scholarly journals The Influences of Medical Crowdfunding Website Design Features on Trust and Intention to Donate: Empirical Study (Preprint)

Author(s):  
Xing Zhang ◽  
Wenli Hu ◽  
Quan Xiao
2016 ◽  
pp. 153-173
Author(s):  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Angelo Di Gregorio

2021 ◽  
Vol 4 (1) ◽  
pp. 31-50
Author(s):  
Binod Shah ◽  
Uday Kishor Tiwari

The paper aims to explore about the use of Internet that changes the way consumers purchase goods and services. The growing number of internet users in Nepal provides a bright prospect for online shopping. Recent research has shown an interest in investigating the factors that affect the attitude of consumers towards online shopping. The study is being carried out to identify and analyze the factors that affect consumers' attitude towards online shopping in Janakpurdham and to examine the factors that motivate consumers to shop online. In this study, quantitative research method has been used. Questionnaire method is used to collect the data. The study has been done by convenient sampling method. The main finding of this study is that among the four factors (convenience, website design/features, time saving and security) selected for this research, the most attractive and influencing factor for online shopping is convenience, followed by time saving the second and thirdly security. Results have also showed that the website design/features are also important for online shopping. The findings also indicate that time saving is the most important factor that motivate consumers to shop online, followed by easy to purchase second and thirdly variety at one shop. This study is useful to understand the online shopping behavior of consumers.


2020 ◽  
Author(s):  
Xing Zhang ◽  
Wenli Hu ◽  
Quan Xiao

BACKGROUND As a type of donation-based crowdfunding, medical crowdfunding has gradually become an important way for patients who have difficulty paying medical bills to seek help from the public. However, many people still have limited confidence in donating money to medical crowdfunding projects. OBJECTIVE Given that the features of a medical crowdfunding website may be important to users’ trust, this study draws upon two-factor and trust theories to explore how different design features of medical crowdfunding websites affect potential donors’ cognition-based trust and affect-based trust, and how these types of trust affect intention to donate. METHODS A 2 (informativeness: high vs. low) × 2 (visual cues: cool color vs. warm color) × 2 (social cues: with vs. without) between-subject laboratory experiment was conducted to validate our research model. A total of 320 undergraduate students recruited from a university in China participated in the controlled laboratory experiment. RESULTS Results indicate that cognition-and affect-based trust exert significant effects on the intention to donate of potential donors of medical crowdfunding. Informativeness as a hygiene factor positively influences potential donors’ cognition- and affect-based trust, whereas social cues as a motivating factor significantly influence potential donors’ cognition- and affect-based trust. However, webpages’ color affects the two dimensions of trust differently. Specifically, medical crowdfunding webpages with warm color are more likely to induce affect-based trust than cool color, whereas no significant difference exists between the effects of cold and warm colors on cognition-based trust. CONCLUSIONS This study deepens our understanding of the relationship among the design features of medical crowdfunding websites, trust, and intention to donate and provides guidelines for managers of medical crowdfunding platforms to enhance potential donors’ trust building by improving the website design features.


Author(s):  
Sukhpuneet Kaur ◽  
Kulwant Kaur ◽  
Hardeep Singh ◽  
Parminder Kaur

A Concern is any important property or area of interest of a system that can treat in a modular way. One of the most important Concerns is Usability which is considered one of the key principles in Software Engineering. The importance of Usability Evaluation has dramatically increased due to extremely fast growth in Internet technology. The website design is directly related to the purpose of the website. Website with poor usability can easily destroy the purpose of website. So, the authors have chosen one of the concern “usability” which is the core component of web applications. The purpose of this chapter is to analysis and proposes an appropriate web usability metric for evaluation of universities website. The proposed method will be based partly on a literature study and partly on the survey analysis response by visitors.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ying Zhang ◽  
Ann Marie Fiore ◽  
Ling Zhang ◽  
Xiaogang Liu

PurposeTo examine the relationships among website design features, consumer experience responses and patronage intention toward online mass customization (OMC) apparel websites.Design/methodology/approachA total of 312 useable online surveys were obtained from Mainland China consumers. Multi-item scales were adopted to measure eight constructs: visual design; information quality; entertainment, aesthetic, educational, escapist experiences; flow; and patronage intention. Structural equation modeling (SEM) was conducted to determine factor structures and to test the hypothesized relationships among website design features, 4Es (entertainment, aesthetic, educational and escapist experiences), flow and consequent purchase intention toward OMC apparel websites.FindingsAll hypotheses, but one, were supported. OMC website visual design; information quality; and entertainment, aesthetic and educational experiences had a positive effect on consumer patronage intention.Research limitations/implicationsLimitations include using a sample of consumers from major cities in China; results cannot be generalized to all Chinese consumers. Websites were not actively navigated. Additionally, the present study examined only two dimensions of OMC website quality, visual design and information quality; more tangible and specific features could be considered in future research.Practical implicationsThe findings provide website designers and marketers with insights into experiences that may lead to an increase in patronage intention toward OMC websites.Originality/valueThe study provides evidence that flow helps explain the impact of experiential value (i.e. 4Es) from website design features on patronage intention.


2011 ◽  
Vol 13 (1) ◽  
Author(s):  
Eugene B. Visser ◽  
Melius Weideman

The primary objective of this research project was to identify and investigate the website usability attributes which are in contradiction with search engine optimisation elements. The secondary objective was to determine if these usability attributes affect conversion. Although the literature review identifies the contradictions, experts disagree about their existence.An experiment was conducted, whereby the conversion and/or traffic ratio results of an existing control website were compared to a usability-designed version of the control website,namely the experimental website. All optimisation elements were ignored, thus implementing only usability. The results clearly show that inclusion of the usability attributes positively affect conversion,indicating that usability is a prerequisite for effective website design. Search engine optimisation is also a prerequisite for the very reason that if a website does not rank on the first page of the search engine result page for a given keyword, then that website might as well not exist. According to this empirical work, usability is in contradiction to search engine optimisation best practices. Therefore the two need to be weighed up in terms of importance towards search engines and visitors.


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