scholarly journals Role of Digital Marketing Data Analytics in Film Industry: Telugu Cinema into Pan India Magnum Opus

2021 ◽  
Author(s):  
Janardhan Juvvigunta ◽  
Gondi Surender Dhanunjay ◽  
Adesh Kumar ◽  
Manoj Kumar Padhy ◽  
Abhishek Kumar ◽  
...  
Keyword(s):  
Film Industry ◽  
Research Work ◽  
Secondary Data ◽  
Digital Marketing ◽  
Average Growth ◽  
Digital Era ◽  
Production Stages ◽  
Research Findings ◽  
Marketing Data ◽  
Magnum Opus

The Indian film industry is at average growth rate of 11.5% year-on-year basis. After the Hindi film industry, regional cinema like the Telugu industry (popularly known as Tollywood) is the next big industry in the country in terms of both quantitative and qualitative values (Neway, 2020). Despite having limitations of language, nativity audience, market size, the Telugu film industry has emerged as synonyms for magnum opus with the help of digital marketing approaches in the 21st Century. S.S. Rajamouli’s visually spectacular, Baahubali franchise garner incredible national appeal and emerged as the biggest box-office opener in the country. With INR 600 crore gross worldwide, Bahubali: The Beginning not only became a benchmark for technical and aesthetic values but also became a well-studied case for its marketing approaches which changed the entire style of film promotions in the digital era. Similar kind of strategy has been followed by Syraa and Saaho in the Telugu film industry. At this juncture, the researcher aims to study the film audience pulling marketing strategies that applied particularly in all three stages (pre, post & production stages) of film production in Telugu Cinema. Purposively the researcher selected Syraa and Saaho as samples to study the objectives of this research work and adopted the content analysis to interpret the secondary data to present the research findings.

scholarly journals A REVIEW ON DIGITAL MARKETING

2021 ◽  
pp. 35-38
Author(s):  
Akshay Raju Tandava ◽  
Ms. Vaishnavi Tiwadi ◽  
Mr. Raman Dayama
Keyword(s):  
Digital Media ◽  
Search Engine ◽  
Data Analytics ◽  
Secondary Data ◽  
Mobile Technologies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Data ◽  
Optimization Search

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as due to reasonable data prices. Marketers started different strategies like Search Engine Optimization, Search Engine Marketing, Content Marketing, Data analytics to reach the customers in a better and speedy way. The present study mainly highlights about different digital marketing components taken care of by the marketers for better customer reach and influence. The study is purely conducted with the help of secondary data. KEYWORDS: Digital Marketing, Search Engine Optimization, Search Engine Marketing, search results

scholarly journals Understanding digital trends in marketing agribusiness products: critical analysis of international publications

2021 ◽  
Vol 4 (1) ◽  
pp. 165-173
Author(s):  
Adya Hermawati ◽  
Sylvia Fettry ◽  
Suhermin Suhermin
Keyword(s):  
Data Analysis ◽  
Critical Analysis ◽  
Qualitative Data ◽  
Secondary Data ◽  
Agricultural Products ◽  
Digital Marketing ◽  
Data Coding ◽  
Digital Era ◽  
Review Study ◽  
Marketing Operations

This review study aims to gain an in-depth understanding of the extent to which digital trends in marketing agribusiness products are under the needs of farmers who live and farm in today's digital era. We chose to analyze national and international publications to understand the objectives of the study quickly. So our step is to look for study evidence data through electronic searches on Google Scholar-based data published between 2010 and 2021 to get the latest data. Furthermore, our data analysis involves data coding, evaluation, and in-depth interpretation to obtain valid and reliable findings as expected in the study findings. Because this study was conducted during the pandemic, we tried to get secondary data and follow descriptive qualitative data experts' directions. As a result, we can conclude another way that digital marketing in marketing agricultural products is a technique that is becoming trendy in many places. The digital trend is chosen by many people because of its easy and cheap principles so that both farmers and buyers will be lucky because marketing operations have been trimmed. Thus the results of this study are helpful for many parties.

