scholarly journals Towards an examination and expansion of the agenda setting theory : did the media matter in Kenya's presidential election, 2007?

2008 ◽  
Author(s):  
Uche Onyebadi
Keyword(s):  
Presidential Election ◽  
Agenda Setting ◽  
The Media ◽  
Setting Theory

scholarly journals The Key Words Agenda: New Avenues for Agenda Setting Research

2017 ◽  
Vol 19 (3) ◽  
pp. 7
Author(s):  
Nicoleta Corbu ◽  
Olga Hosu
Keyword(s):  
Mass Media ◽  
Key Words ◽  
Agenda Setting ◽  
The Third ◽  
The Media ◽  
Setting Theory ◽  
Points Of View

This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.

Agenda-Setting Theory

2014 ◽  
Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela
Keyword(s):  
Agenda Setting ◽  
Issue Salience ◽  
The Public ◽  
Media Agenda ◽  
Core Concepts ◽  
The Media ◽  
Setting Theory ◽  
Attribute Priming ◽  
Attribute Agenda Setting

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.

Philosophical orientations and theoretical frameworks in media effects

2019 ◽  
Vol 3 (1) ◽  
pp. 63-81 ◽  
Author(s):  
Gennadiy Chernov ◽  
Maxwell McCombs
Keyword(s):  
Media Effects ◽  
Agenda Setting ◽  
Ways Of Knowing ◽  
Theoretical Frameworks ◽  
Important Distinction ◽  
The Future ◽  
The Media ◽  
Setting Theory ◽  
Underlying Mechanisms ◽  
Philosophical Orientations

Abstract This paper explores the philosophical orientations within which agenda setting operates, and agenda setting’s place within the broader framework of the media effects tradition, specifically in comparison with framing and priming. It also responds to earlier criticisms of agenda setting for its supposed lack of theoretical richness and narrowly understood underlying mechanisms. Both ontological and epistemological statuses of the agenda-setting theory are analyzed in order to place agenda setting into the communication discipline’s broader context. This paper demonstrates that the most important distinction between framing and agenda setting is that they are based on different ways of knowing. While the epistemological bases of priming are similar to the theory of agenda setting, the paper argues that further progress will depend not only on practical studies of different aspects of agenda setting, but also on theoretical and philosophical conceptualizations in the future.

scholarly journals Setting the Public Agenda in the Digital Communication Age

2016 ◽  
Vol 12 (2) ◽  
pp. 30 ◽  
Author(s):  
Diogenes Lycarião ◽  
Rafael Cardoso Sampaio
Keyword(s):  
Big Data ◽  
Agenda Setting ◽  
Digital Communication ◽  
Original Model ◽  
Great Power ◽  
Communication Research ◽  
The Public ◽  
Public Agenda ◽  
The Media ◽  
Setting Theory

The agenda-setting theory is one of the powerful study fields in communication research. Nevertheless, it is not a settled theory. Recent studies based on big data indicate seemingly contradictory results. While some findings reinforce McCombs and Shaw’s original model (i.e. the media set the public agenda), others demonstrate great power of social media to set media’s agenda, what is usually described as reverse agenda-setting. This article – based on an interactional model of agenda setting building – indicates how such results are actually consistent with each other. They reveal a complex multidirectional (and to some extent) unpredictable network of interactions that shape the public debate, which is based on different kinds of agenda (thematic or factual) and time lengths (short, medium or long terms).

scholarly journals Media And Cultural Heritage

2015 ◽  
Vol 1 (1) ◽  
Author(s):  
Inge Hutagalung
Keyword(s):  
Cultural Heritage ◽  
News Media ◽  
Agenda Setting ◽  
Media Coverage ◽  
News Coverage ◽  
Good News ◽  
Media Report ◽  
Amplifying Effect ◽  
The Media ◽  
Setting Theory

