scholarly journals CORONAVIRUS PRIORITIES IN MARKETING MANAGEMENT OF MICROENTERPRISES IN THE HOSPITALITY FIELD

2021 ◽  
Author(s):  
Sergiy Tsviliy ◽  
Darya Gurova ◽  
Svitlana Zhuravlova
Keyword(s):  
Business Model ◽  
Hospitality Industry ◽  
Marketing Management ◽  
Economic Potential ◽  
Theoretical Understanding ◽  
Marketing Technology ◽  
Marketing Process ◽  
Hospitality Sector ◽  
Marketing Position ◽  
Emergency Measures

The article summarizes experience in determining the essential characteristics of the hospitality industry. The modern realities of functioning of microenterprises in the field of hospitality in the conditions of the COVID-19 pandemic are considered. The priority functions in marketing management of the hospitality microenterprise are formulated. The theoretical understanding of concepts is specified: marketing position, marketing process and marketing technology. Coronavirus priorities in the management of marketing of a microenterprise in the field of hospitality are identified on the basis of a description of the state of the problem. A business model for a microenterprise in the hospitality sector is proposed. Methodological bases of formation of system of marketing management are developed. It is concluded that one of the conditions for ensuring the competitiveness of the hospitality industry in the post-coronavirus world should be the adoption of emergency measures to preserve the economic potential of microenterprises.

The intervention of artificial intelligence in the recruitment function in UAE’s hospitality industry

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Bharti Pandya ◽  
Maryam Mohammed Al Janahi
Keyword(s):  
Artificial Intelligence ◽  
Thematic Analysis ◽  
Hospitality Industry ◽  
Descriptive Analysis ◽  
Recruitment Strategies ◽  
Human Intervention ◽  
Job Descriptions ◽  
Job Advertisements ◽  
Routine Tasks ◽  
Hospitality Sector

Artificial Intelligence (AI) is not a new concept for Hospitality Industry and Recruitment functions. AI has displaced the human intervention in routine tasks. In few years, AI will take over several jobs (Kubler, 2018). Recently AI technologies support application screening, data analysis, and preliminary interviews, saving time of recruiters. Chatbots are now designated recruitment officers supporting candidates. Researchers have studied the influence of AI on Recruitment, but only a few focused on the AI displacing human in the recruitment function performed in UAE’s hospitality industry. This research aims to understand the transformation in the recruitment function of UAE’s hospitality industry due to AI intervention. Using concurrent mixed-methods, data was collected by interviewing 10 UAE HR leaders and surveying 135 HR professionals. The inductive-deductive thematic analysis was conducted for subjective measures and descriptive analysis was performed for scaled measures. This study found that UAE’s hospitality sector deployed AI technologies in recruitment areas such as job advertisements, collecting applications, maintaining profiles, and storing the applications. The routine, repetitive, and heavy-volume tasks in the recruitment are delegated to AI while strategic roles are retained for human professionals including development of strategies, and creation of job descriptions and specifications. While the literature review suggested a wider application of AI in recruitment function, UAE’s hospitality sector seems to be lagging. The recommendations will benefit industry leaders, HR professionals, recruitment consultants, and AI developers to rethink on the recruitment strategies, operations, and administration and to embrace the intervention of AI in recruiting the best talent proficiently.

scholarly journals Religiosity and Customer Experience: a Study of the Nigerian Hospitality Industry

2020 ◽  
pp. 1723-1735
Author(s):  
Powel Maxwell Worimegbe
Keyword(s):  
Religious Orientation ◽  
Hospitality Industry ◽  
Religious Affiliation ◽  
Practical Implication ◽  
Customer Experience ◽  
Sem Analysis ◽  
Religious Groups ◽  
Goods And Services ◽  
Significant Difference ◽  
Hospitality Sector

