scholarly journals STRATEGI PENGEMBANGAN BADAN USAHA MILIK DESA (BUMDES) BERBASIS PERTANIAN DI KABUPATEN SUMBAWA BARAT

2019 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Muhammad Nursan ◽  
Aeko Fria Utama FR
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Central Government ◽  
External Factors ◽  
Survey Method ◽  
Correlation Technique ◽  
Internal Factors ◽  
Instrument Validity ◽  
Internal And External Factors ◽  
Agriculture Development

One of the efforts to develop village economic in West Sumbawa Regency is to establish and develop Village Owned Enterprise (Bumdes) based on agriculture. The purpose of this research is to find out internal and external factors of Bumdes based on agriculture; and formulating strategies for developing Bumdes based on agriculture in West Sumbawa Regency. This research was conducted in West Sumbawa Regency. 40 respondents were selected by purposive sampling. This research method is survey method. The instrument validity test was carried out with the Pearson Product Moment correlation technique, and for the reliability test with the Cronbach Alpha formula. Data collected were analysed using SWOT analysis. The results show that internal factors in the form of the main strength of Bumdes based on agriculture is the business managed by Bumdes serving the basic needs of community, while the main weakness is the capacity of managers managing Bumdes still lacking, and the absence of marketing networks. For external factors, the main opportunities of Bumdes based on agriculture are the support of local and central government regulations, the area and potential of agriculture can be developed optimally as well as the development and expansion of agricultural businesse, while the main threats of Bumdes are the lack of community participation in Bumdes activities. Results of  SWOT analysis, the strategy Bumdes based on agriculture in West Sumbawa Regency can be done using the W-O (Weakness-opportunity) strategy, which is a strategy that minimizes the weaknesses that are owned to seize opportunities. Keywords: Analysis. SWOT, Agriculture, Development Strategy, Village Owned Enterprise, West Sumbawa Regency

scholarly journals STRATEGI PENGEMBANGAN SUBSEKTOR PERIKANAN DI KABUPATEN MALUKU TENGGARA BARAT, PROPINSI MALUKU

2016 ◽  
Vol 12 (1) ◽  
pp. 127
Author(s):  
Yoseph ., Reressy ◽  
Leonardus R. Rengkung ◽  
Theodora M. Katiandagho
Keyword(s):  
Natural Resources ◽  
Swot Analysis ◽  
Central Government ◽  
National Policy ◽  
External Factors ◽  
Market Potential ◽  
Internal Factors ◽  
Fisheries Resources ◽  
The Government ◽  
Internal And External Factors

The objective of the study is: Analyzing a good strategy in the development of the Fisheries Resources in West Southeast Maluku District, so as to provide a decent income for communities and regions. This research is done by using the method of SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) by looking at internal and external factors that exist. The research results indicate that internal factors, which become the strengths in the management of the fishery sector are the potential of Natural Resources, the availability of a reliable workforce, the potential of the sea in West Southeast Maluku District, improving the management of natural resources in the field of fisheries, and policies of the Government of the district in managing fishery sector. While the weakness of the internal factors are quality of human resources that are still relatively low, lack of education for the workers, the availability of infrastructure, lack of good understanding in technology, and lack of support from formal and informal institutions. External factors which become opportunity are regional autonomy, national policy for marine, support from the central government, and market potential. While the threats of external factors are the condition of the natural, social and cultural, illegal fishing, the limited supply of energy, and the price of the product which is not stable. In short, to improve the good management of the fishery sector in West Southeast Maluku District, then through a SWOT analysis, all elements of society in the district, especially the local government should optimize its strengths and opportunities that exist, as well as seeking alternative policies to reduce its weaknesses and threats which exist.

scholarly journals STRATEGI PENGEMBANGAN KERIPIK JAMUR TIRAM PUTIH DI KECAMATAN RIMBO BUJANG KABUPATEN TEBO (Studi Kasus Home Industry Fiisa Group).

