scholarly journals Investment feasibility and marketing of mangosteen commodity in Central Sulawesi, Indonesia

2020 ◽  
Vol 3 (2) ◽  
pp. 115
Author(s):  
Marianne Reynelda Mamondol
Keyword(s):  
Large Scale ◽  
Net Present Value ◽  
Local Economic Development ◽  
Direct Marketing ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Selling Price ◽  
Regional Government ◽  
Farm Business ◽  
Central Sulawesi

The development of mangosteen agribusiness in the regions needs attention to benefit local economic development.  This research aims to analyze the investment and marketing feasibilities of mangosteen commodity at Olumokunde Village, Poso Regency, Central Sulawesi, Indonesia. Research respondents, as many as 60 farmers, were determined through stratified sampling technique. Data collection was done through observations, interviews, questionnaires to respondents, and documentary study.  Research results demonstrate that mangosteen farms meet investment feasibility. The research found that the indicator of net present value was 87.496 million rupiahs, the internal rate of return was 19.8% and the payback period was 10.95 years. Since its 7th year, the mangosteen farm business’ amount of revenue has been higher than its operational costs. Also, the research reveals farm sensitivity on the changes of cost production, selling price, and mangosteen production. There are two models of mangosteen fruit marketing channel at Olumokunde: (i) direct marketing from farmers to consumers, and (ii) indirect marketing through fruit wholesalers. The mangosteen agribusiness development needs regional government intervention in the forms of facility and infrastructure requirement as well as supply chain strengthening in order to create large-scale, economical, and highly competitive farms.JEL Classification D25; O22; Q13  

scholarly journals Studi Kelayakan Rencana Pendirian Sentra Industri Minyak Goreng “Kelapa Dalam” di Kecamatan Luwuk Timur Kabupaten Banggai Propinsi Sulawesi Tengah

2017 ◽  
Author(s):  
Hertasning Yatim
Keyword(s):  
Swot Analysis ◽  
Net Present Value ◽  
Average Rate ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Census Methods ◽  
Environmental Threat ◽  
Financial Feasibility ◽  
Industry Center ◽  
Central Sulawesi

This research is aimed to examine the feasibility of establishing the "coconut" cooking oil industry center in Luwuk Timur Subdistrict of Banggai Regency from various important aspects namely legal, market and marketing, technical / operational, management / organization, socio-economic, and environmental impact aspects. Sample amounted to 20 units. Sampling technique by census. Methods of data collection using Questionnaire and depth interviews. Data Analysis Method Descriptive Analysis, Financial Feasibility Analysis, is to calculate the financial feasibility value of the project under the Cash Flow, Payback Period (PP), Average Rate of Return (ARR), Net Present Value (NPV) and Provitability Index (PI ). And SWOT analysis (Strenght, Weakness, Opportunity, Threats), with SAP instrument approach (Strategic Advantage Profile). ETOP instruments (Environmental Threat and Opportunity Profile). The results of the research indicate that the plan for the establishment of " coconut" cooking center in Luwuk Timur Subdistrict, Banggai Regency, Central Sulawesi can be run because all aspects analyzed in this study show a feasible value.

scholarly journals IDENTIFICATION OF BUSINESS CONSTRAINTS AND MARKETING OF POTATOES IN ACEH'S GAYO HIGHLANDS

2021 ◽  
Vol 1 (2) ◽  
pp. 239-244
Author(s):  
Nurmala Nurmala ◽  
Hafni Zahara ◽  
Sullaida Sullaida ◽  
Jamilah Jamilah
Keyword(s):  
Direct Marketing ◽  
Sampling Technique ◽  
Marketing Channels ◽  
Selling Price ◽  
Snowball Sampling ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Marketing Costs ◽  
The Cost