A MODERN JUDICIAL SYSTEM IN INDONESIA: LEGAL BREAKTHROUGH OF E-COURT AND E-LEGAL PROCEEDING

2020 ◽  
Vol 9 (2) ◽  
pp. 275
Author(s):  
Dedi Putra
Keyword(s):  
Supreme Court ◽  
Secondary Data ◽  
Primary Data ◽  
Access To Justice ◽  
Judicial Reform ◽  
Legal Service ◽  
Literature Study ◽  
Face To Face ◽  
Legal Proceedings ◽  
Digital Era

The implementation of court in Indonesia has not fulfilled as expected because any parties involving in court has a lack of capacity, consistency, and integrity to provide legal service seriously. Some people assume that court services are not still optimal. To settle the problems, the Supreme Court just has officially issued Regulation No. 1 of 2019 regarding the Administration of Cases and Legal Proceedings in Courts via Electronic Means on 8 August 2019. This regulation is believed as an appropriate solution to face those problems. To elaborate more, this study illustrates a judicial reform in Indonesia, e-court, and access to justice, the conception of e-court including the performance of e-court and its drawbacks and challenges in the digital era. The research method uses normative research by approaching legal review and literature study. The technique of primary data collection applies Supreme Court regulation while means of secondary data are collected from concept or theory as set out under bibliography. Judicial reform in Indonesia is indicated by issuing new regulation regarding e-Court and e-Litigation, the implementation e-Court itself has been attributed to 32 courts consisting of general religious, and state administrative courts. Through e-Court, access to justice more transparent and accessible. Besides, justice seekers have no worries regarding distance issues as of e-Court may allow them to fight in court without face to face. Parties have no doubt relating to the acceleration of court to settle any dispute in Indonesia.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Communicating about the brain in the digital era

2017 ◽  
Author(s):  
Julie M. Robillard ◽  
Emily Wight
Keyword(s):  
Brain Health ◽  
Ethical Considerations ◽  
Participatory Communication ◽  
Health Decision Making ◽  
Digital Era ◽  
Health Decision ◽  
Dissemination Of Research ◽  
Research Findings ◽  
Science Community

Neuroscience communication is at a turning point, with tremendous opportunity for growth and democratization. The rise of the web and social media as platforms for dissemination of research findings and stakeholder engagement presents both unique opportunities and critical ethical considerations. Online- and mobile-based information and services for brain health may enhance the autonomy of users in health decision-making. However, nonadherence to ethical norms, such as informed consent and conflict of interest by digital content creators, may lead to harm. The challenges of communicating neuroscience in the digital era will require the rejection of the traditional top-down dissemination of research findings by the science community. Communicators must embrace participatory communication models, frame science in non-sensationalized, lay-friendly terms, improve the ethics of online resources and web users’ ability to assess the quality of information and source material, and educate scientists in the importance of transparency and public engagement.

ANALISIS PENERIMAAN PPH PASAL 4 AYAT 2 SEBELUM DAN SESUDAH PENERAPAN PERATURAN PEMERINTAH NOMOR 46 TAHUN 2013 (Studi Pada Kantor Pelayanan Pajak Pratama Pamekasan)

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Subhan Subhan ◽  
Ferdian Dwi Cahyo
Keyword(s):  
Income Tax ◽  
Quantitative Data ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Tax Revenue ◽  
Average Growth ◽  
Before And After ◽  
Secondary Data Source ◽  
Data Source ◽  
Income Tax Revenue

