scholarly journals СУЧАСНІ ВИКЛИКИ СФЕРИ ГОСТИННОСТІ УКРАЇНИ

2021 ◽  
pp. 94-101
Author(s):  
Олена Олександрівна Зеленко

The tourism industry and the hotel and restaurant sector have suffered the most among all sectors of the economy. Thus, it is important to determine the current circumstances and effective tools for its development in order to return to the pre-crisis state and further sustainable operation. The purpose of the study. Systematization of analytical information on the current state of the hospitality industry, determination of strategic priorities and a set of measures to restore sustainable activities and strengthen the competitiveness of the domestic hospitality industry in the national and international market. Research methods. In the process of scientific work were used general and special methods of scientific abstraction, induction and deduction, statistical analysis, analogy and quantitative and qualitative comparison. Research hypothesis. It is assumed that the development of hospitality as a component of the tourism industry should be based on a set of theoretical principles, historical background and current circumstances of business development in this area at the national and international levels. Presentation of the main material. Most of the problems of the national hospitality sector are outdated; modern conditions of activity of hospitality enterprises are formed under the influence of factors (pandemic, global informatization, change of competitive determinants and deepening of specialization); the strategic priorities for the development of the hospitality sector include the concentration of efforts to: protect their own interests by joining the relevant professional associations, informatization of all areas of work, active cooperation with institutions of higher education and greening of facilities and services offered to customers. Originality and practical significance of the study: the results presented in the study are relevant for consideration and practical implementation for any enterprise in the hospitality industry of Ukraine. Conclusions and prospects for further research. Сompliance with the recommendations will allow hospitality companies to stay in the regional and domestic tourism market, strengthen their competitiveness and offer services of good quality not only domestic but also foreign tourists.

2021 ◽  
pp. 107-116
Author(s):  
Олена Олександрівна Зеленко ◽  
Регіна Анатоліївна Готкевич

Problem statement: The recovery of the tourism industry after the pandemic requires the use of new tools and directions of development. Gastrotourism, as a component of the tourism industry, is gaining momentum in Ukraine, has every chance to become the highlight of the eastern regions, rich in gastronomic traditions against the background of the development of modern food industry enterprises. The purpose of the study: identification of Ukrainian gastronomic product and ways of its development in the eastern regions of Ukraine, which will help create a tourist attraction of these areas for domestic and foreign tourists. The subject of research is the theoretical and practical aspects of gastrotourism development as a component of the tourism industry. Research methods: in the process of scientific work were used general and special methods of scientific abstraction, induction and deduction, statistical analysis, analogy and quantitative and qualitative comparison. Research hypothesis: it is assumed that the development of the gastronomic component of the tourism industry in eastern Ukraine should be based on a set of theoretical foundations, historical background and current circumstances of business development in the region. Presentation of the main material: The review of theoretical aspects and historical facts of development of gastrotourism allowed to supplement the existing classification of its kinds. Analysis of trends in gastrotourism in Ukraine shows that, despite the rich gastronomic diversity in the east, the leaders in this activity are the western regions. Originality and practical significance of the research: the objects of Luhansk region presented in the research, at the request of the owners themselves, can become promising gastronomic attractions of Luhansk region. Conclusions and prospects for further research: gastrotourism development will contribute to the restoration of abandoned areas of eastern Ukraine, will identify an alternative way of their development and create new tourist destinations at the interregional level.


2021 ◽  
pp. 117-124
Author(s):  
Андрій Олегович Дєгтяр ◽  
Вероніка Геннадіївна Ковальчук ◽  
Максим Петрович Бублій

Problem statement. The article examines the competence management center as a means of resolving contradictions in public administration. It is determined that the essence of the problem lies in the fact that the introduction of information and communication technologies contributes to the development of a higher level of human thinking and motivation for its actions, and accordingly there are new requirements for the quality standards of public administration, which leads to an aggravation of the contradictions of public administration. The purpose of the study is formation of conceptual bases of creation and functional realization of the center of management of competences for the decision of contradictions of public management which have arisen owing to use of modern information technologies. The object of this research is the contradictions of public administration caused by the use of information technologies and tools and means of their solution. The research uses general scientific and special methods: analysis and synthesis, logical, dialectical, generalization method, complex and systematic approaches. Research methods: in the process of scientific work were used general and special methods of scientific abstraction, induction and deduction, statistical analysis, analogy and quantitative and qualitative comparison. The research hypothesis is the assumption that the contradictions of public administration that are caused by the use of information technologies can be resolved by applying the competence management center. Presentation of the main material. It is found out that the main contradiction of the functioning of the management system is that if there is a significant need to update the public nature of management, the lack of proper mechanisms for attracting the object of management represented by the population of a particular territory to participate in the process of forming alternatives, evaluation criteria, analysis, selection and implementation of management decisions requires a solution. Originality and practical significance of the research. It is proved that the use of modern public management tools (development of e-government technologies; the development of innovative information and communication infrastructure using public-private partnership opportunities; the use of a political marketing tool; the introduction of foresight, crowdsourcing and public audit technologies) does not contribute effectively enough to resolving the above contradictions. Conclusions and prospects for further research. As a promising tool, a competence management center is proposed, which helps to resolve contradictions that are becoming more acute in the context of the introduction of information and communication technologies.


