scholarly journals THE ROLE OF SOCIALLY RESPONSIBLE MARKETING IN THE ENTERPRISE

2021 ◽  
Author(s):  
Ulia Remez
Keyword(s):  
Social Responsibility ◽  
Development Strategy ◽  
Operating Conditions ◽  
Socially Responsible ◽  
Goods And Services ◽  
Doing Business ◽  
Modern Enterprise ◽  
Ethical Marketing ◽  
The Development Strategy ◽  
Main Component

The article discusses such concepts as socially responsible marketing, marketing concepts, tools of marketing concepts, social and ethical marketing. The modern tools of realization of social and ethical marketing at the enterprise are analyzed. The main tools of the concept of social-ethical and socially-responsible marketing at the modern enterprise are investigated. The directions on improvement of its activity are offered. The activity of the enterprise is considered, methods on increase of efficiency from realization of the concept of socially responsible marketing are developed. Measures and methods for improving the application of the tools of the concept of socially responsible marketing at the enterprise operating in the domestic market of goods and services are proposed. The methods and ways to increase the effectiveness of the proposed measures on the concept and tools of socially responsible marketing are studied. The analyzed areas of activity of the enterprise provide grounds to say that for modern consumers the issue of social responsibility in general is very important. In the market of modern goods and services where consumers are quite demanding, there are grounds to argue on the relevance of this issue and further active study. On the basis of the analyzed theoretical and practical material on issues of ethics and responsibility, and at the same time the issue of providing reliable information about the production of goods of the enterprise is the main component of effective business. Modern, demanding consumers need an individual approach, starting with the development of idea on the release of goods to the very process of selling goods on the market. That is why this issue is quite relevant and not fully explored. Modern operating conditions dictate more and more requirements for Ukrainian enterprises. That is why every leader is faced with the decision to implement the concept of social responsibility in the development strategy of his enterprise, because, in terms of integration into the world community, social responsibility of doing business is a necessary part and core of enterprise competitiveness. Based on the evolution of marketing concepts, the concept of socially responsible marketing deserves special attention, because it directs its efforts to combine cooperation between consumers, producers and the environment, and therefore society as a whole.

scholarly journals The role of the concept of corporate social responsibility in promoting goods and services in the economically developed countries

2020 ◽  
Vol 89 ◽  
pp. 06005
Author(s):  
Marina V. Andriianova ◽  
Valeriia V. Kruchinina
Keyword(s):  
Social Responsibility ◽  
Social Ethics ◽  
Developed Countries ◽  
Socially Responsible ◽  
Philosophy Of Life ◽  
Goods And Services ◽  
Ethical Marketing ◽  
Key Factor ◽  
Corporate Social

As companies lost their reputation amid ethical scandals, socio- ethical marketing as well as social responsibility concept, became vital components and a fundamental difference of successful companies. This shift towards socially responsible marketing is indicative of shifting the focus from production and goods/services to the consumer and his philosophy of life, as well as to social ethics. However, with the changing environment especially in digitization encompassing all spheres of society, companies also have to improve their marketing tools including marketing communications as a key factor in the formation of the socially oriented relationships between manufacturer and consumer.

Social Responsibility of Authorities and Local Self-Government in Support of Integrated Development of Territories

2019 ◽  
pp. 22-27
Author(s):  
Victor Dubishchev ◽  
Olesia Hryhorieva ◽  
Iryna Makarenko
Keyword(s):  
Social Responsibility ◽  
Development Strategy ◽  
Global Economy ◽  
Competitive Advantages ◽  
Socially Responsible ◽  
Integrated Development ◽  
Responsible Behavior ◽  
Development Plans ◽  
Key Aspects ◽  
Intellectual Potential

The contemporary approaches to the development of territories are considered in the article. It is noted that the integrated European approach to the development of territories is increasingly being applied in Ukraine. The essence of integrated development, the stages of development of the Integrated Development Strategy (Concept Strategy), emphasized that understanding of the role and functions of government and local self-government in the development and implementation of integrated development of territories should be perceived not only as the current management task, but also as social responsibility to the community and society. The key aspects of socially responsible behavior of authorities and local self-government in ensuring integrated development of territories are determined. It is noted that the perception of the fulfillment of its functions as social responsibility will allow to effectively plan and implement the development plans of the territories, compete for investments and the best jobs; use the local resource of the territory to create competitive advantages of the region, provide motivation and the ability of "key players" to use competitive advantages and to cooperate effectively; create and maintain institutions that promote the use of intellectual potential, ongoing modernization and innovation in the region; to ensure the willingness and ability of key institutions to adapt to the challenges of the global economy.

