scholarly journals MODELLING OF THE PROCESS OF STRATEGIC MANAGEMENT OF ECONOMIC ACTIVITY OF A TRADING ENTERPRISE

Author(s):  
Nataliia Kashchena
2019 ◽  
Vol 65 ◽  
pp. 04005
Author(s):  
Mykhaylo Voynarenko ◽  
Kathrin Dumanska ◽  
Nataliya Ponomaryova

Analytical studies of theoretical and methodological aspects of company’s strategic positioning influenced by unpredictable factors of changeable environment are examined in the article. Justification of effective choice of strategic position is provided by the concept of formation of company’s economic activity context in emergent environment proposed by the authors. Problems of strengthening of company’s strategic position in conditions of changeable economic environment with undefined factors can be solved by means of the developed model of company’s economic activity context on the basis of methods of mathematical modeling. One of the advantages of the model implementation can be the usage of methodology of company’s strategic positioning in economic environment. The model elaborated by the authors implies a set of analytical-calculative aspects of testing and further implementation in strategic management practice. The given article proposes the first conceptual methodological stage of model of company’s economic activity context implementation. The obtained results of further adoption can be applied as element of strategic management of vertically integrated companies in conditions of emergent environmental challenges.


2021 ◽  
pp. 55-60
Author(s):  
Lesya I. Halas

A necessary condition for a market economy is the existence of a competitive environment between economic entities, especially when agricultural enterprises enter foreign market. This problem is clear because the foreign economic activity of enterprises provides them with a competitive advantage allowing enterprises to enter a competitive market and occupy their positions in the world market of goods and services. The choice of strategies for a particular enterprise in the field of foreign economic activity is a long-term process that involves the choice of strategies from possible behaviors and coordination of actions of all structural units. Unfortunately, the loss of agricultural enterprises is one of the negative factors preventing them from performing management tasks related to the implementation of the chosen competitive strategy. In this case, the company may not focus on any strategy at all, and will not solve operational problems related to the economic efficiency of economic activity. In general, the essence of strategic management of enterprises engaged in foreign economic activity is to form a concept of benefits and prospects that can bring the international market and its actions. When implementing the company's strategic management in the international market, it is inevitable to avoid assessing short-term, medium-term and long-term risks and prospects. The competitiveness of agricultural enterprises should be based on the following aspects: improving the quality of enterprise management, development and compliance with standards of strategic competitiveness of agriculture and food; formulation of proposals for the formation of various strategies for enterprises; improvement of innovative organizations, introduction of information technology, and the presence of merchants in the commodity market provides information support; improves the organizational and technical level of support for agriculture; develops logistics and marketing systems.


2021 ◽  
pp. 9-12
Author(s):  
Mariana BORTNIKOVA ◽  
Yuliia CHYRKOVA

Introduction. While carrying out production, economic and foreign economic activities, domestic enterprises face important issues of ensuring their financial stability and effective management of the financial resources’ formation, distribution and use process. The purpose of the paper is to build a conceptual model for managing the financial resources of an enterprise in the implementation of foreign economic activity, which will allow for high-quality diagnostics of financial resources at the stages of their formation, distribution and use. Results. The influence of globalization processes on the functioning of domestic business entities provides for a periodic renewal of the mechanism and model for financial resources management. The main constituent elements of the model for managing the enterprise financial resources are characterized, namely: the aim and main objectives; subjects of financial resources management; technology of financial resources strategic management at the enterprise; factors of influence on the management processes and the system of ensuring the financial resources management of the enterprise in the implementation of foreign economic activity. The technology of the company's financial resources strategic management has been developed. A conceptual model for managing the financial resources of an enterprise in the implementation of foreign economic activity has been formed, which considers organizational, functional and information support. Conclusion. The application of the financial resource management conceptual model in the practical activities of enterprises will ensure the achievement of the goals and objectives of the enterprise, contribute to the improvement of its financial condition and the movement of financial flows, as well as allow alternative management decision-making on the formation and implementation of the strategy for managing the financial resources of the enterprise in the conditions of new foreign markets development.


Author(s):  
Nataliya S. Plaskova

The article is devoted to the systematization of the historical stages of financial controlling, its development and transformation into an independent field of economic knowledge, the disclosure of modern directions for improving its theory and practice for the purposes of managing the activities of economic entities. The author reveals the functions of financial controlling and its future-oriented concept, which contributes to the solution of current and strategic management tasks to ensure high efficiency of economic activity of a modern organization. The article presents Russian and foreign innovations in the field of financial controlling organization, substantiation of its methodological tools, updating of the content, the nature of the dynamics of its structural components and monitoring parameters in retrospective and forecast aspects.


TEM Journal ◽  
2021 ◽  
pp. 707-718
Author(s):  
Yevhenii Rudnichenko ◽  
Halyna Savina ◽  
Vasyl Franchuk ◽  
Ihor Nestoryshen ◽  
Stanislav Savin ◽  
...  