2018 ◽  
pp. 13-22
Author(s):  
Аlina Аlyamkina ◽  
Vyacheslav Kitsis ◽  
Sergej Teslenok ◽  
Kirill Teslenok

Purpose. The purpose of the article is to analyze the technological features of the online booking system as an example Horse21. Methods. Used research methods such as: system, analysis of literature and Internet sources, comparative, statistical. Results. As a result of the study, the importance of modern information and communication computer technologies that are currently most widely used when booking places in collective means of accommodation, their advantages and the main directions of online booking development in the tourism industry have been determined. The main attention is paid to the features of the online booking technology on the Horse21 website. Scientific novelty. The possibilities of using modern information and communication computer technologies in the implementation of online booking through the Horse21 system are determined. The practical significance. Based on the analysis the online booking technology on the Horse21 system site identified six successive stages of actions aimed at booking places in collective means of accommodation. The results are intended to promote the further development of the use of online booking systems. Keywords: tourism, hospitality industry, reservation systems, modern information and communication computer technologies, online booking, Horse21.


2020 ◽  
pp. 11-18
Author(s):  
Stepan Dychkovskyy

The aim of this paper consists in the study of trends in the development of cultural tourism of the post-industrial era. Research methodology. The author applies historical, bibliographic and analytical methods. Results. Art is an extremely important component of the tourism product, and cultural tourism is based on experience, according to which tourists become involved in the creative process, stimulating the activities presented to them. Tourism can qualitatively improve the processes of organizing and conducting games, festivals, competitions, exhibitions, giving those aesthetics and making them in the historic chronicle of the city. Festivals and holiday events play an important role in the development of cultural tourism. They are more accessible to the mass spectator because they are held in open venues, offer choices and are perceived as a lively and genuine holiday, inspiring their own self-improvement. Novelty. The author gives a rationale for the appropriateness and application of the new concept of cultural tourism, with the creation of even more specialized forms of tourism, one of which, namely, creative tourism. The practical significance. The study of issues within the framework of cultural tourism requires the use of an interdisciplinary approach, which acquires its clear features when choosing a subject of study. The interaction of culture and tourism, the cultural trajectories of modern tourism serve as a structure for analyzing the construction of identity and multiculturalism. Socio-cultural practices of modern tourism, developing in the context of global processes, have provided opportunities to systematically analyze and identify ways of positive practical implementation of its explicit and implicit opportunities. The material culture of the industrial age in the conditions of rapid development of the information society is considered as a historical resource that needed to be preserved and reused, and as a new direction of development of the tourism industry. Cultural tourism has become the main segment in most tourist destinations, but recently the focus has shifted from a purely quantitative increase in demand for the consumption of cultural and attractions to qualitative changes in the nature of this demand, which is based on the inherent desire to see and know parts of the world. In the modern literature on culture emphasizes its material component (buildings, structures, artifacts, works of art, etc.) and its elusive part (traditions, norms of behavior, beliefs, ideas, symbols, language, etc.). In this regard, for anyone, cultural tourism is not just an opportunity to get acquainted with some object of culture, but also to understand its interpretation, to learn new meanings through the environment, to assess the context (feel the atmosphere of the place), in other words, learn about the culture of the place and its inhabitants.


