scholarly journals PERCEIVED VALUE AS A MEDIATING VARIABLE IN THE THEORY OF PLANNED BEHAVIOR: APPLICATION TO THE INTENTION OF COMPLETING AN MASTER OF BUSINESS ADMINISTRATION

2020 ◽  
Vol 10 (4) ◽  
pp. 140-151
Author(s):  
Yanina S. Bajana Villagomez ◽  
Sergio J. Chión Chacón
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Perceived Value ◽  
Business Administration ◽  
Master Of Business Administration

scholarly journals Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

2019 ◽  
Vol 11 (11) ◽  
pp. 3213 ◽  
Author(s):  
Jun Hwan Kim ◽  
Hyun Cheol Lee
Keyword(s):  
Theory Of Planned Behavior ◽  
Service Quality ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Perceived Value ◽  
Perceived Behavioral Control ◽  
Repurchase Intention ◽  
Perceived Service Quality ◽  
Perceived Price ◽  
Air Carriers

This study investigates the repurchase intention of passengers who have experienced premium economy class. To achieve the research purpose, we examine the relationship among psychological factors, perceived price, perceived service quality, perceived value and repurchase intention using a research model extended from the theory of planned behavior (TPB). The survey data were collected both airside and landside at two major Korean international airports from 382 passengers who used premium economy class. The results show that the repurchase intention of passengers is influenced by the attitude, perceived behavioral control, and perceived value derived from price and service quality; repurchase intention is not influenced by the subjective norm. These findings will enable air carriers to better understand the intention of premium economy passengers with respect to psychological and service value perspectives. They can also be used to improve marketing capabilities and the sustainable profitability of premium economy service.

scholarly journals Applying an Extended Theory of Planned Behavior to Sustainable Food Consumption

2020 ◽  
Vol 12 (20) ◽  
pp. 8394
Author(s):  
Syed Shah Alam ◽  
Maisarah Ahmad ◽  
Yi-Hui Ho ◽  
Nor Asiah Omar ◽  
Chieh-Yu Lin
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Food Consumption ◽  
Perceived Value ◽  
Actual Behavior ◽  
Personal Factors ◽  
Sustainable Food ◽  
Factors Affecting ◽  
Consumption Behavior ◽  
Perceived Consumer Effectiveness

The objective of this research is to identify factors affecting sustainable food consumption behavior among Malaysians. An extension of the theory of planned behavior (TPB) is used as the framework of the study. Perceived value is also added to the framework to gain an understanding of consumer’s personal factors’ effect on sustainable food consumption. This study tested eight hypotheses on sustainable food consumption behavior with empirical data from a sample of 220 adults. The regression analysis results show that social norm, perceived value, perceived consumer effectiveness, and attitude have significant impacts on intention to consumer sustainable food. Perceived availability, perceived consumer effectiveness and intention also have significant impacts on actual behavior. The findings of this study can provide certain grounds for understanding sustainable food consumption intention and behavior. Research limitations and some guidelines for further lines of research are presented. In a global context the findings of this study is important, as consumption patterns need to be changed to meet the climate challenge.

Using the Theory of Planned Behavior to Predict Faking in Selection Exercises Varying in Fidelity

2018 ◽  
Vol 17 (3) ◽  
pp. 155-160 ◽  
Author(s):  
Daniel Dürr ◽  
Ute-Christine Klehe
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Predictive Validity ◽  
Group Discussion ◽  
Role Play ◽  
Selection Procedure ◽  
High Fidelity ◽  
Selection Research ◽  
Play Group

Abstract. Faking has been a concern in selection research for many years. Many studies have examined faking in questionnaires while far less is known about faking in selection exercises with higher fidelity. This study applies the theory of planned behavior (TPB; Ajzen, 1991 ) to low- (interviews) and high-fidelity (role play, group discussion) exercises, testing whether the TPB predicts reported faking behavior. Data from a mock selection procedure suggests that candidates do report to fake in low- and high-fidelity exercises. Additionally, the TPB showed good predictive validity for faking in a low-fidelity exercise, yet not for faking in high-fidelity exercises.

Using the Theory of Planned Behavior to Explore Pediatric Heart Transplant Recipients’ Dietary Behavior

2018 ◽  
Vol 25 (2) ◽  
pp. 43-52
Author(s):  
Jo Wray ◽  
Claire Orrells ◽  
Helen Latch ◽  
Michael Burch
Keyword(s):  
Theory Of Planned Behavior ◽  
Heart Transplantation ◽  
Planned Behavior ◽  
Vegetable Consumption ◽  
Graft Loss ◽  
Dietary Behaviors ◽  
Food Groups ◽  
Tpb Model ◽  
Eating Fruit ◽  
End Stage

Abstract. Heart transplantation is the treatment of choice for children with end-stage heart disease. Coronary artery vasculopathy is, however, a significant morbidity and leading cause of late graft loss, and hyperlipidemia a risk factor for its development. Improving diet in this population could have important benefits for patients. We wanted to understand what influences decisions about food intake in this patient group. Dietary intentions and behavior were examined using a questionnaire based on the Theory of Planned Behavior (TPB) with 67 children who had undergone heart transplantation at least 12 months previously. The TPB model was significant for both healthy and unhealthy dietary behaviors, explaining 55% and 38% of the variance, respectively. Ten percent of children reported not eating any fruit and/or vegetables in the previous week and only 29% reported eating fruit and/or vegetables every day. The Theory of Planned Behavior provides a framework for explaining some specific dietary behaviors related to individual food groups in children who have undergone heart transplantation. These preliminary data support using this approach to inform the development of interventions to improve fruit and vegetable consumption but the approach may be less useful for explaining and developing interventions to reduce the consumption of unhealthy foods.

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