scholarly journals COMMUNICATION STRATEGIES' IMPACTS ON THE CONCEPTUALIZATION OF COMMUNICATION MODELS AMONG A SAMPLE OF MILLENNIALS - A PILOT CASE STUDY

2020 ◽  
Vol 20 (1) ◽  
pp. 58-70
Author(s):  
Dagmar Svobodová
Keyword(s):  
Communication Strategies ◽  
Communication Models

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

scholarly journals It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

2021 ◽  
Author(s):  
Christian Rudeloff ◽  
Stefanie Pakura ◽  
Fabian Eggers ◽  
Thomas Niemand
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Fuzzy Set ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Qualitative Comparative Analysis ◽  
Communication Models ◽  
Social Media Engagement ◽  
Start Ups

AbstractThis manuscript analyzes start-ups’ usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication strategies. Decision logics and according strategies and actions are closely connected. Still, research on the interplay between the two areas is largely missing. This applies in particular to the effect of different decision logics and communication models on social media success. Through a combination of case studies with fuzzy-set Qualitative Comparative Analysis this exploratory study demonstrates that different combinations of causal and absence of strategy decision logics can be equally successful when it comes to social media engagement, whereas effectuation is detrimental for success. Furthermore, we find that two-way-communication is essential to create engagement, while information strategy alone cannot lead to social media success. This study provides new insights into the role of decision logics and connects effectuation theory with the communication literature, a field that has been dominated by causal approaches.

Rethinking crisis dynamics from the perspective of online publics: A case study of Dolce & Gabbana’s China crisis

2021 ◽  
pp. 2046147X2110268
Author(s):  
Zhuo Ban ◽  
Alessandro Lovari
Keyword(s):  
Public Relations ◽  
Public Sphere ◽  
Crisis Communication ◽  
Chinese Culture ◽  
Communication Strategies ◽  
Interactive Process ◽  
Communicative Behavior ◽  
Media Channels ◽  
Chinese Public

On November 18, 2018, the Italian fashion house Dolce & Gabbana (D&G) released a controversial video on all their social media channels. The video triggered an instant outcry from the general Chinese public, who called the video a racist caricature of Chinese culture. D&G responded to the crisis with several image repair strategies. This study examines D&G’s crisis communication efforts in the wake of this incident. Departing from corporate-oriented perspectives prevalent in the field of public relations, this study employs a dynamic, public-oriented view of crisis communication, which focuses on the dynamic, interactive process of crisis development from the standpoint of the publics. By analyzing communicative behavior on Twitter (an increasingly influential alternative public sphere in China) and in particular, comments and responses toward the crisis communication strategies employed by D&G, we have identified four prominent themes, or ways that publics framed their key messages against the corporation: “Apology not enough”; “Apology done badly”; “Call to unite against D&G”; and “Sarcasm, mockery, and abuse.” And they can be interpreted as a number of crisis communication strategies of the global, online publics. Based on our analysis of the D&G case, we discuss the theoretical implications of a dynamic, public-oriented perspective (DPOP) on crisis communication, highlighting its key areas of difference from the corporate-oriented perspective (COP).

How pornography saved fashion from boredom and improved its financial situation and vice versa: Communication technology overlaps between fashion and pornography

2021 ◽  
Author(s):  
Vittorio Linfante ◽  
Chiara Pompa
Keyword(s):  
Communication Technology ◽  
Mass Communication ◽  
Communication Strategies ◽  
Point Of View ◽  
Financial Situation ◽  
Public Spheres ◽  
Fashion Products ◽  
Communication Models ◽  
Private And Public ◽  
The Relationship

Fashion, eroticism and pornography, especially in recent years, have created different synergies that not only embrace the design of fashion products and collections, but have defined and define precise visual, photographic and cinematographic languages as well as communication strategies that have not only borrowed the language and aesthetics of pornography, but also communication models, tools and channels. Today, we have thus witnessed an increasing hybridization of languages and channels that have generated forms of communication (performative, editorial, cinematographic or digital). It is not easy to identify the limits between fashion and pornography and between private and public spheres. Through literature review and several case studies, the article aims to investigate the evolution of the relationship between fashion, pornography and mass communication from an aesthetic, performative and, last but not least, technological point of view.

