New trends in consumer behaviour in the market of cultural services in Poland: implications for marketing

2018 ◽  
Vol 2 (2) ◽  
pp. 67-83 ◽  
Author(s):  
Łukasz Wróblewski ◽  
Honorata Howaniec
Keyword(s):  
Consumer Behaviour ◽  
Cultural Services

scholarly journals Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland

2018 ◽  
Vol 10 (11) ◽  
pp. 3856 ◽  
Author(s):  
Łukasz Wróblewski ◽  
Zdzisława Dacko-Pikiewicz
Keyword(s):  
Consumer Behaviour ◽  
Sustainable Consumption ◽  
Developed Countries ◽  
Free Time ◽  
Review Of The Literature ◽  
Cultural Services ◽  
Rail Network ◽  
Bus Service ◽  
The Developed Countries ◽  
The City

In the second decade of the 21st century, in the developed countries of Central Europe, we can observe the transfer of free time to consumption, including the consumption of cultural services. This change, however, has led to some disturbances in the consumption of cultural services. Disturbances, which in particular relate to the sphere of needs, the sphere of the means of meeting needs and, finally, the sphere of consumer behaviour; for example, in relation to transport. In this article, most of the attention was devoted to the last category of disturbances (the sphere of consumer behaviour) and specifically concerned the culture service customers’ choice of means of transport to a specific cultural event. The research carried out by the authors shows that the most popular means of transport used on the way to a symphonic concert held in Katowice is still one’s own car. This applies to both residents of the city of Katowice, who could easily get to the concert using public transport (bus, tram) or on foot, as well as people from outside Katowice (who, as the research shows, very rarely use Katowice’s extensive rail network and well-developed intercity bus service). Thus, it has been proved that despite various legal regulations conducive to sustainable consumption, the majority of Polish consumers of cultural services in the analysed area of consumer behaviour do not follow this concept. The article opens with a review of the literature on free time and the sustainable consumption of cultural services. The next part of the study presents the results and conclusions of research conducted on a group of 515 consumers of philharmonic services. The last part of the article discusses the results obtained and indicates the existing management implications.

scholarly journals Consumer Behaviour on the Market of Cultural Services in Developing Central European Countries: On the Example of Poland

2018 ◽  
Author(s):  
Łukasz Wróblewski ◽  
Zdzisława Dacko-Pikiewicz
Keyword(s):  
Consumer Behaviour ◽  
European Countries ◽  
Retirement Age ◽  
Purchasing Power ◽  
Cultural Management ◽  
Central European ◽  
Cultural Services ◽  
Cultural Events ◽  
Market Behaviour

This is a theoretical and empirical article. Basic issues related to consumer behaviour on the market of cultural services are presented in the first part of the article. The second part presents the brief characteristics of consumers of cultural services in Poland, as well as an analysis of their market behaviour. For this purpose, surveys were conducted on a group of 2599 consumers of the cultural offer. Research was conducted in Katowice - the largest city in the Silesia region in Poland. The article also highlights the main trends in consumer behaviour on the market of cultural services in Poland in particular: increasing mobility of the consumers of the cultural offer, growing diversity in the methods of acquiring information about cultural events and increase in the importance (purchasing power) of consumers in the retirement age in the market of cultural services. In the last part of article authors indicate on the resulting implications for sustainable cultural management in Poland - particularly marketing.

Transnational adaptation: changing determinants of grocery store choice of German consumers in London

2016 ◽  
Vol 4 (1) ◽  
pp. 20-40
Author(s):  
Ines Oswald
Keyword(s):  
Urban Areas ◽  
Consumer Behaviour ◽  
Grocery Store ◽  
Grocery Stores ◽  
Retail Sector ◽  
Dynamic Nature ◽  
Store Choice ◽  
Large Numbers ◽  
Consumer Markets ◽  
Complex Matter

This paper investigates grocery store selection among Germans in Greater London compared to native UK residents. Since consumers hold so much power, the grocery retail sector is highly competitive. Additionally, understanding consumer behaviour in urban areas with large numbers of foreign nationals is a complex matter. As internationalisation continues borders are becoming increasingly blurred. Therefore, it is crucial for managers of grocery stores to understand potential cultural differences in terms of store choice. The survey examined the changes, if any, in store choice determinants among Germans living in Greater London compared retrospectively to when they were living in Germany. To provide a comparison, a small group of native UK consumers were also surveyed. The resulting comparison revealed some significant differences and changes in grocery store selection over time. These findings are also likely to be useful for managers in the grocery retail sector when addressing the dynamic nature of transnational mobile and connected consumer markets.

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