scholarly journals Theoretical substantiation of principles of marketing management innovation in enterprises in today´s economic environment

2015 ◽  
Vol 2015 (1) ◽  
pp. 118-121
Author(s):  
Елена Скляр ◽  
Elena Sklyar ◽  
Евгений Саттаров ◽  
Evgeniy Sattarov
Keyword(s):  
Marketing Management ◽  
Economic Environment ◽  
Management Innovation ◽  
Marketing Innovation ◽  
Theoretical Substantiation ◽  
Key Questions

Addresses key questions that reveal the content of the principles of marketing innovation in modern enterprises in the context of globalization.

MANAGEMENT INNOVATION, DRIVERS AND OUTCOMES: THE MODERATING ROLE OF ORGANISATIONAL SIZE

2020 ◽  
pp. 2150021
Author(s):  
DIMITRIOS KAFETZOPOULOS ◽  
KATERINA GOTZAMANI ◽  
FOTIS VOUZAS
Keyword(s):  
Medium Size ◽  
Management Innovation ◽  
Latent Factors ◽  
Marketing Innovation ◽  
Empirical Survey ◽  
Structural Relationships ◽  
Innovation Product ◽  
The Impact ◽  
Moderating Role

This article proposes a conceptual model to analyse the role of quality orientation and collaborations in firms’ management innovation, and also the impact of management innovation to product, process and marketing innovation. Moreover, the analysis considers organisational size as a key moderating factor in order to investigate whether the relationships among the model factors vary between small and medium size firms. To achieve these objectives an empirical survey was conducted among 429 firms. The structural relationships among the latent factors were determined through SEM. The findings show that the probability of success increases when firms use quality orientation and collaboration to support management innovation efforts. In addition, the findings suggest that management innovation positively affects product, process and marketing innovation while the organisational size acts as a moderator in the relationships among quality orientation, collaborations, management innovation, — product, process and marketing innovation, respectively.

Fostering technological innovation through management and marketing innovation. The human and non-technological linkage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Edwin Alexander Henao-García ◽  
Raúl Armando Cardona Montoya
Keyword(s):  
Technological Innovation ◽  
Technological Development ◽  
Management Innovation ◽  
Content Type ◽  
Logistic Regression Models ◽  
Marketing Innovation ◽  
Process Innovations ◽  
Innovation Activities ◽  
Product And Process ◽  
Human Side

PurposeThis paper aims to analyse the relationships between management innovation, marketing innovation, technological innovation and the personnel involved in science, technology and innovation activities.Design/methodology/approachThe work used data from the Technological Development and Innovation Survey – Colombian Industry VII 2013–2014. Six logistic regression models are tested for the analysis with 2,045 manufacturing firms.FindingsThe results suggest that the probability to pursue technological innovation diminishes in those firms that introduce management and/or marketing innovations. The same happens in firms seeking non-technological innovations with the introduction of product and process innovations. The human side, administrative and technical staff, working on innovation projects plays a key role in the success of different types of innovations.Originality/valueAt this time, there is a need for research studies with new approaches that look at innovation beyond the technological domain and focus on the human side of innovation and other important aspects such as the managerial contribution to innovation. Theoretically, the work contributes to expanding the scarce literature on the proposed relationship and, as far as is known, it is the only one with empirical data for an emerging economy such as the Colombian one. Empirically, useful information is provided for the design of strategies that seek to improve firms' innovation performance.

Accent Modification for Speakers With Indian Accents: Speech Characteristics and an Assessment Framework

2012 ◽  
Vol 19 (1) ◽  
pp. 12-20 ◽  
Author(s):  
Amee P. Shah
Keyword(s):  
United States ◽  
Asian Indian ◽  
The United States ◽  
Assessment Framework ◽  
Speech And Language ◽  
Speech Characteristics ◽  
Accent Modification ◽  
Key Questions

In this paper, I present accent-related variations unique to Asian-Indian speakers of English in the United States and identify specific speech and language features that contribute to an “Indian accent.” I present a model to answer some key questions related to assessment of Indian accents and help set a strong foundation for accent modification services.

The Role of Behavioral Models in the Ontological Structure of Modern Macroeconomics

2013 ◽  
pp. 98-110
Author(s):  
M. Likhachev
Keyword(s):  
Economic System ◽  
Government Regulation ◽  
Institutional Structure ◽  
Economic Environment ◽  
Behavioral Models ◽  
Macroeconomic Models ◽  
Basic Characteristics ◽  
Practical Implications

Behavioral models are considered in the paper as the link between the description of the institutional structure of the economic system and the formation of macro-aggregates, reflecting the results of its operations. The degree of homogeneity of the private sector’s economic environment and complementary goals of private entities and government regulation are noted as basic characteristics of behavioral models. The author examines the differences in the estimates of these characteristics as one of the most important factors underpinning the architecture of modern macroeconomic models and their practical implications.

Brief history and ways of further development of the department of hydraulic engineering and hydraulics FSBI «VNIIGiM named after A.N. Kostyakov»

2020 ◽  
pp. 18-23
Author(s):  
Alexey Shcherbakov ◽  
Valentin Zhezmer
Keyword(s):  
Land Reclamation ◽  
Water Source ◽  
Water Sources ◽  
Hydraulic Engineering ◽  
Negative Effects ◽  
Extensive Experience ◽  
Safety Level ◽  
Theoretical Substantiation ◽  
Wide Range ◽  
Construction Operation

Department of hydraulic engineering and hydraulics FGBNU «VNIIGiM them. A.N. Kostyakova «has a long history. For many years, the department’s staff has been such scientists and water engineers with extensive experience as M.A. Volynov, V.S. Verbitsky, S.S. Medvedev, N.V. Lebedev, B.C. Panfilov, T.G. Voynich-Syanozhentsky, V.A. Golubkova, G.V. Lyapin and others. The department solved a wide range of tasks, the main areas of research were the following: – theoretical and applied hydrodynamics and hydraulics, with reference to the open channel flows that affect the state and level of safety of the hydraulic structures; – integrated use and protection of water bodies – water sources and water sources of water resources used in land reclamation; – development of measures and technical solutions for the protection of objects from the negative effects of water; – theoretical substantiation of works to improve the safety level of the GTS (declaration); – development and implementation of digitalization methods for solving design, construction, operation and control of landreclamation facilities. Currently, promising areas of research is the development of a decision-making algorithm in the designation of measures to rationalize the provision of resources to water amelioration. The algorithm is developed on the basis of a detailed study, systematization and processing of data both on safety and on the efficiency of systems and structures, ensuring the delivery of irrigation water of the required quality and in sufficient quantity from a water source to the field.

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