The effect of religiosity on customer experience has engendered a lot of debate in the existing literature. This study examines the effect of religiosity on customer experience among the three major religious groups in the hospitality sector in Nigeria. The study is premised on the dimensions of religiosity, which are religious knowledge, orientation, commitment and affiliation. Employing the survey research design, 544 customers in the hospitality industry who cut across the three main religions in Nigeria were sampled. The study employed the PLS-SEM tool in the analysis of data. The PLS-SEM analysis shows that religiosity (t-value=134.668) is a significant determinant of customer experience in the hospitality sector. The findings further reveal that there is no significant difference in customer experience among the three main ethnic groups in Nigeria. Practical Implication: It is inferred from the study that firms should pay attention to religiosity in order to give the customers an exciting experience. More attention should be paid to the customers’ religious orientation and knowledge. The role and significance of religion as relating to religious, affiliation, commitment, orientation and knowledge of the customers should not be ignored by firms in the provision of goods and services which will bring about better service encounter

scholarly journals PERKEMBANGAN INOVASI PRODUK TERHADAP KEGIATAN PEMASARAN DALAM RUANG LINGKUP MASA PANDEMI COVID 19

2021 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Yayan Andriani
Keyword(s):  
Product Innovation ◽  
Marketing Research ◽  
Industrial Sector ◽  
Marketing Process ◽  
Product Innovations ◽  
Innovative Products ◽  
The Right ◽  
Selling Process ◽  
Marketing Methods ◽  
Marketing Position

In Indonesia, there is a wide variety of product innovations related to activities carried out by the community by promoting the marketing process. This development is also related to the matters of companies that compete with various innovations in developing their business to be more advanced. In a business, a lot of considerations are needed so that the profit or profit obtained is more than the capital spent but the quality is still prioritized. One of them is in marketing research which is a place for providers of products or goods to be traded. Market and Marketing Aspects are needed so that the buying and selling process can run smoothly and for transactions. It can be seen how vital the Market and Marketing Aspects are in a business. Where in a business this aspect is the most essential aspect. Market and Marketing Aspects are used in marketing methods in which you can find out how much demand there is so that the business runs properly. Many competitors that occur in the market make a study of the marketing aspects necessary to reduce things that can harm the company. The right marketing position will make the company get the desired profit. In marketing research, also states that there are various methods that can be used in society to support the economy by prioritizing innovative products, but problems in product innovation must be constraints with business capital and advantages or disadvantages, with the COVID-19 pandemic problem with the industrial sector experiencing a decline. Which is very drastic, thereby reducing the innovation that will be carried out.

The influence of firm characteristics on profitability

2018 ◽  
Vol 30 (8) ◽  
pp. 2845-2868 ◽  
Author(s):  
Elisa Menicucci
Keyword(s):  
Business Model ◽  
Ownership Structure ◽  
Hospitality Industry ◽  
Empirical Studies ◽  
Developed Countries ◽  
Content Type ◽  
Return On Equity ◽  
Prior Literature ◽  
Market Variables ◽  
Hotel Managers

Purpose The purpose of this study is to inspect factors influencing profitability in the Italian hospitality industry during the period 2008-2016. Design/methodology/approach This paper examines the profitability and its determinants using a sample of 2,366 Italian hotels. The author applies a multidimensional measure of profitability comprising return on equity, return on assets, occupancy rate and gross operating profit per available room. The author investigates variables influencing performance and includes them into five groups: market variables, business model, ownership structure, management education and control variables. Findings The results show that financial crisis, business model and ownership structure affect hotel firms’ profitability. Particularly, findings suggest that size, internationalization, location, accommodation as first activity and chain affiliation influence profitability positively. Research limitations/implications Results confirm the importance of firm-specific factors for evaluating the profitability of a hotel firm. Findings also provide new evidence for academics to assess factors that would guarantee profitability of hotels in developed countries such as Italy. Practical implications This investigation offers valued information and strategic suggestions for hotel investors, hotel owners, hotel managers, tourism playmakers and government. Originality/value This paper offers an in-depth examination of the practices and characteristics of profitable hotels in Italy. Few empirical studies examined the determinants of performance in the European and Italian hospitality field so far. Hence, this study attempts to bridge the gap in prior literature on profitability of the Italian hospitality industry.

scholarly journals Business Model Innovation for Sustainability. Highlights from the Tourism and Hospitality Industry

2019 ◽  
Vol 11 (1) ◽  
pp. 212 ◽  
Author(s):  
Angelo Presenza ◽  
Antonio Messeni Petruzzelli ◽  
Angelo Natalicchio
Keyword(s):  
Business Model ◽  
Business Model Innovation ◽  
Tourism Industry ◽  
Special Issue ◽  
Multiple Perspectives ◽  
Hospitality Sector ◽  
Tourism And Hospitality Industry ◽  
Hospitality And Tourism Industry ◽  
Tourism And Hospitality ◽  
The Relationship

