Applying Agile Project Management to Predevelopment Stages of Innovation

2014 ◽  
Vol 11 (04) ◽  
pp. 1450020 ◽  
Author(s):  
Winston Gonzalez
Keyword(s):  
Project Management ◽  
Theoretical Model ◽  
Management Approach ◽  
Management Innovation ◽  
Dynamic Approach ◽  
Fuzzy Front End ◽  
Early Stages ◽  
Front End ◽  
Agile Project Management

This study explores the early stages of innovation: the predevelopment stages leading to development. The paper examines the agile project management approach as a flexible and dynamic approach to manage the predevelopment stages of innovation. Scholarly sources reveal insufficient findings, signaling a gap in the literature in the areas of fuzzy front end of innovations and the applicability of modern approaches such as the agile project management approach. As a result, this paper introduces a theoretical model, advancing concepts on agile project management, management innovation, and how these concepts can be applied to the predevelopment stages of innovation.

Learning from Project Management Implementation by Applying a Management Innovation Lens

2012 ◽  
Vol 43 (6) ◽  
pp. 70-87 ◽  
Author(s):  
Janice L. Thomas ◽  
Svetlana Cicmil ◽  
Stella George
Keyword(s):  
Project Management ◽  
Management Innovation

scholarly journals Theoretical substantiation of principles of marketing management innovation in enterprises in today´s economic environment

2015 ◽  
Vol 2015 (1) ◽  
pp. 118-121
Author(s):  
Елена Скляр ◽  
Elena Sklyar ◽  
Евгений Саттаров ◽  
Evgeniy Sattarov
Keyword(s):  
Marketing Management ◽  
Economic Environment ◽  
Management Innovation ◽  
Marketing Innovation ◽  
Theoretical Substantiation ◽  
Key Questions

Addresses key questions that reveal the content of the principles of marketing innovation in modern enterprises in the context of globalization.

scholarly journals Rethinking Project Management – Did We Miss Marketing Management?

2016 ◽  
Vol 226 ◽  
pp. 390-397 ◽  
Author(s):  
Vladimir Obradović ◽  
Slavica Cicvarić Kostić ◽  
Zorica Mitrović
Keyword(s):  
Project Management ◽  
Marketing Management
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