Author(s):  
Olena Halashova

The article analyzes the necessity of forming the motivation of students for oral foreign language communicative activity in the process of distance learning. The importance of motivation and self-motivation for learning in conditions of physical isolation is proved by numerous studies of modern scholars.The purpose of the article is to search for approaches to creating feedback between students and their motivation for foreign language communication in the context of distance learning. Such approaches, according to the author's conclusion are: attracting students to professional research activities, providing students with the initiative to create online collaboration groups, collaborating according to a well-coordinated plan, and identifying individual achievements of students. The effectiveness of the communicative method is defined in view of the applied didactical principle of conscious approach in the process of study a foreign language and practical implementation of this principle as teaching a foreign language based on the native language support.The significance of the students’ scientific work for the growth of their creativity, self-fulfillment, formation of creative critical thinking and the development of individual abilities in solving practical problems, identifying the initiative, expanding the theoretical world outlook and scientific erudition, and the conscious use of theoretical knowledge in future practical activities is obvious. Thus being one of the most important motivating factors for oral foreign language communicative activity in the process of distance learning students’ scientific research work is aimed at forming a culture of foreign language broadcasting, the formation of students’ reflective and research culture to interactively cooperate in the process of performing problem-oriented professional tasks,in the process of cooperation in small groups and creating public speaking skills. The purpose of involving students in research activities was to form a positive motive for learning, awareness of future psychologists about theoretical and practical significance of knowledge gained during the search and processing of professional information. It should be noted that the selection, approval of individual findings of each student by the teacher will help to form their motivation for further exploration and the need to share experiences with other students in the group. Keywords: distance learning, communication, foreign, motivation, self-motivation, cooperation, research activities, self-fulfillment.


2019 ◽  
pp. 35-44
Author(s):  
Natalyа Bielousova ◽  
Olha Skorostetska

Purpose. Consider a pilot project for the development and implementation of inclusive rehabilitation and social tourism, where the experimental site is Cherkasy region, which has sufficient natural resources (465 objects of the region’s nature reserve fund that can be used for rehabilitation activities) and recreational and tourist potential for organizing and the practical implementation of rehabilitation assistance to people with inclusion through tourism services. The technique. Analytical, comparative geographic and synthetic methods are used. Results. The previous scientific researches in the resource-recreational, sanatorium and health-improving areas of research of the Cherkasy region, in which inclusive tourism is actively introduced, are analyzed. The directions of inclusive rehabilitation, the main rehabilitation functions of tourism in the form of a block diagram of the introduction of IRST in the system of rehabilitation services in the Cherkasy region are identified and factors limiting or affecting the possibility of organizing inclusive tourism are identified. Such models will help to understand the essence and structure of this regional project, which for the first time offers a comprehensive model of assistance in the form of tourism services (physical, psychological, rehabilitation, health-improving, sports, etc.), using professional medical care. A typical structure of the development and implementation of regional targeted programs in the field of inclusive tourism is proposed. Information is provided on the prospects of the results of a pilot project in the Cherkasy region, on the example of which one can identify problems and model the prospects for the development and implementation of inclusive rehabilitation and social tourism in Ukraine. Scientific novelty. Briefly analyzed are those areas of human activity that relate to rehabilitation processes within the experimental territory, namely: tourist-excursion activities with inclusive tourists, especially people with disabilities, who are mostly doesn’t adapted to modern life perception, the work of rehabilitation centers, the availability of material and technical base, etc. A typical structure of the development and implementation of regional targeted programs in the field of inclusive tourism is proposed. Practical significance. Publication materials can be used in the educational process in higher educational institutions that preparing specialists for the Ukrainian tourism industry, the practical activities of travel operators and agencies, in the process of work of departments and professional institutions that are related to the tourism system of providing services or processes of studying the implementation of innovative technologies in the tourism sector of Ukraine.


2020 ◽  
pp. 3-8
Author(s):  
Natalyа Bielousova ◽  
Olha Skorostetska

Purpose. To consider the problems of the tourism market in modern conditions, the crown of the viral period, with an emphasis on adapting the mechanism of tourist services, restructuring consciousness and looking for ways to optimize the implementation of new approaches in the practical work of travel agencies and higher educational institutions that train specialists in the tourism industry. Methodology. Analytical, statistical, comparative-geographical and synthetic methods were used. Results. The main conceptual issues on the problems of the existence of the tourist sphere of Ukraine during the corona of the virus were voiced at the remote scientific and practical conference "Ukrainian tourism in the conditions of the corona and post corona of the viral period: anti-crisis scenarios, international experience, best practices", which was organized with the assistance of the department Geography of Ukraine and the Department of Regional Studies and Tourism of the Taras Shevchenko National University of Kyiv, to which experts-practitioners of the tourism industry, representatives of state institutions related to tourism, teachers of universities in the city of Kiev and Ukraine were invited. Scientific novelty. As part of the modern life of mankind, corrected by the latest outbreak of the global pandemic COVID-19, a number of problems of economic, political, social, economic, educational and general human nature have arisen, the solution of which requires a significant rethinking of the existing situation in society and the provision of proposals for a new format for future life humanity and, in particular, in Ukraine. Taking into account the peculiarities of tourism development in each individual country, the priority planned actions should be the development and implementation of the "Roadmap for Tourism Development in Ukraine", which will spell out the main provisions for the practical implementation of the program during the corona virus and the stage of exit from the post-coronavirus period. The article analyzes the international experience in the implementation of such programs, evaluates the factual material concerning the introduction of the "Road Map" in the conditions of the Ukrainian tourist market. Practical significance. The article raises difficult issues related to the realities of modern life of people within the framework of the tourism sector of Ukraine, with its problems, challenges and practical solutions. The publication materials can be used in the educational process in higher educational institutions that train specialists for the Ukrainian tourism industry, the practical activities of travel operators and agencies, in the process of work of departments and professional institutions, relate to the tourism system of providing services or the processes of studying the production of innovative technologies in tourism sphere of Ukraine.