This study aims to identify the constraints on potato farming and marketing in the Gayo Highlands of Aceh. The research sample consisted of potato farmers and traders who were involved in potato marketing in Bener Meriah Regency. Determination of the sample of traders is done by snowball sampling technique. The identification of constraints uses a qualitative descriptive approach, while the income analysis uses an analysis of costs and farm revenues. The results showed that there were constraints in potato farming in the form of wilt disease which caused potatoes to be harvested immediately and the fruit produced was smaller. This will have an impact on decreasing the income of potato farming. The relatively high use of pesticides during the rainy season has implications for increasing the cost of potato farming, on the other hand the difficulty of accessing capital causes farmers to enter into potato farming partnerships with collector traders with the provision that potato marketing must be done to these traders. The development of potato farming in the Gayo Highlands of Aceh has encountered several obstacles including fluctuations in potato prices, lack of weed control which has implications for decreasing potato productivity, difficulty in accessing capital which will determine the sustainability of farming, income and farmers' welfare. farmers, namely selling potatoes through collectors, through wholesalers, and selling directly to consumers. Factors that determine farmers' decisions in marketing potatoes are the selling price, farm capital assistance, farm location, and potato quality. Direct marketing of potatoes (3rd type) to consumers is more efficient than other potato marketing channels because it can reduce farming and marketing costs. However this is rare and the sales volume of potatoes is very small.

scholarly journals Marketing channel, cost, and margins of crayfish wholesalers and retailers in Rivers State, Nigeria

2020 ◽  
Vol 17 (2) ◽  
pp. 135-147
Author(s):  
S.U.O. Onyeagocha ◽  
I.J. Lemchi ◽  
P.L. Komi ◽  
A.O. Gbolagun
Keyword(s):  
Sampling Technique ◽  
Marketing Channel ◽  
Selling Price ◽  
Access To Credit ◽  
Secondary Sources ◽  
Multi Stage ◽  
Poor Access ◽  
Trading Activities ◽  
Rivers State ◽  
Storage Facilities

Marketing channel, cost, and margins of crayfish in Rivers State, Nigeria was studied using a total eighty traders (thirty retailers and fifty  wholesalers) selected from six major crayfish markets using a multi-stage sampling technique, six local government areas were selected purposively based on the existing crayfish trading activities, from each LGAs a major crayfish market was selected. Primary and secondary sources of data were collected for the study. The selling prices at wholesale and retail levels of the marketing channel and cost incurred in marketing were used to address the objectives. The results of the study showed that the direction of flow of crayfish, three marketing channels were identified, although,  wholesalers get profit, they also incur more cost in marketing than retailers, the highest and lowest average selling price were recorded as N1834.43/kg and N1279.90/kg for crayfish traders, the consumers’ price percentage that was received by the crayfish farmers (harvesters) is 28.90%  and 16.69% of the net marketing margin on retail and wholesale respectively of the selling price, while both levels were inefficient in their marketing efficiency. The major challenges faced by crayfish traders in Rivers State were poor access to credit facilities, inadequate storage facilities and high market levy. Provision of government and private access to credit for traders, improved storage facilities and formulation and enactment of independent act for crayfish marketing were highly recommended. Keywords: Marketing channel, crayfish, cost and margins

Drivers for continued use of a direct marketing channel: evidence from Thai farmers

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Haruhiko Iba ◽  
Apichaya Lilavanichakul
Keyword(s):  
Distribution System ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Future Research ◽  
Content Type ◽  
Key Drivers ◽  
Continued Use ◽  
Farm Business ◽  
Depth Interviews

PurposeThis study aims to identify the key drivers influencing the success of farmers who employ direct marketing at wholesale markets. The diversification of the distribution system in Thailand has created many challenges for farmers, with diversified farm businesses struggling to survive and to ensure profitability across channels. Direct marketing channels at wholesale markets provide farmers the opportunity to develop a new farm business division.Design/methodology/approachThe study consists of qualitative and quantitative approaches. First, in-depth interviews with farmers were conducted, and selected case studies were employed to develop a research framework and design the questionnaire. Second, the questionnaire survey was conducted. Using factor analysis and logistic regression, farmers' data were studied to define the factors of success in direct marketing.FindingsThree key drivers were examined and verified. The findings indicate that the development of direct marketing channels requires farmers to efficiently allocate family labour, possess negotiation skills and manage a farmer network. Particularly, the presence of negotiation skills coupled with digital technology can enable farmers to expand the market and build their network.Research limitations/implicationsTwo marketing channels have been explored. However, more choices in marketing channels utilizing digital resources should be addressed in future research.Originality/valueThis is the first empirical study to define the drivers leading Thai farmers to continue employing a direct marketing channel.

