scholarly journals Examining the impact of design variables and media richness on responses to product design

2017 ◽  
Author(s):  
◽  
Ehsan Naderi
Keyword(s):  
Product Design ◽  
Statistical Significance ◽  
Affective Responses ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Analysis Of Covariance ◽  
Media Richness ◽  
Perceived Ease Of Use ◽  
Experimental Conditions ◽  
The Impact

This study makes examines the influence of product design cues, environment congruence, and media richness on users' cognitive and affective responses to product design. These three factors were systematically manipulated in a 2x2x2 full-factorial experiment. A sample of 181 participants was used to test the study hypotheses. This study employed a between-subject design, and participants were randomly assigned to one of the eight experimental conditions. The results from statistical analysis of covariance (ANCOVA) revealed the influence of product design cues, environment congruence, and media richness on cognitive and affective responses. The results of this study revealed that higher quality of product design and environment congruence did lead to a more positive aesthetic and affective response. In addition, the results showed a significant two-way interaction between environmental congruence and design cues for perceived aesthetic. Results however, didn't show a significant influence of design cues and environment congruence on perceived usefulness and perceived ease of-use. Moreover, it was confirmed that media richness significantly predicted the perceived ease-of-use, although no statistical significance was found for perceived aesthetic and perceived usefulness. This study has practical implications across various domains including product design, marketing and retail merchandising, and communication and media studies.

scholarly journals Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam

2016 ◽  
Vol 8 (1) ◽  
pp. 117 ◽  
Author(s):  
The Ninh Nguyen ◽  
Tuan Khanh Cao ◽  
Phuong Linh Dang ◽  
Hien Anh Nguyen
Keyword(s):  
Empirical Evidence ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Future Research ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Payment Services ◽  
The Impact

<p>Mobile payment has relative advantages compared to other payment methods, thus providing benefits for both consumers and the society. This study attempts to examine factors influencing consumer intention to use mobile payment services. Survey data are used to investigate the impact of consumers’ perceptions of mobile payment services and social influence on use intention. Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively. The results contribute to the evolving literature, and suggest that mobile payment service providers should particularly focus on building up consumer trust, and making their services clear, understandable and easy to use. Future research directions for extending this study are also discussed.</p>

The Technology Acceptance Model

2008 ◽  
pp. 1088-1100 ◽  
Author(s):  
Qingxiong Ma ◽  
Liping Liu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Meta Analysis ◽  
Statistical Significance ◽  
Empirical Studies ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Applied Model ◽  
Acceptance Model

The technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information technology. Since its inception, the model has been tested with various applications in tens of studies and has become the most widely applied model of user acceptance and usage. Nevertheless, the reported findings on the model are mixed in terms of statistical significance, direction, and magnitude. In this study, we conducted a meta-analysis based on 26 selected empirical studies in order to synthesize the empirical evidence. The results suggest that both the correlation between usefulness and acceptance, and that between usefulness and ease of use are somewhat strong. However, the relationship between ease of use and acceptance is weak, and its significance does not pass the fail-safe test.

scholarly journals Factors Influencing Employees’ Intention to Use Cloud Computing

2017 ◽  
Vol 8 (2) ◽  
pp. 47 ◽  
Author(s):  
Ali Tarhini ◽  
Ra’ed Masa’deh ◽  
Ali Al-Badi ◽  
Majdolen Almajali ◽  
Sufian Hussien Alrabayaah
Keyword(s):  
Cloud Computing ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Management Support ◽  
Perceived Ease Of Use ◽  
Top Management Support ◽  
Significant Difference ◽  
Job Opportunity ◽  
The Impact

This paper aims to investigate the effects of perceived ease of use, perceived usefulness, self-efficacy, trust, job opportunity, top management support, competitive pressure, and regulatory support on employees’ behavioral intention to use cloud computing. Data was collected by means of self-administrated questionnaire containing 25 items from 205 employees’ working in three, four, and five star hotels. Multiple regression analysis was conducted to test the research hypotheses. Results of the current study revealed that there are significant impacts of four independent variables (i.e. job opportunity, top management support, competitive pressure, and regulatory support) on behavioral intention (BI) to use cloud computing; whereas four independent variables (i.e. perceived ease of use, perceived usefulness, self-efficacy, and trust) have no significant impact on BI. The results of T-test also showed that there is a significant difference in the impact of BI to use cloud computing in favor of gender. On the other hand, the results of ANOVA’s test showed that there is no significant difference in the impact of BI that can be attributed to age, educational level, and personal income; whereas a significant difference found in favor of work position and hotel’s classification. In light of these findings, implications to both theory and practice are discussed.

THE NEGATIVE EFFECT OF A PERCEIVED LACK OF AN INSTALLED BASE ON TECHNOLOGY ADOPTION

2015 ◽  
Vol 19 (02) ◽  
pp. 1550021 ◽  
Author(s):  
FIONA M. SCHWEITZER
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Solar Systems ◽  
Negative Effect ◽  
Technical Innovations ◽  
Acceptance Model ◽  
The Impact

In this paper, I analyse the impact that a perceived lack of an installed base has on the adoption of technological products. I use the Technology Acceptance Model (TAM), which considers perceived usefulness and ease-of-use as the central drivers of adoption and propose that the perceived lack of an installed base influences these two drivers. Based on cue utilisation theory, I further suggest that a perceived lack of an installed base can serve as an extrinsic cue of product quality deficiencies and difficulties with obtaining help and advice. In order to verify the supposed effect of a perceived lack of an installed base, I survey 162 households. The data shows that a perceived lack of an installed base of thermal solar systems (1) decreases their perceived usefulness and perceived ease-of-use and (2) acts as a mediator of the perceived risk. The study implies that managers launching technical innovations should develop strategies to influence consumers' perceptions of the current and the future installed base and communicate the development of the installed base to trigger adoption.

