Attitudes of Sport Organization Officials toward Links between the Sports Sector, Sports Industry, and Knowledge Organizations with Innovations in Montenegrin Sport

doi:10.26773/smj.210619

IMPACT OF BASKETBALL FAN BEHAVIOUR ON THE ORGANIZATION’S BRAND

Baltic Journal of Sport and Health Sciences ◽

10.33607/bjshs.v1i104.17 ◽

2017 ◽

Vol 1 (104) ◽

pp. 47-54

Author(s):

Irena Valantinė ◽

Ingrida Grigaliūnaitė ◽

Lina Danilevičienė

Keyword(s):

Alcohol Consumption ◽

Key Management ◽

Good Governance ◽

Added Value ◽

Sports Fans ◽

Sports Industry ◽

Methodological Triangulation ◽

Sport Organization ◽

Sports Organization ◽

The Impact

Background. In recent years sports industry has been growing fast, changing trends forced organizations to be creative and look for different ways to increase the competitiveness. Sport has become a business that meets all key management principles (Paul, 2003). In order for an organization to be profitable it is important to have good governance and effective marketing to attract new customers (Fillis & Mackay, 2014), in sports – fans that create added value for the clubs (Zagnoli & Radicchi, 2010). Some authors argue that fans are not only consumers, but also co-creators of the final product (Richelieu & Pons, 2011). The objective of this work was to measure the impact of basketball fan behaviour on the brand of sport organization. Methods. To measure the impact of basketball fan behaviour on the brand of sports organization methodological triangulation was used in the study. The research consisted of 3 stages: questionnaire (Sandanski, Slavchev, & Draganov, 2016), semi-structured interviewing I and semi-structured interviewing II. The study was partly conducted during the Erasmus+ Sport project “Fans Against Violence”. In Lithuania the aforementioned project was conducted by the Lithuanian Basketball Federation in the partnership with association “Aktyvistai”. 240 basketball fans from 5 different Lithuanian basketball clubs participated in the survey, 4 representatives from different basketball clubs and 4 fan leaders from different sport clubs were interviewed. Results and conclusions. The majority of basketball fans that participated in the survey were men aged 20–24 years (25.8%) and attended basketball matches by the guidance of hedonistic will (13.5%). The same men became basketball fans encouraged by other fans (25%). The strife between fans from different basketball teams goes from generation to generation and the main reason of aggressive behaviour is provocative actions from opposite fans (15%) and alcohol consumption (11.4%). While alcohol consumption is considered to be one of the main reasons to encourage fans’ aggression, only a small percentage of the respondents were strongly against the use of alcohol (7%). Summarizing all the results that were received during a semi-structured interviewing II it can be stated that the behaviour of the fans not only affects the brand of a basketball club, but is the main factor that impacts the brand of the club.

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Comparative study on the opinions of managers of sport organizations in Timis and Arad Counties regarding aspects of sports management and marketing

Timisoara Physical Education and Rehabilitation Journal ◽

10.1515/tperj-2017-0007 ◽

2017 ◽

Vol 10 (18) ◽

pp. 33-38

Author(s):

Oana Miclău ◽

Adrian Nagel

Keyword(s):

Human Resources ◽

Human Resources Management ◽

Financial Resources ◽

Sports Management ◽

Sport Organizations ◽

Resources Management ◽

Sports Industry ◽

Design And Implementation ◽

Social Entity ◽

Sport Organization

Abstract The aim of this research was to find out the opinion of managers of sport organizations that could offer a perspective regarding the design and implementation of a new social entity that gets involved in sport and sports industry. Materials and methods: as a method we used a questionnaire with 16 closed-ended questions; in the case of 2 questions the respondents could fill out their own answers. The questions were related to the structure and management of sport organization and are centered on the fundamental concepts of management, human resources management, financial resources management and marketing. The research regarded the sport organizations in Timiș and Arad Counties. 25 managers from Timiș County and 23 from Arad County responded to the questionnaire. Results: By analyzing the answers given to the questions we were able to form clear opinions regarding choices for the future of private, public or state sport organizations. The answers to our questionnaire made possible the comparison between the managing opinions in sport organizations from Timiș and Arad counties. Therefore, we were able to observe their tendencies and their offer towards initiation or towards performance in different sport branches for children, and towards the maintenance, therapy and rehabilitation for adults. Conclusions: following our analysis of the questions regarding fundamental characteristics of sport organizations’ management, human resources management, financial resources management and marketing, we observed that there are major differences between the visions of different managers of sport organizations in Timiș and Arad Counties.

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