scholarly journals MERCHANDISE SEBAGAI PENDUKUNG VISUAL BRANDING UNTUK KEKAYAAN INTELEKTUAL LOKAL

2020 ◽  
Vol 2 (2) ◽  
pp. 231
Author(s):  
Shienny Megawati Sutanto ◽  
Agung Eko Budi Waspada ◽  
Ganal Rudiyanto
Keyword(s):  
Intellectual Property ◽  
Brand Image ◽  
Continuous Process ◽  
Intellectual Ability ◽  
Creative Work ◽  
Research Needs ◽  
Small Step ◽  
The Public ◽  
Know How ◽  
Intellectual Abilities

<br /><div>Merchandise to support visual branding for local intellectual property merchandise as a support for visual branding for local intellectual property. Intellectual property are creative works that arise or born from human intellectual abilities can be in the form of technology, science, art and literature. These works were produced on the intellectual ability of humans through the outpouring of time, energy, thought, creativity, and taste. An intellectual property brand especially domestic brand needs a strategy</div><div>to increase their brand exposure in order to compete with international brands. building a brand image in the minds of the public are not instant and can be sufficiently done by creating and publishing a creative work alone, but through a long and continuous process. Designing merchandise is one small step towards building an image for intellectual property brand, to raise awareness and recoqnizion towards target audience. To know how merchandise can support the visual branding of intellectual property, research needs to be carried out by examining various literature specifically relating to branding, intellectual property, characteristics of yarget audiences and semiotic theory. <br /><br /><strong>Abstrak</strong><div><br />Merchandise sebagai pendukung visual branding untuk kekayaan intelektual lokal. Kekayaan intelektual merupakan kekayaan yang timbul atau lahir dari kemampuan intelektual manusia.</div><div>Karya-karya yang timbul atau lahir dari kemampuan intelektual manusia dan dapat berupa karya di bidang teknologi, ilmu pengetahuan, seni dan sastra. Karya-karya tersebut dilahirkan atau dihasilkan atas kemampuan intelektual manusia melalui curahan waktu, tenaga, pikiran, daya cipta, rasa dan karsanya. Sebuah brand kekayaan intelektual khususnya produksi dalam negeri membutuhkan strategi untuk meningkatkan paparan brand agar mampu bersaing dengan brand internasional. Membangun citra di benak khalayak bukanlah hal yang instan dan</div><div>cukup dikerjakan dengan menciptakan dan mempublikasikan sebuah karya saja, melainkan melalui rangkaian proses yang panjang dan kontinyu. Perancangan merchandise menjadi salah satu langkah kecil untuk membangun citra karya kekayaan intelektual agar lebih</div><div>dikenal oleh khalayak sasaran. Untuk mengetahui bagaimana merchandise dapat mendukung visual branding kekayaan intelektual, perlu dilakukan penelitian dengan mengkaji berbagai pustaka yang berkaitan khususnya yang berkaitan dengan branding, kekayaan intelektual, karaktertistik khalayak sasaran dan teori semiotika.</div></div>

The Right to Information in India Implementation and Impact

2015 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
_______ Naveen ◽  
_____ Priti
Keyword(s):  
Public Life ◽  
Public Authorities ◽  
The Public ◽  
Know How ◽  
The People ◽  
The Government ◽  
Right To Information ◽  
The Right ◽  
The Impact

The Right to Information Act 2005 was passed by the UPA (United Progressive Alliance) Government with a sense of pride. It flaunted the Act as a milestone in India’s democratic journey. It is five years since the RTI was passed; the performance on the implementation frontis far from perfect. Consequently, the impact on the attitude, mindset and behaviour patterns of the public authorities and the people is not as it was expected to be. Most of the people are still not aware of their newly acquired power. Among those who are aware, a major chunk either does not know how to wield it or lacks the guts and gumption to invoke the RTI. A little more stimulation by the Government, NGOs and other enlightened and empowered citizens can augment the benefits of this Act manifold. RTI will help not only in mitigating corruption in public life but also in alleviating poverty- the two monstrous maladies of India.

Analysis of Role of Digital Marketing to Improve Brand Image through Brand Equity at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan

2021 ◽  
Vol 8 (8) ◽  
pp. 696-703
Author(s):  
Yandri Rezziansyah Sitompul ◽  
Nisrul Irawati ◽  
Rulianda Purnomo Wibowo
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Digital Marketing ◽  
Primary Data ◽  
Original Sample ◽  
The Public ◽  
Good System

Digital marketing is a marketing process that utilizes online channels (internet) to introduce, educate, branding and also establish communication with customers and the form of online channels can be in the form of websites or applications on mobile phones. The formulation of the problem in this study are: (1) Does Digital Marketing affect the formation of Brand Image at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan; (2) Does Digital Marketing affect the establishment of Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (3) Does brand equity affect the formation of brand image in PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (4) Does Digital Marketing affect the formation of Brand Image through Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan. The type of research used in this study is a descriptive method with a correlational type using a quantitative approach, using two types of data collection, namely secondary data and primary data by taking a sample of 130 respondents, which is carried out by testing the validity and. reliability test, and using data analysis methods, namely descriptive analysis and Structural Equation Model - Partial Least Square. The results show that (1) Digital Marketing has a positive and significant effect on Brand Image, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand image can be understood and remembered by the public or customers who transact using pawn services; (2) Digital Marketing has a positive and significant effect on Brand Equity, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand equity can be accepted and easily remembered by the public or customers who transact using pawn services based on marketing and financial activities; (3) partially the Brand Equity variable has a positive and significant influence on Brand Image, in the sense that if customers are interested in the digital Pegadaian brand at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, the brand image of the product will also increase; (4) the digital marketing variable (X) has a simultaneous effect on brand image (Y) through brand equity (Z), where the original sample value (Original Sample) is 0.244, the t-statistic value is 4.955 and the p-values is 0.000, then the brand equity variable (Z) is able to mediate the relationship of digital marketing variable (X) to brand image (Y). Keywords: Digital Marketing, Brand Image, Brand Equity.

