The dynamics of modern realignments : examining the role of campaign messages in the realignment process

2009 ◽  
Author(s):  
Mikael L. Pelz
Keyword(s):  
Campaign Messages

Personal Involvement of Young People in HIV Prevention Campaign Messages: The Role of Message Format, Culture, and Gender

2006 ◽  
Vol 35 (2) ◽  
pp. 190-206 ◽  
Author(s):  
Cynthia Waszak Geary ◽  
Holly M. Burke ◽  
Laura Johnson ◽  
Jennifer Liku ◽  
Laure Castelnau ◽  
...  
Keyword(s):  
Young People ◽  
Hiv Prevention ◽  
Personal Involvement ◽  
Prevention Campaign ◽  
Campaign Messages ◽  
Message Format ◽  
And Gender

An “Authoritarian Spring?” Authoritarianism and the 2018 Midterm Elections

The Forum ◽  
2018 ◽  
Vol 16 (4) ◽  
pp. 515-545
Author(s):  
Anne M. Cizmar ◽  
John McTague
Keyword(s):  
Case Studies ◽  
Presidential Election ◽  
Party Identification ◽  
Congressional Elections ◽  
Vote Choice ◽  
Midterm Elections ◽  
Campaign Messages ◽  
Using Data ◽  
Election Studies

Abstract This paper examines the role of authoritarianism in the 2018 US congressional elections. In particular, we assess whether the issues that have historically been central to the authoritarian divide in the American electorate were salient in the campaigns of several important Senate races. We demonstrate that authoritarian attitudes played a consistent, significant role on presidential vote choice, party identification, and numerous policy areas in the 2016 presidential election using data from the American National Election Studies. Using case studies of six Senate races in the 2018 midterm elections, we find that authoritarianism was more muted than in 2016, and that the role of authoritarianism varied considerably depending upon the race. States with stronger Trump support in 2016 featured authoritarianism more heavily than states with less Trump support in 2016, but authoritarianism overall was not as prominent in 2018 as in 2016. Overall, Senate candidates relied on traditional campaign messages related to candidate qualifications, personal attacks, the economy, and other messages less central to authoritarianism.

Mobilizing Voters with Aggressive Metaphors

2017 ◽  
Vol 7 (3) ◽  
pp. 411-429 ◽  
Author(s):  
Nathan P. Kalmoe
Keyword(s):  
Personality Traits ◽  
Political Behavior ◽  
Survey Experiments ◽  
Campaign Messages ◽  
Nationally Representative ◽  
First Time

How do personality traits condition the effects of campaign messages meant to mobilize voters? With two nationally representative US survey experiments, I show that common aggressive metaphors mobilize or demobilize voters depending on their traits. Aggressive metaphors increase the mobilizing impact of motivations to participate among aggressive individuals but decrease that impact among low-aggression people. For example, the language mobilizes strong partisans with aggressive personalities but demobilizes strong partisans low in aggression. This heterogeneity showcases the nuanced power of metaphors in campaigns, reaffirms the importance of personality in political behavior, and reveals the hidden role of aggression in non-violent political behavior for the first time. In practice, the net effects of aggressive metaphors can be positive, negative, or null depending on average traits in an audience.

I Am What I Pledge: The Importance of Value Alignment for Mobilizing Backers in Reward-Based Crowdfunding

2020 ◽  
pp. 104225872092988 ◽  
Author(s):  
Kristian Roed Nielsen ◽  
Julia Katharina Binder
Keyword(s):  
Social Movements ◽  
Personal Values ◽  
Message Framing ◽  
Resource Mobilization ◽  
Campaign Messages ◽  
The Cross ◽  
Value Framing

Crowdfunding has emerged as an important alternative financing tool for entrepreneurs. Extant research on the antecedents of crowdfunding success have produced divergent results. By applying the cross-disciplinary lens of strategic linguistic framing, that is, framing campaign messages in a way that is salient and that resonates with the values of the audience, we experimentally examine the role of value framing for a successful campaign outcome. Our results indicate that altruistically framed campaigns have a higher chance for funding compared to campaigns that emphasize egoistic or environmental motives, but even more importantly, that message framing needs to be aligned with the personal values of the backers. As such, our study highlights important similarities between resource mobilization in social movements and in crowdfunding.

