scholarly journals Search Engine Optimization with Google-Web

2019 ◽  
pp. 227-230
Author(s):  
Pratik C. Jambhale
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Page Rank ◽  
Web Presence ◽  
Search Engine Optimization ◽  
Search Results ◽  
Web Document ◽  
Search Patterns ◽  
User Friendly ◽  
Google Search

Search engine optimization is a technique to take a web document in top search results of a search engine. Web presence Companies is not only an easy way to reach among the target users but it may be profitable for Business is exactly find the target users as of the reason that most of the time user search out with the keywords of their use rather than searching the Company name, and if the Company Website page come in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for a Business. Google is most user-friendly search engine to prove for the all users which give user-oriented results. In addition ,most of other search engines use Google search patterns so we have concentrated on it. So, if a page is Register on Google it Is Display on most of the search engines.

scholarly journals Analysis of Web Scraping Techniques to Get Keywords Suggestion and Allintitle Automatically from Google Search Engines

Compiler ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 71
Author(s):  
Aris Wahyu Murdiyanto ◽  
Adri Priadana
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Evaluation Result ◽  
Search Engine Optimization ◽  
Web Scraping ◽  
Long Time ◽  
Google Search ◽  
The Web

Keyword research is one of the essential activities in Search Engine Optimization (SEO). One of the techniques in doing keyword research is to find out how many articles titles on a website indexed by the Google search engine contain a particular keyword or so-called "allintitle". Moreover, search engines are also able to provide keywords suggestion. Getting keywords suggestions and allintitle will not be effective, efficient, and economical if done manually for relatively extensive keyword research. It will take a long time to decide whether a keyword is needed to be optimized. Based on these problems, this study aimed to analyze the implementation of the web scraping technique to get relevant keyword suggestions from the Google search engine and the number of "allintitle" that are owned automatically. The data used as an experiment in this test consists of ten keywords, which each keyword would generate a maximum of ten keywords suggestion. Therefore, from ten keywords, it will produce at most 100 keywords suggestions and the number of allintitles. Based on the evaluation result, we got an accuracy of 100%. It indicated that the technique could be applied to get keywords suggestions and allintitle from Google search engines with outstanding accuracy values.

scholarly journals "DNS SEHAT" Implementation on Automatic Replicated Recursive Domain Name System on PT. X

2019 ◽  
Author(s):  
Muhammad Ilham Verardi Pradana
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
The Other ◽  
The Internet ◽  
Domain Name System ◽  
Domain Name ◽  
Search Results ◽  
Search Result ◽  
Google Search

Thanks to the existence of Search engines, all of informations and datas could be easily found in the internet, one of the search engine that users use the most is Google. Google still be the most popular search engine to provide any informations available on the internet. The search result that Google provide, doesn't always give the result we wanted. Google just displayed the results based on the keyword we type. So sometimes, they show us the negative contents on the internet, such as pornography, pornsites, and many more that seems to be related to the keyword, whether the title or the other that makes the result going that way. In this paper, we will implement the "DNS SEHAT" to pass along client's request queries so the Google search engine on the client's side will provide more relevant search results without any negative contents.

Influences of Search Engine Optimization on Performance of SMEs

2015 ◽  
Vol 13 (1) ◽  
pp. 27-49 ◽  
Author(s):  
Stella Tomasi ◽  
Xiaolin Li
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
User Engagement ◽  
Small Companies ◽  
Time Duration ◽  
Sales Revenue ◽  
Impact Performance ◽  
Search Engine Optimization ◽  
Search Results ◽  
Global Reach

Search engines have become an important channel for increasing SMEs' global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. However, in addition increasing the ranking on a search engine results page (SERP), there may be other benefits that SMEs may enjoy while engaging in an SEO campaign. This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs. The authors found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the site, more user engagement and an increase of annual sales revenue.

