scholarly journals Business Development of Patin Fish through Diversification of Processed Patin Products in Batu Belah Village, Riau [Pengembangan Usaha Ikan Patin Melalui Diversifikasi Produk Olahan Ikan Patin Di Desa Batu Belah Riau]

2019 ◽  
Vol 2 ◽  
pp. 353
Author(s):  
Nur Afrinis ◽  
Muhammad Nurman
Keyword(s):  
Food Product ◽  
Food Products ◽  
Business Development ◽  
Marketing Strategies ◽  
Added Value ◽  
Product Packaging ◽  
Traditional Markets ◽  
Marketing Area

Catfish farmers in Kampar Regency have problems in managing and marketing catfish, where selling prices are low, and management costs are high. The purpose of this activity is to help catfish farmers to increase the income and selling value of catfish through diversification of catfish based food products that have high selling value. Diversification of catfish based food product can increase added value and improve the economy of catfish farmers in Batu Belah Village, Kampar District, Riau. The activities are: 1. variations in catfish based food product, The products are abon, nuggets and catfish crackers. 2. More attractive product packaging. 3. Changes in marketing strategies. Catfish are usually sold by collectors or to traditional markets in Kampar. Marketing by selling to stores/supermarkets, making brochures, and labeling them to be attractive. The results of this activity are 1. Increased knowledge and the ability of partners about making variants of catfish based food product (nuggets, abon and catfish crackers) .2. The existence of attractive packaging, thus increasing the selling value and 3. increasing marketing area.

scholarly journals Food Origin Traceability from a Consumer’s Perspective

2020 ◽  
Vol 12 (5) ◽  
pp. 1872 ◽  
Author(s):  
Anna Walaszczyk ◽  
Barbara Galińska
Keyword(s):  
Research Question ◽  
Food Product ◽  
Food Products ◽  
Developed Countries ◽  
Research Process ◽  
Product Packaging ◽  
Financial Status ◽  
Food Traceability ◽  
Product Features ◽  
The Subject

The awareness of food origin in the consumers’ perspective has gradually become more significant not only in reference to consumers from highly developed countries but also from emerging ones, which are already on their way from a developing to developed economy. The purpose of the paper is to answer the research question by verifying four hypotheses formulated in the research process. The research question is: "Do the variables which characterize consumers of food products in Poland, including gender, age, education and financial status, affect the aspects related to food traceability, such as identification of the producer, importance of food product features when shopping, importance of the information given on food product packaging and influence of the shopping place and frequency on tracing the food origin?" The paper presents the results, analysis, and conclusions from the study in reference to the four assumed hypotheses related to the above-mentioned research question. The study was carried out on a group of 500 consumers of food products in Poland. The study topic selection is justified by the assumed significance of tracing back a food product’s origin for a consumer who functions in a globalization-based economy; this was confirmed by the subject literature presented in the paper.

scholarly journals Identification of Water Vapour Transmission Rate (WVTR) of Aluminum Foil Packaging Barrier using The Gravimetric Testing Method

2020 ◽  
Vol 6 (1) ◽  
pp. 49-54
Author(s):  
Syafira Syafira ◽  
Supardianningsih Supardianningsih ◽  
Mawan Nugraha
Keyword(s):  
Water Vapour ◽  
Transmission Rate ◽  
Food Product ◽  
Aluminum Foil ◽  
Food Products ◽  
Main Function ◽  
Test Results ◽  
Product Packaging ◽  
Testing Method ◽  
Water Vapour Transmission Rate

The packaging is the most important thing for packing the food product. The main function of packaging is protecting the product from external factors such as light, water vapour, oxygen, and humidity. Sometimes the damage of food products occurs because of the contaminations of water vapour like a clumping on powdered food products. However, aluminum foil is a good barrier to protect food products. The packaging barrier needs to be tested to assure which one is the best to protect food products, especially from water vapour. Water vapour transmission rates are used to test how much the vapour can be absorbed by the packaging and the test results can be used as a reference for product packaging. The identification of water vapour transmission absorbed on the aluminum foil is tested using the gravimetric testing method and refers to the ASTM E96 standard. The result shows the thicker aluminum foil has used to protect the food products, the lower they absorb water vapour.