Integrating New Visions of Education Models and CSR 2.0 Towards University Social Responsibility (USR)

2019 ◽  
pp. 1633-1655
Author(s):  
Catalina Soriana Sitnikov ◽  
Claudiu Bocean ◽  
Sorin Tudor
Keyword(s):  
Social Responsibility ◽  
Business Models ◽  
Ethical Issues ◽  
Socially Responsible ◽  
New Approach ◽  
Doing Business ◽  
Teaching Learning ◽  
Corporate Social ◽  
Education Business ◽  
New Framework

Currently, the adoption of a specific approach to business activities that highlights the strategic importance of corporate social responsibility hereafter CSR is the most important element influencing the existence and continuity of an organization. Thus, there is not a surprise that universities shall identify, in terms of own activities, the possibility to lead their orientation beyond teaching-learning process, towards the operations and institutional activities. At the same time, recent decades have experienced the failure of CSR as a way of doing business, govern or provide solutions and evaluate ethical issues and, thus, of the need to apply and implement a new approach - CSR 2.0. The transition from the current CSR, or 1.0, to CSR 2.0 requires the adoption of five new principles—creativity, scalability, responsiveness, glocality, and circularity—and embedding them within organizations management and culture. The paper will unfold towards two steps: the first, dedicated to the correlation between education (Blessinger's models and frameworks elements) with business (based on higher education business models), and the second, represented by integrating the new built model with the concepts and principles of CSR 2.0 developed by Visser. The new framework can be used to manage the context and processes of a socially responsible university as part of a world influenced by CSR 2.0 principles.

scholarly journals Corporate Social Responsibility In The United States And Europe: How Important Is It? The Future Of Corporate Social Responsibility

2013 ◽  
Vol 12 (7) ◽  
pp. 815 ◽  
Author(s):  
Almerinda Forte
Keyword(s):  
United States ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Development Strategy ◽  
The United States ◽  
The European Union ◽  
Socially Responsible ◽  
The Future ◽  
Stakeholder Model ◽  
Corporate Social

Corporate social responsibility plays an important role in a firms life in the U.S.today. It is not enough for companies to generate a profit. U.S. citizens expect them to generate a profit and conduct themselves in an ethical and socially responsible manner. The U.S. Sentencing Commission Guidelines help organizations facilitate this expectation, which is vital for corporate growth and maintaining a competitive edge. Managers who deal with ethical and social responsibility problems often times arent dealing with optimal solutions. Managers often settle forsolutions that suffice or cause the least harm. Managers charged with choosing the ethical or socially responsible path often face problems with no clear solution.Since the formation of the European Union, corporate social responsibility has garnered heightened attention in Europe. This isevidenced by their development of sustainability strategies. The Sustainable Development Strategy for Europe was approved in June 2001. It stated that social cohesion, environmental protection, and economic growth must coexist. This paper compares corporate social responsibility (CSR) in Europe to CSR in the United States. It also examines todays three corporate social responsibility models: the shareholder value model, the stakeholder model and the business ethics model.This paper also addresses Wayne Vissers (2010) five principles which he considers the future of corporate social responsibility, Aras and Crowthers(2011) theory that an organization should be held accountable to the external environment, and the rationale for new paradigms for the future in companies worldwide.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY AND THE MANDATORY INDIAN LEGAL REGIME: UNDERSTANDING WILLINGNESS OF CORPORATIONS

2020 ◽  
pp. 17-23
Author(s):  
Rajdip Bhadra Chaudhuri
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Stakeholder Theory ◽  
Paradigm Shift ◽  
Stock Exchange ◽  
Theoretical Construct ◽  
Legal Regime ◽  
Socially Responsible ◽  
Doing Business ◽  
Corporate Social

