Mediadiscourse of fashion: processes, phenomena, effects

2021 ◽  
Author(s):  
Violetta Gaputina
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Russian Language ◽  
Media Discourse ◽  
Fashion Industry ◽  
Main Attention ◽  
Language Discourse ◽  
Journalism Students ◽  
Modern Mass ◽  
The Russian Language

The monograph is devoted to the study of the Russian-language discourse of fashion, actualized in the space of modern mass media: in television broadcasts and glossy magazines, blogs and social networks. The main attention is paid to the processes of hybridization of fashion discourse and media discourse and their linguistic and speech manifestations, reflecting the intersection of fashion discourse with other types of discourse. The book is addressed to specialists in the field of media linguistics and journalism, students, teachers and researchers, employees of the fashion industry, as well as all those who are interested in fashion and style issues.

scholarly journals Diachronic model of the word “official” in the Russian language: semantic features and vectors of development

2021 ◽  
Vol 19 (2) ◽  
pp. 155-166
Author(s):  
Galina A. Zavarzina
Keyword(s):  
Russian Language ◽  
Media Discourse ◽  
Semantic Features ◽  
Sociocultural Context ◽  
Lexical Unit ◽  
Diachronic Study ◽  
Ethical Norms ◽  
Modern Mass ◽  
First Time ◽  
The Russian Language

The relevance of this article is determined by the demand for the stereotype of a civil servant in Russian public communication and the need for its regular research in order to form an objective public opinion and determine the dynamics of social processes. The purpose of the research was to identify and describe the changes in terms of the content of the language sign official in the Russian language in Pre-Soviet, Soviet and modern periods. The methods of synchronous, diachronic, component, lexicographic and contextual analysis are used in the paper. The study was carried out on the material of lexicographic sources and modern mass media discourse on government administration. For the first time, the main vectors for developing semantics of the key lexical unit of the administrative language in the modern period were identified and described. The changes were caused by the destruction of ideologized subject-conceptual semes of the Soviet era; by the expansion of paradigmatic and syntagmatic ties, reflecting the disappearance of geo-conditioned characteristics and consolidating the features of the hierarchy of the modern management, as well as by the actualization and unification of the verbal sign. It is concluded that, in terms of the semantics of the studied verbal signs, there is a traditionally stable pejorative-evaluative emotiveness due to the sociocultural context which is reflected in associative characteristics - stimuli indicating human weaknesses associated primarily with violated moral and ethical norms. The prospects of the research are seen in continuing the synchronous-diachronic study of the most important for the modern Russian language verbal signs official, manager, bureaucrat, functionary in the lexical-semantic field bureaucracy, which is actively developing, and in using the proposed methods of analysis to study other subsystems of the Russian language.

Mathematical modeling estimates of the reliability of rumors in mass media

2019 ◽  
Vol 5 (4) ◽  
pp. 181-199
Author(s):  
Alexander A. Chernyaev ◽  
Alexander G. Ivashko
Keyword(s):  
Neural Network ◽  
Social Networks ◽  
Mass Media ◽  
Russian Language ◽  
News Article ◽  
News Sources ◽  
Huge Data ◽  
The Neural Network ◽  
High Level ◽  
The Russian Language

One of the most important tasks of the contemporary society includes fighting the spreading false information. The unprecedented transition from the traditional media to the modern methods of receiving news has created many problems with verifying its authenticity. Contemporary journalists have to compete with a huge data stream of ordinary users, which is why the main quality factor is the time to publish a news article. As a result, an increasing number of traditional news sources report unclarified information due to the rush to be first. This paper considers a method for determining the presence of hearing in the mass media for the Russian language. This method aims to study the possibility of searching for rumors among users’ messages in social networks. Achieving this goal requires various methods of text analysis, including semantic and linguistic analysis, as well as the analysis of the distribution of records relative to time segments. During the research, the authors have analyzed different popular tools for obtaining data from social networks. In addition, they have manually compiled and marked a sample for training the neural network. As a tool for solving the problem, we used a neural network based on a multi-layer perceptron. The inputs receive a set of 15 metrics that evaluate all aspects of hearing, and as an output, the probability of hearing. The test was performed using various metrics that showed high results for the constructed neural network model. Cross-validation has shown that the model is able to withstand various checks at a high level.

scholarly journals Polisemia dei nuovi anglo-americanismi nella lingua russa contemporanea

2019 ◽  
Author(s):  
Nadežda Studenikina
Keyword(s):  
Mass Media ◽  
English Language ◽  
Russian Language ◽  
Language Origin ◽  
New Meanings ◽  
Semantic Development ◽  
Semantic Shift ◽  
Media Texts ◽  
Modern Mass ◽  
The Russian Language

The article deals with the active development of polysemy that characterizes the integration of the neologisms of the English language origin into Russian. Their new meanings are usually the result of the semantic shift based on metaphor or metonymy along with the appearance of secondary borrowings. The research has been based on a corpus of modern mass media texts in the Russian language as well as on the analysis of the most recent lexicographic sources. The paper describes the peculiarities of semantic development of the newest anglicisms quoting numerous examples of neosemy many of which have not yet been registered in dictionaries.