scholarly journals The strategy of business model development in mushroom agroindustry

2021 ◽  
Vol 924 (1) ◽  
pp. 012057
Author(s):  
A D P Citraresmi ◽  
N Haryati
Keyword(s):  
Business Model ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Model Development ◽  
Food Product ◽  
Business Development ◽  
Strategy Development ◽  
Business Model Canvas ◽  
Value Propositions ◽  
Marketing Area

Abstract In general, mushroom business centers spread over the city and regency of Malang have been growing since 2010. These businesses can produce various processed products that are increasingly popular in both local and global markets. To increase business competitiveness, it needs to implement strategic management. This study aims to identify an alternative strategy used to develop the business model of the mushroom agroindustry. The objects of research are 19 mushrooms Small and Medium Enterprises (SMEs) in Malang. This study uses the Business Model Canvas (BMC) approach and Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis to identify the agroindustry conditions, as well as the Analytical Hierarchy Process (AHP) method to determine alternative priorities for business development. Through the combination of SWOT-AHP, the proposed strategies of business development are (1) Weakness-Opportunity (WO) strategy (intensive product marketing through social media); (2) Strength-Opportunity (SO) strategy (development and improvement of product quality to expand the marketing area); (3) Weakness-Threat (WT) strategy (evaluation and improvement of the quality of the partnership relationship to increase partner loyalty); and (4) Strength-Threat (ST) strategy (increased promotion and development of services to face the other food product competitors). BMC development is carried out by adding SO strategy on the value propositions element, the ST and WO strategy on the channel’s element, and the WT strategy on the key partnership element.

scholarly journals Meta-Analysis Study: Reading Behavior Of Food Products Label

2017 ◽  
Vol 2 (2) ◽  
pp. 26
Author(s):  
Ujang Sumarwan ◽  
Megawati Simanjuntak ◽  
Lilik Noor Yuliati
Keyword(s):  
Food Packaging ◽  
Meta Analysis ◽  
Food Product ◽  
Food Products ◽  
Health Claims ◽  
Literature Study ◽  
Reading Behavior ◽  
Product Packaging ◽  
Adverse Health Effects ◽  
New Information

<p>Labels are an integral part of a product. Observing the labels on the packaging, especially food products is considered very important to do. However, the label of food packaging products receives less attention from consumers. Therefore, the public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects. The purpose of this study was to map the results of research on label reading behavior. The design of this study was a literature study of research results that can be accessed via the internet. The results showed that the behavior of reading food product labels was done before buying the product (Aulawi 2005; Susanto 2008; Kumalasari and Sjafei 2012). From the frequency of reading nutrition labels, it could be found out that 42.5 percent of consumers sometimes read and 30.2 percent often read food packaging labels (Andrias 2016). Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging. The most commonly read consumer label (Figure 3) was the kosher logo and nutritional value. Food products that are usually labeled are packaged foods. Nutrition and health claims are considered as a means of education for consumers - 14 percent to know new information and 86 percent of consumers decided to read the labels because of the outside factors, such as advertising, internet, or at school.</p>

scholarly journals Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Helen Dixon ◽  
Maree Scully ◽  
Claudia Gascoyne ◽  
Melanie Wakefield
Keyword(s):  
Sugar Content ◽  
Food Product ◽  
Food Products ◽  
Educational Interventions ◽  
Marketing Strategies ◽  
Processed Foods ◽  
Brand Attitudes ◽  
Advertising Regulation ◽  
Resistance To Persuasion ◽  
Different Types

