4) ◽  
Author(s):  
Tatyana Krasnova ◽  
Viktor Samarukha ◽  
Alexander Dulesov
Keyword(s):  
Digital Technologies ◽  
Transformational Change ◽  
Specific Weight ◽  
World Market ◽  
High Tech ◽  
Historical Aspect ◽  
Broadband Internet ◽  
Industrial Enterprises ◽  
The World ◽  
Innovative Products

The present article examines the issues of digital transformation of the production sphere (based on methods of analysis and synthesis, generalization and systematization of material relevant to the topic), which has great relevance for changes in modern production due to the transition to a new technological mode. The role of production, especially the industrial production, in the historical aspect of socio-economic development of the country is always pivotal and the competitiveness of economic systems at the micro, meso and macro levels of the country, as well as the country as a whole in the world market, depends on the timeliness of its modernization. The analysis of the production output categories allowed the authors to find out the specific weight of innovative products and give its characteristic in the aspect of production sectors: 1) high-tech; 2) medium-tech; 3) low-tech. Therein, it is shown that the first group has only 25 % of industries in it, the second has 31 % and the third has 44 %. Russia’s share of innovative products (services) in the world market is only 4,3 %, and the business sector has software deficiency. The authors draw the conclusion that, in order to intensify the modernization of the production sphere, it is necessary to widely implement digital technologies in small industrial enterprises, as well as in import-substituting enterprises, as they are more receptive to innovation. The authors examined the structure of manufacturing production and provided a description of the state of digitalization in all federal districts of Russia. They also carried out a correlation and regression analysis of the digitalization potential of the production sphere, based on the assessment of the closeness of the relationship between the use of broadband Internet and the volume of manufacturing production.

Cloud- and Crowd-Networked Pedagogy

2016 ◽  
pp. 1-24
Author(s):  
Marohang Limbu
Keyword(s):  
Digital Literacy ◽  
Digital Technologies ◽  
Digital Culture ◽  
Cloud Environment ◽  
Cultural Narratives ◽  
Digital World ◽  
The World ◽  
Teaching Learning ◽  
Almost All

Our knowledge is constantly shifting from analog literacies to digital literacies, industrial literacies to information societies, paper literacies to screen literacies, and mono-modal literacies to multimodal literacies for which digital technology and/or digital culture has become a dynamic and evolving force. Concerning the literacy shifts whether we realize or not, we are invariably encountering digital technologies and are explicitly and/or implicitly embracing such knowledge shift in almost all across the world without any exception. This knowledge shift demonstrates that digital literacy has become an inescapable component of our daily life in the context of the 21st century's digital world. In this chapter, I will discuss affordances of cloud/digital pedagogies such as what teaching, learning, and writing are in digital context, how digital, cloud, or crowd pedagogy currently became an inescapable element, and why instructors from any global communities (should) welcome this pedagogical shift in academic spaces. Additionally, this chapter stresses on how instructors can engage students in the cloud environment, how students can share a complex set of linguistic and cultural narratives, and how students can collaborate and cooperate to create their realities in the context of the 21st century's networked classrooms.

scholarly journals Internationalization of the competition law

2002 ◽  
Vol 54 (3) ◽  
pp. 202-220
Author(s):  
Nina Scepanovic
Keyword(s):  
International Economic ◽  
Competition Law ◽  
World Market ◽  
International Level ◽  
Present Stage ◽  
Economic Relations ◽  
Bilateral Agreements ◽  
Stage Of Development ◽  
International Economic Relations ◽  
The World

In the present stage of development of international economic relations multilateral regulation of competition is becoming more and more important in order to, firstly, annul the effects of domestic rules of competition that are today considered the greatest non-tariff limitation, secondly avoid conflicts that can be caused by exterritorial implementation of national rules in this field, and, finally, define the rules of behavior in the world market. Although the first attempts to regulate this field were made pretty long ago and some activities were taken within UNCTAD, OECD and GATT, no comprehensive rules considering the issues they define and a group of countries that implement them have been adopted at the international level, so far. For the time being, numerous competition problems in relations among countries have been overcome by concluding a number of bilateral agreements and several regional arrangements.

scholarly journals Ways to Increase the Competitiveness of Tourism Services Through the Application of Digital Technologies in Uzbekistan

2021 ◽  
Vol 13 ◽  
Author(s):  
Tuxliev Iskandar Suyunovich ◽  
Bobur Sobirov
Keyword(s):  
Rapid Development ◽  
Digital Technologies ◽  
Global Market ◽  
Economic Relations ◽  
Main Form ◽  
Advanced Technologies ◽  
The World ◽  
New Type ◽  
Tourism Services ◽  
Near Future

