scholarly journals How to use a survey as a marketing tool: a case study of Loughborough University Library

2008 ◽  
Vol 32 (101) ◽  
pp. 39-56 ◽  
Author(s):  
Tracy Marie Marshall ◽  
Sharon Deborah Reid
Keyword(s):  
Academic Library ◽  
Communication Training ◽  
External Information ◽  
Electronic Format ◽  
University Library ◽  
Engineering Team ◽  
Marketing Tool ◽  
The University ◽  
Survey Approach

With increasing competition from external information sources academic libraries need to undertake strong marketing initiatives to redress the balance. Evidence-based practice and evaluation of internal services may help to secure the future permanency of the academic library. In light of this, an initiative was undertaken by the Engineering Team at the University Library, Loughborough University to market its services and resources to the Engineering Faculty. A survey was utilised as the marketing tool. It was made available in electronic format and marketed via the Library website, Team Blog and targeted emails. Evaluation of the results enabled the Team to further raise its profile by taking various issues directly to the Faculty and actively marketing avenues of communication, training sessions and the Institutional Repository. As a marketing tool the survey approach was largely successful and subject teams may wish to utilise this approach as a component of their marketing strategy.

scholarly journals Innovative application of knowledge management in organizational restructuring of academic libraries: A case study of Peking University Library

IFLA Journal ◽  
2020 ◽  
Vol 46 (1) ◽  
pp. 15-24
Author(s):  
Long Xiao
Keyword(s):  
Knowledge Management ◽  
Academic Libraries ◽  
Academic Library ◽  
Library Management ◽  
University Library ◽  
Institutional Settings ◽  
Peking University ◽  
The University ◽  
Knowledge Demands

A traditional library’s functions are centered on library collection and information resources and their utilization. A library management system comprises resource acquisition, cataloguing, circulation, reading, and reference in respect of “literature streams.” Functionally, libraries have currently evolved into knowledge service centers, which are oriented toward knowledge, committed to knowledge innovation, and centered on the knowledge demands of users. Meanwhile, library management has also gradually shifted to focus on knowledge management. However, the applications of knowledge management are mainly limited to library services. It lacks innovative applications in internal management such as business flow and institutional settings. This article takes Peking University Library, one of the top-notch academic libraries in China, as a case study to explore this issue. Through restructuring its organization and re-setting its staff positions based on the “knowledge stream” as the core, the academic library intends to satisfy the knowledge demands of different types of users and create an environment in favor of knowledge flow and innovation. All of these efforts further support the development of the university.

Communicating value through strategic engagement

2018 ◽  
Vol 39 (3/4) ◽  
pp. 154-165 ◽  
Author(s):  
Scott Walter
Keyword(s):  
Academic Library ◽  
First Century ◽  
Content Type ◽  
Campus Engagement ◽  
Library Assessment ◽  
Culture Of Assessment ◽  
The University ◽  
Library Value ◽  
University Setting

Purpose The purpose of this paper is to explore ways in which “library value” may be communicated in a university setting through more effective engagement with strategic planning and a broader array of campus partners. Design/methodology/approach This paper presents a case study of an academic library in which alignment with the university mission and strategic plan and alignment of library assessment efforts with the broader culture of assessment at the university have resulted in positive gains for the library in terms of campus engagement and recognition of library value. Findings This paper provides insights into successful strategies for improved communication of library value to senior leadership, new investment in library facilities, and enhanced opportunities for collaboration across the university on strategic initiatives including student success, innovation in teaching and scholarship, and community engagement. Originality/value This paper provides library leaders with new approaches to engagement with campus partners and senior academic leadership in promoting the library as a strategic resource worthy of investment in the twenty-first century.

scholarly journals STRATEGI LAYANAN PERPUSTAKAAN PERGURUAN TINGGI PADA MASA NEW NORMAL (STUDI KASUS UPT PERPUSTAKAAN UNIVERSITAS RIAU)

