An Investigation of Variation in Brand Growth and Decline across Categories

2015 ◽  
Vol 57 (3) ◽  
pp. 347-356 ◽  
Author(s):  
Giang Tue Trinh ◽  
Zachary William Anesbury

This study investigates the variation in brand growth and decline across many different product categories. It uses recent consumer panel data from the UK, covering 639 brands across 28 categories, including food, personal care, home care and pet food, over a five-year period from 2008 to 2012. Consistent with the literature, the study finds that most brands in the consumer packaged goods market are stationary, as only 14% of the brands change their market share by more than three points. However, the study discovers that some categories are more dynamic than others. The percentage of brands that change their share by more than three points is different across the categories, varying from 0% to 44%. The study further examines some potential factors that can affect the variation and finds that category penetration and purchase frequency have significant effects on the variation. The lower the category penetration and category purchase frequency, the lower the brand share stationarity. On the other hand, proportion of sales on promotion in the category and new SKU introductions do not have a significant effect on the variation.

2015 ◽  
Vol 43 (7) ◽  
pp. 634-651 ◽  
Author(s):  
Daniel Ellström

Purpose – The purpose of this paper is to explore supplier integration in the assortment management of builders’ merchants (BMs) by identifying potential factors enabling supplier integration and potential factors mediating the success of supplier integration. Design/methodology/approach – A qualitative case study method was used, in which interviews and participative observations were conducted with a timber supplier and BMs in the UK. Findings – The likelihood that a supplier and a retailer will implement supplier integration is positively affected by the retailer’s format as a large chain with several product categories represented in its stores and the retailer’s trust in the supplier. Effectiveness and efficiency of supplier integration is mediated by the number of different retail formats represented by the retailers, the ability of the supplier to determine cost drivers in its operations and a homogeneous market, meaning that local circumstances have limited effect on demand. Research limitations/implications – The findings are exploratory and further testing of the propositions, using a wider empirical sample, is required. The paper extends theories relating to resource complementarity and suggests that a resource complementarity framework can be applied in relationships other than alliances. Practical implications – This paper suggests when incorporation of supplier resources is possible to implement and when it is likely to succeed. Originality/value – This paper uses a contingency perspective to explore supplier integration and targets individual buyer-supplier relationships. It uses a dyadic perspective and considers how supplier integration affects the dyad, rather than only the buyer.


2021 ◽  
Author(s):  
Rafael Becerril-Arreola ◽  
Randolph E. Bucklin ◽  
Raphael Thomadsen

The authors study the effect of changes in the United States income distribution on assortment size in the mainstream grocery channel. Census demographics for 1,711 counties are matched to local assortment data from Nielsen in 944 grocery product categories from 2007 to 2013. The authors show that holding other demographics constant, assortment size increases with higher average income but decreases with greater income dispersion. This pattern holds for several specifications of assortments at the local level: the number of category Universal Product Codes (UPCs), number of brands, number of products per brand, and horizontal and vertical dimensions of assortments. The results suggest that increased income dispersion (holding other factors constant) reduces both horizontal and vertical differentiation. The effect sizes are similar for private labels and branded products, but large brands lose proportionally more UPCs than small brands when income dispersion rises. Potential mechanisms underlying the results are also explored, with evidence that a hollowing out of the middle class along with Engel’s law of expenditure explain a significant portion of this effect. The findings also offer insights for consumer packaged goods manufacturers that might help them allocate resources to expand shelf presence or defend current positions. This paper was accepted by Matthew Shum, marketing.


2004 ◽  
Vol 15 (1) ◽  
pp. 73-90 ◽  
Author(s):  
Mark Barratt

As part of organizations' drive towards supply chain integration. Collaborative Planning (CP) emerged in the late 1990s. Lack of visibility of demand (in the form of point of sale data) and inventory holding status across the supply chain, together with adversarial relationships between trading partners remain as significant barriers to the goal of supply chain integration. Collaborative planning, originating from the consumer packaged goods industry, is an approach that promises to overcome these barriers, and seeks through joint planning and development of a clearer understanding of the dynamics of the supply chain replenishment process to deliver some of the promised benefits of actual supply chain integration. A case study of six organizations across three tiers of a supply chain in the UK grocery sector identifies many critical enablers and inhibitors at strategic, tactical and operational levels, both between and within the case study organizations.


