An Empirical Study of Key Factors Influencing Consumer’s Purchase Intention Towards Electric Vehicle in Bangkok Metropolis, Thailand

2019 ◽  
Author(s):  
Korakrich Montian ◽  
Nanthi Suthikarnnarunai ◽  
Wanchai Rattanwong
2021 ◽  
Vol 2 (5) ◽  
Author(s):  
Wenting Wang

Children's themed publishing is the key work of children's publishing house. With the support of policy, children's themed publications have prominent social benefits, but at the same time, some children's themed publications are also facing the dilemma of "popular but not popular". In order to find the key factors influencing the development of consumers' purchase of children's themed publications, this paper empirically analyzes the factors of readers' preference for children's themed publications based on the Sheth-Newman-Gross value consumption model theory. The results show that functional value, social value and economic value are positively correlated with consumers' attitudes towards children's themed books. On the basis of empirical analysis, this paper puts forward some suggestions for marketing strategies of children themed publications. 


Author(s):  
Yew-Ngin Sang ◽  
Hussain Ali Bekhet

The rationale of this study is to investigate the factors influencing electric vehicle usage intention in Malaysia. Empirical study using survey questionnaires are distributed to a judgment sampling of 500 drivers in Selangor and Federal Territories (Kuala Lumpur and Putrajaya). A research model based on the Theory of Planned Behavior was proposed as the underlying framework to realize the objective of the study. Linear regression-stepwise technique was used to test the research hypotheses. The results finding indicated that the electric vehicle usage intention in Malaysia is very much influenced by Environmental Concern, Consumer Knowledge, Psychological Benefits and Demographics. Hence, this paper provides valuable information for automotive players planning to market electric vehicles in Malaysia. It offers insights for formulation of marketing strategies that will address the real wants and needs of their future clients based on the identified factors in this study. Meanwhile, policy makers should formulate appropriate intervention and policies to encourage the growth of electric vehicles usage in Malaysia as a strategy to increase energy efficiency, reduce carbon emissions and minimize the reliance on fossil fuel in the automotive sector. Future study is suggested to be done to explore more factors that might influence public acceptance and to improve characterization of respondents by including more cities in Malaysia.Keywords: Public Acceptance; Usage Intention; Electric Vehicles; Malaysia.


2013 ◽  
Vol 726-731 ◽  
pp. 2850-2854 ◽  
Author(s):  
Hou Ming Fan ◽  
Tong Xuan Qi ◽  
Xiang Wei Mu

This article first applied correlation analysis to identify the key factors in factors influencing people's medical service demands, such as the population, economy and people's living level and so on. Then, it built the forecast model of the medical waste generation amount based on the GM (1, n). finally, it took Dalian city as an example for empirical study. The results show the forecast method has higher accuracy, and it is a useful method for the prediction of the medical waste generation amount.


2016 ◽  
Vol 06 (06) ◽  
pp. 748-762 ◽  
Author(s):  
Ming-Chih Chen ◽  
Shih-Shiunn Chen ◽  
Hung-Ming Yeh ◽  
Wei-Guang Tsaur

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