scholarly journals ANTECEDENTS OF SMS ADVERTISING ACCEPTANCE AMONG YOUNG VIETNAMESE CONSUMERS

2010 ◽  
Vol 13 (4) ◽  
pp. 52-60
Author(s):  
Anh Ngoc Van Pham ◽  
Hau Nguyen Le
Keyword(s):  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
The Other ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Empirical Results ◽  
Two Factors ◽  
The Impact

This study aims to investigate the impact of four antecedent factors on the acceptance of SMS advertising among young Vietnamese consumers. The empirical results indicate that “perceived usefulness”, “perceived ease of use”, “trust” and “subjective norms” have significant influences on the intention to use SMS advertising. Of these factors, “subjective norms” and “perceived usefulness” have stronger influences than the other two factors.

scholarly journals Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam

2016 ◽  
Vol 8 (1) ◽  
pp. 117 ◽  
Author(s):  
The Ninh Nguyen ◽  
Tuan Khanh Cao ◽  
Phuong Linh Dang ◽  
Hien Anh Nguyen
Keyword(s):  
Empirical Evidence ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Future Research ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Payment Services ◽  
The Impact

<p>Mobile payment has relative advantages compared to other payment methods, thus providing benefits for both consumers and the society. This study attempts to examine factors influencing consumer intention to use mobile payment services. Survey data are used to investigate the impact of consumers’ perceptions of mobile payment services and social influence on use intention. Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively. The results contribute to the evolving literature, and suggest that mobile payment service providers should particularly focus on building up consumer trust, and making their services clear, understandable and easy to use. Future research directions for extending this study are also discussed.</p>

scholarly journals Determinant of Taxpayer’s Behavioral Intention to Use ­E­System in Taxation

2017 ◽  
Vol 7 (2) ◽  
pp. 1035
Author(s):  
Reni Surmayanti ◽  
Made Sudarma ◽  
Roekhudin Roekhudin
Keyword(s):  
Behavioral Intention ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Behavior Control ◽  
Amount Of Information ◽  
Perceived Behavior Control ◽  
Behavioral Intention To Use

Determinant of Taxpayer’s Behavioral Intention to Use ­E­System in Taxation. The purpose ofthis research is to examine the effect of attitude, subjective norms, perceived behavior control,perceived usefulness, perceived ease of use, self-efficacy and amount of information towardstaxpayer’s behavioral intention to use e-system in taxation. This research was conducted in KPPPratama Kuala Tungkal. Data collection method used is survey method by spreading the questionnaire. The sample of research is Personal Taxpayer (WPOP) who use e-system. Data analysis using Partial Least Square (PLS) with warpPLS software version 3.0. This research foundthatattitude, subjective norms and perceived behavior control does not affect the taxpayer’sbehavioral intention to use e-system in taxation. Perceived usefulness, perceived ease of use,self-efficacy and amount of information affects the taxpayer’s behavioral intention to use esystem in taxation.Keywords: Behavioral intention, e-system, Personal Taxpayer (WPOP).

scholarly journals Analysis of e-Government Services: A Study of the Adoption of Electronic Tax Filing in Indonesia

2020 ◽  
Vol 23 (3) ◽  
pp. 179
Author(s):  
Rosdiana Sijabat
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Perceived Risks ◽  
Acceptance Model ◽  
The Impact ◽  
Tax Filing

This study explores the impact of perceived usefulness, perceived ease-of-use, and perceived risks of using electronic tax filing (e-Filing) on the intention to use e-Filing through a technology acceptance model framework. The theoretical foundation used in this study is the technology acceptance model (TAM) on 201 valid questionnaires completed by Indonesian taxpayers. The data collected was analyzed by structural equation modelling using SmartPLS (3.0 Version). The results of the study revealed that e-Filing’s perceived usefulness and risk were significantly associated with intention to use, while perceived ease-of-use did not have a significant effect. Although the influence of perceived risks significantly mediated the influence of perceived usefulness, it did not significantly mediate the influence of ease-of-use. Gender was found to significantly moderate the influence of e-Filing’s perceived usefulness, but not to moderate the influence of perceived ease-of-use. Importance-Performance Matrix Analysis (IPMA) finds that the intention to use e-Filing is most strongly influenced by its perceived usefulness and perceived risk. This implies that policymakers must highlight the perceived usefulness and communicate the perceived risks of e-Filing to ensure taxpayers are willing to use the system. To the best of the author’s knowledge, this study is the first to examine both mediation and moderation to analyze the adoption of technology in Indonesia’s taxation system and offer a policy perspective through IPMA.