Lexic-Grammatical Markers of the Manipulativeness of Mass Media Discourse (based on the Material of the Body of Russian-Language Media Texts in Republic of Kazakhstan)

2020 ◽  
pp. 141-160
Author(s):  
M. T. Shakenova ◽  
D. S. Tashimkhanova ◽  
U. A. Ospanova ◽  
T. K. Buldybayev
Keyword(s):  
Mass Media ◽  
Russian Language ◽  
The Body ◽  
Discursive Practice ◽  
Media Discourse ◽  
Research Material ◽  
The Republic ◽  
Linguistic Approaches ◽  
First Time ◽  
The Russian Language

The article is devoted to the phenomenon of manipulative mass media discourse. The results of the analysis of Kazakhstani media with verbally expressed manipulative discursive practice are presented. The research material was the Russian-language texts of opposition newspapers and information and analytical portals of the Republic of Kazakhstan. The choice of the source of factual material is due to the fact that it is in such a mass media discourse that language markers of the manipulability of the text are most pronounced. Given the generalization of the results of modern research, the concept of the manipulative nature of mass media discourse is defined. As a result of the analysis of texts from the position of cognitive-discursive and linguistic approaches, the main lexical, morphological and syntactic markers of manipulativeness are identified. For the first time, syntactic tools are described and formalized in which predicates in collocation with lexical and morphological tools form lexical and grammatical markers - statistically valid indicators of computer diagnostics of manipulativeness as a factor of a certain information threat to society. The results of the study can be theoretically and practically significant in the fields of sociology, political science, pragmatic linguistics, journalism, and information technology.

scholarly journals Terminology of kinship relations in the Russian language discourse of the 21st century

2018 ◽  
Vol 8 (2) ◽  
pp. 255-261
Author(s):  
Natalia Yudina
Keyword(s):  
Mass Media ◽  
21St Century ◽  
Scientific Literature ◽  
Russian Language ◽  
Russian Society ◽  
Language Discourse ◽  
Kinship Relations ◽  
The Russian Language ◽  
Modern Russian

The paper reveals the peculiarities of the functioning of kinship relations terminology in Russian language discourse of the 21st century. The review of subject-oriented scientific literature and discourse use of relationship terms in fiction and mass media of the 20th – 21st century makes it possible to distinguish several tendencies in the functioning of relationship nominations in the Modern Russian language. They are characterized by interdisciplinary and synergetic features and demonstrate the unity of genealogical, mental, social, cultural and linguistic processes and principles typical for a modern Russian society.

scholarly journals Literature as a Source of Metaphorical Modeling in Russian Media Discourse

2021 ◽  
Vol 3 (2) ◽  
pp. 21-32
Author(s):  
L. Krajčovičová
Keyword(s):  
Corpus Linguistics ◽  
Political Orientation ◽  
Russian Language ◽  
Media Discourse ◽  
Cultural Stereotypes ◽  
Continuous Sampling ◽  
Initial Hypothesis ◽  
Russian Media ◽  
International Event ◽  
The Russian Language

The goal of this article is to analyze the principles and methods of using the precedent semantics of literary onyms in the process of metaphorization of the high-profile international event Brexit in contemporary (2016–2021) Russian-language media discourse. The research material encompasses media discourse, from which fragments of online versions of Russian-language newspaper and journalistic texts of different genres and socio-political orientation have been selected. As an additional source of empirical material, the author uses the newspaper subcorpus of the national corpus of the Russian language, as well as the Russian-language subcorpus of the international databases Eastview and Aranea. In order to achieve the main goal of the research the author uses the method of continuous sampling, methods of corpus linguistics, methods of content analysis, as well as narrative and contextual analysis (of fragments of media discourse), linguocultural analysis of texts, methods of conceptual analysis and interpretation. Thanks to the use of methods of corpus linguistics, more than 400 contextual realizations of the use of precedent names in connotative metaphorical meaning (in connection with Brexit) have been collected and analyzed. The article presents only the most expressive and most common examples of metaphorization of precedent names when describing the discursive event of Brexit. On the basis of the analysis, the author concludes that the so-called universal-precedent phenomena (mainly of English but also European literature) prevail in the process of metaphorization compared to those of Russian literature, which are extremely rare. In the paper’s study, the author also focuses on the fact that precedent names in the process of metaphorization undergo desemanticization (simplification of the meaning) and become distinctive cultural stereotypes. Initial hypothesis that the intertextuality of the Russian media discourse has a pronounced literary-centric character is confirmed.

The Russian Language In the Social Networks

2016 ◽  
Vol 5 (2) ◽  
pp. 35-40
Author(s):  
Селеменева ◽  
O. Selemeneva
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
The State ◽  
Russian Language ◽  
Social Needs ◽  
The Social ◽  
The Russian Language ◽  
Written Speech

The article examines the problem of the functioning of the Russian language in the texts of the online social networks as means of realization of the social needs and the organization of the communication between people. The author supposes that such texts are a mirror of the state of the Russian society and the Russian language. The dominance of the factual tone of Internet discourse, orientation on the dialogue, emotion and aggression of the communication leads to the changes in the representation of the verbalized and non-verbalized knowledge, to the increase of the ways of language compression, to the use of the constructions of expressive syntax, to the fall of the culture of written speech. Slang and colloquial vocabulary with terminology at the same time, segmented structures, emoticons, the reduplication of the punctuation marks, the abbreviation, the allocation of front are used in the texts of social networks.

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