How Corporate Sponsors Can Optimize The Impact of Their Message Content

2015 ◽  
Vol 55 (3) ◽  
pp. 255-269 ◽  
Author(s):  
Francois A. Carrillat ◽  
Alain d'Astous ◽  
Marie-Pier Charette Couture
Keyword(s):  
Message Content ◽  
The Impact ◽  
Corporate Sponsors

scholarly journals Heuristic and systematic processing differentially influence the effects of scientific consensus messaging on perceived scientific consensus

2021 ◽  
Author(s):  
Keiichi Kobayashi
Keyword(s):  
Food Safety ◽  
Message Content ◽  
Presentation Style ◽  
Scientific Consensus ◽  
Gm Food ◽  
Gm Foods ◽  
Systematic Processing ◽  
Content Evaluation ◽  
Consensus Information ◽  
The Impact

AbstractThis study investigated the impact of scientific consensus messaging on perceived scientific consensus in terms of heuristic and systematic processing. Japanese undergraduates (N = 226) received a message indicating relatively moderate and high levels of scientific consensus on the safety of foods grown with pesticides and genetically modified (GM) foods. Participants in the presentation-style evaluation condition evaluated the style and manner of providing the message and thereby were encouraged to heuristically process information about scientific consensus in the message. Participants in the content evaluation condition evaluated the message content and therefore could process the information systematically. After evaluating the message, participants’ perceptions of scientific consensus improved. The levels of posteriorly perceived scientific consensus were higher for the presentation-style evaluation condition than for the content evaluation condition. Participants’ initial beliefs about the GM-food safety predicted their posterior perceptions of scientific consensus for the content evaluation condition but not for the presentation-style evaluation condition. These results suggest that the heuristic and systematic processing of scientific consensus information differentially influence the impact of scientific consensus messaging.

scholarly journals Novel approach to delivering pro-environmental messages significantly shifts norms and motivation, but children are not more effective spokespeople than adults

PLoS ONE ◽  
2021 ◽  
Vol 16 (9) ◽  
pp. e0255457
Author(s):  
Cynthia McPherson Frantz ◽  
John Petersen ◽  
Kathryn Lucaites
Keyword(s):  
Cultural Change ◽  
Local Population ◽  
National Sample ◽  
Message Content ◽  
Novel Approach ◽  
Significant Difference ◽  
Personal Connections ◽  
Norm Perception ◽  
Non Local ◽  
The Impact

Three studies provided initial laboratory tests of the effectiveness of a novel form of community-based environmental messaging intended to be deployed on public digital signs. In all studies, adult participants watched a slideshow of “Community Voices,” a display that combines community images and quotes to celebrate and empower pro-environmental and pro-community thought and action. In addition to assessing the general efficacy of the approach, a central goal was to assess the impact of alternative messengers by comparing identical text associated with either adult or child messengers (Studies 1, 2, and 3). We also assessed the impact of alternative framing of the message itself by comparing: injunctive vs non-injunctive wording (Study 1), political vs non-political content (Study 1), and future vs. present-oriented framing (Study 2). Studies 1 and 2 were conducted on a national sample. In addition, to assess the impact of local vs. non-local messengers, Study 3 compared the response of a non-local sample to a local population in which subjects had personal connections with the people and places featured in the message content. Exposure to Community Voices messages resulted in significant increases in social norm perception, concern about environmental issues, commitment to action, and optimism, suggesting that this approach to messaging is potentially valuable for stimulating cultural change. However, messages attributed to child messengers were generally not more effective, and in some cases were less effective than the same message attributed to adults. We also found no significant difference in the impact of the alternative message frames studied.

scholarly journals Twitter Analysis based on Damage Detection and Geoparsing for Event Mapping Management

2020 ◽  
Vol 5 (1) ◽  
pp. 1-14
Author(s):  
Yasmeen Ali Ameen ◽  
◽  
Khaled Bahnasy ◽  
Adel Elmahdy ◽  
◽  
...  
Keyword(s):  
Event Detection ◽  
Early Event ◽  
Message Content ◽  
New Approach ◽  
Graphical Displays ◽  
Crisis Events ◽  
Twitter Analysis ◽  
One Year ◽  
The Impact ◽  
Method Approach