In this paper, we introduce the themes addressed and the approaches used in this Special Issue to investigate the relationship between business model innovation and sustainability in the hospitality and tourism industry. After presenting the topics under investigation, we briefly discuss how the articles in the collection allow to unveil firms’ approaches used to innovate their business model focusing upon sustainable practices and goals. Therefore, by offering multiple perspectives of analysis, this Issue increases our comprehension and understanding of which sustainable strategies companies may adopt to compete in the tourism and hospitality sector.

Organizational and Economic Aspects of the Development of the International Tourism and Hospitality Industry

2020 ◽  
Vol 11 (4) ◽  
pp. 913
Author(s):  
Sayyora Rikhsibaevna SAFAEVA ◽  
Maxbuba Toychievna ALIEVA ◽  
Laylo Toktasinovna ABDUKHALILOVA ◽  
Nargiza Elshodovna ALIMKHODJAEVA ◽  
Elena Evgenievna KONOVALOVA
Keyword(s):  
Hospitality Industry ◽  
Educational Programs ◽  
Theory And Practice ◽  
International Tourism ◽  
Tourist Destinations ◽  
Hospitality Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Intensive Development ◽  
New System

The article is devoted to the consideration of aspects related to the development of the tourism and hospitality industry in Uzbekistan and Russia. It has been established that the intensive development of various forms of tourism and hospitality will allow these countries to be more attractive for foreign tourists. It has been found that when developing the tourism and hospitality market Uzbekistan and Russia are advised to review prospects of its development at the international level. Promising areas of the development in the tourism and hospitality industry will be a new system of enterprise classification regulating the rating of enterprises and encouraging tourism by simplifying visa regulations, applying discounts to attract regular and potential tourists, introducing educational programs in the tourism and hospitality sector combining theory and practice, and spurring the development of all regions as potential tourist destinations.

scholarly journals СУЧАСНІ ВИКЛИКИ СФЕРИ ГОСТИННОСТІ УКРАЇНИ

2021 ◽  
pp. 94-101
Author(s):  
Олена Олександрівна Зеленко
Keyword(s):  
Hospitality Industry ◽  
Scientific Work ◽  
Professional Associations ◽  
Tourism Industry ◽  
Historical Background ◽  
Practical Significance ◽  
Practical Implementation ◽  
Qualitative Comparison ◽  
Sustainable Operation ◽  
Hospitality Sector

The tourism industry and the hotel and restaurant sector have suffered the most among all sectors of the economy. Thus, it is important to determine the current circumstances and effective tools for its development in order to return to the pre-crisis state and further sustainable operation. The purpose of the study. Systematization of analytical information on the current state of the hospitality industry, determination of strategic priorities and a set of measures to restore sustainable activities and strengthen the competitiveness of the domestic hospitality industry in the national and international market. Research methods. In the process of scientific work were used general and special methods of scientific abstraction, induction and deduction, statistical analysis, analogy and quantitative and qualitative comparison. Research hypothesis. It is assumed that the development of hospitality as a component of the tourism industry should be based on a set of theoretical principles, historical background and current circumstances of business development in this area at the national and international levels. Presentation of the main material. Most of the problems of the national hospitality sector are outdated; modern conditions of activity of hospitality enterprises are formed under the influence of factors (pandemic, global informatization, change of competitive determinants and deepening of specialization); the strategic priorities for the development of the hospitality sector include the concentration of efforts to: protect their own interests by joining the relevant professional associations, informatization of all areas of work, active cooperation with institutions of higher education and greening of facilities and services offered to customers. Originality and practical significance of the study: the results presented in the study are relevant for consideration and practical implementation for any enterprise in the hospitality industry of Ukraine. Conclusions and prospects for further research. Сompliance with the recommendations will allow hospitality companies to stay in the regional and domestic tourism market, strengthen their competitiveness and offer services of good quality not only domestic but also foreign tourists.

scholarly journals DEFINING AND DESIGN UNDERSTANDING THE VARIOUS REALMS OF HOSPITALITY DISCIPLINE: AN ENVIRONMENTALIST ECO-RESPONSIBLE GOLF RESORT

