scholarly journals STRATEGI PENGEMBANGAN PENGRAJIN MEBEL DI MASA PANDEMI COVID-19

2020 ◽  
Vol 5 (2) ◽  
pp. 226-236
Author(s):  
Nani Sayekti ◽  
◽  
Rochmat Purnomo ◽  
Yeni Cahyono ◽  
Choirul Hamidah ◽  
...  
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Sampling Technique ◽  
Industrial Sector ◽  
Competitive Strategies ◽  
Good Communication ◽  
Qualitative Descriptive ◽  
Medium Enterprises ◽  
Depth Interviews

Early in 2020, Indonesia was shocked by the massive spread of the Covid-19 virus which made the industrial sector experienced a decline, both large and micro, small, and medium enterprises including furniture craftsmen. This study aims to determine the Furniture Crafts Development Strategy for the Covid-19 Pandemic. The research method used a qualitative descriptive approach, the informants were selected using purposive sampling technique as many as 5 trading businesses. The data collection method used in-depth interviews and field observations. Data analysis using SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. The results showed that competitive strategies that can be used to maximize strengths and opportunities as well as minimize weaknesses and threats in the business of furniture craftsmen in the Ponorogo regency are market development strategies, product development, and development. Innovation, including improving and maintaining good communication with networks and consumers, cooperating with new networks, and increasing quality and innovation to maintain loyalty and attract new customers

CSR Partnership Model for Sustainable MSMEs Development: A Case Study of the Partnership Program at PT Jasa Marga (Persero) Tbk

Society ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 94-108
Author(s):  
Yani Hendrayani ◽  
Siti Maryam ◽  
Uljanatunnisa Uljanatunnisa
Keyword(s):  
Small And Medium Enterprises ◽  
Sampling Technique ◽  
Good Communication ◽  
Study Approach ◽  
Partnership Model ◽  
Medium Enterprises ◽  
Corporate Social ◽  
Depth Interviews ◽  
Partnership Program

This research aims to examine Corporate Social Responsibility (CSR) Partnership Program to find an optimal and sustainable partnership model between State-owned Enterprises (SOEs) and Micro Small and Medium Enterprises (MSMEs) to advance the people's economic sector. This research was qualitative research with a case study approach. Data collection techniques used in this research were in-depth interviews, observation, and literature studies. In-depth interviews were conducted with 3 informants chosen as representatives of PT Jasa Marga (Persero) Tbk and 6 informants were taken as participants in Focus Group Discussions representing MSMEs fostered partners in the Jagorawi - Cikampek Toll network area. Informants were selected using a purposive sampling technique. The results showed that the CSR partnership model between SOEs and MSMEs is based on mutual respect, transparency, good communication and trust, mutual benefit to those involved, and has a consistent commitment from both parties.

scholarly journals Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

2021 ◽  
Vol 12 (2) ◽  
pp. 19
Author(s):  
Emi Suwarni ◽  
Maidiana Astuti Handayani
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Digital Media ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Qualitative Descriptive ◽  
The Government ◽  
Medium Enterprises

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

scholarly journals What is the Best Strategy to Develop Creative Industry in Indonesia?

2019 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
Muhammad Adhi Prasnowo ◽  
Gusti Adriansyah ◽  
Khoirul Hidayat
Keyword(s):  
Product Design ◽  
Development Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Raw Material ◽  
Creative Industry ◽  
Economic Sectors ◽  
The Government ◽  
Medium Enterprises