Abstract Background To help address rising rates of obesity in children, evidence is needed concerning impacts of common forms of marketing for unhealthy child-oriented food products and the efficacy of educational interventions in counteracting any detrimental impacts of such marketing. This study aims to explore parents’ responses to advertising for unhealthy children’s food products that employ different types of persuasive appeals and test whether a counter-advertising intervention exposing industry motives and marketing strategies can bolster parents’ resistance to influence by unhealthy product advertising. Methods N = 1613 Australian parents were randomly assigned to view online either a: (A) non-food ad (control); (B) conventional confectionery ad (highlighting sensory benefits of the product); (C) pseudo-healthy confectionery ad (promoting sensory benefits and health attributes of the product); (D) conventional confectionery ad + counter-ad (employing inoculation-style messaging and narrative communication elements); (E) pseudo-healthy confectionery ad + counter-ad. Parents then viewed various snacks, including those promoted in the food ads and counter-ad. Parents nominated their preferred product, then rated the products. Results Exposure to the conventional confectionery ad increased parents’ preference for the advertised product, enhanced perceptions of the product’s healthiness and reduced sugar content and boosted brand attitude. Exposure to the pseudo-healthy confectionery ad increased parents’ preference for the advertised product, and enhanced perceptions of healthiness, fibre content and lower sugar content. The counter-ad diminished, but did not eliminate, product ad effects on parents’ purchasing preference, product perceptions and brand attitudes. The counter-ad also prompted parents to perceive processed foods as less healthy, higher in sugar and lower in fibre and may have increased support for advertising regulation. Conclusions Exposure to unhealthy product advertising promoted favourable perceptions of products and increased preferences for advertised products among parents. Counter-advertising interventions may bolster parents’ resistance to persuasion by unhealthy product advertising and empower parents to more accurately evaluate advertised food products.

scholarly journals PERSEPSI KONSUMEN MUSLIM TERHADAP PRODUK MAKANAN TIDAK BERSERTIFIKAT HALAL DENGAN MEREK MENGANDUNG MAKNA SARKASME

2020 ◽  
Vol 4 (2) ◽  
pp. 205-228
Author(s):  
Widia Wati ◽  
Ahmad Ajib Ridlwan
Keyword(s):  
Production Process ◽  
Food Product ◽  
Food Products ◽  
Added Value ◽  
Sharia Law ◽  
Qualitative Descriptive ◽  
Descriptive Method

Abstract Food products with the brand contain the meaning of sarcasm cannot have MUI halal certificate because it is considered to contain language that is not by following Islamic Sharia law and muslim consumers must consume food products that are not only halal but also good in the entire the production process. This research used a qualitative descriptive method that aimed to find out Muslim consumers’ perception towards food products without halal certificate with the brand contain the meaning of sarcasm. The results show that Muslim consumers are less concerned with halal certificates because of their perception that although halal certificates are important, it is not a problem consuming non-halal certified food products as long as they think that the composition is halal in perception, sarcasm is not a problem for Muslim consumers and the presence of halal certificates is only an added value for a food product. Keywords: Perception, Muslim Consumers, Sarcasm, Halal Certificate   Abstrak Produk makanan dengan merek bermakna sarkasme tidak dapat mengantongi sertifikat halal MUI karena dinilai mengandung bahasa yang tidak sesuai hukum syariat Islam dan sebagai konsumen harus mengonsumsi produk makanan yang tidak hanya halal tetapi juga baik keseluruhannya. Penelitian ini menggunakan metode deskriptif kualitatif dengan tujuan memberikan gambaran mengenai persepsi konsumen muslim terhadap produk makanan tidak bersertifikat halal dengan merek bermakna sarkasme. Hasil penelitian menunjukkan konsumen muslim kurang peduli terhadap sertifikat halal karena persepsinya bahwa meskipun sertifikat halal penting namun tidak masalah mengonsumsi produk makanan tidak bersertifikat halal selama menurut mereka komposisinya halal dalam persepsinya, bahasa sarkasme bukan masalah bagi konsumen muslim dan hadirnya sertifikat halal hanya sebagai nilai tambah bagi suatu produk makanan. Kata kunci : Persepsi, Konsumen Muslim, Sarkasme, Sertifikat Halal

Food Product Packaging Training for Entrepreneurs Fostered by the OKI Korkot

2021 ◽  
Vol 2 (1) ◽  
pp. 47-52
Author(s):  
Ariodillah Hidayat ◽  
Mardalena Madalena ◽  
Sri Andaiyani ◽  
Liliana Liliana
Keyword(s):  
Product Quality ◽  
Food Product ◽  
Product Distribution ◽  
Added Value ◽  
Processed Foods ◽  
Processed Food ◽  
Product Packaging ◽  
Packaging Design ◽  
Consumer Attention