2019 ◽  
Author(s):  
Shirsho Biswas ◽  
Pradeep K. Chintagunta ◽  
Sanjay K. Dhar

Healthcare ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 767
Author(s):  
Connie Lethin ◽  
Andrea Kenkmann ◽  
Carlos Chiatti ◽  
Jonas Christensen ◽  
Tamara Backhouse ◽  
...  

The COVID-19 pandemic has affected care workers all over the globe, as older and more vulnerable people face a high risk of developing severe symptoms and dying from the virus infection. The aim of this study was to compare staff experiences of stress and anxiety as well as internal and external organizational support in Sweden, Italy, Germany, and the United Kingdom (UK) in order to determine how care staff were affected by the pandemic. A 29-item online questionnaire was used to collect data from care staff respondents: management (n = 136), nurses (n = 132), nursing assistants (n = 195), and other healthcare staff working in these organizations (n = 132). Stress and anxiety levels were highest in the UK and Germany, with Swedish staff showing the least stress. Internal and external support only partially explain the outcomes. Striking discrepancies between different staff groups’ assessment of organizational support as well as a lack of staff voice in the UK and Germany could be key factors in understanding staff’s stress levels during the pandemic. Structural, political, cultural, and economic factors play a significant role, not only factors within the care organization or in the immediate context.


2018 ◽  
Vol 83 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Wiebke I.Y. Keller ◽  
Barbara Deleersnyder ◽  
Karen Gedenk

Managers often use popular events, such as the Olympics, to advertise their brands more heavily. Can manufacturers and retailers capitalize on these events to enhance the response to their price promotions? This study empirically examines whether the sales response to price promotions is stronger or weaker around events than at nonevent times, and what factors drive this relative promotion response. Studying 242 brands from 30 consumer packaged goods categories in the Netherlands over more than four years, the authors find that a price promotion offered around a popular event often generates a stronger sales response than the same promotion at nonevent times, with a price promotion elasticity that is 9.3% larger, on average, during events. Still, the variance in relative promotion response across brands and events is high, and the authors identify several drivers that managers should consider before shifting promotions toward event times. Currently, managers often do not take these drivers into account. This study provides guidelines to improve promotional timing decisions in relation to popular events.


2010 ◽  
Vol 69 (4) ◽  
pp. 470-476 ◽  
Author(s):  
M. Elia ◽  
C. A. Russell ◽  
R. J. Stratton

In 2007, the estimated cost of disease-related malnutrition in the UK was in excess of £13×109. At any point in time, only about 2% of over 3 million individuals at risk of malnutrition were in hospital, 5% in care homes and the remainder in the community (2–3% in sheltered housing). Some government statistics (England) grossly underestimated the prevalence of malnutrition on admission and discharge from hospital (1000–3000 annually between 1998 and 2008), which is less than 1% of the prevalence (about 3 million in 2007–2008) established by national surveys using criteria based on the ‘Malnutrition Universal Screening Tool’ (‘MUST’). The incidence of malnutrition-related deaths in hospitals, according to government statistics (242 deaths in England in 2007), was also <1% of an independent estimate, which was as high as 100 000/year. Recent healthcare policies have reduced the number of hospital and care home beds and encouraged care closer to home. Such policies have raised issues about education and training of the homecare workforce, including 6 million insufficiently supported informal carers (10% of the population), the commissioning process, and difficulties in implementing nutritional policies in a widely distributed population. The four devolved nations in the UK (England, Scotland, Northern Ireland and Wales) have developed their own healthcare polices to deal with malnutrition. These generally aim to span across all care settings and various government departments in a co-ordinated manner, but their effectiveness remains to be properly evaluated.


2019 ◽  
pp. 1-15 ◽  
Author(s):  
Laura J. Hughes ◽  
Nicolas Farina ◽  
Thomas E. Page ◽  
Naji Tabet ◽  
Sube Banerjee

ABSTRACTBackground:