The theoretical construct of Corporate Social Responsibility has been developed by authors in the 20th century whereas philanthropic activities have been associated with corporations since its birth. Archie B. Carroll developed 4 dimensions of corporate social responsibility: economic, legal, ethical and philanthropic. This has further garnered the scope of understanding CSR from different perspective. The study aims to harmonize the development of corporate social responsibility focusing on a model based approach depicting a paradigm shift from shareholder to stakeholder theory of doing business. The research also ferrets out the moral and legal dimensions of CSR in India. A study has been made to understand the CSR fund utilization by twenty companies from 2014 to 2018 listed in the Bombay Stock Exchange. This study helps in understanding the willingness of corporations to spend towards CSR activities and subsequently measures have also been suggested for better engagement of corporations to be more socially responsible. KEYWORDS: Corporate social responsibility, Fund, Listed companies, Stakeholder, Willingness

scholarly journals THE USING OF MODERN MARKETING TOOLS IN THE CONTEXT OF SOCIAL RESPONSIBILITY OF BUSINESS

2021 ◽  
Vol 2 (3) ◽  
pp. 45-53
Author(s):  
Tetiana Kulinich ◽  
Nataliia Terentieva
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Models ◽  
Digital Marketing ◽  
Consumer Loyalty ◽  
Doing Business ◽  
Ethical Marketing ◽  
Corporate Social ◽  
Global Influence

The article is devoted to the problem of using modern marketing tools in the context of corporate social responsibility. It was offered the mechanism of introduction of principles of social responsibility of business through implementation of the concept of socio-ethical marketing in business practice. It was substantiated the elements of the marketing complex for the concept of socio-ethical marketing and the modern vision of this concept, which involves the use of digital marketing tools to promote goods, services and ideas. It was analyzed the factors of global influence on the conditions of doing business, which were formulated in the following areas: a single information space; creation of new business models using artificial intelligence; the economy of shared consumption, which enhances the ability to access various sources of information, providing a multidimensional picture of consumer behaviour; increase consumer loyalty to the use of digital search tools about the characteristics of the product and the possibilities of its purchase and further use; new systems of marketing information in terms of expanding its subsystem of Internet research; the spread of cognitive technologies creates new approaches to information processing and management principles, and also contributes to the transformation of many areas of social and economic development in terms of displacing human labour as a factor in the production of some of them. It was proposad the author's approach to the modern interpretation of socio-ethical marketing, which is based on the needs of consumers in the context of the principles of social responsibility and modern digital tools for their implementation, taking into account the factors of global influence. In the context of such an approach, ethical norms and principles of corporate social responsibility must be implemented. The main purpose of socio-ethical marketing should be the formation of consumer loyalty through the creation of associations with social programs conducted by enterprises and organizations. In this context, the tasks of socio-ethical marketing should be: the analysis of the target audience; development of measures to form a system of customer loyalty and strengthen the position of the brand in a niche market; the improving the quality of goods and services and their compliance with socio-economic and environmental standards; the formation of a system of measures that will improve the quality of life. It was carried out the analysis of marketing tools in the context of realization of the concept of socio-ethical marketing in the conditions of digitalization. It was considered the conditions of development of digital marketing tools. It was determined that the marketing tools that are implemented in the digital economy have certain advantages in the formation of socially defined attributes and needs of specific social groups. However, it does not sufficiently regulate the ethical issues of using personal data of consumers in the context of digitalization. However, studies show a trend of change in the field of socio-ethical relations with consumers, the formation of a paradigm of social responsibility of doing business in new conditions with the spread of cognitive technologies for managing consumer behavior.

scholarly journals Corporate Social Responsibility Management

2020 ◽  
Vol 12 (1) ◽  
pp. 270
Author(s):  
Gulnara Raisovna Chumarina ◽  
Guzel Azatovna Abulkhanova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Community ◽  
Current Crisis ◽  
Socially Responsible ◽  
The Sustainable Development ◽  
Current Trends ◽  
Doing Business ◽  
Corporate Social ◽  
The Impact

