scholarly journals magistyka społeczno-kulturowa w średniowiecznej Serbii, czyli o strategii budowania wizerunku serbskich panujących

2020 ◽  
Vol 11 (2) ◽  
pp. 31-46
Author(s):  
Izabela Lis-Wielgosz
Keyword(s):  
Public Relations ◽  
Middle Ages ◽  
Cultural Property ◽  
Family Pattern ◽  
Functional Image ◽  
Culture Model ◽  
Family Land ◽  
Communication Practices ◽  
Ideological Context ◽  
Church Tradition

In the article, a phenomenon of promotion and marketing in the medieval Serbia was discussed, as well as the strategies of creating a specific, desired and functional image of the ruling dynasties. Due to this, the basic communication practices were recalled that is, a management of impression, building the so-called brand (social, political, cultural property of the dynasty, its family pattern), and also specifically conceived branding itself (that is, a management of consciousness and value of the dynastic brand), what ultimately proved that the lineage of social-cultural usage of images, along with the models and devices serving the politics of public relations is deeply rooted in the middle ages. The phenomenon of promotion and marketing in the medieval Serbia was presented on the basis of the medieval Serbian literature, hagiography, hymnography, historiography, and iconographic implementations were also included. The article presents images of rulers and dynasties prevailing in the historical, religious and ideological context, the phenomenon of promotion and marketing in the context of characteristic ideological structures, such as state and church tradition, imperial-monastic tradition, charismatic dynasty, sanctity of the ruling family, land and the Serbian nation e.t.c. The timeless phenomenon of promotion and marketing has been presented as a lasting component of shaping the culture model of the medieval Serbia.

Using Social Media in the Workplace

2014 ◽  
pp. 146-161 ◽  
Author(s):  
Karen Mishra ◽  
Khaner Walker ◽  
Aneil Mishra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Employee Engagement ◽  
Internal Communication ◽  
Marketing Social ◽  
Communication Practices ◽  
Internal Communications ◽  
Relations Marketing

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.

Reputation Management

2017 ◽  
pp. 151-167
Author(s):  
Aslıhan Mihrimah Unutur
Keyword(s):  
New Media ◽  
Public Relations ◽  
Corporate Strategy ◽  
Brand Management ◽  
Corporate Communication ◽  
Reputation Management ◽  
Corporate Communications ◽  
Business Organizations ◽  
Communication Practices ◽  
And Function

The scope of this chapter is to provide insight into how reputation can be managed through brand management, corporate communication practices, and new media strategies. Corporate communication practices carried out through public relations applications has become an increasingly important function in business organizations. Yet, little has been published on the role and function of communication executives. This chapter reveals the impact of corporate communications upon the formulation of corporate strategy.

scholarly journals Corporate Culture and Its Connection with External and Internal Public Relations

2011 ◽  
Vol 13 (5) ◽  
pp. 27-47 ◽  
Author(s):  
Marcin Kotras
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Corporate Culture ◽  
Corporate Communication ◽  
Employer Branding ◽  
Culture Model ◽  
Corporate Social

The main aim of this article is to present the influence of corporate culture on company's stakeholders. This paper signalises the tendency in corporate communication with its internal and external publics. It is focused on two issues: corporate social responsibility and employer branding. Those two categories are consequences of corporate culture model.

JACOB’s LADDER: Reason, Liberty and Science. The Contribution of Freemasonry to the Enlightenment

2014 ◽  
Vol 3 (2) ◽  
pp. 111-136
Author(s):  
Mădălina Calance
Keyword(s):  
Human Rights ◽  
Middle Ages ◽  
Religion And Politics ◽  
Status Quo ◽  
Late Middle Ages ◽  
The Enlightenment ◽  
Universal Human Rights ◽  
Jacob's Ladder ◽  
The Church ◽  
Church Tradition

Abstract The theme of the article relies to the particular contribution of Freemasonry in the initiation and development of modernity, focusing on science, religion and politics. We know that, during the late Middle Ages, the European society was obedient to the „Church-Tradition-Monarchy” trinity; this status-quo collapsed due to the rational way of thinking; also the establishment of the universal human rights belongs to the Enlightenment, whose theses were supported mainly by Freemasons. Many researchers have proposed to show the extent to which Freemasonry helped to build the ideals of Enlightenment. The main conclusions that can be drawn, by analyzing their tracks, are: (1) All famous leaders of the Enlightenment had connections to Freemasonry; (2) The Enlightenment tenets overlap Freemasonry tenets, and, therefore they were supported and propagated by English, French, and American lodges; (3) Freemasonry progressively turned into a transnational vehicle for liberal thinking, disseminating the concepts of property and freedom in Europe and across the Atlantic.

Mobile Gaming Strategic Communication and Fear of Missing Out (FoMO) in Fan Culture

2020 ◽  
pp. 253-269
Author(s):  
Mildred F. Perreault ◽  
Gregory P. Perreault
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
User Generated Content ◽  
Fan Culture ◽  
Fear Of Missing Out ◽  
Mobile Gaming ◽  
Fan Communities ◽  
Promotional Materials ◽  
Communication Practices

This study examines a case study of the messages and strategies used in mobile game marketing and communication specifically of fans at the Final Fantasy Brave Exvius Fan Festa in December 2018. Through a lens of fear of missing out (FoMO) theory and understanding of fan communities, user-generated content, and public relations pseudo-events, this chapter seeks to understand the impressions of the fan community associated with the game. Through interviews and observations at the event as well as analysis of the online messages shared with individuals who played the games, the study seeks to explain the way players interact with the organization and its promotional materials. A discourse-analysis of the statements creates a window into the gameplay practices of these fans as well as an explanation of their relationship with in-game marketing and communication practices.

