Das Kulturprogramm der digitalen Ökonomie
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This article analyzes a developmental tendency of the digital economy, namely the increasingly perspicuous personalization of marketable goods and services. Pro-files of user preferences relevant to consumption, calculated from innumerable traces left in digital space, engender unprecedented ways of addressing potential buyers anticipatorily. Such ways cater to desires of recognition on consumers; and they simulate a benevolent authority shepherding the individual
2020 ◽
Vol 1
(4)
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pp. 126-134
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2021 ◽
Vol 03
(04)
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pp. 55-62
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1991 ◽
Vol 15
(1)
◽
pp. 24-37
◽
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