Communication and Public Relations in Healthcare

2020 ◽  
Author(s):  
Nenad Vujadinovic
Keyword(s):  
Public Relations ◽  
Crisis Management ◽  
Communication Strategy ◽  
Integrated Marketing ◽  
The Public ◽  
General Overview ◽  
Successful Communication ◽  
Healthcare Crisis ◽  
Internal Stakeholders ◽  
To Receive

This chapter is written in order to provide the student with a general overview of communication and public relations in healthcare. All healthcare institutions have a need for adequate and successful communication with their external and internal stakeholders. Every contact of a particular healthcare organization with the public represents a unique interface, as an important part of the communication strategy. Therefore, it is very important to create strategic consistency among all the messages that stakeholders need to receive. The chapter will discuss the relationships between the various components of integrated marketing communications in healthcare, crisis management in the communications sphere and ethics and social responsibility issues.

scholarly journals AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 17
Author(s):  
Wulan Muhariani
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic  ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi

scholarly journals ANALISIS STRATEGI KOMUNIKASI PEMASARAN PT. INDONESIA VILLAJAYA DALAM UPAYA MEMBANGUN LOYALITAS PELANGGAN

2019 ◽  
Vol 1 (1) ◽  
pp. 61-73
Author(s):  
Dessy Kurniawanti ◽  
Bambang Hendrawan
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Community Relations ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Collection Data ◽  
Depth Interviews

This study aims to analyze how the process of marketing communication strategies such as: advertising, sales promotion, public relations and publicity, personal selling, and direct marketing conducted by PT. Indonesia Villajaya. The research data was obtained through direct observation, documentation, as well as in-depth interviews with five informants. This research method using descriptive qualitative method. Analysis of the data include: data collection, data reduction, data presentation, and conclusion. The results showed that PT. Indonesia Villajaya conduct marketing communication strategy with reference to the integrated marketing communications strategy with process include: advertising, sales promotion, direct marketing, personal selling, and community relations & publicity. With the process of the strategy undertaken during this helps in increasing the public's brand awareness, enhance brand image and increase sales for the company

MANAJEMEN ISU DI INSTANSI PEMERINTAH DALAM MEMPERTAHANKAN CITRA ORGANISASI (Survei Deskriptif : Terkait Aksi Demo Front Pemuda Anti Korupsi (FPAK) Pada Tanggal 10 September 2015 di PDAM Tirta Bhagasasi Mengenai Isu Korupsi Dana Penyertaan Modal dalam Prog

2014 ◽  
Vol 3 (1) ◽  
pp. 24-38
Author(s):  
PUTRI REZA UMAMI ◽  
Kinkin Yuliaty Subarsa Putri
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Crisis Management ◽  
Research Approach ◽  
Issues Management ◽  
Five Dimensions ◽  
The Public ◽  
Planning Function ◽  
Quantitative Descriptive ◽  
Management Issues

Abstract Management Issues in public relations has become an important part in government agencies in both the internal and external relations, if public relations help in facing a growing issue in a public relations liaison. General Directorate of PDAM Tirta Bhagasasi implementing issues management in maintaining the image of the demonstrations and reports which demands transparency capital funds for MBR program. But this concept is not optimal due to the lack of issue management system at PDAM Tirta Bhagasasi in anticipation of a growing issue in the community. This study with several theories: public relations, issues management, public relations concept, Issue and crisis management. With variable issues management. This variable has five dimensions and sixteen indicators. Research approach in quantitative, descriptive methods. Management issues by companies to identify, analyze and manage the various issues that come to the surface before the issue is widespread among the public. Parties should be able to do public relations strategic planning to make the corporation is able to analyze the issues, formulate policies, take action and decisions quickly. General Directorate of Legal Affairs and Public Relations principally PDAM Tirta Bhagasasi should be able to coordinate all forms of communication when issues develop. Provide information to the public by a written statement or a press conference. Issues management is also a medium for public relations to participate in management decisions. Public relations have an important role in the effective management of issues, especially in the strategic planning function and its relationship with the surrounding environment of the organization.   Keywords: issues management, crisis management, maintaining the image   Abstrak Manajemen Isu dalam public relations sudah menjadi bagian terpenting dalam instansi pemerintah baik dalam hubungan internal maupun eksternal, tidak dapat dipungkiri publicrelations membantu dalam menghadapi suatu isu yang berkembang dikarenakan seorang public relations menjadi penghubung dengan publik. Direktorat Umum PDAM Tirta Bhagasasi menerapkan manajemen isu dalam mempertahankan citra organisasi mengenai aksi demo dan pemberitaan yang menuntut adanya transparasi dana penyertaan modal untuk program Masyarakat Berpenghasilan Rendah (MBR). Penelitian ini menggunakan beberapa teori: public relations, manajemen isu, menggunakkan konsep public relations, Issue and crisis management. Dengan variabel manajemen isu. Variabel ini memiliki lima dimensi dan enam belas indikator.Pendekatan penelitian yang digunakan kuantitatif, metode deskriptif. Manajemen isu digunakan oleh perusahaan untuk mengidentifikasi, menganalisis dan mengelola berbagai isu yang muncul ke permukaan sebelum isu meluas dikalangan masyarakat. Pihak public relations harus bisa melakukan perencanaan strategis membuat korporasi mampu menganalisis isu, merumuskan kebijakan, mengambil tindakan dan keputusan secara cepat. Direktorat Umum terutama bidang Hukum dan Humas PDAM Tirta Bhagasasi harus dapat mengkoordinasi semua bentuk komunikasi ketika isu berkembang. Memberikan informasi kepada publik dengan pernyataan tertulis atau jumpa pers. Public relations memiliki peranan penting dalam mengefektifkan manajemen isu terutama dalam fungsi perencanaan strategi maupun hubungannya dengan lingkungan sekitar organisasi. Kata Kunci: manajemen isu, manajemen krisis, citra organisasi