The article describes how today, due to the rapid development of the digital economy and the development of advanced technologies in the near future, they represent a new type of economic relations in all sectors of the global market, which can become the main form of exchange of money around the world

scholarly journals PROBLEMS AND PROSPECTS FOR THE DEVELOPMENT OF MARITIME TRADE IN THE COVID-19 PANDEMIC

2021 ◽  
Vol 76 (3) ◽  
pp. 74-91
Author(s):  
Veronika Shcherbyna ◽  
Keyword(s):  
International Trade ◽  
World Market ◽  
Maritime Trade ◽  
Maritime Industry ◽  
Sea Transport ◽  
Economic Relations ◽  
The World ◽  
World Economic ◽  
Alternative Markets ◽  
The Impact

International trade is influenced by many factors: the development and deepening of the labor international division and the production internationalization; trade growth and economic integration with the common markets formation, free trade zones; international trade liberalization, reduction of the level of protectionism and trade barriers. The very first form of international trade was sea trade, since one of the oldest modes of transport is sea transport, which still retains its primacy in cargo transportation. Sea trade is a form of international economic relations, international trade in goods, the delivery of which is carried out using sea transport.The article examines the current state and trends in the maritime trade deve-lopment, identifies the main problems of the maritime industry and the risks that threaten the development of maritime trade in a pandemic, analyzes the prospects for the deve-lopment of trade with the participation of maritime transport in the world and in Ukraine.Trade tensions have triggered a restructuring of global maritime trade, as the search for alternative markets and suppliers has redirected flows from China to other markets, especially in Southeast Asia. UNCTAD experts note that the impact of COVID-19 on trade was most severe in the first half of 2020, when trade volumes fell by 15 %. But many countries never recovered by the end of the year. On the other hand, some states were able to successfully withstand new challenges and achieved an increase in their share in the world market, displacing from it the least competitive suppliers, which suffered as a result of reduced demand. The analysis showed that the structure of Ukraine's maritime trade was quite resistant to the emergence of coronavirus. And the significant share of agricultural products in production and exports is a confirmation of this fact. For the development of Ukraine's maritime trade and integration into the world economic system, it is necessary to develop and implement the capabilities of the national maritime economic complex, to protect the interests of Ukraine as a maritime power in the foreign policy and foreign economic spheres.Keywords: maritime trade, COVID-19 pandemic, export, import, maritime policy.

scholarly journals Human Resources as a Determinant of Ensuring the Competitiveness of the National Economy in the World Market

2020 ◽  
pp. 98-108
Author(s):  
Elena Shilets ◽  
Keyword(s):  
Human Resources ◽  
National Economy ◽  
Business Strategy ◽  
International Competitiveness ◽  
World Market ◽  
Sustainable Growth ◽  
Economic Relations ◽  
The World ◽  
Key Factor ◽  
Labor Resources

In modern conditions of world economic relations, the key factor ensuring the competitiveness of the national economy in the world arena is labor resources. The potential and sustainable growth of enterprises directly depend on the development of the human capital, the level of its education, qualifications and mobility. The article examines the levels and spheres of human resources manifestation, and the directions that form the necessary degree of development of the companys competitive advantages. It has been determined that international competitiveness directly depends on the effectiveness of the business strategy, first of all, at the level of the enterprise itself, the management of which must form the staff based on its strategic goals so that the alignment of human talent and the market takes place in time. A conceptual scheme for ensuring the international competitiveness of the national economy based on the development of human resources has been developed, which includes a group of factors that must be taken into account in strategic and tactical planning. At the same time, effective planning of the personnel potential should be based on the key capabilities of the organization in accordance with the business strategy, motivation and development of personnel, its possible operational relocation, as well as ensuring the sustainability of the organization in terms of personnel.

scholarly journals Mechanisms for involving farms in export activities

2021 ◽  
Vol 937 (3) ◽  
pp. 032088
Author(s):  
V A Voytyuk ◽  
T E Marinchenko ◽  
M M Voytyuk ◽  
S S Kuznetsova ◽  
S I Sypok
Keyword(s):  
World Market ◽  
High Potential ◽  
National Product ◽  
World Average ◽  
Organic Product ◽  
Economic Relations ◽  
Government Services ◽  
The World ◽  
Product Manufacture

