scholarly journals FACTORS INFLUENCING CUSTOMERS’ PURCHASE INTENTION IN SOCIAL COMMERCE

2020 ◽  
Vol 10 (5) ◽  
pp. 63-73
Author(s):  
Ali Abou Ali ◽  
Alaa Abbass ◽  
Nihal Farid
Keyword(s):  
Purchase Intention ◽  
Social Commerce ◽  
Factors Influencing

scholarly journals Analysis of factors influencing consumer’s purchase intention in social commerce: The mediator role of trust

2021 ◽  
pp. 351-360 ◽  
Author(s):  
Necip Karakurt ◽  
Pelin Bayram
Keyword(s):  
Social Influence ◽  
Purchase Intention ◽  
Structural Model ◽  
Measurement Model ◽  
Purchase Intentions ◽  
Social Commerce ◽  
Normality Test ◽  
Factors Influencing ◽  
Mediator Role ◽  
Reliability Coefficients

It is considered that determining the factors influencing the purchase intentions of customers in the field of social commerce by taking into account the cultural structures specific to each region can give highly valuable feedback to companies in the commercial field where competition has considerably increased. To this end, in the present study, it was aimed to propose and test out a structural model for the factors of social commerce constructs, social influence, habit and trust, which affect the purchase intentions of consumers. The study group of the research consisted of 447 Facebook users who live in North Cyprus. The scale form used as the data collection tool in the study consisted of 6 parts. In the first part of the scale, closed-ended questions were asked to determine the socio-demographic characteristics of the participants. The other parts of the scale consisted of 4 items about social commerce constructs, 4 items about habit, 3 items about social influence, 4 items about trust and 3 items about purchase intention. The reliability coefficients for the scales ranged between 0.79 and 0.92. These results indicated that the reliability coefficients were at the desired level. Socio-demographic variables were summarized using descriptive statistics, frequency and percentage distribution. First, normality test analyses were performed on the scales, and it was concluded that the data showed a normal distribution (kurtosis and skewness values varied between +2 / -2). Following the normality test, the measurement model was tested. Within the framework of a structural model proposed regarding the factors influencing the purchase intention of customers who shop through social commerce, it was concluded that habit, social influence and social commerce constructs had a significant effect on purchase intention. It was also concluded that habit and social commerce constructs significantly influenced purchase intention through trust.

scholarly journals Performance of Factors Influencing Customers’ Purchase Intention Towards Online SNSs Sellers

2019 ◽  
Vol 9 (1) ◽  
pp. 3440-3443
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Online Survey ◽  
Social Commerce ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
Trust And Reputation ◽  
Practical Guidelines ◽  
Pls Analysis

Business on social commerce has become trending due to facilities provided by Social Networking Sites (SNSs). Trust and reputations are the de facto challenges that influence social commerce customers’ purchase intention, an area of research that is sparse in the literature. The objective of this study is to identify different factors that may influence customers’ purchase intention particularly in transactions with online SNSs sellers. The study collected 397 responses collected from the online survey were analyzed using PLS analysis. The study resulted that e-WoM content, the propensity to trust and reputation significantly influence consumers’ intention to purchase a product from online SNSs sellers. The results of this study are expected to advance the purchase intention literature in the context of social commerce and to offer practical guidelines for online SNSs sellers to develop their business.

scholarly journals Factors Influencing Use of Social Commerce: An Empirical Study from Indonesia

2020 ◽  
Vol 7 (12) ◽  
pp. 711-720
Author(s):  
Arief RAHMAN ◽  
Refika Nurliani FAUZIA ◽  
Sigit PAMUNGKAS
Keyword(s):  
Empirical Study ◽  
Social Commerce ◽  
Factors Influencing
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