2020 ◽  
Vol 4 (2) ◽  
pp. 92
Author(s):  
Asminar Asminar ◽  
Ayu Alda Vera ◽  
Asnawati Is
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Oyster Mushroom ◽  
Survey Method ◽  
Use Of Technology ◽  
The Development Strategy ◽  
Marketing Area ◽  
Internal And External Factors

ABSTRAK             Jamur tiram putih merupakan salah satu jenis jamur yang banyak dikonsumsi oleh masyarakat. Penelitian ini dilaksanakan pada 10 Desember  2018 sampai 10 Januari 2019 dengan tujuan untuk mengetahui faktor internal dan eksternal dalam mengembangkan usaha keripik jamur tiram putih serta mengetahui strategi pengembangan keripik jamur tiram putih di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo.            Metode penelitian yang digunakan adalah metode survey, yaitu pada Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo. Penelitian ini menggunakan Analisis SWOT.Hasil penelitian menunjukkan bahwa Faktor internal (kekuatan dan kelemahan) yang dimiliki oleh Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo adalah kekuatan berupa sumber modal sendiri, tenaga kerja sangat mudah ditemukan dan modal awal terjangkau dan kelemahannya berupa tidak adanya investasi dari pihak lain, produksi tidak menentu, dan oembukuan dilakukan setiap tahun. Sedangkan faktor eksternal adalah peluang berupa bahan baku yang tersedia, belum adanya pesaing dari produk yang sama, keiutsertaan dalam pameran dan ancamannya berupa pesaing dari produk lain, kurangnya kegiatan promosi/iklan, kurangnya mesin/alat yang digunakan, dan image jamur tiram putih yang masih asing. Strategi pengembangan pada Home Industry Keripik Jamur Tiram Putih Fiisa Group adalah Peningkatan  modal dengan cara penambahan investasi atau pinjaman dari pihak lain, memperluas daerah pemasaran, pelatihan manajemen kepada pemilik usaha yang dilakukan secara berkelanjutan agar usaha berkembang, memanfaatkan modal yang ada untuk menambah produksi untuk menguasai pasar ketika belum adanya pesaing dari produk yang sama, menciptakan varian rasa baru keripik jamur tiram putih, memperluas pangsa pasar, mempertahankan kualitas produk, meningkatkan iklan/promosi, mengadakan kerjasama dengan pedagang lain dalam hingga luar wilayah, pengoptimalan penggunaan mesin/alat teknologi.Kata Kunci :      Analisis SWOT, Home Industry, Keripik Jamur Tiram Putih.    ABSTRACT             White oyster mushroom is a type of mushroom that is widely consumed by the public. This research was conducted on December 10, 2018 to January 10, 2019 with the aim of knowing internal and external factors in developing white oyster mushroom chips business and knowing the development strategy of white oyster mushroom chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency.            The research method used is a survey method, namely the Home Industry Fiisa Group White Oyster Mushroom Chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency. This study uses a SWOT analysis.            The results showed that the internal factors (strengths and weaknesses) possessed by the Fiisa Group's White Oyster Mushroom Chips Home Industry in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency are strengths in the form of their own source of capital, labor is very easy to find and affordable initial capital and weaknesses are there is no investment from other parties, production is uncertain, and bookkeeping is carried out annually. While external factors are opportunities in the form of available raw materials, the absence of competitors from the same product, participation in exhibitions and threats in the form of competitors from other products, lack of promotional / advertising activities, lack of machines / tools used, and the image of white oyster mushrooms that are still foreign. The development strategy for the Fiisa Group's White Oyster Mushroom Chips Home Industry is increasing capital by increasing investment or loans from other parties, expanding the marketing area, training management for business owners that are carried out in a sustainable manner so that businesses develop, utilizing existing capital to increase production to control market when there are no competitors of the same product, creating new flavors of white oyster mushroom chips, expanding market share, maintaining product quality, increasing advertising / promotion, establishing cooperation with other traders within and outside the region, optimizing the use of technology machines / tools. Keywords: SWOT analysis, Home Industry, White Oyster Mushroom Chips

scholarly journals STRATEGI PENGEMBANGAN PORANG (AMORPHOPHALUS MUELLERI) DI PROVINSI BANTEN

2020 ◽  
Vol 4 (2) ◽  
pp. 77-92
Author(s):  
Yunia Rahayuningsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Forest Products ◽  
External Factors ◽  
Initial Growth ◽  
Export Demand ◽  
Literature Study ◽  
Internal Factors ◽  
Internal And External Factors ◽  
Privately Owned