<p>Small and Medium Enterprises (SMEs) have an important role and strategic for economic growth. This is because at the time of the economic crisis in Indonesia, SMEs are the economic sectors which have the most excellent durability. Wedoro Village in Sidoarjo city, Indonesia, is famous for the footwear creative industry especially slippers and shoes. A wide variety of slippers and shoes with different types available. Stores and outlets are widespread across the village. Wedoro region has been known as one of the predecessors of creative industries in the field of footwear. Currently the industrial centres of creative footwear is experiencing a decline in sales compared with its heyday in 2001-2006 years ago. This research aims to design a development strategy of the creative industry centre in Wedoro by using SWOT analysis and grand strategy. The results of this study indicate that the cause of the decline in sales is a flood of Chinese products, rising raw material prices, and the lack of innovation in product design. Hence, creative industry in Indonesia especially in Wedoro Village might need a guidance from the government in developing innovation in product design and marketing. It is therefore expected that the existence of a creative industry in Wedoro can grow and create occupations especially for local residents and also increase the revenue of the Sidoarjo city.</p>

scholarly journals SWOT Analysis as Strategy to Improve Competitiveness of Durian Pancake Medium Enterprises

2019 ◽  
Author(s):  
Supriyanto Supriyanto ◽  
Iswandi Idris ◽  
Ruri Aditya Sari ◽  
Masniati Murni Ritonga
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Competitive Strategies ◽  
Market Strategy ◽  
Descriptive Research ◽  
Swot Matrix ◽  
Medium Enterprise ◽  
Qualitative Descriptive ◽  
Medium Enterprises ◽  
Global World

One of the efforts that should be conducted by a businessman to compete in the global world is that understanding the situation and mastering market strategy. This study aimed to determine and analyze competitive strategies and improve competitive qualities contained based on SWOT analysis of strengths, weaknesses, opportunities and threats. This study conducted qualitative descriptive research. The data was obtained from observation, interview, and library study. The data were analysed based on IFAS matrix, EFAS matrix, SWOT diagram and SWOT Matrix. The results of this study indicate that durian pancake medium enterprise of SALINARY used product strategy and good service strategy to the customer. Business strategy was good enough but still need to do evaluation in more strategy to develop Durian pancake business. Based on SWOT Analysis, to improve the Quality of durian Pancake Business it was necessary to apply aggressive strategy or SO strategy. Therefore, Durian Pancake Enterprises could empower the opportunities to exist.

scholarly journals ANALISIS FINANSIAL DAN STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH AMPLANG MENUJUONE VILLAGE ONE PRODUCT

2020 ◽  
Vol 11 (2) ◽  
pp. 72
Author(s):  
Irfan Cholid
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Financial Analysis ◽  
Small And Medium Enterprises ◽  
Financial Condition ◽  
Digital Era ◽  
Net Profit ◽  
Product Approach ◽  
Medium Enterprises ◽  
The Village

The Micro, Small and Medium Enterprises (MSME) sector in Indonesia has some important roles in development, one of which is MSMEs are able to reduce unemployment due to labor force that is not absorbed in the world of work. One of the village development efforts is through One Village One Product approach. Kauman Village is the center of amplang MSME which is considered by the community to be a typical product of the area and has been operating for years and still exists up to today. Despite being operated for a while, its financial feasibility has not been recognized. In addition, business development strategies are also essential because until now most of these MSMEs still face challenges which one of them is on the marketing aspect. The marketing strategy used is conventional one, which is considered less suitable for today’s digital era. The analytical method used to determine the financial condition ofamplang’s business in KaumanVillage,Ketapang is by calculating the net profit of the business. While the SWOT analysis is used to formulate the amplang MSME development strategy in Kauman Village based on the respondents’ answers on the questionnaires. Based on the results of the financial analysis with net profit calculation, it can be concluded that all amplang MSMEs are feasible to maintain. Meanwhile, according to the results of the SWOT analysis, all amplang MSMEs are positive and in quadrant I which proves that amplangMSMEs are very strong and have a chance to grow and develop. 

scholarly journals BUSINESS DEVELOPMENT MODEL IN THE MICRO, SMALL AND MEDIUM ENTERPRISES AT TOURISM VILLAGE

2020 ◽  
Vol 3 (2) ◽  
pp. 233
Author(s):  
Siti Arbainah ◽  
Hadiahti Utami ◽  
Sugiarti Sugiarti
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Business Development ◽  
Development Model ◽  
Strategy Model ◽  
Tourist Village ◽  
The Government ◽  
The Right ◽  
Medium Enterprises