Processed foods such as kemplang crackers, various chips, pempek etc. are commodity products produced by Entrepreneurs assisted by Korkot OKI, South Sumatra Province. The training will include training on introducing the concept of packaging, benefits of packaging, packaging design and making product packaging. This training is important because the processed food (kemplang, rengginang, chips, pempek) that is produced will certainly have added value if it is properly packaged. This packaging aims to maintain product quality, facilitate product distribution, and attract consumer attention. In implementing this packaging, all business participants do not have adequate packaging and do not have a product brand, so they will further provide assistance to design the training participants' brands and product packaging.

Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Faheem Hasan Bukhari ◽  
Frances M. Woodside ◽  
Rumman Hassan ◽  
Omar Massoud Salim Hassan Ali ◽  
Saima Hussain ◽  
...  
Keyword(s):  
Food Product ◽  
Food Products ◽  
Total Sample ◽  
Brand Names ◽  
Purchase Behavior ◽  
Western World ◽  
Purchase Decisions ◽  
Structured Interviews ◽  
Product Packaging ◽  
Content Type

Purpose The purpose of this paper is to investigate the key attributes that drive Muslim consumer purchase behavior in the context of imported Western food in Pakistan. Design/methodology/approach In-depth, semi-structured interviews were used as a data collection tool. In this research, the in-depth interview data were analysed by using the manual content analysis (MCA) technique. Moreover, Leximancer software was used to reanalyse the data to enhance the trustworthiness of the MCA results. A total sample of 43 Muslim consumers from three metropolitan cities in Pakistan participated in the research. The sample comprises professionals, housewives and both college and university students. Findings Muslim consumers in Pakistan look at both the intrinsic and extrinsic attributes when purchasing imported Western food. The ruling factors explored were product taste, ingredients, freshness, hygiene, brand name and overall product quality. However, product packaging and labeling also play a significant role. Participants were of the view that imported Western food provides a better, unique consumption experience and an opportunity to choose from a wide variety of food options. Interestingly, interview findings reveal that Western food product attributes surpass the Islamic concept of moderate spending, thus convincing Muslim consumers to engage in the consumption of imported Western food. Social implications The presence of imported Western food may improve quality of life by having more opportunities and healthier options for the nation. If the Western food products are stamped Halal or made with Halal ingredients the product has a fair chance of adoption and penetration in the society. Further, it may result in overall health improvements within the society, which is already a major concern in the Pakistani consumer market. Also, food products coming from the Western world induces mindfulness; people are more aware about innovative and useful ingredients that can satisfy their taste buds. Originality/value This paper found that Pakistani Muslim consumers are not really concerned about the Islamic concept of moderate spending, and thus, established that Pakistani Muslim consumers are more concerned about product value rather than their Islamic teaching of moderate spending. From a population, with 97 per cent Muslim majority, product packaging and labeling were found to be a dominant and deciding factor, which, in itself, is an interesting finding. Further, established Western brand names help Muslim consumers to recognize products and plays a vital role in their purchase decisions. However, within product labeling, the element of halal ingredients was found to be a deciding factor, but not a leading factor, in purchase decisions.

scholarly journals We are what we do - The added value of exports from Colombia and Valle del Cauca 2016

2020 ◽  
Vol 22 (39) ◽  
Author(s):  
Carlos Andrés Peréz ◽  
Stephany Solano Muñoz ◽  
Harold Londoño
Keyword(s):  
Public Policy ◽  
Foreign Direct Investment ◽  
Direct Investment ◽  
Food Products ◽  
Business Development ◽  
Added Value ◽  
Intermediate Goods ◽  
Regional Economies ◽  
Input Output ◽  
Valle Del Cauca