Background: Early event detection, monitor, and response can significantly decrease the impact of disasters. Lately, the usage of social media for detecting events has displayed hopeful results. Objectives: for event detection and mapping; the tweets will locate and monitor them on a map. This new approach uses grouped geoparsing then scoring for each tweet based on three spatial indicators. Method/Approach: Our approach uses a geoparsing technique to match a location in tweets to geographic locations of multiple-events tweets in Egypt country, administrative subdivision. Thus, additional geographic information acquired from the tweet itself to detect the actual locations that the user mentioned in the tweet. Results: The approach was developed from a large pool of tweets related to various crisis events over one year. Only all (very specific) tweets that were plotted on a crisis map to monitor these events. The tweets were analyzed through predefined geo-graphical displays, message content filters (damage, casualties). Conclusion: A method was implemented to predict the effective start of any crisis event and an inequity condition is applied to determine the end of the event. Results indicate that our automated filtering of information provides valuable information for operational response and crisis communication

scholarly journals Trustworthiness of Doctors from Public Health Campaigns

2020 ◽  
Author(s):  
Jens Koed Madsen
Keyword(s):  
Public Health ◽  
Message Content ◽  
Health Campaigns ◽  
Four Dimensions ◽  
Exploratory Factor Analyses ◽  
Ethical Stance ◽  
Public Health Campaigns ◽  
The Uk ◽  
Meta Analyses ◽  
The Impact

Previous research concerning the effectiveness of public health campaigns have explored the impact of message design, message content, communication channel choice and other aspects of such campaigns. Meta analyses reported in the literature reveal, however, that the choice of endorsers in health campaigns remains unexplored. The present study addresses this gap in the literature by studying what makes doctors from public health campaigns appear trustworthy in the eyes of the receiver. The present research examines propensity for trust as well facets of trustworthiness of such expert doctors based on a survey carried out in the UK (155 respondents). Underlying factors of trustworthiness are explored to gain more insight into the understanding of how trust may affect the public’s belief updating and the formation of intentions. Exploratory factor analyses suggest four dimensions of trustworthiness. Multiple regression analyses demonstrate that these factors explain almost 70% of the variance in the participants’ expressed trust in doctors from public health campaigns. Doctors’ ethical stance and their care for the health of the general population appear to be more important for perceived trustworthiness than their actual professional background, although their abilities and competences are closely related to ethics and benevolence. For policy makers this has important implications when selecting endorsers for public health campaigns in order to design effective health related communication, for example to combat obesity.

Effects of Speech Intelligibility, Morphological Confusions, and Redundancy on Task Performance

1996 ◽  
Vol 40 (5) ◽  
pp. 308-312
Author(s):  
Leslie A. Whitaker ◽  
Mike McCloskey ◽  
Leslie J. Peters
Keyword(s):  
Task Performance ◽  
Speech Intelligibility ◽  
Message Content ◽  
Hearing Impairments ◽  
Subjective Workload ◽  
Degraded Speech ◽  
Successful Communication ◽  
The Impact ◽  
Speed And Accuracy ◽  
Communication Equipment

Speech is a vital means of communication for completing many tasks. The speech intelligibility needed for successful communication may be degraded by ambient noise levels, poor communication equipment, or hearing impairments. The present research tested the impact of speech message content on task performance under conditions of degraded speech intelligibility. Sixteen subjects participated in a laboratory experiment using on a board game. Message redundancy, morphological confusions, and speech intelligibility were varied. Task performance and subjective workload were measured. Morphological confusions adversely affected performance (both speed and accuracy) and subjective workload (SWAT) to an increasingly greater extent as speech intelligibility decreased. High redundancy improved the accuracy of performance and subjective workload when speech intelligibility decreased; however, high redundant messages were longer and required more time to process than low redundant messages. These results extend earlier work which measured the impact of morphological confusions and redundancy on speech intelligibility itself to the measurement of their impact on performance. Implications for the development of message content guidelines and their impact on performance are discussed.

scholarly journals Individual Deep Fake Recognition Skills are Affected by Viewers’ Political Orientation, Agreement with Content and Device Used

2021 ◽  
Author(s):  
Stefan Sütterlin ◽  
Torvald F. Ask ◽  
Sophia Mägerle ◽  
Sandra Glöckler ◽  
Leandra Wolf ◽  
...  
Keyword(s):  
Cognitive Processing ◽  
Political Attitudes ◽  
Social Engineering ◽  
Political Orientation ◽  
Raw Material ◽  
The Political ◽  
Message Content ◽  
Processing Styles ◽  
Close Relationship ◽  
The Impact