scholarly journals HOW THE COVID-19 CRISIS IS AFFECTING CUSTOMERS’ INTENTION TO USE ISLAMIC FINTECH SERVICES: EVIDENCE FROM INDONESIA

2021 ◽  
Vol 7 ◽  
Author(s):  
Dety Nurfadilah ◽  
Sudarmawan Samidi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Government Support ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact

The objective of this study is to investigate the factors that are affecting customers’ intention to use Islamic FinTech services during the Covid-19 crisis. It expands the technology acceptance model (TAM) by adding government support as a new variable for the context of Islamic FinTech services during the pandemic. Using TAM as a framework, we propose a model outlining the impact of government regulation, perceived usefulness, perceived ease of use, perceived trust, and user innovativeness on consumer attitude behaviour and the intention to use Islamic FinTech services, such as payment and peer-to-peer lending. 220 sets of data were collected from an online survey and analysed using partial least squares-structural equation modelling (PLS-SEM). The results show that government support for Islamic FinTech during the Covid-19 pandemic has had an indirect impact on attitude behaviour in using Islamic services through perceived ease of use and perceived usefulness. Attitude behaviour was found to have an impact on intention.

The Impact of Political Trust on E-Government Services Adoption

2020 ◽  
Vol 11 (4) ◽  
pp. 27-47
Author(s):  
Isaac Kofi Mensah
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Political Trust ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
Acceptance Model ◽  
The Impact

This study explored the impact of political trust on the adoption of e-government services in China. The data for this study was generated through a research questionnaire instrument. The technology acceptance model (TAM) was used as the theoretical framework for the study while the analysis was done with SPSS. The results indicated that political trust is a significant predictor of the intention to use e-government services. The results also demonstrated that whilst political trust was not significant in predicting the perceived usefulness of e-government services, it was significant in determining the perceived ease of use of e-government services. In addition, this study has shown that political trust has a significant moderating effect on both the impact of perceived usefulness and perceived ease of use on the intention to use e-government services. The implications of these findings are discussed.

scholarly journals An Outdoor Mobile-Based Assessment Activity: Measuring Students’ Motivation and Acceptance

2016 ◽  
Vol 10 (4) ◽  
pp. 11 ◽  
Author(s):  
Stavros A. Nikou ◽  
Anastasios A. Economides
Keyword(s):  
Mobile Devices ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Educational Activity ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Behavioral Intention To Use ◽  
The Impact ◽  
Authentic Context

Mobile-devices are able to support a wide range of outdoor assessment activities. While there is a significant amount of research that investigates the acceptance of computer-based assessment from one side and the acceptance of mobile learning from the other, relatively few studies focus explicitly on the factors that influence the acceptance of Mobile-based Assessment. The current study implements a mobile-based outdoor educational activity in the city’s Botanic Gardens during an environmental education project. 50 secondary school students participated in a mobile-assisted assessment procedure using Quick Response (QR) - coding technology through their mobile devices. The study examines the impact of Perceived Mobility, Authentic Context and Interest/Enjoyment on students’ Perceived Usefulness, Perceived Ease of Use and Behavioral Intention to Use Mobile-based Assessment. Partial Least Squares (PLS) was used for the data analysis. Results show that Perceived Mobility, Authentic Context and Interest/Enjoyment, Perceived Usefulness and Perceived Ease of Use are all significant determinants of Behavioral Intention to Use mobile-based assessment. Furthermore, the study examines the impact of using mobile devices during the learning activity on students’ learning motivation. Implications for designing and implementing mobile-based assessment procedures are discussed.

scholarly journals The Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider’s Mobile Telecommunication Service in Jordan

2018 ◽  
Vol 7 (4.34) ◽  
pp. 149
Author(s):  
Enas Ali Theeb Alnawafleh ◽  
Abdul Malek A Tambi ◽  
Abdul Aziz Abdullah ◽  
Ghaith Abdulraheem Ali Alsheikh ◽  
Puspa Liza Ghazali ◽  
...  
Keyword(s):  
Service Quality ◽  
Technology Acceptance ◽  
Technology Use ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Telecommunication Service ◽  
Intention To Use ◽  
Acceptance Model ◽  
The Impact

