Legitimizing the contribution of marketing to firms' success: An exploratory investigation of marketing professionals

2018 ◽  
pp. 15-36
Author(s):  
Mauro Cavallone ◽  
Daniela Andreini ◽  
Giuseppe Pedeliento ◽  
Francesca Magno
Keyword(s):  
Exploratory Investigation

IPO Market Cycles: An Exploratory Investigation

2000 ◽  
Author(s):  
Michelle B. Lowry ◽  
G. William William Schwert
Keyword(s):  
Exploratory Investigation

scholarly journals Does CSR Activity Amount to Socially Responsible Management?

2021 ◽  
Author(s):  
M. John Foster
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Community ◽  
Annual Reports ◽  
Socially Responsible ◽  
Responsible Management ◽  
Exploratory Investigation ◽  
Research Questions ◽  
The Uk ◽  
Corporate Social

AbstractIn essence firms or companies are usually thought to exist to make products for or provide services of some sort to third parties, other companies or individuals. The philosophical question which naturally arises then is ‘to the benefit of whom should a firm’s activities be aimed?’ Possible answers include the owners of the firm, the firm’s employees or wider society, the firm’s local community or their host nation. It is because of firms’ location within a wider society that the issue of corporate social responsibility arises. The issue is do they contribute in a positive way to the fabric of society. In this paper we conduct an exploratory investigation whose research questions, broadly, are whether there is public evidence of corporate social responsibility activity by firms listed in the UK and to what extent, if any, such activities may amount to genuinely socially responsible management by the firms. We examined the most up to date annual reports of a split sample of 36 firms listed in the FTSE 350. The short answers to the two research questions above are: to some degree and no by some margin, based on data from the sample firms.

scholarly journals Usability Analysis of Andalusian Spas’ Websites

2021 ◽  
Vol 13 (4) ◽  
pp. 2307
Author(s):  
Rosa Anaya-Aguilar ◽  
German Gemar ◽  
Carmen Anaya-Aguilar
Keyword(s):  
Sustainable Development ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Web Technologies ◽  
New Information ◽  
Tourism Sector ◽  
Exploratory Investigation ◽  
Usability Analysis ◽  
Information And Communication ◽  
Tourism Websites

Health tourism is booming all over the world, and thermal spa tourism in Spain is a type of tourism aimed at integrating with nature, achieving sustainable development. In general, its facilities are located in areas specially protected by environmental legislation. This tourism sector attracts an increasingly wide market segment that has become more demanding and better informed and that more frequently uses the Internet to gather information. Tourists’ shopping and consumption habits are increasingly influenced by new information and communication technologies (ICTs), making these a topic of interest among academics and professionals. Website development has been shown to be an area of innovation for spa facilities, but evidence has also been found that this sector has experienced difficulty in adopting ICTs. This research sought to analyse spa websites’ usability by conducting an exploratory investigation of different websites’ contents. The results reveal that the use of new web technologies by spas is underdeveloped, although these facilities have achieved good positions in Internet search engines due to the synergistic effect of the official tourism websites. That is why most of them tell their story, detail their nature and the protection of their spaces. In this way, spas turn their websites into communication channels that convey to tourists their commitment to the environment and sustainable development.

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