Porang (Amorphophallus muelleri) adalah umbi-umbian penghasil pati yang memiliki banyak kegunaan yang termasuk dalam jenis HHBK. Porang di Provinsi Banten banyak ditemukan di lahan hutan rakyat maupun hutan negara, namun sejauh ini belum dikembangkan dengan baik. Oleh karena itu penelitian ini dilakukan dengan tujuan untuk memperoleh informasi mengenai faktor internal dan eksternal yang mempengaruhi perkembangan porang dan memperoleh strategi pengembangan porang. Penelitian ini dilakukan wilayah Provinsi Banten pada bulan Agustus-September 2020. Responden diambil secara sengaja yakni para pakar yang memahami tentang perkembangan porang di Provinsi Banten. Data dikumpulkan melalui wawancara, kuesioner, dan studi pustaka. Data yang diperoleh kemudian diolah dan dianalisis dengan analisis SWOT. Hasil penelitian menunjukkan bahwa yang termasuk faktor internal utama (kekuatan dan kelemahan) adalah dapat tumbuh di bawah naungan (0,70) dan pertumbuhan awal lama (0,70). Yang termasuk faktor eksternal  utama (peluang dan ancaman) adalah kebutuhan ekspor masih sangat tinggi (0,79) dan jumlah bandar masih terbatas (0,72). Strategi yang terbaik untuk mengembangkan porang di Provinsi Banten adalah dengan memanfaatkan kekuatan dan peluang yang ada (strategi SO), melalui kemitraan dan kegiatan penyuluhan.   Porang (Amorphophallus muelleri) is a non-wood forest products (NTFPs) in the form of tuber producing starch that has many uses. In Banten Province, porang grow at privately owned forests and state forest  but so far has not been well developed. Therefore, this study was done in order to get information about internal and external factors that affecting porang development and to get development strategy of porang. The research was conducted at Banten Province in August to September 2020. Data were collected through interviews using questionnaires and literature study. The data obtained were then processed and analyzed using SWOT analysis. The results showed that the main internal factors (strengths and weaknesses) were able to grow under the shade (0,70) and long initial growth (0,70). While main external factors (opportunities and threats) are export demand is still very high (0,79) and the number of ports is limited (0,72). The best strategy to develop porang in Banten Province is SO Strategy which is optimized the strength and opportunities factors through establishment of partnership between farmers and traders, and extension activities.

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals KOMITMEN ORGANISASI: FAKTOR-FAKTOR YANG MEMPENGARUHI WARTAWAN DALAM PENERBITAN BERITA AKHBAR CETAK DI MALAYSIA

2021 ◽  
pp. 46-59
Author(s):  
Lee Kuok Tiung ◽  
Aisah Meri ◽  
Siti Suriani Othman ◽  
Liana Mat Nayan
Keyword(s):  
Organizational Commitment ◽  
Political Orientation ◽  
External Factors ◽  
Survey Method ◽  
Internal Factors ◽  
News Production ◽  
Five Factors ◽  
Individual Cognition ◽  
Journalistic Professionalism ◽  
Internal And External Factors

Komitmen terhadap tanggungjawab kerja dipengaruhi oleh pelbagai aspek psikologi seseorang wartawan dalam dunia kewartawanan. Kajian ini bertujuan meneliti faktor-faktorinternal dan eksternalorganisasi yang mempengaruhi tugas seseorang wartawan sepanjang proses penerbitan berita. Sarjana seperti Scheufele (1999) pernah berhujah sekurang-kurangnya terdapat lima faktor yang berpotensi mempengaruhi bagaimana seseorang wartawan membingkai sesebuah isu yang diberikan iaitu nilai-nilai dan norma-norma sosial, halangan dan tekanan di tempat kerja, tekanan daripada kumpulan-kumpulan berkepentingan, rutin kerja kewartawanan dan orientasi ideologi dan politik diri wartawan. Hasil dapatan kajian menggunakan kaedah survei dengan 393 orang responden yang terdiri daripada wartawan-wartawan dan editor dari 18 buah organisasi akhbar arus perdana di Malaysia menunjukkan komitmen kerja wartawan lebih dipengaruhi oleh faktor-faktor kognisi diri individu berbanding faktor-faktor eksternal organisasi. Aspek internal yang paling berpengaruh adalah daripada kluster sentimen profesionalisme wartawan disusuli oleh sentimen kerja dan kepuasan kerja. Aspek-aspek sifat organisasi, latihan yang diperolehi dan demografi wartawan turut dikenalpasti memainkan peranan penting menentukan komitmen wartawan terhadap kerja mereka. Kaedah penilaian kerja yang digunakan oleh organisasi berita telah ditunjukkan paling berpengaruh mempengaruhi komitmen organisasi. Di bawah kluster aspek kognisi individu wartawan, ideologi individu mempunyai hubungan signifikan dengan komitmen organisasi tetapi aspek ini merupakan aspek yang paling lemah berbanding aspek-aspek lain seperti menghormati ketua dan toleransi. Daripada segi faktor eksternal, perundangan komunikasi massa yang berperanan mengawal selia produk kewartawanan mempengaruhi kerja seseorang wartawan.   Commitment to work responsibilities is influenced by various psychological aspects of a journalists in the journalistic world. The purpose of this study is to examine the internal and external factors of the organization that influence journalist’s works throughout the process of news production. Scholars such as Scheufele (1999) have argued that there are at least five factors that may influence how a journalist framed a given issue, namely social values and norms, barriers and pressures at work, pressures of interest groups, routines journalistic work and the ideological and political orientation of journalists themselves. The findings of the study using a survey method with 393 respondents consisting of journalists and editors from 18 leading mainstream newspaper organizations in Malaysia showed that journalists' work commitments are more influenced by individual cognition factors than by the external factor. The most influential internal factors are from the cluster of journalistic professionalism followed by work sentiment and job satisfaction. Aspects likes journalist’s demographics, training, and the nature of the organization, also play an important role in determining journalist's commitment to their work. The work evaluation methods used by news organizations have been shown to have the greatest impact on organizational commitment. Under the cluster of individual cognitions of journalists, individual ideologies were shown to have a significant relationship with organizational commitment, but this aspect is also the weakest aspect compared to the other aspects such as respect to the leader and tolerance. In terms of external factors, mass communications legislation that regulates journalistic products affects the work of a journalist.

