Maybe Favors: How to get More Good Deeds Done
While previous research has revealed several reasons why humans often help each other even when they do not receive immediate benefits, we explore a simple nudge that might get more of those good deeds done: the “maybe favor”. We first show conceptually that, compared to a conventional favor, humans are more willing to grant a favor to a stranger on which they might eventually not have to make good. Furthermore, we conducted a series of fully incentivized experiments (total N = 3475) where participants could make actual donations to charity. Introducing a “maybe” into our donation proposals by randomly revoking some donations not only led to significant increases in donation rates but also increased the total amount of donations. That is, due to biased perceptions of costs and benefits combined with non-linear probability weighting, the donations we revoked due to the “maybe” were overcompensated by an increased overall willingness-to-donate.