Hamilton and the Law

2020 ◽  
Keyword(s):  
Domestic Violence ◽  
Intellectual Property ◽  
Family Law ◽  
Alexander Hamilton ◽  
Constitutional Convention ◽  
Founding Fathers ◽  
The Public ◽  
American Experience ◽  
Second Amendment ◽  
The Law

Since its Broadway debut, Hamilton: An American Musical has infused itself into the American experience: who shapes it, who owns it, who can rap it best. Lawyers and legal scholars, recognizing the way the musical speaks to some of our most complicated constitutional issues, have embraced Alexander Hamilton as the trendiest historical face in American civics. This book offers a revealing look into the legal community's response to the musical, which continues to resonate in a country still deeply divided about the reach of the law. Intellectual property scholars share their thoughts on Hamilton's inventive use of other sources, while family law scholars explore domestic violence. Critical race experts consider how Hamilton furthers our understanding of law and race, while authorities on the Second Amendment discuss the language of the Constitution's most contested passage. Legal scholars moonlighting as musicians discuss how the musical lifts history and law out of dusty archives and onto the public stage. This collection of minds, inspired by the phenomenon of the musical and the Constitutional Convention of 1787, urges us to heed Lin-Manuel Miranda and the Founding Fathers and to create something new, daring, and different.

scholarly journals Contribution of policy change on maize varietal development and yields in Kenya

2019 ◽  
Vol 9 (1) ◽  
pp. 4-21 ◽  
Author(s):  
Latha Nagarajan ◽  
Anwar Naseem ◽  
Carl Pray
Keyword(s):  
Public Sector ◽  
Intellectual Property ◽  
Policy Change ◽  
Private Firms ◽  
Content Type ◽  
Improved Varieties ◽  
The Public ◽  
Varietal Development ◽  
New Varieties ◽  
Maize Yields

Purpose Since the start of seed and other market reforms in the 1990s, the annual number of improved varietal releases for maize in Kenya has increased substantially. Prior to the reforms, private firms were restricted in introducing new varieties, could not protect their intellectual property and farmers had to rely exclusively on improved seeds developed and marketed by the public sector. Reforms have resulted in not only private firms entering the market and releasing improved varieties, but also an increase in varietal releases by the public sector. The purpose of this paper is to review some of the key policy reforms related to maize in Kenya, and their impacts on varietal development and yields. Design/methodology/approach The authors estimate a yield model that relates national maize yields to a number of input policy variables. The authors employ a two-stage least square regression, as one of the explanatory variables – the number of varietal releases – is likely endogenous with yield. The authors use policy variables such as public R&D, the number of plant breeder’s rights issued, and the years since private varieties have been introduced as instrument variables to estimate their influence new varietal releases directly, and then new varieties, inputs and other policies to measure their impact on yields. Findings The results show that policy changes such as the introduction of intellectual property rights had an important impact on the number of improved maize varieties released. However, the outcomes of the policy change such as the number of varieties and the share of area under improved varieties has no impact on increasing maize yields. The authors argue that this is because farmers continue to use older improved varieties because of the dominance of a parastatal in the maize, seed market and that newer improved varieties may not have the assumed yield advantage. Future policy and programs should be directed toward increasing the adoption of improved varieties rather than simply releasing them. Originality/value This paper provides evidence that while policy change may lead to new varietal development and release, its aggregate productivity impacts may be limited without additional reforms and intervention.

scholarly journals Innovation IT-Payment Technologies as a Know-how and an Object of Intellectual Property Rights

2020 ◽  
Vol 38 (Especial II) ◽  
pp. 518-535
Author(s):  
Ernest Gramatskyy ◽  
Inha Kryvosheyina ◽  
Volodymyr Makoda ◽  
Liydmyla Panova
Keyword(s):  
Intellectual Property ◽  
Property Rights ◽  
Intellectual Property Rights ◽  
Information Technologies ◽  
Personal Data ◽  
Modern Society ◽  
Research Information ◽  
Know How ◽  
Legal Method ◽  
System Method

The modern society necessitates the introduction of new IT-solutions to meet its needs. With the spread of know-how, the need for its detailed analysis with the further determination of the direction of development. The purpose is to carry out an analysis of the introduction and functioning of know-how, as well as to determine the vectors of its use, taking into account the needs of participants in legal relations arising in this area. The subject of research – information technologies (know-how) as objects of intellectual property rights in their use. The methodological basis consists of the method of analysis, the method of synthesis, the dialectical method, the comparative-legal method, the system method, and the logical-legal method. The result of this work is to identify the importance of the information technologies in everyday life of modern society and the level of popularity of their use, outlining possible vectors of development in the economics in the direction of digitalization and justification of the need to improve the provisions of current legislation within the considered topic, expressing the idea of the direction of innovative information policy in the direction of active use of blockchain and maximum compliance with the protection of personal data of customers.

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