The purpose of this reseach to compare the income tax revenue of Article 4 paragraph 2 and the number of taxpayers before and after the implementation of PP No.46 of 2013 in the KPP Pratama Pamekasan. The data of this research is quantitative data. Source of data used in this research is secondary data. Source of data used in this research is secondary data. whereas secondary data were the Taxpayer Data and acceptance of Income Tax Article 4 paragraph 2 which is registered in KPP Pratama Pamekasan.Using descriptive analysis, the results showed that the implementation of PP No.46 of 2013 affect the acceptance of income tax article 4 paragraph 2. average growth before the implementation of  PP No. 46 of 2013 amounted to 12.01%, after the implementation of PP No. 46 of 2013 the average growth of after 16.72%. The result is strengthened by the result of paired test of t-test that is 0.000 0,05. So the acceptance of Income Tax Article 4 paragraph 2 increased by 4.71%. Average growth The number of taxpayers has increased. before the implementation of PP No. 46 of 2013 amounted to 25.44% and after the implementation of PP No. 46 of 2013 for the implementation of PP No. 46 of 2013 amounted to 33.80%.

scholarly journals Towards a multi-criteria framework for stereotomy – Workflows for subtractive fabrication in complex geometries

2018 ◽  
Vol 6 (3) ◽  
pp. 468-478 ◽  
Author(s):  
Shayani Fernando ◽  
Simon Weir ◽  
Dagmar Reinhardt ◽  
Adam Hannouch
Keyword(s):  
Case Studies ◽  
Research Work ◽  
Structural Performance ◽  
Future Research ◽  
Advanced Manufacturing ◽  
Essential Condition ◽  
Robotic Fabrication ◽  
Research Findings ◽  
Comparative Case Studies ◽  
End Effectors

Abstract In a context of stereotomy, robotic subtractive cutting enables design-to-production processes that integrate craftsmanship with advanced manufacturing technology. This paper discusses empirical research into the fabrication of complex and custom-designed geometries by means of robotic subtractive cutting, with a specific focus on modular elements and joint typologies that form an essential condition for self-supporting stone structures. The paper presents research findings in two parts. In the first part, four case studies for jointing techniques and a cross-comparison between these are introduced to derive strategies for multiple criteria, including macro-and-micro geometries, modules and joints, structural performance, material variations, machine cutting methods and end-effectors, and robotic workspace. In the second part, the paper focuses on the structural performance of the joint geometry typologies, expanded towards material constraints and robotic fabrication process. The paper concludes with a discussion on these varied subtractive cutting methodologies and a resulting design-to-fabrication workflow, and indicates future research work. Highlights Demonstrates applications of stereotomic practice for robotic subtractive cutting. Reports on comparative case studies for four different module and joint structures. Discusses structural performance for Interlocking base block geometries. Provides a multi-criteria framework for structural, material/machine cutting methods. Develops a design-to-fabrication workflow in robotic subtractive cutting.

scholarly journals Polytechnics as Institutions for Intraregional Collaboration for Skills Development in Africa

2013 ◽  
Vol 4 (10) ◽  
pp. 311-316
Author(s):  
Kutsanedzie F. ◽  
Mensah E. .
Keyword(s):  
Graduate Training ◽  
Secondary Data ◽  
Skills Development ◽  
Practical Training ◽  
The Face ◽  
Research Findings ◽  
Industrialization Process ◽  
Applied Social Science ◽  
The Republic ◽  
Graduate Unemployment

The Polytechnics in Ghana were established and given the mandate enshrined in the Constitution of Ghana under the Act of Parliament of the Republic of Ghana (Act 745) to train students in the fields of Science, Technology, Applied Social Science and Applied Art to serve the middle-manpower management needs of the country. In addition, the polytechnics are to provide skills development, conduct and publish industry driven research findings. Polytechnic graduate are expected by employers and captains of industry to be more practical-skilled and biased by virtue of their training. However, over the years, it appears the polytechnic graduate training is becoming more of theoretical rather than what was initially intended. Commentaries of stakeholders reveal that the polytechnics are gradually losing their focus vis-à-vis the practical training of students as they are fast comparing themselves to the universities. This paper uses observation of the polytechnics educational system, interviews with stakeholders and other secondary data as the bases to critically examine and identify the conditions that hamper the practical training of the polytechnic students – practical content of syllabi; teacher – student ratio in the face of high student intake; qualification of lecturers in terms of practical training. It thus recommends ways by which the polytechnics can improve upon the practical training of its student via mobilizing and utilizing its resources to create industries to facilitate the training of its students as well as reducing graduate unemployment. This thus will serve as lynch-pin to drive the country’s industrialization process.