2021 ◽  
Vol 8 (2) ◽  
pp. 111-118
Author(s):  
Sastria Izprilla ◽  
Vita Amelia ◽  
Hadira Latiar
Keyword(s):  
Digital Libraries ◽  
Service Sector ◽  
Library Services ◽  
New Normal ◽  
University Library ◽  
Normal Period ◽  
It Department ◽  
Descriptive Approach ◽  
The University

This research is entitled strategy of university library services in the new normal period case study of the technical implementation unit (UPT) of the University of Riau library. The purpose of this study was to determine the service strategy taken by the technical implementing unit (UPT) of the Riau University library in the new normal era. The method used in this research is qualitative with a descriptive approach. The processing method uses data reduction, data presentation, and conclusions. The informants in this study were the head of the library, the head of the service sector, and the head of the IT department. The results of this study are that there are several strategies taken by the Riau University library, that is the development of digital libraries that must be accelerated and add supporting applications to ensure the smooth distribution of information to users.

scholarly journals Integration of library services in the context of building university information environment. (Case study of Prioksky State University)

2016 ◽  
pp. 44-51
Author(s):  
Olga Borisova ◽  
Natalya Styopina
Keyword(s):  
Academic Library ◽  
Social Institution ◽  
State University ◽  
New Paradigm ◽  
The Social ◽  
Service Oriented ◽  
Quality Of Living ◽  
The University

The service-oriented approach of the university academic library is highlighted: The social institution of services is to increase quality of living, to be a tool of socializing and adaptation. The authors conclude that in the context of the education new paradigm the services make the focus of Prioksky State University Library to foster efficient library operation and coordination within the university divisions.

Developing Committees to Create a Web Content Management System

2011 ◽  
pp. 216-236
Author(s):  
Sarah Robbins ◽  
Debra Engel
Keyword(s):  
Web Site ◽  
Management System ◽  
Academic Library ◽  
Content Management ◽  
Content Management System ◽  
Web Content ◽  
Management Tools ◽  
University Of Oklahoma ◽  
The University

This case study examines the use of committees to develop a Web content management system in an academic library. It explains the process undertaken at the University of Oklahoma Libraries (libraries.ou.edu) to move from an HTML to a database-driven Web site and the issues involved with using committees to steer such projects. Creating a framework where librarians use locally developed content management tools to control Web site content while the systems office retains control of the presentation of content is also discussed. Another aspect of the case study includes the evolution of Web committees in the organization, the development of a system-wide philosophy, and the gradual acceptance of the Web site as a service that demands continual attention. The authors hope readers will benefit from these experiences when implementing similar projects.

Measuring the academic library

2018 ◽  
Vol 119 (1/2) ◽  
pp. 109-120 ◽  
Author(s):  
Fiona Salisbury ◽  
Jennifer Peasley
Keyword(s):  
Design Methodology ◽  
Academic Library ◽  
National Standards ◽  
Digital Environment ◽  
Content Type ◽  
Research Outcomes ◽  
Service Data ◽  
The University ◽  
The Impact

Purpose The purpose of this paper is to provide an Australian perspective of impact and value by examining how the broader international and national perspectives play out in practice in the Australian context and where adaption for local requirements is necessary. Design/methodology/approach This paper will explore the assessment of impact and value in academic libraries and the tools available to translate today’s inputs into future impact and value. It will focus on a range of methods and procedures, including international and national standards, frameworks and benchmarks. Findings The La Trobe University Library is presented as a case study to examine the challenges of leveraging tools to assess impact and communicate the value of the library across the university community. Originality/value Assessing the impact and demonstrating the value of the academic library in a digital environment is a constant challenge. While usage and service data are plentiful, traditional metrics no longer sufficiently demonstrate the academic library’s contribution to university learning, teaching and research outcomes.

scholarly journals Servicios a la investigación en la biblioteca universitaria: gestión de la identidad digital