This article considers current trends and features of the development of corporate social responsibility in Russia in the current crisis, the reasons for the lack of organizations activity in the social responsibility field. The article also determines the impact of the company's social policy on the formation of labour motivation and loyalty of company employees, a positive image of the company for both personnel and the environment. Social responsibility is relevant for all types and sizes of organizations, but it has received the greatest development in large public and the private business community. Russian companies are actively involved in this process. The number of such companies is increasing from year to year. Small and medium-sized businesses are gradually connecting to them. And in the current crisis, corporations and large companies are in an environment where charity projects are actually a “matter of honour" for the company. The problem urgency of corporate social responsibility is due to modern requirements for companies presented by society and the authorities to conduct socially responsible business. In turn, this approach to doing business ensures the sustainable development of companies and leads to the creation of a favourable investment and reputation image.

Integrating New Visions of Education Models and CSR 2.0 towards University Social Responsibility (USR)

2017 ◽  
pp. 251-273
Author(s):  
Catalina Soriana Sitnikov ◽  
Claudiu Bocean ◽  
Sorin Tudor
Keyword(s):  
Social Responsibility ◽  
Business Models ◽  
Ethical Issues ◽  
Socially Responsible ◽  
New Approach ◽  
Doing Business ◽  
Teaching Learning ◽  
Corporate Social ◽  
Education Business ◽  
New Framework

Currently, the adoption of a specific approach to business activities that highlights the strategic importance of corporate social responsibility hereafter CSR is the most important element influencing the existence and continuity of an organization. Thus, there is not a surprise that universities shall identify, in terms of own activities, the possibility to lead their orientation beyond teaching-learning process, towards the operations and institutional activities. At the same time, recent decades have experienced the failure of CSR as a way of doing business, govern or provide solutions and evaluate ethical issues and, thus, of the need to apply and implement a new approach - CSR 2.0. The transition from the current CSR, or 1.0, to CSR 2.0 requires the adoption of five new principles—creativity, scalability, responsiveness, glocality, and circularity—and embedding them within organizations management and culture. The paper will unfold towards two steps: the first, dedicated to the correlation between education (Blessinger's models and frameworks elements) with business (based on higher education business models), and the second, represented by integrating the new built model with the concepts and principles of CSR 2.0 developed by Visser. The new framework can be used to manage the context and processes of a socially responsible university as part of a world influenced by CSR 2.0 principles.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY PRACTICES: THE EXAMPLES OF LATVIA AND UKRAINE

2020 ◽  
Vol 1 (12) ◽  
pp. 203
Author(s):  
Iryna Vasylchuk ◽  
Kateryna Slyusarenko ◽  
Inta Kotane
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Sustainable Business ◽  
Socially Responsible ◽  
Financial Reports ◽  
Goods And Services ◽  
Initial Stage ◽  
General Scientific ◽  
Corporate Social

Corporate social responsibility (CSR) as a good business practice and an organized movement develops and gains increasing support not only among entrepreneurs and businesspersons but also among consumers choosing goods and services from reputable enterprises that implement generally accepted business ethics in their daily operation. The problem of CSR has become urgent in the context of ensuring economic and sustainable business development. Increasing attention is paid to raising the competitiveness and efficiency of business through the principles of CSR. The latest research on reputation and CSR in Latvia shows that there are few entrepreneurs, national institutions and members of the public in Latvia who understand the basics of CSR and support the manifestations thereof. In Ukraine, CSR practices of companies are also at the initial stage of their development, they are carried out epidemically, and only large companies have sustainable development strategies and publish non-financial reports. The aim of the research is to assess CSR practices in Ukraine and Latvia. General scientific research methods were used in the given research, namely: the monographic and descriptive methods and comparative analysis. The results of the research revealed that socially responsible entrepreneurship related to the principles of sustainable development, i.e. meeting current needs without compromising the needs of future generations. Sustainable development is characterized by three interrelated dimensions: environmental, economic and social, through which socially responsible entrepreneurship could be assessed.

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