In general, media coverage can have a strong influence on the reputation of a cultural heritage. Media coverage often has an effect on a cultural heritage’s reputation when ‘good’ or ‘bad’ news is reported.This amplifying effect has often been studied through the lens of agenda setting theory. The hypothesis behind the theory is that the frequency with the media report on an issue determines that issues’ salience in the minds of the general public. In other words, the media may not be successful often time in telling people what to think, but it is stunningly successful in telling its readers what to think about. The news media ‘set’ the public agenda.Since people cannot possibly attend no to every little detail about the cultural heritage around them, setting in communication is important because it helps shape the perspectives through which people see all cultural heritage in the world.In generating good news coverage about a cultural heritage, communicating with the media is one of important activities that should be maintained between communication professionals (in cultural heritage) with journalists. Keywords: media coverage, agenda setting, framing news

scholarly journals A Análise do Discurso Ideológico do Direito e a Teoria do Agendamento Midiático / The Analysis of the Ideological Discourse of Law and the Agenda-Setting Theory

2016 ◽  
Author(s):  
Marco Aurelio Moura dos Santos ◽  
Marco Antonio Barbosa
Keyword(s):  
Public Opinion ◽  
Agenda Setting ◽  
Information Society ◽  
Legal Discourse ◽  
Court Decisions ◽  
The Public ◽  
Cause And Effect ◽  
Ideological Discourse ◽  
The Media ◽  
Setting Theory

Resumo: Aborda-se a formação do discurso ideológico do Direito e a influência do agendamento promovido pela mídia na formação da opinião pública, bem como a apropriação e/ou a influência da mídia na formação do discurso jurídico. Consta-se que as decisões judiciais cada vez mais são divulgadas e comentadas por especialistas nos meios de comunicação, especialmente as mais polêmicas, o que produz reflexividade “causa-efeito” entre os agendamentos noticiados e a consequente influência no ajuizamento de demandas, provocando a indagação se a legitimação do discurso dos profissionais do Direito sustenta-se apenas em fundamentos jurídicos e sociais ou se também sofre influência ideológica dos meios de comunicação. Conclui-se que o discurso jurídico é resultado de inúmeras ideologias, intensamente influenciadas pela opinião pública, que por sua vez também é determinada pelo agendamento promovido pela mídia.Palavras-chave: Mídia; Opinião pública; Discurso ideológico do direito; Ideologia; Sociedade da informação. Abstract: This paper deals with the formation of the ideological discourse of law and the influence that the agenda setting promoted by the media has in the formation of the public opinion, as well as with the appropriation and/or influence of the media in shaping the legal discourse. It is noted that court decisions are increasingly disclosed and commented by experts through the media, especially the most controversial, which produces a "cause and effect" reflexivity between the reported agenda and the consequent influence on the filing of demands, which causes questioning if the legitimacy of the legal practitioners’ speech supports itself only on legal and social grounds or if it is also influenced by the media. It concludes that the legal discourse is the result of many ideologies, heavily influenced by public opinion, which in turn is also determined by the agenda setting promoted by the media.Keywords: Media; Public opinion; Ideological legal speech; Ideology; Information society.

scholarly journals Key Words Associated with the COVID-19 Pandemic. Comparing the Media and the Public Agenda

2021 ◽  
Vol 14 (2 (40)) ◽  
pp. 5-25
Author(s):  
Dana Raluca BUTUROIU ◽  
Mihai GAVRILESCU
Keyword(s):  
Key Words ◽  
Agenda Setting ◽  
Public Attitudes ◽  
Online News ◽  
The Public ◽  
News Stories ◽  
Public Agenda ◽  
Personal Experiences ◽  
The Media ◽  
Setting Theory

Based on recent ramifications of the traditional agenda-setting model, this paper aims at analyzing the convergence of the media and the public agenda in times of crisis. Specifically, drawing upon the network agenda-setting theory, this article explores the main key words associated with COVID-19—related topics in both the media and the public agendas. Main findings suggest that the media used context dependent key words to refer to the pandemic. At the beginning of the pandemic, in March 2020, both television and online news stories referred to issues related to the vi- rus itself, to the measures taken to limit its spread, and to some medical conditions, while in January 2021 media focused on key words related to vaccination and immunization. In terms of public agenda, results show that people tended to refer to pandemic-related issues mainly in negative terms, due to both media exposure and, presumably, personal experiences. These results offer valuable insights into the dynamics of both media and public agenda in the context of the COVID-19 pandemic, providing fertile ground for better understanding how media shape several public attitudes and behaviors.