scholarly journals Strategi Komunikasi Public Relations Aston Imperium Hotel dalam Mempertahankan Kearifan Lokal di Era 4.0

2021 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Sefy Andhriany
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Local Culture ◽  
Related Literature ◽  
The Public ◽  
Local Diversity ◽  
Digital Era ◽  
Food And Beverage ◽  
Depth Interviews

Preserving local culture by reflecting it in every organization's activities becomes a challenge for Public Relations in the digital era 4.0. This is due to a shift in local culture which was replaced by foreign cultures that entered Indonesia. Various kinds of communication strategies are carried out, one of them is by the Public Relations of Aston Imperium Purwokerto hotel which maintains the local cultural specialties at the hotel. This study aims to analyze the communication strategy carried out by Aston Imperium Hotel Public Relations in maintaining local diversity in the 4.0 era. This study uses qualitative research methods with data collection techniques through in-depth interviews, observation, and related literature studies. The results of this study indicate that the Aston Imperium Hotel Public Relations communication strategy is implemented internally and externally. Internally, local culture is included in the forms of food and beverage, Banyumas regional specialties, hotel interiors and rooms by displaying puppet decorations and Banyumas batik motifs, employees inserting Banyumas local language in greeting guests, providing clothing counters and batik decorations in the hotel. Externally, Aston hotel PR cooperates with the local government and tourism office to support maintaining local wisdom.��

scholarly journals Strategi Public Relations Pariwisata Bali

2013 ◽  
Vol 5 (1) ◽  
Author(s):  
Kadek Dwi Cahaya Putra
Keyword(s):  
Public Relations ◽  
Crisis Management ◽  
Communication Strategy ◽  
Tourist Destination ◽  
Special Events ◽  
The World ◽  
Tourism Organization

Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.

scholarly journals Marketing Communication in Increasing Room Occupancy at Reddoorsz Hotels During the Covid -19 Pandemic

2021 ◽  
Vol 9 (2) ◽  
pp. 7-13
Author(s):  
Ainur Rochmaniah ◽  
Adella Eka Ridwanti ◽  
Asiyatul Ulfiyah ◽  
Rachma Sari Octaviani ◽  
Ayu Diah Oktaviana
Keyword(s):  
Public Relations ◽  
Sampling Technique ◽  
Local Scale ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Observation Data ◽  
Marketing Communication ◽  
The Public ◽  
Service Staff ◽  
Hotel Managers

The Covid -19 pandemic has significantly decreased the occupancy of the RedDoorz Syariah Buduran Sidoarjo Hotel rooms. The objective is to describe the marketing communication strategy used by the RedDoorz Syariah Buduran Hotel in increasing room occupancy. The study used a qualitative research method at the RedDoorz Buduran Hotel in March-August 2020. The information in this study was the hotel manager which was equipped with 3 people and 5 hotel visitors, with a purposive sampling technique which the criteria of hotel managers dan service staff. Observation data observation techniques, open interviews, and documentation. The results show that the RedDoorz Syariah Buduran hotel has carried out digital advertising through social media such as media (Instagram, website and Twitter) and TV advertising (youtube), sales promotion through the distribution of discount vouchers to visitors and holding local scale events, as well as conducting communication through the public relations division by inviting the surrounding community at the hotel anniversary event. The marketing communication strategies that are carried out are integrated with each other, so as to increase the number of visitors during a pandemic.

scholarly journals Internet Marketing Strategy Demandailing Café in Building a Digital Brand on Instagram

2021 ◽  
Vol 8 (2) ◽  
pp. 165
Author(s):  
Rifkya Xena Aminullah JR ◽  
Jokhanan Kritiyono
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Interpersonal Communication ◽  
Brand Image ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
The Public ◽  
Marketing Data

