scholarly journals Blending Tradition and Innovation in Bordeaux: A Differentiation Strategy for Château Luchey-Halde

2021 ◽  
Author(s):  
Adeline Alonso Ugaglia ◽  
Stéphane Ouvrard
Keyword(s):  
Differentiation Strategy

The Impact of Strategic Relevance and Assurance of Sustainability Indicators on Investors' Decisions

2014 ◽  
Vol 34 (1) ◽  
pp. 131-162 ◽  
Author(s):  
Mandy M. Cheng ◽  
Wendy J. Green ◽  
John Chi Wa Ko
Keyword(s):  
Strategic Alignment ◽  
Investment Decisions ◽  
Company Strategy ◽  
Cost Leadership ◽  
Nonprofessional Investors ◽  
Differentiation Strategy ◽  
Leadership Strategy ◽  
Strategy Versus ◽  
The Impact ◽  
Cost Leadership Strategy

SUMMARY In this study, we report two 2 × 2 between-subjects experiments that investigate the effect of strategic relevance of reported sustainability information and its assurance on nonprofessional investors' investment decisions. The first experiment manipulates strategic relevance of reported environmental, social, and governance (ESG) indicators between “high” and “low” by varying the company strategy (sustainability-based differentiation strategy versus cost leadership strategy unrelated to sustainability). The second experiment manipulates the strategic alignment of the ESG indicators (holding strategy constant). We also manipulate the presence (absence) of assurance in both experiments. Results from both experiments document that investors perceive ESG indicators to be more important, and are more willing to invest in the company if ESG indicators have higher strategic relevance. Experiment one also provides evidence that assurance increases investors' willingness to invest to a greater extent when ESG indicators have high relevance to the company strategy. Our findings suggest that the assurance of ESG indicators has a beneficial signaling role in communicating the importance of this reported information to investors.

Conformity or differentiation? A U-shaped relationship between peers’ CSR and focal firms’ CSR

2021 ◽  
Vol 15 (2) ◽  
pp. 305-327
Author(s):  
Xianyi Long ◽  
Ting Zhang
Keyword(s):  
Design Methodology ◽  
Least Squares Method ◽  
Environmental Uncertainty ◽  
Generalized Least Squares ◽  
Content Type ◽  
Differentiation Strategy ◽  
Generalized Least Squares Method ◽  
Academic Researchers ◽  
Corporate Social ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the influence of peers’ corporate social responsibility (CSR) on focal firms’ CSR from an integrated perspective. The current study aims to explore whether as peers’ CSR increases focal firms’ CSR would first decrease and then increase. Design/methodology/approach This study is based on a sample consisting of Chinese listed manufacturing firms from 2010 to 2016. Hypotheses are tested by generalized least squares method to minimum heterogeneity and autocorrelation concern. Findings The results show that focal firms’ CSR would first decrease and then increase with the increase in peers’ CSR. Furthermore, this paper found that corporate visibility would stress more value on CSR differentiation strategy and environmental uncertainty would stress more value on CSR conformity strategy, such that the U-shaped relationship would be more pronounced in high corporate visibility or low environmental uncertainty situation. Practical implications The findings may be of interest to the academic researchers and managers. For researchers, it is important to understand how focal firms would practice CSR in response to peers’ CSR, especially through an integrated perspective. For managers, the results show that the best way to invest in CSR activities in response to peers’ CSR follows a U-shaped curve, and corporate visibility and environmental uncertainty are important factors to be considered to make CSR decisions. Originality/value This study contributes to the literature by proposing and examining a U-shaped relationship between peers’ CSR and focal firms’ CSR, which stresses the conformity and differentiation value of CSR simultaneously. Besides, to fully map the effects of peers’ CSR and focal firms’ CSR, this paper considers the moderating roles of internal and external contingencies on this non-linear relationship between the peers’ CSR and focal firms’ CSR.