scholarly journals Marketing analysis of “Siam” local rice in South Kalimantan during the pandemic of Covid-19

2021 ◽  
Vol 306 ◽  
pp. 02017
Author(s):  
Abdul Sabur ◽  
Retna Qomariah ◽  
Lira Mailena
Keyword(s):  
Descriptive Analysis ◽  
Direct Marketing ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Performance ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Efficiency Rate

Social restrictions during the pandemic of Covid-19 caused serious disruptions to the food marketing including marketing of Siam local rice in South Kalimantan. The study aims to analyse the marketing performance and efficiency of Siam local rice in South Kalimantan during the pandemic of Covid-19. The research was conducted in March - June 2020. Respondents were farmers, local traders and wholesalers who were selected using snowball sampling technique. Descriptive analysis was carried out based on the framework of Food Supply Chain Network (FSCN). The data was analysed using quantitative analysis related to marketing efficiency, marketing margin and farmer’s share. The finding of this study revealed that marketing of Siam local rice during pandemic of Covid-19 was remains efficient with the efficiency rate at 10 marketing channels ranged from 6.48%-10.57%. The lowest marketing margin occurred in channel 4 with the largest B/C ratio (2.3) and largest farmer’s share (78.7%) as well since only farmers and wholesaler were actors in this channel. Group of farmers sold grain to wholesalers and wholesalers processed the grain and sold bulk rice to consumers outside the province Therefore, direct marketing channel between group of farmers and wholesaler need to be strengthened in the new normal.

Choice of marketing outlets among smallholder cowpea farmers in Ghana

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Millicent Adei Kotey ◽  
Faizal Adams ◽  
Fred Nimoh ◽  
James Osei Mensah ◽  
Seth Etuah ◽  
...  
Keyword(s):  
Return On Investment ◽  
Smallholder Farmers ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Selling Price ◽  
Costs And Benefits ◽  
Gross Margin ◽  
Related Factors ◽  
Content Type ◽  
Net Margin

PurposeTo help address the problem of imperfections in the performance of cowpea markets in Ghana, the study sought to understand the costs and benefits associated with different market outlets and factors influencing farmers' choice of these outlets.Design/methodology/approachA two-stage sampling technique was adopted to collect data from 300 cowpea farmers through purposive sampling of communities and simple random selection at the farmer level in Ejura Sekyedumasi municipality of Ghana. Analytical methods including profitability measures such as gross margin, net margin, return on investment and multinomial logistic (MNL) regression model were used to analyze the data.FindingsThe results showed that production and marketing of cowpea is profitable with farmers who trade in wholesale markets recording the highest gross margin (Gh₵1245.85 (US$227.76)), net margin (Gh₵1029.37 (US$188.18)) and return on investment (ROI) of 63%. Important nonfarm-related factors including household size, farming experience, membership of farmer-based organization and extension contact were found to significantly influence the choice of marketing outlets in the study area. In addition, market attributes such as produce selling price, volume of cowpea sold and post-harvest value addition were also key determinants of cowpea market outlet choices.Practical implicationsThe results of the study are vital to agricultural administrators in devising efficient cowpea market systems for smallholder farmers in Ghana. Likewise, the study provides important information to smallholder farmers in the choice of market outlets that maximizes their returns.Originality/valuePrevious studies on marketing of cowpea in Ghana emphasized on direct retail or consumer marketing to maximize farmers' returns. Meanwhile, there are claims to suggest that the sale of cowpea grains in the country are carried out through varied market outlets which come with differing costs and benefits implications for smallholder farmers. Therefore, the present study comprehensively compared associated costs and benefits in all available cowpea market outlets so as to settle the confusion surrounding most profitable and efficient marketing channel for smallholder farmers toward poverty reduction.