The Micro, Small and Medium Enterprises (MSMEs) have an important role in economic development. It is reasonable if the empowerment of MSMEs gets special attention by the government, including MSMEs in tourism villages. The tourist village of Loram Kulon MSME which is one of the objects of this research is growing and diverse in both number and type. The diversity of MSMEs has resulted in village governments having difficulties in implementing MSME development programs that are in harmony with the characteristics of tourism villages. This study aims to formulate a business development strategy model for MSMEs in resource-based and local wisdom-based tourism villages. Except in the village of Loram Kulon, research has been carried out with the object of the Jambearum tourism village in Kendal Regency. The study used 7-10 samples of MSMEs taken randomly. Respondents are owners / managers of MSMEs. Data was collected through interviews with the help of questionnaires. Processed using descriptive statistics and analyzed quantitatively and qualitatively. From these two studies can be formulated a model of village tourism MSME development. The results show that the development model based on the SWOT analysis is the right model for formulating the tourism village MSME development strategy. This is because the SWOT analysis considers the internal and external conditions of MSMEs and provides four alternative strategies namely SO, ST, WO, WT which can be selected according to the general objectives of MSMEs in the tourism village

STRATEGI PENGEMBANGAN ULOS MELALUI UKM DI KECAMATAN TARUTUNG KABUPATEN TAPANULI UTARA

2021 ◽  
Vol 4 (4) ◽  
Author(s):  
Novia Hepriani Pane ◽  
Zaili Rusli
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Negative Impact ◽  
Small And Medium Enterprises ◽  
Strategy Formulation ◽  
The North ◽  
The Government ◽  
Medium Enterprises ◽  
Role Of The Government ◽  
Trade Office

The circulation of screen printing Ulos and the Covid 19 pandemic caused a negative impact on Ulos SMEs in Tarutung District which could threaten the sustainability of small industrial businesses. The strategic importance is right in accordance with Ulos and its ancestral values by the Small and Medium Enterprises Cooperative Trade Office and the North Tapanuli Dekranasda. The purpose of this research is to see how the Ulos development strategy through SMEs is carried out by the Small and Medium Enterprises Cooperative Trade Office of North Tapanuli Regency and what factors influence the Ulos development strategy. The research method used is a qualitative approach with descriptive data, followed by a strategy formulation using the SWOT analysis method. Based on research and discussion, it was found that the Ulos Development Strategy through SMEs in Tarutung District, North Tapanuli Regency had not been implemented optimally, this was influenced by limited capital and the less than optimal role of the government.

Diagnosis of Competitive Strategies of SMEs - Quevedo

2017 ◽  
Vol 3 (03) ◽  
Author(s):  
Sandoval Cuji Martha Matilde ◽  
Fajardo Arriaga Julia del Rocío ◽  
Sandoval Cuji Mónica María ◽  
Zambrano Medranda Luis Amable
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
The Other ◽  
Growth Strategies ◽  
Competitive Strategies ◽  
Competitive Situation ◽  
Organizational Growth ◽  
Other Hand ◽  
Financial Growth ◽  
Medium Enterprises