scholarly journals Strategi pemasaran sapi potong di PT Tunas Jaya Raya Abadi Nganjuk

2018 ◽  
Vol 28 (2) ◽  
pp. 96
Author(s):  
Jaisy Aghniarahim Putritamara ◽  
Nanang Febrianto ◽  
Poespitasari Hazanah Ndaru
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Survey Method ◽  
Good Prospect ◽  
Environmental Condition ◽  
General Terms ◽  
The Future ◽  
Analysis Strategy ◽  
Internal And External Factors

This research conducted in PT. Tunas Jaya Raya Abadi Nganjuk. The objectives of this research were obtain a better understandin internal as well as exsternal environmental condition, secondly trying to covering the formulate the marketing strategi. Method that used in this research was a survey method, it contains observation, interview, and documentation. The data analyzed by SWOT analysis. The result showed internal strategy factors matrix give positive value where it strengths were stronger than it weakness (S = 2,29>W = 0,71). External strategy factors’ matrix also give positive value where it opportunities values were bigger than it threats values (O = 1,84 > T = 0,70). From the result, we know that environmental condition in PT. Tunas Jaya Raya Abadi was very good, and gave good prospect for its progress in the future. It known from total score of strength and opportunities factors (SO = 4.13). From SWOT analysis, strategy that will be taken was in the first quadrant where internal and external factors were positive. In general terms, it means that the environmental condition of PT. Tunas Jaya Raya Abadi, relatively has bigger opportunity than its weaknesses. The decision that made by PT. Tunas Jaya Raya Abadi for marketing strategy was rapid strategy by which all opportunity could be captured as marketing consideration.

scholarly journals OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO

2020 ◽  
Vol 1 (1) ◽  
pp. 10-21
Author(s):  
Yoki Kurniawan ◽  
Rahmat Al Hidayat
Keyword(s):  
Swot Analysis ◽  
Technological Development ◽  
Community Response ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Optimization Strategy ◽  
Internal Factors ◽  
Market Production ◽  
Internal And External Factors

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort

scholarly journals Development of Environmental Education through the Adiwiyata Program (Study at: SDN Tlogosari Kulon 03 Semarang, Indonesia)

2019 ◽  
Vol 125 ◽  
pp. 02016
Author(s):  
Susena ◽  
Aziz Nur Bambang ◽  
Sri Mulyani
Keyword(s):  
Environmental Education ◽  
Everyday Life ◽  
Learning Strategies ◽  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Qualitative And Quantitative ◽  
Descriptive Research ◽  
Internal And External Factors ◽  
At Home

This study was designed to describe the implementation of environmental education through the Adiwiyata program at SDN Tlogosari Kulon 03 Semarang. This type of research is descriptive research with qualitative and quantitative. The method used to develop a development strategy by taking into account internal and external factors using a SWOT analysis. SDN Tlogosari Kulon 03 Semarang has received 80.25% of the Adiwiyata component. The results of the IFAS and EFAS matrix can be seen that the IFAS score is -0.13 and the EFAS score is 0.05. Both matrix results show negative and positive values so plotting in the Grand Strategy matrix will depend on quadrant III. The strategy in quadrant III (W-O) is a priority that must be given the attention needed for a breakthrough to take advantage of existing opportunities to optimize weaknesses in the internal. Schools need to be considered about various parties, the community around the school and published at home so there is harmony between the value invested in the school, which is done at home and in the community. Teachers need to develop alternative learning strategies for environmental education that are applied through practice in everyday life so that it becomes habituation and civilization.

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