scholarly journals A STUDY OF VARIOUS DIGITAL MARKETING TRENDS USED BY VARIOUS BUSINESSES DURING THE PANDEMIC

2021 ◽  
pp. 56-60
Author(s):  
Sanjeevani Pandey ◽  
Dr Pranati Tilak
Keyword(s):  
Digital Media ◽  
Core Competencies ◽  
Secondary Data ◽  
Digital Marketing ◽  
Survival Strategies ◽  
Primary Data ◽  
Website Development ◽  
Life Saving ◽  
Marketing Firms ◽  
Start Ups

The unprecedented event of the COVID-19 pandemic severely hit every stratum of the economy. Right from local business & start-ups to multinational chains, every enterprise experienced a sag because of a sudden & massive hindrance to their networking & reachability to clientele. Amidst this strenuous financial environment, some budding trends accelerated to become core competencies & survival strategies of these businesses. Digital Marketing & leveraging a presence over the internet expedited as a life-saving, more so, a transformational strategy for many brands. Through this study, the researcher aims to unveil the various approaches, investment trends, & sought-after domains of digital marketing that helped brands survive the pandemic. To effectively do so, the researcher approached various digital marketing firms as sources of garnering preliminary information. For this purpose, the researcher, with the help of primary data & secondary data from the digital marketers, concluded that brands invested in digital marketing during the COVID-19 Pandemic, more than ever. There were also emergence of newer startup ventures & solopreneurs who leveraged the digital media to generate profitable alternate sources of income. The most sought after digital marketing services were, Social Media Marketing(SMM), Website Development & Search Engine Marketing (SEM).

scholarly journals Analisis Pengaruh Retribusi Rumah Potong Hewan Terhadap Pendapatan Asli Daerah Kota Jambi

2019 ◽  
Vol 4 (2) ◽  
pp. 292
Author(s):  
Nuraini Nuraini ◽  
Isnain Effendi
Keyword(s):  
Regression Coefficient ◽  
Secondary Data ◽  
Growth Period ◽  
Government Revenue ◽  
Simple Linear Regression ◽  
Average Growth ◽  
Percent Increase ◽  
Quantitative Descriptive ◽  
The City ◽  
Research Show

The purpose of the study was to find out and analyze the immense influence of Slaughterhouse Retribution into Original Local Government Revenue. The research object is done in Slaughterhouse Jambi City. The data used in this study is secondary data, this research is a quantitative descriptive that can answer 3 formulation of the problem. The results of the research show, namely: 1). The average growth period 2008-2018 PAD in Jambi City is 22.68 percent, the average during the period of 2008-2018 growth rate of regional levy in Jambi city increased by 18.78 percent. Average-period of growth 2008-2018 the reception of Slaughterhouse in the city of Jambi is 52.710 percent. 2). Average in the period 2008-2018 the contribution of the animal home retribution to the city of PAD Jambi is 0.23 percent and the contribution of animal levy to local retribution is 0.67 percent. 3). The approximate outcome of a simple linear regression model exposes a positive regression coefficient of Y = 5,595 + 0,653 X. This suggests, every 1 percent increase in the levy of slaughterhouses in Jambi City, PAD will increase by 0,653 percent, and Variations in the ups and downs of the acceptance PAD in Jambi City can be explained by the reception of Animal Home retribution 30.4 percent, while the remaining 69.6 percent are explained by other variables that are not included in this study model.

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