The main purpose of this article is studying features of strategic management of the interaction of state institutions and enterprises from the position of finding compromise solutions, and the appropriate tools that allow ensuring a balance of interests of society and business in the implementation of foreign economic activity. The methodological basis of the study is game theory, since it is the most acceptable tool used if there is a conflict of interests of the parties. Moreover, the parties to such a conflict often make strategic decisions without knowing about the decisions of their opponents, which we observe in modern business. The game model of interaction between FEA participants and state institutions, developed in the main part of the study, is presented in the form of a non-coalition game. It has been established that the practical implementation of the found combined situation (solution of the game) fully relies on state institutions.


2020 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
Galyna Azarenkova ◽  
Olena Golovko ◽  
Kateryna Oryekhova ◽  
Sergii Yavorsky

The article considers stages and methods of strategic management of the enterprise’s foreign economic activity. PEST analysis, SWOT analysis and SPACE analysis of foreign economic activity are used on the basis of a particular enterprise. PEST analysis has highlighted political and legal, economic, social and technological factors influencing the foreign economic activity of the analyzed enterprise. SWOT analysis has allowed identifying strengths, weaknesses, opportunities and threats of the enterprise. SPACE analysis has revealed that in the absence of growth in the services market, the use of a strategy for the enterprise diversification is acceptable. This strategy involves the creation and development of new services. Therefore, it is necessary to constantly monitor the activity of the enterprise in the international economic environment.


2017 ◽  
Vol 4 (3-4) ◽  
pp. 42-49
Author(s):  
Valentyna Yakubiv ◽  
Iryna Hryhoruk

Changes in the external conditions of business in Ukraine, European integration vector of the country development, and possibilities of import/export operations facilitate foreign trade. Modern methods of strategic management and strategic diagnostics should be developed in line with international requirements and needs of managers in Ukraine and partners abroad. Therefore substantiation of innovation trends for enterprise development strategies on the international arena as a constituent of stable economy is important and necessary. The purpose of this article is to define innovative approaches to planning, development and implementation of strategies and to develop a comprehensive diagnosis of the strategic potential of foreign economic activity. During the research, the following methods: logical abstraction, modeling, PEST-analysis, systems analysis, graphic. The main results of the study are: 1) disclosure of the features of the construction of strategic management in international business; 2) analysis of European and American practices of strategic management of foreign economic activity of enterprises; 3) study of algorithmic scheme of strategic management in the Ukraine; 4) justification of methods of three-level system of strategic analysis using matrix methods of assessment; 5) the classification of the main methods of matrix analysis within groups: macro, meso, macro level; 6) a comprehensive diagnosis of the strategic potential of foreign economic activity of enterprises in Ukraine. The study proved the main areas of innovation and strategic principles of international management and comprehensive methodology for strategic planning matrix based on innovative methods


2011 ◽  
Vol 27 (5) ◽  
pp. 1 ◽  
Author(s):  
Jerry Gosenpud ◽  
Jeff Vanevenhoven

<span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0in 0.5in 0pt; text-align: justify; mso-pagination: none;" class="MsoNormal"><span style="color: black; font-size: 10pt; mso-themecolor: text1;"><span style="font-family: Times New Roman;">Micro-entrepreneur industriousness is a significant reason for the unprecedented economic activity in the developing world over the last 20 years.<span style="mso-spacerun: yes;"> </span>Yet as the business environment in developing countries modernizes, micro-enterprises are increasingly threatened.<span style="mso-spacerun: yes;"> </span>This paper takes a strategic management perspective and argues that micro-entrepreneurs need to do four things to better cope with this changing landscape.<span style="mso-spacerun: yes;"> </span>To better understand their new complex and turbulent environment they need to 1) perform an external environment analysis, 2) perform an internal environmental analysis, 3) plan, and 4) network.<span style="mso-spacerun: yes;"> </span></span></span></p><span style="font-family: Times New Roman; font-size: small;"> </span>


2021 ◽  
Vol 4 (519) ◽  
pp. 103-113
Author(s):  
I. G. Babets ◽  

The article analyzes the content of development strategies of cities of region significance in Lviv region and identifies the lack of goals, objectives and measures to improve the sectoral structure of the economy, as well as the limited ability of local authorities to influence the structure of the cities’ economy with the help of instruments that provide tax preferences for enterprises of priority industries, investors, small and medium-sized businesses. In order to eliminate shortcomings in the strategic management of structural transformations of cities, directions of improvement of the existing institutional mechanism in terms of taxation of the investment, innovation and entrepreneurial activity of enterprises of priority sectors of the economy, investors who finance the development of high-tech industries and high-tech types of economic activity, as well as enterprises operating within special modes of economic activity, are proposed. It is substantiated that the introduction of real tax preferences for enterprises will ensure the implementation of effective structural policy at the local level, since the authorities will receive real levers to increase investment, innovative, entrepreneurial activity in priority sectors of the economy. In order to strengthen control and responsibility for the implementation of strategic tasks, it is proposed to use the problem-target method in strategic planning of city development, which, unlike the program-target approach, provides for a clear allocation of resources between the goals aimed at solving structural problems in the economy. As result of the study, the list of indicators of structural changes in the economy and the basic principles of establishing quantitative criteria for achieving strategic goals to improve the structure of the economy of cities of region significance are determined.


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