Influential Factors and User Behavior of Mobile Reading

2015 ◽  
Vol 24 (2) ◽  
pp. 223-234 ◽  
Author(s):  
Yi Zhou ◽  
Jianliang Wei ◽  
Fei Meng ◽  
Fen Jiang
Keyword(s):  
Technology Acceptance ◽  
Influential Factors ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Critical Ratio ◽  
Path Coefficient ◽  
Perceived Ease Of Use ◽  
Significance Level ◽  
The Impact

AbstractWith the popularization of mobile Internet and smart terminals, mobile reading with diversity and mobility has become a hot issue in the industry and academia. This article comes up with a hypothetical model of mobile reading user acceptance behavior based on the technology acceptance model and unified theory of acceptance and use of technology and conducts an analysis of the reliability and validity of questionnaire data. Based on this, the model fitness is analyzed as well as the path hypotheses testing. We find that user-perceived ease of use greatly influences perceived usefulness (path coefficient=0.841), and user attitude (path coefficient=0.860) and behavioral intention (path coefficient=0.154) are significantly impacted by perceived usefulness. The impact of social influence on user attitude toward using mobile reading is significant (path coefficient=0.341), but the influence of perceived payment is not obvious. The moderating effect of living habit is not obvious because the absolute value of the critical ratio is under 2.58 with a significance level of 0.01.

scholarly journals ANTECEDENTS OF SMS ADVERTISING ACCEPTANCE AMONG YOUNG VIETNAMESE CONSUMERS

2010 ◽  
Vol 13 (4) ◽  
pp. 52-60
Author(s):  
Anh Ngoc Van Pham ◽  
Hau Nguyen Le
Keyword(s):  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
The Other ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Empirical Results ◽  
Two Factors ◽  
The Impact

This study aims to investigate the impact of four antecedent factors on the acceptance of SMS advertising among young Vietnamese consumers. The empirical results indicate that “perceived usefulness”, “perceived ease of use”, “trust” and “subjective norms” have significant influences on the intention to use SMS advertising. Of these factors, “subjective norms” and “perceived usefulness” have stronger influences than the other two factors.

scholarly journals Analysis of e-Government Services: A Study of the Adoption of Electronic Tax Filing in Indonesia

2020 ◽  
Vol 23 (3) ◽  
pp. 179
Author(s):  
Rosdiana Sijabat
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Perceived Risks ◽  
Acceptance Model ◽  
The Impact ◽  
Tax Filing

This study explores the impact of perceived usefulness, perceived ease-of-use, and perceived risks of using electronic tax filing (e-Filing) on the intention to use e-Filing through a technology acceptance model framework. The theoretical foundation used in this study is the technology acceptance model (TAM) on 201 valid questionnaires completed by Indonesian taxpayers. The data collected was analyzed by structural equation modelling using SmartPLS (3.0 Version). The results of the study revealed that e-Filing’s perceived usefulness and risk were significantly associated with intention to use, while perceived ease-of-use did not have a significant effect. Although the influence of perceived risks significantly mediated the influence of perceived usefulness, it did not significantly mediate the influence of ease-of-use. Gender was found to significantly moderate the influence of e-Filing’s perceived usefulness, but not to moderate the influence of perceived ease-of-use. Importance-Performance Matrix Analysis (IPMA) finds that the intention to use e-Filing is most strongly influenced by its perceived usefulness and perceived risk. This implies that policymakers must highlight the perceived usefulness and communicate the perceived risks of e-Filing to ensure taxpayers are willing to use the system. To the best of the author’s knowledge, this study is the first to examine both mediation and moderation to analyze the adoption of technology in Indonesia’s taxation system and offer a policy perspective through IPMA.

scholarly journals HOW THE COVID-19 CRISIS IS AFFECTING CUSTOMERS’ INTENTION TO USE ISLAMIC FINTECH SERVICES: EVIDENCE FROM INDONESIA

2021 ◽  
Vol 7 ◽  
Author(s):  
Dety Nurfadilah ◽  
Sudarmawan Samidi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Government Support ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact

The objective of this study is to investigate the factors that are affecting customers’ intention to use Islamic FinTech services during the Covid-19 crisis. It expands the technology acceptance model (TAM) by adding government support as a new variable for the context of Islamic FinTech services during the pandemic. Using TAM as a framework, we propose a model outlining the impact of government regulation, perceived usefulness, perceived ease of use, perceived trust, and user innovativeness on consumer attitude behaviour and the intention to use Islamic FinTech services, such as payment and peer-to-peer lending. 220 sets of data were collected from an online survey and analysed using partial least squares-structural equation modelling (PLS-SEM). The results show that government support for Islamic FinTech during the Covid-19 pandemic has had an indirect impact on attitude behaviour in using Islamic services through perceived ease of use and perceived usefulness. Attitude behaviour was found to have an impact on intention.

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