Enhanced Utility in Search Log Publishing of Infrequent Items

2014 ◽  
Vol 9 (2) ◽  
pp. 65-77
Author(s):  
S. Belinsha ◽  
A.P.V. Raghavendra
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Third Party ◽  
Privacy Issue ◽  
Search Results ◽  
Search Patterns ◽  
Frequent Items ◽  
Search Logs ◽  
The Web

Search engines are being widely used by the web users. The search engine companies are concerned to produce best search results. Search logs are the records which records the interactions between the user and the search engine. Various search patterns, user's behaviors can be analyzed from these logs, which will help to enhance the search results. Publishing these search logs to third party for analysis is a privacy issue. Zealous algorithm of filtering the frequent search items in the search log looses its utility in the course of providing privacy. The proposed confess algorithm extends the work by qualifying the infrequent search items in the log which tends to increase the utility of the search log by preserving the privacy. Confess algorithm involves qualifying the infrequent keywords, URL clicks in the search log and publishing it along with the frequent items.

Search Engine Optimization: An Analysis of Rhinoplasty Web sites

2017 ◽  
Vol 33 (06) ◽  
pp. 665-669 ◽  
Author(s):  
Amar Gupta ◽  
Michael Nissan ◽  
Michael Carron ◽  
Giancarlo Zuliani ◽  
Hani Rayess
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Search Engines ◽  
Web Site ◽  
Third Party ◽  
Site Quality ◽  
Search Engine Optimization ◽  
Facial Plastic ◽  
Google Search ◽  
The Web

AbstractThe Internet is the primary source of information for facial plastic surgery patients. Most patients only analyze information in the first 10 Web sites retrieved. The aim of this study was to determine factors critical for improving Web site traffic and search engine optimization. A Google search of “rhinoplasty” was performed in Michigan. The first 20 distinct Web sites originating from private sources were included. Private was defined as personal Web sites for private practice physicians. The Web sites were evaluated using SEOquake and WooRANK, publicly available programs that analyze Web sites. Factors examined included the presence of social media, the number of distinct pages on the Web site, the traffic to the Web site, use of keywords, such as rhinoplasty in the heading and meta description, average visit duration, traffic coming from search, bounce rate, and the number of advertisements. Readability and Web site quality were also analyzed using the DISCERN and Health on the Net Foundation code principles. The first 10 Web sites were compared with the latter 10 Web sites using Student's t-tests. The first 10 Web sites received a significantly lower portion of traffic from search engines than the second 10 Web sites. The first 10 Web sites also had significantly fewer tags of the keyword “nose” in the meta description of the Web site. The first 10 Web sites were significantly more reliable according to the DISCERN instrument, scoring an average of 2.42 compared with 2.05 for the second 10 Web sites (p = 0.029). Search engine optimization is critical for facial plastic surgeons as it improves online presence. This may potentially result in increased traffic and an increase in patient visits. However, Web sites that rely too heavily on search engines for traffic are less likely to be in the top 10 search results. Web site curators should maintain a wide focus for obtaining Web site traffic, possibly including advertising and publishing information in third party sources such as “RealSelf.”

scholarly journals Architecture of a Commercialized Search Engine Using Mobile Agents

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Falah Hassan Ali Al-akashi
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Mobile Agents ◽  
Experimental Results ◽  
Market Place ◽  
Unique Challenge ◽  
Search Engine Optimization ◽  
Search Results

Shopping Search Engine (SSE) implies a unique challenge for validating distinct items available online in market place. For sellers, having a user listing appear number one in search results is crucial. Buyers tend to click on and buy from the listings which appear first. Search engine optimization devotes that goal to influence such challenges. In current shopping search platforms, lots of irrelevant itemsretrieved from their indices; e.g. retrieving accessories of exact items rather than retrieving the itemsitself, regardless the price of item were considered or not. In our proposal, we exploit the drawbacks of current shopping search engines. In another side, users tend to move from shoppers to another searching for appropriate items where the time is crucial for consumers. The main goal of this research is to combine and merge multiple search results retrieved from some popular shopping sellers in a listof relevant items. Experimental results showed that our approach is efficient and robust for retrieving acomplete list of desired items with respect to all users‟ query keywords.

scholarly journals Search Engine Optimization with A/B Testing

2019 ◽  
Vol 8 (2) ◽  
pp. 4484-4488
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Digital Marketing ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Search Results ◽  
The World ◽  
Core Elements