scholarly journals Prevent Stunting Campaign: Dissemination of Health Information through Instagram

2019 ◽  
Vol 5 (1) ◽  
pp. 80
Author(s):  
Khusnul Khatimah ◽  
Laksmi Laksmi
Keyword(s):  
Health Information ◽  
Analysis Method ◽  
General Audience ◽  
Non Profit ◽  
Related Information ◽  
Content Analysis Method ◽  
Campaign Messages ◽  
The Media ◽  
The Government

Background of the study: Dissemination of health information that is not properly managed can result in a lack of public knowledge in maintaining their health and lead to serious health problems, such as stunting.Purpose: The purpose of this study was to explore the use of Instagram as a tool for disseminating information related to stunting intervention in Indonesia.Method: This study used content analysis method to identify and analyze 354 uploads with the hashtag #cegahstunting on Instagram from August 2017 until December 2018.Findings: Results showed that most campaign messages were directly related to health, which were dominated by content about preventive efforts aimed at general audience. Most uploaders were organizations, namely the government and non-profit institutions.Conclusion: It is concluded that the role of individuals can be enhanced as relevant and trusted sources in creating and disseminating stunting-related information in Indonesia through social media. Information makers need to pay attention to the characteristics of the target group and the media used in order to create effective messages

Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication

2021 ◽  
pp. 107769902110415
Author(s):  
Yujin Heo ◽  
Chang-Won Choi ◽  
Holly Overton ◽  
Joon K. Kim ◽  
Nanlan Zhang
Keyword(s):  
Social Distance ◽  
Experimental Studies ◽  
Consumer Response ◽  
Consumer Evaluations ◽  
Message Type ◽  
Campaign Messages ◽  
Group 2 ◽  
Cause Involvement ◽  
Corporate Social

Despite the importance of companies’ corporate social responsibility (CSR) efforts to support the issue of empowering women, little is known about which communication strategies are effective for a successful CSR initiative. This research investigated how CSR messages influences consumer evaluations of a CSR activity supporting women’s empowerment via consumers’ cause involvement by conducting two experimental studies. In Study 1, a 2 (CSR message type: in-group vs. out-group) × 2 (gender: female vs. male) online factorial experiment ( n = 140) was employed. The results indicate that consumers evaluated the CSR activity more positively when they were exposed to an in-group message than an out-group message. To increase the validity and explain the process by which CSR message types influence consumer evaluations of a CSR activity, Study 2 was conducted. Psychological distance manipulated by CSR campaign messages increased an individual’s level of cause involvement, which in turn influenced the individuals’ response to the CSR activities. Implications are discussed.

Informative campaigning in multidimensional politics: The role of naïve voters

2021 ◽  
pp. 095162982110611
Author(s):  
Satoshi Kasamatsu ◽  
Daiki Kishishita
Keyword(s):  
Private Information ◽  
Signaling Game ◽  
Negative Campaigning ◽  
Campaign Messages ◽  
Media Outlet ◽  
Persuasive Effect ◽  
Low Ability

This paper aims to investigate the possibility that electoral campaigning transmits truthful information in a situation where campaigning has a direct persuasive effect on a subset of the electorate called “naïve voters.” To this end, we construct a multi-sender signaling game in which an incumbent and a challenger decide whether to focus on policy or ability in electoral campaigning, and a media outlet then decides whether to gather news. Voters are divided into sophisticated and naïve voters. We demonstrate that a candidate's strategy regarding their issues of focus (campaign messages) can signal his or her private information. Specifically, negative campaigning against the incumbent's ability signals the incumbent's low ability in all separating equilibria. It is also noteworthy that separating equilibria exist only when sophisticated and naïve voters coexist. This implies that a fraction of naïve voters has a non-monotonic effect on the possibility of transmitting truthful information.

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