scholarly journals Evaluating citizen science outreach: A case-study with The Peregrine Fund’s American Kestrel Partnership

PLoS ONE ◽  
2021 ◽  
Vol 16 (3) ◽  
pp. e0248948
Author(s):  
Sarah E. Schulwitz ◽  
Greg C. Hill ◽  
Vanessa Fry ◽  
Christopher J. W. McClure
Keyword(s):  
Citizen Science ◽  
Communication Strategies ◽  
Monitoring Program ◽  
Research Priorities ◽  
Future Research ◽  
Discussion Boards ◽  
Science Program ◽  
Science Outreach ◽  
American Kestrel

Citizen science programs can be powerful drivers of knowledge and scientific understanding and, in recent decades, they have become increasingly popular. Conducting successful research with the aid of citizen scientists often rests on the efficacy of a program’s outreach strategies. Program evaluation is increasingly recognized as a critical practice for citizen science practitioners to ensure that all efforts, including outreach, contribute to the overall goals of the program. The Peregrine Fund’s American Kestrel Partnership (AKP) is one such citizen science program that relies on outreach to engage participants in effective monitoring of a declining falcon species. Here, we examine whether various communication strategies were associated with desired outreach goals of the AKP. We demonstrate how social media, webcams, discussion boards, and newsletters were associated with perception of learning, agreement with our conservation messaging, and participation in our box monitoring program. Our results thus help us to improve our outreach methodology, suggest areas where other citizen science programs might improve their outreach efforts, and highlight future research priorities.

scholarly journals BOOKTUBERS E A INFLUÊNCIA LITERÁRIA: UM ESTUDO DE CASO DO VLOG DA JU CIRQUEIRA

2020 ◽  
Vol 3 ◽  
pp. 25
Author(s):  
Pâmela Da Silva Pochmann ◽  
Magali De Moraes Menti
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Communication Strategies ◽  
Reading Practices ◽  
The Public ◽  
Text Reading ◽  
Methodological Procedures

RESUMOEste estudo teve como problema de pesquisa verificar como blogs/vlogs literários, enquanto meios de comunicação, podem influenciar a escolha leitora. Para isso, selecionou-se o vlog da Ju Cirqueira, blogueira do blog Nuvem Literária, para um estudo de caso. O objetivo geral foi identificar quais estratégias a blogueira utiliza que podem influenciar na escolha literária dos seus seguidores a partir de suas publicações/vídeos. Os objetivos específicos foram verificar as estratégias que a blogueira utiliza para transmitir suas mensagens e criar conexões, e se utiliza algum padrão em seus vídeos. Para tanto, abordou-se questões relacionadas à leitura, texto, práticas de leitura, formação de leitores e ato comunicativo. Os procedimentos metodológicos abrangeram uma parte quantitativa, em que foram destacados números de blogs existentes, perfil dos usuários e categorias de blogs, e uma parte qualitativa em que, por meio de categorização de análise proposta por Jeffman (2015) e de análise de conteúdo, examinou-se dez vídeos do canal da Ju Cirqueira. A partir dos dados coletados, pode-se ter uma amostragem de como são os blogs no Brasil, o perfil do público leitor de blogs e vlogs e características que fazem com que os booktubers fidelizem seus seguidores e, consequentemente, apresentem novas opções de leitura. Entre os padrões utilizados pela blogueira destacam-se a cultura do quarto, as estratégias de comunicação e a cultura de participação.Palavras-chave: Booktubers. Influência literária. Ju Cirqueira. Vlog. Formação do Leitor. ABSTRACTThis study aimed to verify how literary blogs/vlogs, as a means of communication, can influence te choice for reading. To this end, the vlog by Ju Cirqueira, blogger of the blog Nuvem Literária, was chosen for a case study. The goal of the survey was to look at how the blogger influences the literary choice of her followers, what strategies she uses to broadcast her messages and make connections, and whether she uses some pattern in her videos. The focus of the analysis was on concepts pertaining to reading, the text, reading practices, reader training and mass media. There were quantitative methodological procedures in which  numbers of existing blogs, profile of users and categories of blogs were sought; followed by  qualitative procedures carried out through categories of analysis and content analysis to look for patterns in ten videos of the channel of Ju Cirqueira. From the data collected, one can have a sampling of how blogs are in Brazil, the profile of the public readers of blogs and vlogs and characteristics that make booktubers loyal to their followers and, consequently, present new reading options. Among the different languages used in communication, we highlight the culture of the room, the communication strategies and the culture of participation.Keywords: Booktubers. Literacy influence. Ju Cirqueira. Literary Vlog. Formation of the reader.