AI-generated “deep fakes” are becoming increasingly professional and can be expected to become an essential tool for cybercriminals conducting targeted and tailored social engineering attacks, as well as for others aiming for influencing public opinion in a more general sense. While the technological arms race is resulting in increasingly efficient forensic detection tools, these are unlikely to be in place and applied by common users on an everyday basis any time soon, especially if social engineering attacks are camouflaged as unsuspicious conversations. To date, most cybercriminals do not yet have the necessary resources, competencies or the required raw material featuring the target to produce perfect impersonifications. To raise awareness and efficiently train individuals in recognizing the most widespread deep fakes, the understanding of what may cause individual differences in the ability to recognize them can be central. Previous research suggested a close relationship between political attitudes and top-down perceptual and subsequent cognitive processing styles. In this study, we aimed to investigate the impact of political attitudes and agreement with the political message content on the individual’s deep fake recognition skills.In this study, 163 adults (72 females = 44.2%) judged a series of video clips with politicians’ statements across the political spectrum regarding their authenticity and their agreement with the message that was transported. Half of the presented videos were fabricated via lip-sync technology. In addition to the particular agreement to each statement made, more global political attitudes towards social and economic topics were assessed via the Social and Economic Conservatism Scale (SECS).Data analysis revealed robust negative associations between participants’ general and in particular social conservatism and their ability to recognize fabricated videos. This effect was pronounced where there was a specific agreement with the message content. Deep fakes watched on mobile phones and tablets were considerably less likely to be recognized as such compared to when watched on stationary computers.To the best of our knowledge, this study is the first to investigate and establish the association between political attitudes and interindividual differences in deep fake recognition. The study further supports very recently published research suggesting relationships between conservatism and perceived credibility of conspiracy theories and fake news in general. Implications for further research on psychological mechanisms underlying this effect are discussed.

scholarly journals Predicting Attrition in a Text-Based Nutrition Education Program: Survival Analysis of Text2BHealthy (Preprint)

2018 ◽  
Author(s):  
Stephanie K Grutzmacher ◽  
Ashley L Munger ◽  
Katherine E Speirs ◽  
Yassaman Vafai ◽  
Evan Hilberg ◽  
...  
Keyword(s):  
Physical Activity ◽  
Low Income ◽  
Retention Rate ◽  
Text Message ◽  
Hazard Ratio ◽  
Drop Out ◽  
Message Content ◽  
Message Type ◽  
Activity Promotion ◽  
The Impact

BACKGROUND Text-based programs have been shown to effectively address a wide variety of health issues. Although little research examines short message service (SMS) text messaging program characteristics that predict participant retention and attrition, features of SMS text message programs, such as program duration and intensity, message content, and the participants’ context, may have an impact. The impact of stop messages—messages with instructions for how to drop out of an SMS text message program—may be particularly important to investigate. OBJECTIVE The aim of this study was to describe attrition from Text2BHealthy, a text-based nutrition and physical activity promotion program for parents of low-income elementary school children, and to determine the impact of message content and number of stop messages received on attrition. METHODS Using data from 972 parents enrolled in Text2BHealthy, we created Kaplan-Meier curves to estimate differences in program duration for different SMS text message types, including nutrition, physical activity, stop, and other messages. Covariates, including rurality and number of stop messages received, were included. RESULTS Retention rates by school ranged from 74% (60/81) to 95.0% (132/139), with an average retention rate of 85.7% (833/972) across all schools. Program duration ranged from 7 to 282 days, with a median program duration of 233 days and an average program duration of 211.7 days. Among those who dropped out, program duration ranged from 7 to 247 days, with a median program duration of 102.5 days. Receiving a stop message increased the probability of attrition compared with receiving messages about nutrition, physical activity, or other topics (hazard ratio=51.5, 95% CI 32.46-81.7; P<.001). Furthermore, each additional stop message received increased the probability of attrition (hazard ratio=10.36, 95% CI 6.14-17.46; P<.001). The degree of rurality also had a significant effect on the probability of attrition, with metropolitan county participants more likely to drop out of the program than rural county participants. The interaction between SMS text message type and total number of stop messages received had a significant effect on attrition, with the effect of the number of stop messages received dependent on the SMS text message type. CONCLUSIONS This study demonstrates the potential of SMS text message programs to retain participants over time. Furthermore, this study suggests that the probability of attrition increases substantially when participants receive messages with instructions for dropping out of the program. Program planners should carefully consider the impact of stop messages and other program content and characteristics on program retention. Additional research is needed to identify participant, programmatic, and contextual predictors of program duration and to explicate the relationship between program duration and program efficacy.