This paper presents the calculation of added value for exports from Colombia and Valle del Cauca in 2016 through the use of input output matrixes. It finds that the added value of Colombian exports, measured as a percentage of total value of exports was 86.5%. For Valle del Cauca, this indicator was 60.9% reflecting a greater industrial and agro-industrial vocation that demands more inputs, both domestic and imported. The productive sector whose exports contributed the most added value to the economy of Valle del Cauca was food products. Among the main challenges, in terms of public policy and business development that stem from this study, are the consolidation of more integrated regional economies and the attracting of foreign direct investment in sectors that stimulate the production of intermediate goods.

scholarly journals POTENSI DAN TEKNOLOGI PENGOLAHAN KOMODITAS AREN SEBAGAI PRODUK PANGAN DAN NONPANGAN / Potential and Technology Processing of Palm Sugar Commodity As Food and Non-Food Products

2020 ◽  
Vol 39 (1) ◽  
pp. 35
Author(s):  
Rindengan Barlina ◽  
Suzanne Liwu ◽  
Engelbert Manaroinsong
Keyword(s):  
Main Product ◽  
Raw Materials ◽  
Food Product ◽  
Food Products ◽  
Edible Films ◽  
Raw Material ◽  
Added Value ◽  
Palm Wine ◽  
Palm Sugar ◽  
Processing Product

<p>The area of palm sugar plantations in Indonesia is estimated at 61,924 ha, which is spread over 26 provinces. The area of palm sugar plants increased by an average of 2.0% per year with a production growth rate of 1.9% per year. Generally, the main product expected is the neera (which is tapped from spadix). In its development, other parts of the sugar palm plant began to be glimpsed, because it has an impact on increasing the added value of commodities. This paper aims to express the potential of palm sugar as a source of raw materials for processing various products, especially food products. Like just a coconut plant, the sugar palm plant can also be dubbed the tree of life because all parts can be utilized. Neera as the main product, whose production can reach 8-22 liters/tree/day is the raw material for processing sugar. Besides that it can be processed into palm wine and soft drinks. Palm stems (pith parts) can be processed into starch and production can reach 60-70 kg / tree. Sugar palm starch can substitute flour in the processing of biscuits, MP-ASI, noodles and as raw material for edible films. Whereas the fruit can be processed into the kolang kaling and can be further processed into various products. Food product processing technology from palm sugar is available, so it is expected to increase the variety of food products, while improving consumer health and farmers’ incomes.</p><p>Keywords: Sugar palm, potential, processing, product</p><p> </p><p><strong>Abstrak</strong></p><p>Luas areal tanaman aren di Indonesia diperkirakan 61.924 ha yang tersebar pada 26 propinsi. Areal tanaman aren bertambah rata-rata 2,0% dengan laju pertumbuhan produksi 1,9% per tahun. Produk utama yang diharapkan dari aren adalah nira yang disadap dari mayang. Dalam perkembangannya, bagian-bagian lain dari tanaman aren mulai dilirik, karena juga memiliki nilai tambah. Naskah ini mengemukakan potensi tanaman aren sebagai sumber bahan baku berbagai produk, terutama pangan. Seperti halnya kelapa, tanaman aren juga dapat dijuluki sebagai tanaman serbaguna karena semua bagian tanaman dapat dimanfaatkan. Nira sebagai produk utama aren memiliki produktivitas antara 8-22 liter/pohon/hari dan merupakan bahan baku gula cetak, gula cair, dan gula semut. Selain itu, nira aren dapat diolah menjadi palm wine dan minuman ringan. Batang aren (bagian empulur) dapat diolah menjadi pati dengan produktivitas 60-70 kg/pohon. Pati aren dapat mensubstitusi tepung terigu dalam pembuatan biskuit, makanan pelengkap air susu ibu, mie, dan bahan baku edible film. Buah aren umumnya diolah menjadi kolang kaling dan dapat diproses lebih lanjut menjadi berbagai produk. Teknologi pengolahan produk pangan dari aren telah tersedia, yang diharapkan dapat menambah keragaman produk pangan, sekaligus meningkatkan kesehatan konsumen dan pendapatan petani.</p><p>Kata kunci: Aren, potensi, pengolahan, produk</p>

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