2020 ◽  
Vol 7 (2) ◽  
pp. 63-73
Author(s):  
Rahul Mehta
Keyword(s):  
Literature Review ◽  
Hospitality Industry ◽  
Social Implications ◽  
Basic Principles ◽  
Hospitality Sector ◽  
Conceptual Study ◽  
Over Time

Purpose of study: The purpose of this conceptual study is to develop a more better understanding of hospitality One of the oldest profession known over time. Methodology: This article is based on a conceptual study of the various definitions and sectors of the hospitality sector. This article also presents the various studies by different researchers and presents how a variety of researchers have classified hospitality in their studies. Main Findings:  This study has provided a new understanding of the hospitality industry and the various sectors associated with it. Social Implications/Applications: This case study is a conceptual study done to define and understand the concept of hospitality in a much better perspective and it can help researchers from varied realms of hospitality to have much valuable insights of this term. Originality: Hospitality has been defined by many researchers in many perspectives. This study has been done with a rigorous literature review then defined the term in a combination which has all aspects related to it. The study has then been supported by a case study of an eco-friendly resort- The Karma Lakelands. This study has been done to understand, explore and extend the basic principles of hospitality and the role of interior designing in it.

scholarly journals Marketing Management System of Dropshipping Islamic Economic Perspective (Case Study at Purwokerto Online We Skincare Store)

2019 ◽  
Vol 3 ◽  
pp. 162-177
Author(s):  
Alfa Rizka Nurlaila
Keyword(s):  
Market Competition ◽  
Distribution Channel ◽  
Field Research ◽  
Marketing Management ◽  
Marketing Process ◽  
Islamic Economic ◽  
The Right ◽  
Direct Distribution ◽  
Main Strategy

Competitive market competition requires an entrepreneur to prepare a strategy and regulate the right and mature marketing management. Marketing is one of the activities carried out by the company to maintain the continuity of its business. The marketing process begins before goods are produced, and does not end with sales. Online Shop is a shop that applies marketing management with a dropshipping system. Which system is considered beneficial for business people who do not have the capital and the dropshipper does not need to buy goods first. In this study, researcher choosed the online shop “We Skincare” Purwokerto as the research subject. This research is field research, with the type of research is qualitative research. The technique of collecting data used observation, documentation, and interview. In this case, the researcher describe one problem which is then analyzed based on the perspective of Islamic economics, namely by: describing the marketing management of online shop “We Skincare” Purwokerto. Based on the research, marketing management applied in online shop “We Skincare” Purwokerto is 4P marketing strategy. In this case, the online shop “We Skincare” Purwokerto explained the characteristics of products, packaging, and services provided or affordability, which means affordable prices but with good quality and results. Online shop “We Skincare” Purwokerto used direct distribution channel as the main strategy for attracting consumers. And the promotion is carried out through social media.

scholarly journals An Experiential Pattern-Matching Teaching Method: Unpacking the Process of Becoming

2020 ◽  
pp. 251512742091465
Author(s):  
Daniil Pokidko ◽  
Fouad Philippe Saade ◽  
Nadav Shir
Keyword(s):  
Pattern Matching ◽  
Business Model ◽  
Educational Process ◽  
New Venture ◽  
New Venture Creation ◽  
Venture Creation ◽  
Matching Method ◽  
Theoretical Understanding ◽  
Creation Process ◽  
Business Model Canvas

The new venture creation process is essentially different from the process of managing an established business. Scholars suggest that many current mainstream teaching methods and tools used in entrepreneurship education (EE) are rooted in classical economic theory and do not fully address the specific nature of new venture creation. They also point at a shortage of native EE methods and tools developed specifically for the early-stage new venture creation process. We respond to this challenge through (a) a careful scrutiny of one of the most popular EE tools—the Business Model Canvas and (b) a novel and native EE Experiential Pattern-Matching method to support and complement the Business Model Canvas (and other similar EE tools). We advance our theoretical understanding of experience-based learning in EE settings by embedding the Experiential Pattern-Matching method into a Dynamic Experiential Process Framework that assists entrepreneurship educators in developing effective curricula and improving individual- and team-based learning throughout the educational process of new venture creation.

Sign in / Sign up

Export Citation Format

Share Document