scholarly journals Metodika formirovaniia inoiazychnoi mezhkul'turnoi professional'noi kompetentsii u obuchaiushchikhsia neiazykovogo vuza po napravleniiu "Reklama i sviazi s obshchestvennost'iu"

2021 ◽  
pp. 75-85
Author(s):  
Elena Georgievna Liakhova
Keyword(s):  
Public Relations ◽  
Foreign Language ◽  
Professional Communication ◽  
Master's Degrees ◽  
Russian Culture ◽  
Goods And Services ◽  
Culture Code

Teaching a foreign language of a specialty in the bachelor's system is becoming more and more practice-oriented. The purpose of the study is to develop and scientifically substantiate a methodology for teaching a foreign language with elements of professionalization on the basis of identifying and comparing the national Russian culture code of goods and services and the national code of goods and services of the foreign language culture of the country of the foreign language being studied. The results of the conducted pedagogical experiment allow us to conclude that it is possible to increase the effectiveness of teaching students in the sphere of advertising and public relations by including the presented methodology in the curriculum for the discipline «Professional communication in English», as well as, when teaching other languages in the systems of bachelor's and master's degrees.

PROFESSIONALLY-ORIENTED TEACHING AS A FACTOR OF MOTIVATION TO LEARNING ENGLISH IN NON-LINGUISTIC HIGH SCHOOLS (FROM THE EXPERIENCE OF DIFFERENT DIDACTIVE METHODS USING ON ENGI NEERING FACULTY)

2020 ◽  
Keyword(s):  
High Schools ◽  
Foreign Language ◽  
Business Communication ◽  
Professional Communication ◽  
Active Teaching ◽  
English Classes ◽  
Individual Knowledge ◽  
Approach To Teaching ◽  
The University ◽  
Oriented Approach

This article is devoted to the features and benefits of a professionally-oriented approach to teaching a foreign language in non-linguistic high schools on the example of engineering education. According to the latest standards of higher education (FSES 3++), students must have sufficient knowledge of a foreign language for business communication in oral and written forms. However, teachers of high schools face a number of difficulties in the formation of a foreign language communicative competence offuture engineers, namely: a constant decrease of a number offoreign language practical classes in a curriculum of a high school and a weak motivation of students. In our opinion, a professionally-oriented approach to teaching helps to solve these problems and make the process of learning a foreign language more intensive, focused and effective. That is, now, the development of strategies, methodological models and tools for teaching English, with a focus on professional communication, is an actual task for an English teacher at the University. This article presents some methods and techniques that stimulate students of engineering faculty to professionally oriented communication in English. Much attention is paid to both active teaching methods used during practical English classes, and individual work, which allows students to get more useful information and skills within the practical classes given, and also allows students to develop the need for individual knowledge acquisition and comprehension, thereby providing the increased interest of communication in a foreign language and increasing motivation to learn a foreign language.

Next lesson – Let's Go to the Theater!

2021 ◽  
Vol 23 (4) ◽  
pp. 383-389
Author(s):  
Rozalina Dimitrova ◽  
Keyword(s):  
Foreign Language ◽  
Emotional Experience ◽  
Considerable Change ◽  
Russian Language ◽  
Educational Objectives ◽  
Russian Culture ◽  
Creative Abilities ◽  
The Russian Language

Theatrical pedagogics allows for the considerable change of the ordinary school lessons and transforms its educational objectives. The students become stronger in their confidence of their skills to use Russian language as a means of communication and willingness to improve their knowledge. Dramatization in Russian language brings positive emotional experience, cultivates creative abilities in children, adds to their personality, trains interest towards the Russian language and Russian culture. Theatrical lessons create conditions for increasing motivation in studying Russian language with lessons in Russian as a foreign language.

The problem of teaching communicative tactics in English-language professional discourse

2021 ◽  
pp. 33-41
Author(s):  
Svetlana S. Andreeva
Keyword(s):  
Foreign Language ◽  
English Language ◽  
Engineering Students ◽  
Civil Engineering ◽  
Professional Communication ◽  
Language Documentation ◽  
Written Discourse ◽  
Professional Discourse ◽  
Professional Field ◽  
The Will

The work discusses the problem of teaching students of civil engineering departments English-language civil engineering discourse, in particular, communicative tactics of this type of discourse. We substantiate the need to form students’ skills in using the communicative tactics applied in civil engineering discourse in professional communication. We give an overview of com-municative tactics of written discourse used by the authors of English-language documentation in civil engineering professional field. The purpose of the study is to determine the level of students’ skills in using communicative tactics in a foreign language professional written speech. Theoretical and practical research showed that in a modern technical university, insufficient attention is paid to teaching students this component of professional discourse. At the same time, the level of students’ skills to use communicative tactics in professional communication is quite low, which led us to the conclusion that it is of paramount importance to include this component in the pro-gram of teaching a foreign language in a professional field. The results of the will serve as the ba-sis for the development of a methodic model of teaching civil engineering students the communic-ative tactics of professional civil engineering discourse.

scholarly journals The stakeholder-communication continuum: An alternate approach to internal and external communications

2020 ◽  
Vol 6 (1) ◽  
pp. 7-33
Author(s):  
Rita Chen
Keyword(s):  
Public Relations ◽  
Professional Communication ◽  
Professional Literature ◽  
The Public ◽  
Stakeholder Identification ◽  
Academic Scholarship ◽  
Changing Attitudes ◽  
External Communications ◽  
Stakeholder Communication ◽  
Depth Interviews