scholarly journals A brief look on Agenda - setting theory nowadays

2020 ◽  
Vol 7 ◽  
pp. 1-5
Author(s):  
Fernanda Ferreira ◽  
Marceli Silva ◽  
Rafiza Barão
Keyword(s):  
New Orleans ◽  
Agenda Setting ◽  
Public Affairs ◽  
University Of Texas ◽  
Initial Hypothesis ◽  
Ethical Role ◽  
The Media ◽  
Setting Theory ◽  
The 1960S ◽  
The University

Professor Maxwell McCombs began his career as a journalist in the 1960s, as a reporter for the New Orleans Times. A decade later, McCombs, in partnership with Donald Shaw, developed one of his major theories -the agenda-setting hypothesis, now considered a theory, which reflects on the influence of the mass media in relation to public affairs. In the 1980s, McCombs became a professor in the Journalism Department at the University of Texas. In this interview, we seek to recover the basis of the Agenda-setting theory and confront the initial hypothesis with the contemporary scenario and the advent of the internet, contextualizing particularities of Brazilian politics and electoral process and seeking to reflect on the possibility of scheduling different media, especially TV. McCombs was emphatic in saying that the media agenda plays an important ethical role "to use time and space for important topics and not fun topics"

Do english-language newspapers make universities prestigious?

2017 ◽  
Vol 1 (2) ◽  
pp. 137-157
Author(s):  
Miki Tanikawa ◽  
Shuning Lu
Keyword(s):  
News Media ◽  
Agenda Setting ◽  
English Language ◽  
Higher Learning ◽  
Local Context ◽  
Enrollment Trends ◽  
Institutions Of Higher Learning ◽  
The Media ◽  
Setting Theory ◽  
English Speaking

Abstract This study investigated whether English-language news media, which increased coverage of two large, well known private universities in Japan, increased their salience in the minds of international residents in Japan. Based on the agenda-setting theory of media influence, the authors made use of university enrollment trends as an indicator of public salience and found that the English-language media contributed to the growing prestige of the universities among the non-Japanese population. Academic reality in Japan underwent little change during that period with the top ranking government-funded universities, whose coverage in the English-language media did not increase, remained more prestigious within the local context, as is evident from local university rankings. This study also demonstrates that the media can exert an agenda-setting influence on institutions of higher learning, a domain that has not been traditionally investigated. The study also addresses the influences of the international, English-language press in the context of a non-English speaking country, Japan, and how the, “need for orientation” (NFO), might have been a factor.

Agenda-setting in a social media age

2021 ◽  
Author(s):  
Carolina Carazo-Barrantes
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Political Life ◽  
Media Environment ◽  
The Public ◽  
Public Agenda ◽  
The Social ◽  
The Media ◽  
Setting Theory

Abstract This paper analyzes the role of social media in electoral processes and contemporary political life. We analyze Costa Rica’s 2018 presidential election from an agenda-setting perspective, studying the media, the political and the public agendas, and their relationships. We explore whether social media, Facebook specifically, can convey an agenda-setting effect; if social media public agenda differs from the traditional MIP public agenda; and what agenda-setting methodologies can benefit from new approaches in the social media context. The study revealed that social media agendas are complex and dynamic and, in this case, did not present an agenda-setting effect. We not only found that the social media public agenda does not correlate with the conventional MIP public agenda, but that neither does the media online agenda and the media’s agenda on Facebook. Our exploration of more contemporary methods like big data, social network analysis (SNA), and social media mining point to them as necessary complements to the traditional methodological proposal of agenda-setting theory which have become insufficient to explain the current media environment.

Sign in / Sign up

Export Citation Format

Share Document