The competitive strategies developed by Quevedo's microenterprises are very important, in order to know how they are going to compete in the markets, it was possible to identify them by means of a diagnosis based on the study methodology SWOT Analysis Matrix, through which it was possible To know the strengths, opportunities, weaknesses and threats that have affected the competitiveness and factors of success achieved by small and medium enterprises in the canton of Quevedo. The objective population consisted of 2045 small and medium entrepreneurs of the Quevedo canton, obtained from the Chamber of Commerce of Quevedo (CCQ, 2015), of which 361 SMEs were surveyed. The results of the survey show that firms, in relation to the competitive situation of the market, compete on the basis of lower prices, based on even lower costs, product quality; The variety of products that have SMEs to meet the requirements of customers, on the other hand the owners of SMEs - Quevedo define the competitive positions they have to achieve a better position in the market and a competitive advantage, Competition to existing competitors; The competition threatens the entry of new competitors and bargaining power of suppliers On the other hand, the most recognized and applied strategies among the SMEs of the study are: the strategies of organizational growth, it has not defined its organizational charts nor have a manual of functions and processes; They also use financial growth strategies as the acquisition of resources, through bank and non-bank financing and the adequate costs of their goods or services, entrepreneurs have great weakness in strategies and work climate, where they do not apply a technical system of Recruitment for the selection of personnel, nor do they train in order to allow the entity to be more competitive; Also consider that the best marketing strategy is the knowledge of the business through Advertising, companies assume the position of market leaders by expanding the size of the total market and expand their market share through cost reductions, Consequently, in order for a strategy to be successful, companies must be related to the objectives, values and goals, with the resources and capabilities of the organization, its environment, structure and organizational systems.

scholarly journals STRATEGY FOR MICRO, SMALL AND MEDIUM BUSINESS DEVELOPMENT STRATEGIES ECONOMY IN COASTAL COMMUNITIES (Case Study on Shrimp Sambal Business in Lamongan District)

JOURNAL ASRO ◽  
2019 ◽  
Vol 10 (3) ◽  
pp. 172
Author(s):  
Wahyu Endriyanto ◽  
Sutikno Wahyu Hidayat ◽  
Faiq Mumtaz M
Keyword(s):  
Qualitative Analysis ◽  
Development Strategy ◽  
Small Businesses ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Coastal Communities ◽  
Analysis Techniques ◽  
The Development Strategy ◽  
Marine Products ◽  
Medium Enterprises

This study aims to determine the development strategy of Micro, Small and Medium Enterprises (UMKM) in strengthening the populist economy of coastal communities in shrimp sauce business in Lamongan Regency. The approach used in this study is a qualitative approach. The subject of the research is the shrimp chili business owner in Lamongan Regency. The data analysis techniques used are qualitative analysis techniques and SWOT analysis. Where qualitative analysis uses triangulation data collection techniques while SWOT analysis is used to identify various factors systematically and formulate a company's strategy. The results of this study indicate that the strategy of developing small businesses in strengthening the people's economy in the shrimp chilli business in Lamongan Regency that can be used is the development of markets and products, as well as intensive market penetration by increasing promotion, quality, and innovation of marine products of Lamongan Regency.Keywords: Development strategy, strengthening people's economy, UMKM.

scholarly journals SWOT Analysis as Strategy to Improve Competitiveness of Durian Pancake Medium Enterprises

2019 ◽  
Author(s):  
Supriyanto Supriyanto ◽  
Iswandi Idris ◽  
Ruri Aditya Sari
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Competitive Strategies ◽  
Market Strategy ◽  
Descriptive Research ◽  
Swot Matrix ◽  
Medium Enterprise ◽  
Qualitative Descriptive ◽  
Medium Enterprises ◽  
Global World

One of the efforts that should be conducted by a businessman to compete in the global world is that understanding the situation and mastering market strategy. This study aimed to determine and analyze competitive strategies and improve competitive qualities contained based on SWOT analysis of strengths, weaknesses, opportunities and threats. This study conducted qualitative descriptive research. The data was obtained from observation, interview, and library study. The data were analysed based on IFAS matrix, EFAS matrix, SWOT diagram and SWOT Matrix. The results of this study indicate that durian pancake medium enterprise of SALINARY used product strategy and good service strategy to the customer. Business strategy was good enough but still need to do evaluation in more strategy to develop Durian pancake business. Based on SWOT Analysis, to improve the Quality of durian Pancake Business it was necessary to apply aggressive strategy or SO strategy. Therefore, Durian Pancake Enterprises could empower the opportunities to exist.

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