Academic scholarship and professional literature have defined communications as existing in two groups: internal and external/public relations. However, globalism, technology, evolving communication practices, and the maturation of the public relations field have evoked changing attitudes and perceptions regarding stakeholder identification, publics, and communications. This researcher sent a broad, representative survey to university alumni, conducted in-depth interviews with university staff, and performed a content analysis of alumni-facing communications, resulting in an alternate method of viewing internal and external communications. Dubbed the stakeholder-communication continuum, the theory places internal and external communications on either end of a spectrum, with stakeholder groups plotted along the continuum based on their relationship to the organization and each other. ©Journal of Professional Communication, all rights reserved.

scholarly journals The Development of the Linguistic Persona in the Context of Professionally Oriented University-Level Foreign Language Education

2021 ◽  
pp. 123-136
Author(s):  
Liudmila Konyakhina ◽  
◽  
Lora Yakovleva ◽  
Keyword(s):  
Foreign Language ◽  
Teaching And Learning ◽  
Language Education ◽  
Foreign Language Education ◽  
Professional Communication ◽  
Foreign Languages ◽  
Language Programs ◽  
University Level ◽  
Foreign Language Programs ◽  
Foreign Language Instructors

The article discusses a number of issues related to developing the linguistic persona and intercultural competency and focuses on educational ideas, strategies, technologies, and practices that embody intercultural approaches to foreign language education. To ensure the high quality of foreign language education, our priorities must include the development of competences in the area of professional communication in foreign languages. In that regard, the article identifies pedagogical conditions conducive to fostering the socio-cultural competence and the successful development of the learner’s linguistic persona. The authors present mechanisms of implementing the said pedagogical conditions in the following areas: a) developing communication skills and competencies of foreign language instructors; b) modeling situations with communication barriers in diverse ethnocultural environments; c) acquiring and selecting ethnocultural information; d) integrating in-class and out-of-class activities in a foreign language; and e) establishing a good rapport between an instructor and her students. The authors go on to describe the methodological basis for designing the content of foreign language programs, identify optimal approaches to teaching and learning foreign languages, and reflect on the context of the intercultural paradigm in university-level foreign language education.

scholarly journals Russian Public Relations in 2020: Peculiar Features of Transformation

2021 ◽  
Vol 26 (2) ◽  
pp. 302-310
Author(s):  
Marina G. Shilina ◽  
Irina I. Volkova
Keyword(s):  
Public Relations ◽  
High Volume ◽  
Corporate Communication ◽  
Professional Communication ◽  
Organizational Strategies ◽  
Strategic Communications ◽  
Corporate Strategies ◽  
Wide Range ◽  
Knowledge Competencies ◽  
Increasing Demand

The paper presents the current transformations of Russian public relations during the SaRS-COVID-19 pandemic and remote working in 2020. In response to the crisis and uncertainty, companies have adapted and restructured corporate strategies and communications. The increasing demand for communication support of strategies and daily support of corporate activities indicates the growing significance of PR and the implementation of organizational strategies, as well as the demand for the optimization of corporate communication in society. The PR industry in general and professional communication are becoming more and more integrated due to the attraction of knowledge, competencies, specialists from a wide range of related industries: marketing, sociology, management. The current communication situation caused changes in the characteristics of Russian PR in the segment of communication agencies. Despite the traditionally high volume of the agencies marketing services, the growth of crisis and digital communications has turned to be stable, which indicates the demand for more flexible PR formats. Based on an analysis of public relations of the leading local communication agencies in 2020, the authors put forward a hypothesis on the formation of the prerequisites for the transition of Russian public relations to the format of strategic communications.

scholarly journals Polylinguism and multiculturalism in the communication and educational space

2021 ◽  
Vol 14 ◽  
pp. 121-127
Author(s):  
Tatyana Lipai ◽  
Evgeniya Khinevich
Keyword(s):  
Functional Analysis ◽  
Foreign Language ◽  
Social Background ◽  
Professional Communication ◽  
Expert Interviews ◽  
Sociological Approach ◽  
The Social ◽  
The World ◽  
The Relationship ◽  
Linguistic Material

The problems of the relationship between language and society attract the attention of researchers from different countries representing various scientific areas: philosophy, history, biology, linguistics, theology, pedagogy, psychology, etc. This study actualizes the sociological approach to the study of the social determinants of the formation of polylingualism as a means of professional communication. According to the sociological results, about 70% of the world's population, to one degree or another, speaks two or more languages, which imposes additional obligations on workers providing international professional communications (Beacco, 2002). Modern multilingual interaction should not be one-sidedly understood only as a borrowing of professional foreign language terminology. It includes the social background of the linguistic material: traditions, mimic and pantomimic codes, the national picture of the world - and becomes the most important factor in professionalization. Methods of systemic and functional analysis, comparison. generalization and collection of empirical data (expert interviews, content analysis).

scholarly journals The mathematical corporation: Where machine intelligence and human ingenuity achieve the impossible

2020 ◽  
Vol 6 (1) ◽  
pp. 175-178
Author(s):  
Martin Waxman
Keyword(s):  
Public Relations ◽  
New Technology ◽  
Machine Intelligence ◽  
Professional Communication

Communications and public relations are becoming increasingly complex and machine-driven. Authors Sullivan and Zutavern explore the long-term implications of this complexity in The Mathematical Corporation, a book about how communications professionals must negotiate the power of new technology with the possibility of humans becoming redundant. This book review argues that The Mathematical Corporation is ultimately hopeful, as it suggests that communications professionals can use new technology in forward-thinking ways without causing social and economic turmoil. ©Journal of Professional Communication, all rights reserved.

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