Abstract In the context of globalization of the world market, it is necessary to use the potential of farms to a greater extent for the production of export products. World experience shows their high potential, when the world average indicator of exported farm products is at the level of 15-20%, while, in contrast, the Russian one is only 5%. Russian farmers produce a significant share of the national product, and the organic product manufacture is very promising for them. At the same time, farms have a number of advantages that allow them to quickly adapt to changing conditions. One of the most important initial steps is to help farmers organize foreign economic relations with foreign partners, Russian organizations and government services. The article analyzes the export potential of farmers and also proposes new mechanisms for involving farmers in export activities and increasing their export potential.

scholarly journals ANALYSIS OF FISCAL POLICY AND MACROECONOMIC SITUATION IN UKRAINE IN THE CONDITIONS OF CROWN CRISIS

2021 ◽  
pp. 102-111
Author(s):  
Taras MARSHALOK
Keyword(s):  
Fiscal Policy ◽  
Negative Impact ◽  
Global Dimension ◽  
Economic Relations ◽  
State Institutions ◽  
The World ◽  
Macroeconomic Indicators ◽  
Significant Negative Impact ◽  
Economic Imbalances ◽  
Almost All

Introduction. The spread of coronavirus infection has caused significant economic and social problems in the global dimension. The world economy suffered significant losses during 2020 and, according to analysts, will shrink by about 4.9% compared to 2019. Coronavirus disease has caused the most damage to the tourism, hotel and restaurant, transport sectors of the economy in almost all countries of the world, the virus has a significant impact on business activity and welfare of citizens. Given that Ukraine is a subject of world economic relations, the corona crisis has a significant negative impact on the economy of our country, causing significant imbalances in public finances, the budget crisis, leading to rising unemployment, reduced welfare. However, the corona crisis is only an indicator that has shown the true institutional capacity of public administration in Ukraine. The purpose of the article is to diagnose the fiscal policy of Ukraine, identify its strengths and weaknesses and develop effective mechanisms to overcome financial and economic imbalances caused by the “corona crisis”. Results. The article analyzes the main macroeconomic trends in Ukraine, as well as, based on forecast indicators, assesses the prospects for economic and social development in Ukraine. It was found that the domestic economy is in a significant recession and despite the projected growth of macroeconomic indicators in 2021, the economy will still be in crisis. Significant fiscal imbalances in Ukraine have been identified, it has been stated that compared to 2018–2019, the budget in Ukraine is unbalanced, and its deficit is threatening to the country's economy. From the beginning of 2020, the country's debt burden is growing and by the end of the year, its value will reach indicators that are higher than the critical values provided by the Budget Code of Ukraine. It was noted that in order to overcome the crisis, it is necessary to change the priorities in the direction of education and science development; assistance to small and medium business; to ensure transparency in the activities of state institutions; to reform the judiciary; start a real fight against corruption.

scholarly journals Digitalization of the economy: Russia on the way to technological primacy

E-Management ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 45-52
Author(s):  
N. V. Kuznetsov ◽  
Yu. G. Lesnykh ◽  
T. A. Prokhorova
Keyword(s):  
Russian Federation ◽  
Digital Technologies ◽  
Catching Up ◽  
Current State ◽  
Scientific Organizations ◽  
Foreign Countries ◽  
The World ◽  
The Russian Federation ◽  
The Government ◽  
Almost All

The article analyses the current state and trends of the processes of digitalization of the economy in the Russian Federation, and also collates the levels of penetration of digital technologies in the structure of the economy of Russia and foreign countries-competitors. As a basis, the set task of achieving technological superiority in key sectors of the digital economy has been adopted. The paper shows that although the Russian Federation occupies a prominent position in the world in terms of the introduction of digital technologies, it is not included in the group of leading countries in the digitalization process. As of the end of 2019, it can be stated that Russia, if the current course continues, will remain among the countries of “catching up development”. The authors show that the lag in the Russian Federation is observed in almost all components of digitalization processes. The efforts made by the government of the country in recent years to accelerate the digitalization processes have not been sufficient. Although they produced results, the main opponents of Russia on the world stage pursued a more intensive policy in the same direction, which ensured their current separation.To achieve technological superiority, a cardinal change of policy is necessary, which should reorient to new, more productive than the current mechanisms for the development and implementation of new digital technologies with the simultaneous intensification of both state and private efforts. Deepening the industry specification of digitalization policies will also have a positive effect. In addition, it is necessary to actively engage in digitalization processes and strengthen the role of scientific organizations (both academic and other).

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