Technology has made life easier in today’s world. In addition, developments in technologies and communication have become commonplace for majority of people. Global telecommunication development has reduced distances around the globe, and made it easy for businesses to proliferate worldwide. This study explored the factors affecting the use of telecommunication services among customers through mobile phones. The Technology Acceptance Model (TAM) has been extensively used in the field of technology use but is lacking when it comes to factors that affect customers’ intention to use service as they focus more on technology. On the basis of review findings, there is a positive relationship between service quality, subjective norms, perceived usefulness and perceived ease of use of service and voluntariness moderates the relationship between subjective norms and intention to use service. These and other relationships are considered in the development of a Service Acceptance Model.  

scholarly journals The Intention to Use E-Money: An Empirical Study of Halal Food SMEs In Surakarta

2021 ◽  
Vol 1 ◽  
pp. 46-56
Author(s):  
Yulfan Arif Nurohman ◽  
Rina Sari Qurniawati
Keyword(s):  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Halal Food ◽  
Behavioral Intention To Use ◽  
The Impact

Entering Financial Technology (FINTECH) era, Indonesian Banks and financial institutions competing in issuing their electronic money product. E-money potentially used by Small and Medium Enterprises (SMEs) for doing business and making transactions but in reality it is not so. Halal food SMes E-money usage still low so its important for fintech companies to be able to know and understand perceptions to increase interest in re-transacting using electronic money. However, these is still few studies discussed behavioral intention to use e-money in SMEs sector. Consequently, This study identifies and examines the factors that contribute to behavioral intention to use e-money in Surakarta from the Halal food SMEs perspective . Data for this study were obtained through a mail survey sent to 125 Halal Food SMEs in Surakarta, Jawa Tengah. Regression is used to analyze the data and determine the impact the factors have on behavioral intention to use e-money. The regression results confirm that perceived usefulness, perceived ease of use, perceived behavioral control are the most likely factors that contribute to halal food SMEs intention to use e-money whereas trust was not  significantly  related. Implications of the findings for developers are discussed further.

scholarly journals The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use

2020 ◽  
Vol 3 (2) ◽  
pp. 75-85
Author(s):  
Tessa Vanina Soetanto ◽  
Adelina Proboyo ◽  
Prilya Angel Putri
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact ◽  
Computer Self Efficacy

E-commerce market in Indonesia has tremendous growth and predicted to become significant contributor to Foreign Direct Investment. Millennials, heavily affected by technology and internet, considered to be the driver growth of e-commerce. Applying the theory of modified Technology Acceptance Model (TAM), this research analyzes whether perceived of ease of use and perceived usefulness mediate the impact of computer self-efficacy on the behavior of e-commerce users to use Lazada platform. The study was a quantitative study with online questionnaire. Data of 200 respondents were analyzed by Structural Equation Modelling and the result shows that computer self-efficacy indirectly affects behavioral intention to use through perceived ease of use. Perceived usefulness and attitude towards use are not significant mediators because of their insignificance on intention to use. Computer self-efficacy has significant impact on behavioral intention mediated by perceived ease of use, but not by perceived usefulness.

scholarly journals Conceptual model for cloud computing acceptance in the audit profession

2020 ◽  
Vol 53 (3-4) ◽  
pp. 191-201
Author(s):  
Dunja Dobrinić
Keyword(s):  
Cloud Computing ◽  
Conceptual Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Security Risk ◽  
Perceived Ease Of Use ◽  
Proposed Model ◽  
The Impact

The paper proposes a conceptual model of cloud computing acceptance. The model includes variables from TAM (Technology Acceptance Model), TOE (Technology-organization-environment) framework, and the security risk variable. This study aims to verify the suitability of the proposed model for measuring cloud computing acceptance by the auditors and auditors' assistants in the Republic of Croatia. For the purposes of the study, data were collected through a questionnaire. The sample included 111 certified auditors and 28 auditing assistants. The structural equation modeling (SEM) method was used to analyze the data collected and evaluate the proposed model. The results confirmed the impact of perceived usefulness and time and complexity on the intention to use. The influence of image, education, perceived ease of use and security risk on perceived usefulness was confirmed, while the effect of perceived ease of use on the intention to use did not prove significant. Constructs perceived usefulness, perceived ease of use, and time and complexity explain 31% of the variance in intention to use cloud computing. The paper outlines the limitations of the research as well as the scientific contribution.

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