Television and Children

1980 ◽  
Vol 1 (10) ◽  
pp. 329-332
Author(s):  
Michael B. Rothenberg
Keyword(s):  
American Academy ◽  
Television Viewing ◽  
Health Hazard ◽  
Children And Youth ◽  
Message Content ◽  
Her Family ◽  
Commercial Networks ◽  
Viewing Habits ◽  
The Impact ◽  
Child Psychiatrists

Much of the programming and commercial message content of television programs being watched by children and youth is potentially, and often demonstrably, a mental and physical health hazard to the young. This is particularly true for those viewers who are at high risk because of ongoing conditions, such as developmental disabilities, mental retardation, psychoses, and impulse disorders. In recognition of this situation, the American Academy of Pediatrics and the American Academy of Child Psychiatry have both issued Position Statements on the effects of television viewing on children and youth. Both groups have recommended to their membership the inclusion, during their work with children and their families, of questions concerning the television viewing habits of the child and his on her family. Pediatricians and child psychiatrists have also been urged to make attempts to assess the impact of television viewing on children and youth and, where appropriate, make specific recommendations concerning viewing habits. Pediatricians and child psychiatrists have been asked to familiarize themselves with current programs provided both by the commercial networks and the public broadcasting system which are deemed to have positive influences on the psychosocial growth and development of their child and adolescent viewers, so that this information can be passed on to children and their families.

scholarly journals A randomised control trial to evaluate messages that promote limit setting and the impact of limits on online gambling behaviour

2020 ◽  
Author(s):  
Robert Heirene ◽  
Sally M Gainsbury
Keyword(s):  
Online Gambling ◽  
Randomised Control Trial ◽  
Control Group ◽  
Gambling Behaviour ◽  
Message Content ◽  
Limit Setting ◽  
Gambling Operators ◽  
Social Messages ◽  
The Impact ◽  
Comparison Measurements

Background &amp; Aim: Deposit limits may be an effective strategy for minimising the harm associated with online gambling. However, voluntary uptake of these tools is low. This study aimed to compare the effectiveness of different messages to increase use of deposit limits by customers of online gambling sites and to examine the effects of limit setting on gambling behaviour. Design: A pre-registered, naturalistic randomised control trial was conducted wherein customers were sent varied messages by online gambling operators. Setting: Four online Australian sports and racing wagering websites. Participants: 31,989 wagering customers (reduced to 26,516 after screening for eligibility) who had placed bets on at least five days during the last 30. Interventions: Messages were sent via email or in-account notification and were designed to either: [1] be informative, describing the availability and purpose of the tool, [2] highlight the benefits other people receive from using the tool (social messages), or [3] promote the benefit individuals could receive from using the tool (personal messages). Comparators: A control group of customers who did not receive messages was monitored for comparison. Measurements: We collected customer account data for 90-days pre- and post-messages. Findings: 161 (0.71%) customers set a deposit limit within five days of messages being sent. Those sent messages via in-account notification were more likely to set limits than those sent messages via email. Differences in message content had little effect on deposit limit uptake. Customers who set limits showed significantly greater decreases in average daily wager amount, the SD of average daily wager, net loss, and betting intensity compared to a randomly selected subsample of non-limit-setters. Conclusions: Customer messages are inexpensive and can lead to small but impactful increases in the uptake of deposit limits on gambling sites. Setting deposit limits was associated with decreased gambling intensity, expenditure, and losses and may therefore be an effective harm-reduction strategy.

scholarly journals Communicating Environmental CSR towards Consumers: The Impact of Message Content, Message Style and Praise Tactics

2021 ◽  
Vol 13 (7) ◽  
pp. 3981
Author(s):  
Julia Christis ◽  
Yijing Wang
Keyword(s):  
Purchase Intention ◽  
Sustainable Use ◽  
Consumer Trust ◽  
Message Content ◽  
Consumer Advocacy ◽  
Moderation Effect ◽  
Business Context ◽  
Csr Communication ◽  
Corporate Social ◽  
The Impact

While engaging in corporate social responsibility (CSR) has gradually become mainstream in the business context, the investigation of CSR communication and its effectiveness remains limited. This study examines how environmental CSR communication affects consumer perception and behavior through an experiment design. We distinguish three CSR communication factors—message content (climate responsibility vs. sustainable use of natural resources), message style (greenhushing vs. uniform vs. greenwashing) and praise tactics (consumer praise vs. company praise)—and assess their impacts on consumer trust, purchase intention and consumer advocacy, respectively. We also investigate the moderating role of attributed intrinsic and extrinsic corporate motives on engaging in environmental CSR. An online experiment (N = 304) revealed that a uniform message style outperforms the other two styles, whereas greenwashing is found to be least effective. In addition, attributed intrinsic corporate motives moderate the impacts of environmental CSR communication on consumer trust, purchase intention and consumer advocacy, respectively. No moderation effect was found for attributed extrinsic corporate motives. The findings provide important implications for effective environmental CSR communication with respect to specific message styles and attributed corporate motives.

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