How Price Dispersion Changes When Upgrades Are Introduced: Theory and Empirical Evidence from the Airline Industry

2019 ◽  
Vol 65 (8) ◽  
pp. 3835-3852 ◽  
Author(s):  
Yao Cui ◽  
A. Yeşim Orhun ◽  
Izak Duenyas
Keyword(s):  
Operations Management ◽  
Airline Industry ◽  
Price Dispersion ◽  
Consumer Welfare ◽  
Data Set ◽  
Differentiation Strategy ◽  
Valuation Effect ◽  
Price Distribution ◽  
The One ◽  
The Impact

This paper studies the effect of introducing a new vertical differentiation strategy, paying for an upgrade to a premium product after purchasing the base product, on the price dispersion of the base product arising from existing price discrimination strategies. In particular, we examine how a major U.S. airline’s price dispersion in the coach cabin changes after introducing the option to upgrade to a new type of premium economy seating within the coach cabin. We first provide a theoretical analysis that highlights two competing pressures that the new premium economy seating upgrades created on coach class prices. On the one hand, the airline benefits from lowering its prices because by allowing more customers to purchase in the first place, it increases the probability of selling upgrades (admission effect). On the other hand, for some customers, the value of flying with the airline increases because of the upgrade availability, therefore the airline may find it optimal to increase its prices (valuation effect). In the second part of the paper, we conduct an empirical investigation of the impact of upgrade introduction on coach class prices, based on a proprietary transaction-level data set from a major U.S. airline company. The empirical analysis tests the main predictions of our theoretical model and examines further nuances. The results show that the introduction of the premium economy seating upgrades is associated with an increase in the price dispersion and revenues in the coach class, the admission effect is stronger than the valuation effect on the low end of the price distribution, and the opposite is true on the high end of the price distribution. Finally, we discuss implications of our results for firm revenues and consumer welfare. This paper was accepted by Serguei Netessine, operations management.

scholarly journals Strategi Promosi, Diferensiasi dan Keputusan Pembelian pada Kepuasan Pelanggan

The Winners ◽  
2010 ◽  
Vol 11 (2) ◽  
pp. 141
Author(s):  
Masruroh Masruroh ◽  
Winda Suryadi
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Structural Equation ◽  
Competitive Ability ◽  
Positive Influence ◽  
Promotion Strategy ◽  
Differentiation Strategy ◽  
Goods And Services ◽  
Services Industry

Today every goods and services industry always tries to develop their comparative and competitive ability. Therefore the company no longer only think of profits but start to pay attention to other potential sectors that is able to sustain or increase revenue hence the customers interests becomes a major concern. The case study in this research is Promotion and Differentiation Strategy, on customer of PT Indomobil Trada National - Nissan Kelapa Gading. The purpose of this study is to analyze the influence of the Promotion and Differentiation Strategies of Buying Decision and Its Impact on Customer Satisfaction. The method used in this study is Path Analysis. This research produces the structural equation Y = 0.375 X1 + 0.560 X2 + 0.42 ε1 where R2 = 82.1% and Z = 0.381 X1 + 0.524 Y + 0.48 ε2 where R2 = 76.4%. Promotion and Differentiation Strategies is effective in providing a positive influence towards Buying Decision, as well as Promotion Strategy and Buying Decision which has positive influence towards Customer Satisfaction, but Differentiation does not significantly influence Customer Satisfaction, so we recommend PT Indomobil National Trada - Nissan Kelapa Gading further enhance the existing Promotion Strategy to enhance influence in inducing Customer Satisfaction.

scholarly journals A light tunable differentiation system for the creation and control of consortia in yeast

2021 ◽  
Author(s):  
Chetan Aditya ◽  
François Bertaux ◽  
Gregory Batt ◽  
Jakob Ruess
Keyword(s):  
Dynamic Control ◽  
Division Of Labour ◽  
Microbial Consortia ◽  
Continuous Cultures ◽  
Straightforward Manner ◽  
Single Strain ◽  
Differentiation Strategy ◽  
The Creation ◽  
And Control ◽  
Immense Potential

Artificial microbial consortia seek to leverage division-of-labour to optimize function and possess immense potential for bioproduction. Co-culturing approaches, the preferred mode of generating a consortium, remain limited in their ability to give rise to stable consortia having finely tuned compositions. Here, we present an artificial differentiation system in budding yeast capable of generating stable microbial consortia with custom functionalities from a single strain at user-defined composition in space and in time based on optogenetically-driven genetic rewiring. Owing to fast, reproducible, and light-tunable dynamics, our system enables dynamic control of consortia composition in continuous cultures for extended periods. We further demonstrate that our system can be extended in a straightforward manner to give rise to consortia with multiple subpopulations. Our artificial differentiation strategy establishes a novel paradigm for the creation of complex microbial consortia that are simple to implement, precisely controllable, and versatile to use.

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