scholarly journals Identification of Efficient Sampling Techniques for Probabilistic Voltage Stability Analysis of Renewable-Rich Power Systems

Energies ◽  
2021 ◽  
Vol 14 (8) ◽  
pp. 2328
Author(s):  
Mohammed Alzubaidi ◽  
Kazi N. Hasan ◽  
Lasantha Meegahapola ◽  
Mir Toufikur Rahman
Keyword(s):  
Monte Carlo ◽  
Stability Analysis ◽  
Power Systems ◽  
Large Scale ◽  
Voltage Stability ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
Quasi Monte Carlo ◽  
Efficient Sampling

This paper presents a comparative analysis of six sampling techniques to identify an efficient and accurate sampling technique to be applied to probabilistic voltage stability assessment in large-scale power systems. In this study, six different sampling techniques are investigated and compared to each other in terms of their accuracy and efficiency, including Monte Carlo (MC), three versions of Quasi-Monte Carlo (QMC), i.e., Sobol, Halton, and Latin Hypercube, Markov Chain MC (MCMC), and importance sampling (IS) technique, to evaluate their suitability for application with probabilistic voltage stability analysis in large-scale uncertain power systems. The coefficient of determination (R2) and root mean square error (RMSE) are calculated to measure the accuracy and the efficiency of the sampling techniques compared to each other. All the six sampling techniques provide more than 99% accuracy by producing a large number of wind speed random samples (8760 samples). In terms of efficiency, on the other hand, the three versions of QMC are the most efficient sampling techniques, providing more than 96% accuracy with only a small number of generated samples (150 samples) compared to other techniques.

COMPARATIVE ALLOCATIVE EFFICIENCY AND PROFITABILITY OF DIFFERENT SCALES OF POULTRY-EGG PRODUCTION IN JOS METROPOLIS, PLATEAU STATE, NIGERIA

2021 ◽  
Vol 4 (4) ◽  
pp. 259-273
Author(s):  
Solomon T. Folorunso ◽  
T. Omosebi ◽  
D. A. Agbonika
Keyword(s):  
Egg Production ◽  
Large Scale ◽  
Allocative Efficiency ◽  
Sampling Technique ◽  
Primary Data ◽  
Small Scale ◽  
Stochastic Production Frontier ◽  
Stochastic Production ◽  
Plateau State ◽  
The Government

The study compared the allocative efficiency and profitability of poultry-egg farmers in Jos metropolis of Plateau State, Nigeria, across different scales. To select 143 respondents, a two-stage sampling technique was used.   Using well-structured questionnaire and interview schedules, primary data on socioeconomic variables were collected. Collected data were analyzed using budgetary technique and stochastic production frontier model. Result of allocative efficiency showed the following: The mean allocative efficiency of the small, medium and large scales was 0.68, 0.12 and 0.11 respectively; the minimum allocative efficiency for small, medium and large scales was 0.30, 0.10 and 0.10 respectively. The maximum allocative efficiency was 0.59, 0.18 and 0.11 respectively for small, medium and large scale farmers. The profitability result indicated that egg production for small, medium and large-scale farms was profitable in the study area with N675, 671.79, N4, 897,236.09 and N16, 327,633.66 per farmer. The rate of return on investment per bird was found to be 19.51%, 31.21% and 83.13% respectively for small, medium and large farm sizes. For small, medium and large-scale farmers respectively, the capital turnover per bird was N 1.20, N1.31 and N1.83. Also, the profitability indices for the small, medium and large scales are N0.16, N0.24 and N0.45. The study recommends that; Farmers should be advised to increase production from small scale to large scale through policies that will promote such, special intervention is needed from the government at all levels through farmers’ cooperatives in the area of inputs subsidy, price efficiency of the farmers could

Using Direct Marketing for Large Scale Community Education Programs

1995 ◽  
pp. 865-872
Author(s):  
Michelle Scollo ◽  
Yolande Reid ◽  
Robyn Mullins ◽  
Suzanne Stillman
Keyword(s):  
Large Scale ◽  
Community Education ◽  
Direct Marketing ◽  
Education Programs
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