scholarly journals International Marketing in the Digital Era. Collaboration of Sustainable and Contemporary Knowledge

2020 ◽  
Vol 3 (2) ◽  
pp. 64
Author(s):  
Christian Zhelev
Keyword(s):  
Prior Knowledge ◽  
Traditional Knowledge ◽  
General Trend ◽  
International Marketing ◽  
Digital Marketing ◽  
Specific Field ◽  
Digital Era ◽  
Marketing Professional ◽  
Solid Foundation

We witness unprecedented turn to the digital marketing. International Marketing, as a specific field of the marketing science, is no exception of the general trend. In this article, the trendsetters are presented, but also a different approach is followed. It is argued that the new metrics should be taken into consideration, but at the same time, the sustainable knowledge should not be neglected, because the traditional knowledge should work in conjunction with the newly appeared marketing tools. What is more, the “new” metrics are often built on the solid foundation of prior knowledge, which every marketing professional should be armed with.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Domesticating Foreign Intellectual Property Laws in the Digital Age

2018 ◽  
pp. 125-142
Author(s):  
Suzi Mirgani
Keyword(s):  
Intellectual Property ◽  
Traditional Knowledge ◽  
World Trade ◽  
International Markets ◽  
Economic Framework ◽  
Digital Era ◽  
Industrialized Nations ◽  
The Face ◽  
Knowledge Economies ◽  
The Many

This chapter examines some of the challenges faced by GCC nations as they attempt to modernize their economies in the digital era and in the face of substantial technological transformations. In order to fit within repositioned international markets geared towards knowledge economies, GCC states need to abide by the many rules and regulations in the area of intellectual property protection that have been developed and dictated by the World Trade Organization and the agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS). Interestingly, even as Gulf governments introduce externally imposed legal systems, they attempt to “domesticate” foreign intellectual property laws to gain a competitive advantage by investing in the production of locally-produced content and promoting niche areas of intellectual property, including the protection of traditional knowledge rights. This is an area generally neglected by industrialized nations that tend to promote the concept of “innovation” rather than promoting and protecting collective knowledge. GCC states are attempting to use intellectual property laws to their own advantage with an emphasis on digital archiving and protection of traditional knowledge, heritage, and folklore. By promoting and protecting locally-produced content, GCC states can aspire to the globalized international economic framework as envisioned by the WTO.

scholarly journals How to Effectively Build Marketing in the Digital Era Economies

2020 ◽  
Vol 159 ◽  
pp. 04026
Author(s):  
Akmaral Orazymbetova ◽  
Berik Bekmurzayev ◽  
Akmaral Kazykeshvova ◽  
Svetlana Faizullina ◽  
Asel Kogabayeva
Keyword(s):  
Scientific Method ◽  
Swot Analysis ◽  
Digital Economy ◽  
Advanced Technology ◽  
Digital Marketing ◽  
Digital Era ◽  
Advanced Technologies ◽  
Analogue Method ◽  
Value Propositions ◽  
General Scientific

The article describes the problems and criteria for the development of marketing in the era of the digital economy. In the structure of the digital economy, the process of modifying marketing into smart-marketing (digital-marketing) happens - work that allows the use of digital advanced technologies. Thus, by analyzing “Big Data” and applying other achievements of advanced technology, it is possible to influence the compilation of needs, as well as develop and promote value propositions for consumers on the market. The article uses methods - general scientific method, i.e. analysis of world experience in transition to absolute digital economy, implementation of digitalization in all types of activities; philosophical method - is based on analytical and statistical conclusions about digitalization of economy and its impact on other activities; analogue method - the same forecasts about digitalization of marketing were taken from the theory of digital economy and its direction. As a result, based on the SWOT analysis, leaning on the strengths, weaknesses, threats and opportunities, it is possible to understand that the digital economy undoubtedly affects marketing.

scholarly journals Perception of Web Users on the Effectiveness of Search Engine Marketing and Search Engine Optimization in the Era of Digitalization

2019 ◽  
Vol 8 (4S3) ◽  
pp. 70-73
Keyword(s):  
Search Engine ◽  
Considerable Change ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Digital World ◽  
Digital Era ◽  
Technological Growth ◽  
Political Boundaries

The Digital era has revamped many sectors and industries, information sharing is considered as the most important aspect any business now, any industry have not been spared from the technological growth, digital world have given an opportunity to go on business of your product and services online. The attitude of the consumers and their behavior has seen considerable change; the business has to cater the needs of their customer’s. The product or services can be reached the end users much easier through virtual digital marketing cutting across the geographical and political boundaries. The websites created by the business has to be on the internet, not only on the net but have to land on the prime pages of the Search Engines, the marketers have to strive for ranking their webs on the top hit rank in order to be in the market. This article attempts to study the Search Engine Marketing (SEM) and to improvise on the strategies to remain on top by carrying out Search Engine Optimization and to adopt Search Engine Marketing Strategies (SMES) on a more effective way and also provides suggestions based on the empirical facts.

scholarly journals PELATIHAN PEMASARAN ONLINE DAN PENGEMBANGAN APLIKASI BERBASIS ANDROID UNTUK PENGEMBANGAN KEWIRAUSAHAAN ALUMNI