2017 ◽  
Author(s):  
Viviana Fernández-Marcial ◽  
Llarina González-Solar
Keyword(s):  
Paradigm Shift ◽  
Academic Library ◽  
Research Community ◽  
Digital Environment ◽  
Digital Identity ◽  
University Libraries ◽  
Research Support ◽  
University Library ◽  
The University

The paradigm shift in university libraries where research support servcies are increasingly relevant is analyze. This situation results from the research role in assessing the quality and excellence of universities, as reflected in the various documents and rankings. The various research support servcies are described both in the university and in the academic library, with special emphasis on the management of digital identity. For this purpose, the concepts of reputation and identity, within and outside the digital environment, are defined, their main resources are analyzed and a brief overview is given on the management of the digital identity of the research community through data from three studies. We define possible scenarios in which the university library can work in support of a better management of the reputation and digital identity of researchers, considering that this will have an impact on those of the university itself.Se analiza el cambio de paradigma en las bibliotecas universitarias donde los servicios orientados a la investigación adquieren cada vez más relevancia. Esta situación es resultado del papel de la investigación en la valoración de la calidad y la excelencia de las universidades tal como queda reflejado en los diversos documentos y rankings. Se describen los diversos servicios orientados en la investigación tanto en la universidad como en la biblioteca universitaria haciendo especial énfasis en la gestión de la identidad digital. A este fin se definen los conceptos de reputación e identidad dentro y fuera del entorno digital, se analizan sus principales recursos y se ofrece una breve panorámica sobre la gestión de la identidad digital de la comunidad investigadora a través de los datos de tres estudios. Se definen los posibles escenarios en los que la biblioteca universitaria puede trabajar en apoyo a una mejor gestión de la reputación e identidad digital de los investigadores considerando que esta tendrá incidencia en las de la propia universidad.Accessible in https://www.sopcom.pt/

scholarly journals Ambiência da Biblioteca Universitária e a Concepção de um Sistema Integrado na Universidade Federal do Espírito Santo | University Library Ambience And The Design Of A System Integrated In The Universidade Federal Do Espírito Santo

2020 ◽  
Vol 2 (2) ◽  
pp. 66-82
Author(s):  
Sandra Maria Souza de Carvalho ◽  
Rosa da Penha Ferreira da Costa ◽  
Lucileide Andrade de Lima do Nascimento ◽  
Marcelo calderari Miguel
Keyword(s):  
Espírito Santo ◽  
Library System ◽  
Descriptive Research ◽  
University Library ◽  
Flow Through ◽  
Descriptive Approach ◽  
System Information ◽  
Espirito Santo ◽  
The University

Analisa a ambiência da Biblioteca Universitária e as percepções em torno de sua concepção no Sistema Integrado de Bibliotecas da Universidade Federal do Espírito Santo - UFES. Para tal, o estudo busca para estudo de caso o sistema de bibliotecas do multicampi da UFES no Estado do Espírito Santo. Utiliza pesquisa do tipo exploratório-descritiva com abordagem de natureza descritiva. Os resultados indicam que a política de indexação é fundamental para a rentabilização do fluxo de informação, por meio da organização e da representação da informação. Conclui que a biblioteca poderá e deverá estabelecer a sua política de indexação com base na necessidade do seu usuário a fim de permitir uma recuperação em menor tempo e com nível de precisão adequado ao usuário.Palavras-Chave: Biblioteca universitária. Representação da informação. Sistema de informação. Recuperação da informação. ABSTRACT: It analyzes the ambience of the University Library and the perceptions around its conception in the Integrated Library System of the Universidade Federal do Espírito Santo - UFES. To this end, the study seeks for a case study of the UFES multicampi library system in the State of Espírito Santo. It uses exploratory-descriptive research with a descriptive approach. The results indicate that the indexing policy is fundamental for the profitability of the information flow, through the organization and representation of the information. It concludes that the library can and should set its indexing policy based on the needs of its user in order to allow faster retrieval and user-specific accuracy.Keywords: University library. Information representation. Information system. Information retrieval.

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