The search engine optimization, or in short- SEO, is the largest speck of digital marketing, often the hardest thing to learn. Since there are so many individual components that make the large picture of what SEO is, people assume one can never fully learn SEO. While this can be considered true, due to the constant changes in the world of digital marketing, breaking SEO down to its core elements, and understanding them all individually, will help user better grasp the overall concept. In this paper we will learn the basics of search engine optimization and page rankings and this report will explain user how to start doing SEO with Google and provide user the basic SEO framework. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Estimating Google’s search engine ranking function from a search engine optimization perspective

2016 ◽  
Vol 40 (2) ◽  
pp. 239-255 ◽  
Author(s):  
Cheng-Jye Luh ◽  
Sheng-An Yang ◽  
Ting-Li Dean Huang
Keyword(s):  
Search Engine ◽  
Ranking Function ◽  
Dominant Factor ◽  
Original Result ◽  
Content Type ◽  
Empirical Results ◽  
Search Engine Optimization ◽  
Search Results ◽  
Simple Strategy ◽  
Google Search

Purpose – The purpose of this paper is to estimate Google search engine’s ranking function from a search engine optimization (SEO) perspective. Design/methodology/approach – The paper proposed an estimation function that defines the query match score of a search result as the weighted sum of scores from a limited set of factors. The search results for a query are re-ranked according to the query match scores. The effectiveness was measured by comparing the new ranks with the original ranks of search results. Findings – The proposed method achieved the best SEO effectiveness when using the top 20 search results for a query. The empirical results reveal that PageRank (PR) is the dominant factor in Google ranking function. The title follows as the second most important, and the snippet and the URL have roughly equal importance with variations among queries. Research limitations/implications – This study considered a limited set of ranking factors. The empirical results reveal that SEO effectiveness can be assessed by a simple estimation of ranking function even when the ranks of the new and original result sets are quite dissimilar. Practical implications – The findings indicate that web marketers should pay particular attention to a webpage’s PR, and then place the keyword in URL, the page title, and snippet. Originality/value – There have been ongoing concerns about how to formulate a simple strategy that can help a website get ranked higher in search engines. This study provides web marketers much needed empirical evidence about a simple way to foresee the ranking success of an SEO effort.

Influences of Search Engine Optimization on Performance of SMEs

2017 ◽  
pp. 1371-1397
Author(s):  
Stella Tomasi ◽  
Xiaolin Li
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
User Engagement ◽  
Small Companies ◽  
Time Duration ◽  
Sales Revenue ◽  
Impact Performance ◽  
Search Engine Optimization ◽  
Search Results ◽  
Global Reach

Search engines have become an important channel for increasing SMEs' global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. However, in addition increasing the ranking on a search engine results page (SERP), there may be other benefits that SMEs may enjoy while engaging in an SEO campaign. This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs. The authors found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the site, more user engagement and an increase of annual sales revenue.

scholarly journals A Comparative Analysis of Search Engine Ranking Algorithms

2021 ◽  
Vol 10 (2) ◽  
pp. 1247-1252
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Ranking Algorithm ◽  
Video Content ◽  
Uniform Resource Locator ◽  
Page Rank ◽  
Ranking Algorithms ◽  
Content Search ◽  
Google Search ◽  
Better Than

Ranking Algorithm is the most proper way of positioning on a scale. As the information and knowledge on the internet are increasing every day.The search engine's ability to deliver the most appropriate material to the customer. It is more and more challenging without even any assistance in filtering through all of it. However, searching what user requires is extremely difficult. In this research, an effort has been made to compare and analyze the most popular and effective search engines. The keywords were used in uniform resource locator like, title tag, header, or even the keyword's resembles to the actual text. The page rank algorithm computes a perfect judgment of how relevant a webpage is by analyzing the quality and calculating the number of links connected to it. In this study the keyword relevancy and time response were used for search engines and observed the results. It is observed that the google search engine is faster than the bing and youtube, and after all, bing is the best search engine after google. Moreover, youtube is the fastest search engine in terms of video content search. The google results were found more accurate. However, it is better than all of the search engine

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