Author(s):  
Diana Naherniuk ◽  
Liubov Kovalenko

Hospitality as a fundamental characteristic of human existence at different stages of cultural-and-historical development of mankind acquired specific ethnocultural features and various historical forms. Hospitality had a long way in evolution and underwent significant qualitative changes, transforming into one of the most important components of a social-and-cultural service in a modern society. The purpose of this research is the development and substantiation of theoretical and methodological provisions to describe the concept of “hospitality”. The evolution of the main approaches was analyzed and the definition of the concept of “hospitality”, “hospitality industry” was specified. The main stages, factors and current tendencies in the development of hospitality industry were analyzed and specified. It was established that the hospitality sector had a long evolutionary development, a complex organization; together with tourism industry formed a single system of tourist services, played an important role in the economy. In the course of the research it was determined that the main factors of formation and development of the hospitality area were: social, economic, cultural, scientific-and-technical progress, political, natural-and-resource and historical factors. A retrospective of the formation of the genesis of hospitality and the development of its interpretation with the development of social production was considered. Hospitality is a complex economic, social, cultural, psychological phenomenon, a universal category of everyday-and-domestic culture, reflected in national traditions, tolerance and care for the guest. Researchers, studying this category, divided it into two components – hospitality and the hospitality industry. Hospitality was mainly considered from the standpoint of cultural, moral-and-ethical norms, and the hospitality industry – from the standpoint of entrepreneurial activity. The hospitality industry is a complex social-and-economic system for the creation, promotion and implementation of services for accommodation, meal service, household services, leisure, as well as the sale of goods in the hotel and restaurant industry. Hospitality is proposed to be considered as a set of services provided to the guest in order to meet his needs and get a positive impression of being in various spheres of society living environment. The current tendencies in the development of the hospitality sector requiring the creation of a mechanism that would allow intensifying the development of the domestic sector of hospitality were outlined. In view of this, it is necessary to determine the main directions of state policy in the hospitality sector. That is, it is essential to develop organizational, economic, and technological measures to increase the competitiveness of the hospitality sector.


Author(s):  
Galyna Moroz

Purpose. The article is aimed at analyzing the general theoretical principles and the essential characteristics of legal restrictions in environmental law; defining category of “environmental legal restrictions”, their content, system and the status of the respective legislation. Methodology. The methodology consists in carrying out a comprehensive analysis of the provisions of environmental legislation and formulating relevant conclusions on this basis. During the research, the following methods of scientific research were used: terminological, systemic and structural, comparative legal, structural and functional. Results. The objectively determined necessity of unconditional adherence to the legally established environmental requirements, prohibitions and restrictions as well as their potential scientifically substantiated enhancement in order to achieve environmentally significant goals oriented towards the priorities of sustainable development is substantiated. Restrictive mechanisms are scattered across statutory and regulatory acts of different legal force and even different branches of law, therefore, the need for their systematization and unification as well as generalization of the experience of their practical implementation in order to establish a comprehensive system of environmental restrictions is discussed. In our opinion, the conceptual basis and general essential characteristics of public environmental requirements and restrictions should be reflected in the future Environmental Code of Ukraine. Scientific novelty. In the course of the research, the author defines restrictions in environmental law as a specific sectoral imperative mechanism for regulating relations in the field of environmental safety, which consists in systematically introducing legislation on imperative provisions of environmental law as well as establishing specific legal regimes and mechanisms for their application and implementation. Practical significance. The main conclusions can be used in law-making and law-enforcing activities, as well as in further theoretical and legal research and in the educational process.


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