scholarly journals Addressing challenges with systematic review teams through effective communication: a case report

2021 ◽  
Vol 109 (4) ◽  
Author(s):  
Linda C. O’Dwyer ◽  
Q. Eileen Wafford
Keyword(s):  
Systematic Review ◽  
Case Report ◽  
Review Process ◽  
Communication Strategies ◽  
Core Competency ◽  
Effective Communication ◽  
Low Energy ◽  
Full Participation ◽  
Systematic Review Process

Background: Every step in the systematic review process has challenges, ranging from resistance by review teams to adherence to standard methodology to low-energy commitment to full participation. These challenges can derail the project and result in significant delays, duplication of work, and failure to complete the review. Communication during the systematic review process is key to ensuring it runs smoothly and is identified as a core competency for librarians involved in systematic reviews.Case Presentation: This case report presents effective communication approaches that our librarians employ to address challenges encountered while working with systematic review teams. The communication strategies we describe engage teams through information, questions, and action items and lead to productive collaborations with publishable systematic reviews.Conclusions: Effective communication with review teams keeps systematic review projects moving forward. The techniques covered in this case study strive to minimize misunderstandings, educate collaborators, and, in our experience, have led to multiple successful collaborations and publications. Librarians working in the systematic review space will recognize these challenges and can adapt these techniques to their own environments.

scholarly journals ARE COMMUNICATION STRATEGIES FREQUENTLY USED IN SPEAKING CLASS?

2014 ◽  
Vol 2 (2) ◽  
Author(s):  
Agung Wicaksono
Keyword(s):  
Second Language ◽  
Communication Strategies ◽  
Communication Strategy ◽  
First Year ◽  
English Department ◽  
First Year Students ◽  
Systematic Technique ◽  
English Class ◽  
The Right

<p>Communication strategy is the way to help the speakers when facing difficulties in communication using English as a second language. This case study, at the first year students of English Department, aims to know the most frequent students’ strategies to communicate in speaking activity in speaking class. It is  found that thirteen communication strategies were used by the students in speaking English class, but not all of the communication strategies were used in every conversation, but only certain communication strategy was used. It depends on  the materials difficulties. Furhermore, the most frequent  communication strategies is stalling or time gaining strategy. As they need some time to think and then continue talking after they find the right words they need to communicate. This findings is in line with the propossed theory stated that communication strategy is defined as a systematic technique employed by a speaker to express his or her meaning when facing certain difficulties in communication.</p>

Communicatiestrategieën bij complexe samenwerking: een casestudy naar innovatie in zorgpreventie

2014 ◽  
Vol 42 (2) ◽  
Author(s):  
Marian ter Haar ◽  
Noelle Aarts ◽  
Piet Verhoeven
Keyword(s):  
Type 2 Diabetes ◽  
Reference Point ◽  
Communication Strategies ◽  
Health Prevention ◽  
Common Reference ◽  
Healthy Nutrition ◽  
Weight Problems ◽  
Number Of Parties

Communication strategies in complex collaboration: a case study on innovation in health prevention Communication strategies in complex collaboration: a case study on innovation in health prevention To prevent people at risk of type 2 diabetes and people with weight problems, a lifestyle intervention project, called the ‘BeweegKuur’ has been developed in the Netherlands. The BeweegKuur, geared towards promoting healthy nutrition and sufficient exercise has been developed and implemented through a great number of parties. In different meetings these parties, with different views and interests discuss the nature and the course of the project. This study concerns the nature and effectiveness of communication strategies that participants use in which they support both their own interests and the collective ambitions at the same time. The study shows how in the collaboration relevant contexts are created and become concrete through their conversations. How this new, jointly created reality, is a new common reference point for behavior in the cooperation.

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