This study raises the marketing communication strategy carried out by the Demandailing management in building the Demandailing Cafe brand image. This study describes the digital marketing strategy carried out by Demandailing Café in building a brand image on Instagram social media to the public, especially Demandailing Cafe consumers located in Surabaya. The benefits obtained from this research are as an academic reference on digital marketing in building a practical brand image on Instagram social media. The research method used in this research is descriptive qualitative, with an analysis of Integrated Marketing Communication (IMC) and digital marketing. Data was collected through in-depth interviews, observation, and documentation studies. This study concludes that in carrying out the Demandailing digital marketing strategy to build a brand image on Instagram social media, it is determined by how the products offered are highlighted in terms of the promotional content of the Demandailing Café product itself. Submission of the brand image itself indirectly becomes an interpersonal communication from Demandailing with customers who see Instagram. Demandailing always makes innovations in building a brand image that is not done by other cafe entrepreneurs, both in terms of soft selling and hard selling.

scholarly journals Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara

2019 ◽  
Vol 4 (2) ◽  
pp. 189-216
Author(s):  
Nopita Sari ◽  
Mila Wahyuni ◽  
Eka M. Taufani
Keyword(s):  
New Media ◽  
Public Relations ◽  
Sales Promotion ◽  
Communication Strategy ◽  
The Public ◽  
Study Approach ◽  
The Republic ◽  
Public Relations Strategy

This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.

scholarly journals DAMPAK PUBLIC RELATIONS DALAM MANAJEMEN KRISIS KEAMANAN DAN KESELAMATAN ANCAMAN TERORISME DI BANDAR UDARA INTERNASIONAL I GUSTI NGURAH RAI DENPASAR

Jurnal IPTA ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 117
Author(s):  
Ghannez Novaldi Loreza ◽  
I Wayan Suardana ◽  
Ni Made Sofia Wijaya
Keyword(s):  
Public Relations ◽  
Crisis Management ◽  
Training Programme ◽  
X Ray ◽  
The Public ◽  
International Airport ◽  
Analysis Technique ◽  
Security Questions ◽  
Data Reductions ◽  
Security Check

The aim of this research is to find out how does the public relations may involved in the security and safety crisis management of terrorism threat in  I Gusti Ngurah Rai International Airport of Denpasar, and how it may affect the image of the airport itself. Several informants were being interviewed and as much as 116 repondents gave their answers related to I Gusti Ngurah Rai International Airport of Denpasar’s image. This research use descriptive qualitative data analysis technique by collected the data, reductions, presented the results, and draw a conclusion. This research also use the triangulation data technique to ensure the informations given by the informants were valid. The results shown that security and safety crisis management in I Gusti Ngurah Rai International Airport of Denpasar has twice security check point, using the recent technology, corporate with the authorities, and do the silent investigation. The roles of public relations itself are planning the terrorism encounters training programme, make a positive image of the airport, and build communications during and after the crisis. I Gusti Ngurah Rai International Airport of Denpasar has a good image of security based on the result of the questioners. There was several issues in the applications of terrorism encounters in the airport such as, some of the check in counter agents didn’t ask the security questions to the passenger and the x-ray officer didn’t check the luggage thoroughly that caused Qatar Airways flight had to return to base in 2015.

scholarly journals Impact of COVID-19 on hospitality and airline industry: Crises communication and adapted marketing strategy implementation during the pandemic

2021 ◽  
Vol 18 (2) ◽  
pp. 195-212
Author(s):  
Aleksandra Slavuljica-Gardašević
Keyword(s):  
Airline Industry ◽  
Hospitality Industry ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Economic Recovery ◽  
Integrated Marketing ◽  
The Public ◽  
Global Pandemic ◽  
Digital Format

The global pandemic COVID-19 has "stopped the world", and the tourism industry was hit by the brunt of the crisis. Airlines and hospitality industry, as the main "culprits" but also the victims, are suffering the enormous consequences of the pandemic. The course of their economic recovery is still very uncertain. Their economic perspective depends, among other things, on the crisis communication strategy they are pursuing, as well as crisis-adapted marketing strategies. The emphasis lies on utilizing all resources needed to restore confidence and increase demand for tourism facilities. All forms of communication have recently undergone a transformation, so previous marketing rules no longer apply in full. Messages we have up until now sent to customers must be eliminated. The crises communication rules have to be established and adhered to. Each phase of a crises implies specific communication rules. Therefore, companies which actively communicate with a broad spectrum of the public during the COVID-19 crisis, especially with their existing and potential clients, have a better chance of a faster economic recovery. Integrated marketing, designed exclusively in a digital format, represents a promising model of tourism recovery. This is particularly applicable for aviation and hospitality industry.

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