scholarly journals Issues of Studying the Function of Signs Resembling Tamgas of the Kazakh Medieval Nomads

2020 ◽  
Vol 4 (34) ◽  
pp. 66-80
Author(s):  
Samat K. Samashev ◽  
Keyword(s):  
Public Relations ◽  
Ethnic Groups ◽  
Middle Ages ◽  
Private Property ◽  
Cultural Processes ◽  
Ancient Times ◽  
The Right ◽  
Almost All ◽  
Functional Purpose ◽  
The Middle Ages

The article considers the functional purpose of signs resembling tamgas of the Kazakh medieval nomads. Today, scientists from Kazakhstan and foreign scientists are studying the system of tamga formation by people inhabiting Kazakh steppes since the ancient times. Year by year scientists reveal new movable and immovable monuments with images of tamgas belonging to the different periods of history. Among them the most distinguishing ones are the tamgas of the Middle Ages. During the Middle Ages complex ethno-political and socio-cultural processes took place there – Western Turkic, Turgesh, Karluk, Oguz and Kimak khanates as well as state formations of the naimans, karakhans, kereits, zhalayyrs and kipshaks were founded and disintegrated. It is known that the nomadic ethnic groups of the Middle Ages had independent tamgas, both tribal and derived from them, as well as family and personal, which showed their status in society, the right to property, etc. Tamgas were used to mark weapon, coins and items of household and clothing. Almost all objects were marked with tamgas, tamga practically was used a tool of management, i.e. it was a sign of statehood, ancestral affiliation, private property, and was also used as a memorial text, a talisman and, perhaps, "to give an individual a special status". Tamgas are said to be an ancient prototype of modern legal acts regulating public relations.

scholarly journals La doctrina de la potestas omninsular

Cliocanarias ◽  
2021 ◽  
pp. 1-23
Author(s):  
Osvaldo Víctor Pereyra ◽  
Keyword(s):  
Middle Ages ◽  
Western Europe ◽  
New World ◽  
Legal Basis ◽  
Legal Doctrine ◽  
Late Middle Ages ◽  
Functional Image

Before Europeans were «shocked» by the sheer extent of American space opened up by discovery and conquest, the New World was thought —assembled and deconstructed— within the constricting frames of medieval thought. The first functional image that made it possible to «mentally compose» these new spaces was insularity. This image was perfectly suited to the traditional matrix of legal doctrine upheld by the roman papacy that will result in the so-called Alexandrian Bulls of Partition of 1493. The potestas omninsular —developed throughout the Late Middle Ages in Western Europe— constitutes the legal basis that gives meaning to this donation.

Using Innovative Internal Communication to Enhance Employee Engagement

2019 ◽  
pp. 445-468 ◽  
Author(s):  
Karen Mishra ◽  
Aneil K. Mishra ◽  
Khaner Walker
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Employee Engagement ◽  
Mobile App ◽  
Internal Communication ◽  
Marketing Social ◽  
Communication Practices ◽  
Use Of Social Media ◽  
Internal Communications

This chapter examines the innovative internal communication practices of Lenovo, a $45 billion Fortune Global 500 technology company. In particular, this study examines how this company uses internal communication to promote collaboration and engagement across dispersed employees' teams. Internal communications (or internal marketing) is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by extending its use of digital communication. Lenovo has been a leader in the use of social media at work and is now innovating its communications to include a mobile app. This chapter describes how Lenovo has developed both its intranet and its new mobile app and how innovative internal communication can promote engagement and collaboration.

Digital Transformation in Public Relations

2021 ◽  
pp. 234-247
Author(s):  
Safak Etike
Keyword(s):  
Public Relations ◽  
Digital Communication ◽  
Digital Transformation ◽  
Target Audience ◽  
Negative Effects ◽  
New Public ◽  
Communication Practices ◽  
Digital Spaces

The aim of this study is to address the digital transformation in the field of public relations in all its dimensions, to discuss the positive and negative effects of digitalization on public relations practices, and to introduce public relations methods appropriate to new digital communication practices. In this context, the study will discuss both how traditional public relations practices benefit from digital spaces and tools, in other words the interaction between the traditional and the new, and how they differ from each other. It will be focused on how digitalization transforms the target audience of public relations practices and the communication practices of the target audience, and will address all aspects of digital spaces and tools and new public relations methods appropriate to the new needs of the new target audience.

scholarly journals Employer branding – a dialogistic communication tool of a competitive employer

2013 ◽  
Vol 5 (2) ◽  
pp. 5-16 ◽  
Author(s):  
Anna Lubecka
Keyword(s):  
Public Relations ◽  
Present Article ◽  
Communication Strategy ◽  
Communication Tool ◽  
Self Perception ◽  
Employer Branding ◽  
Self Knowledge ◽  
Communication Practices ◽  
Source Of Information

Abstract The present article aims at discussing the value of employer branding, a relatively recent phenomenon in the field of company communication practices, which can be treated as an attempt to develop a dialogistic type of relationships between company employers and employees. The former use this communication strategy to attract quality workers and to retain the currently employed. For the latter it is the means to evaluate their employer by means of all kinds of suggestions, innovative remarks as well as comments, both positive and negative impacting the employer’s image and reputation. As such employer branding may be treated as an important source of information for the employer about their management strengths and weakness, especially as far as their Public Relations (PR) practices are concerned. The author of the present article argues that employer branding can contribute significantly to the employer self-knowledge and verify their self-perception as well as serve to improve the image the company aims at creating only if the employer-employees communication becomes a dialogue. It implies that the communication between them must be founded on humanistic values which means that both parties treat each other with due respect, the information provided by the employees is neither manipulated nor distorted, and the employer acts as an active listener

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