E-commerce or s-commerce? A managerial perspective on website design features

2016 ◽  
pp. 153-173
Author(s):  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Angelo Di Gregorio
Keyword(s):  
Website Design ◽  
Design Features ◽  
Managerial Perspective

scholarly journals Consumers' Attitude towards Online Shopping in Janakpurdham

2021 ◽  
Vol 4 (1) ◽  
pp. 31-50
Author(s):  
Binod Shah ◽  
Uday Kishor Tiwari
Keyword(s):  
Quantitative Research ◽  
Online Shopping ◽  
Influencing Factor ◽  
Shopping Behavior ◽  
Website Design ◽  
Design Features ◽  
Time Saving ◽  
Goods And Services ◽  
Online Shopping Behavior ◽  
Questionnaire Method

The paper aims to explore about the use of Internet that changes the way consumers purchase goods and services. The growing number of internet users in Nepal provides a bright prospect for online shopping. Recent research has shown an interest in investigating the factors that affect the attitude of consumers towards online shopping. The study is being carried out to identify and analyze the factors that affect consumers' attitude towards online shopping in Janakpurdham and to examine the factors that motivate consumers to shop online. In this study, quantitative research method has been used. Questionnaire method is used to collect the data. The study has been done by convenient sampling method. The main finding of this study is that among the four factors (convenience, website design/features, time saving and security) selected for this research, the most attractive and influencing factor for online shopping is convenience, followed by time saving the second and thirdly security. Results have also showed that the website design/features are also important for online shopping. The findings also indicate that time saving is the most important factor that motivate consumers to shop online, followed by easy to purchase second and thirdly variety at one shop. This study is useful to understand the online shopping behavior of consumers.

scholarly journals The Influences of Medical Crowdfunding Website Design Features on Trust and Intention to Donate: Empirical Study (Preprint)

2020 ◽  
Author(s):  
Xing Zhang ◽  
Wenli Hu ◽  
Quan Xiao
Keyword(s):  
Laboratory Experiment ◽  
Undergraduate Students ◽  
Visual Cues ◽  
Two Dimensions ◽  
Social Cues ◽  
Website Design ◽  
Design Features ◽  
Significant Difference ◽  
Motivating Factor ◽  
Cognition And Affect

BACKGROUND As a type of donation-based crowdfunding, medical crowdfunding has gradually become an important way for patients who have difficulty paying medical bills to seek help from the public. However, many people still have limited confidence in donating money to medical crowdfunding projects. OBJECTIVE Given that the features of a medical crowdfunding website may be important to users’ trust, this study draws upon two-factor and trust theories to explore how different design features of medical crowdfunding websites affect potential donors’ cognition-based trust and affect-based trust, and how these types of trust affect intention to donate. METHODS A 2 (informativeness: high vs. low) × 2 (visual cues: cool color vs. warm color) × 2 (social cues: with vs. without) between-subject laboratory experiment was conducted to validate our research model. A total of 320 undergraduate students recruited from a university in China participated in the controlled laboratory experiment. RESULTS Results indicate that cognition-and affect-based trust exert significant effects on the intention to donate of potential donors of medical crowdfunding. Informativeness as a hygiene factor positively influences potential donors’ cognition- and affect-based trust, whereas social cues as a motivating factor significantly influence potential donors’ cognition- and affect-based trust. However, webpages’ color affects the two dimensions of trust differently. Specifically, medical crowdfunding webpages with warm color are more likely to induce affect-based trust than cool color, whereas no significant difference exists between the effects of cold and warm colors on cognition-based trust. CONCLUSIONS This study deepens our understanding of the relationship among the design features of medical crowdfunding websites, trust, and intention to donate and provides guidelines for managers of medical crowdfunding platforms to enhance potential donors’ trust building by improving the website design features.

Impact of website design features on experiential value and patronage intention toward online mass customization sites

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ying Zhang ◽  
Ann Marie Fiore ◽  
Ling Zhang ◽  
Xiaogang Liu
Keyword(s):  
Mass Customization ◽  
Information Quality ◽  
Visual Design ◽  
Equation Modeling ◽  
Website Design ◽  
Design Features ◽  
Content Type ◽  
Design Information ◽  
Experiential Value ◽  
Patronage Intention

PurposeTo examine the relationships among website design features, consumer experience responses and patronage intention toward online mass customization (OMC) apparel websites.Design/methodology/approachA total of 312 useable online surveys were obtained from Mainland China consumers. Multi-item scales were adopted to measure eight constructs: visual design; information quality; entertainment, aesthetic, educational, escapist experiences; flow; and patronage intention. Structural equation modeling (SEM) was conducted to determine factor structures and to test the hypothesized relationships among website design features, 4Es (entertainment, aesthetic, educational and escapist experiences), flow and consequent purchase intention toward OMC apparel websites.FindingsAll hypotheses, but one, were supported. OMC website visual design; information quality; and entertainment, aesthetic and educational experiences had a positive effect on consumer patronage intention.Research limitations/implicationsLimitations include using a sample of consumers from major cities in China; results cannot be generalized to all Chinese consumers. Websites were not actively navigated. Additionally, the present study examined only two dimensions of OMC website quality, visual design and information quality; more tangible and specific features could be considered in future research.Practical implicationsThe findings provide website designers and marketers with insights into experiences that may lead to an increase in patronage intention toward OMC websites.Originality/valueThe study provides evidence that flow helps explain the impact of experiential value (i.e. 4Es) from website design features on patronage intention.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

An Empirical Investigation into Personal Characteristics' Effect on Choosing Complaint Channels

2019 ◽  
Vol 3 (4) ◽  
pp. 195-208
Author(s):  
Hannes Boepple ◽  
Janine Göttling ◽  
Marie-Christin Papen ◽  
Florian U. Siems
Keyword(s):  
Word Of Mouth ◽  
Empirical Investigation ◽  
Personal Characteristics ◽  
Negative Word ◽  
Channel Choice ◽  
Valuable Customer ◽  
Word Of Mouth Communication ◽  
Customer Reaction ◽  
Managerial Perspective ◽  
Selection Of

For companies, complaints are a valuable customer reaction to dissatisfaction. They enable the company to respond to customer issues to prevent them from changing supplier or spreading negative word-of-mouth communication. Previous research identified various influencing factors of complaint behaviour. However, it has been scarcely considered which aspects influence the selection of the complaint channel (e. g. telephone, social media). Therefore, a 1x2 experimental study (n = 244) was conducted. Results reveal effects of personal characteristics (aggressiveness, argumentativeness and social anxiety) on complaint channel choice. A moderating effect of failure severity was also partially found. From a managerial perspective, it is recommended to provide various complaint options. This would allow the disappointed consumer to choose an adequate complaint channel depending on his or her personality.

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