2021 ◽  
Vol 1 (1) ◽  
pp. 7-14
Author(s):  
Titis Shinta Dhewi ◽  
Syihabudhin Syihabudhin ◽  
Afwan Hariri Agus Prohimi ◽  
Dediek Tri Kurniawan
Keyword(s):  
Digital Technology ◽  
Digital Transformation ◽  
Online Marketing ◽  
Digital Marketing ◽  
The Public ◽  
Digital Era ◽  
Internet Penetration ◽  
Two Stages ◽  
Coaching Approach ◽  
Very High

Internet penetration in Indonesia has become an opportunity for business actors to increase their sales through online marketing. Especially in the field of marketing, the current digital era online marketing is becoming a very high trend among the public. In the midst of the development of digital technology, the team from Department of Management, Universitas Negeri Malang (UM) held training with a coaching approach for digital marketing. The target participants in this service are alumni of the management department on UM who own and are running a business. This training was carried out in two stages with the topics of (1) digital marketing and (2) digital business and digital transformation for its sustainability, the service team also developed an android-based application platform for the alumni of the management department on UM.

scholarly journals PEMILIHAN STRATEGI PEMASARAN DI ERA DIGITAL PADA KELOMPOK IBU PKK DESA GADINGHARJO

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Antonius Satria Hadi ◽  
Ardhi Khairi
Keyword(s):  
Marketing Strategy ◽  
Community Engagement ◽  
Community Service ◽  
Industry 4.0 ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Family Empowerment ◽  
Digital Era ◽  
The Right ◽  
And Training

Community engagement activities in the form of counseling to mothers of family empowerment and welfare in Gadingharjo Village, Sanden Sub-District, Bantul Regency is aim to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 so the products can be marketed widely by utilizing an application-based marketplace that is currently being popular in Gadingharjo Village, namely Shopee application. Counseling aims to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 with lecturing, demonstrating, question & answer, and practicing methods. The benefits that can be obtained by participants from community service activities are increased knowledge and understanding of mothers of family empowerment and welfare in Gadingharjo Village about industry 4.0 and about choosing digital marketing strategies by utilizing an application-based marketplace.

scholarly journals Role of Digital Marketing Data Analytics in Film Industry: Telugu Cinema into Pan India Magnum Opus

2021 ◽  
Author(s):  
Janardhan Juvvigunta ◽  
Gondi Surender Dhanunjay ◽  
Adesh Kumar ◽  
Manoj Kumar Padhy ◽  
Abhishek Kumar ◽  
...  
Keyword(s):  
Film Industry ◽  
Research Work ◽  
Secondary Data ◽  
Digital Marketing ◽  
Average Growth ◽  
Digital Era ◽  
Production Stages ◽  
Research Findings ◽  
Marketing Data ◽  
Magnum Opus

The Indian film industry is at average growth rate of 11.5% year-on-year basis. After the Hindi film industry, regional cinema like the Telugu industry (popularly known as Tollywood) is the next big industry in the country in terms of both quantitative and qualitative values (Neway, 2020). Despite having limitations of language, nativity audience, market size, the Telugu film industry has emerged as synonyms for magnum opus with the help of digital marketing approaches in the 21st Century. S.S. Rajamouli’s visually spectacular, Baahubali franchise garner incredible national appeal and emerged as the biggest box-office opener in the country. With INR 600 crore gross worldwide, Bahubali: The Beginning not only became a benchmark for technical and aesthetic values but also became a well-studied case for its marketing approaches which changed the entire style of film promotions in the digital era. Similar kind of strategy has been followed by Syraa and Saaho in the Telugu film industry. At this juncture, the researcher aims to study the film audience pulling marketing strategies that applied particularly in all three stages (pre, post & production stages) of film production in Telugu Cinema. Purposively the researcher selected Syraa and Saaho as samples to study the objectives of this research work and adopted the content analysis to interpret the secondary data to present the research findings.

scholarly journals COVID-19 PANDEMIC AND DIGITALIZATION OF HEALTHCARE AMONG YOUTH: A MARKETING PERSPECTIVE

2021 ◽  
pp. 52-60
Author(s):  
Ankita Gaur ◽  
Rajiv Tonk
Keyword(s):  
Pharmaceutical Marketing ◽  
Digital Marketing ◽  
Marketing Plan ◽  
Buying Behavior ◽  
The Past ◽  
Digital Era ◽  
The World ◽  
Current Shift ◽  
Present Role

The term "digital" has been ingrained in our culture. At a quicker rate than the rest of the world, every industry has adapted to the digital era. Apart from the website, the pharmaceutical sector has yet to fully embrace digital marketing. More pharmaceutical and healthcare firms are using social media sites or eCommerce sites as digital marketing platforms in the wake of the Corona Virus pandemic. Some businesses are attempting to comprehend the actual worth of digital, while others are incorporating it into their whole marketing plan. In the pharmaceutical and healthcare industries, digital marketing is displacing traditional marketing techniques. This research looked at a variety of topics, including marketing among youth, the present role of digital marketing in the pharmaceutical business, the influence of COVID-19, and current consumer buying behavior. The main goal is to learn about the past, comprehend the current shift, and forecast the consequences of pharmaceutical marketing in the future. This is accomplished by doing a thorough literature review and then presenting a questionnaire based on the findings for validation among the general public. KEY WORDS: Marketing, Health Services, Pharmaceuticals, COVID-19, Pandemic, Youth

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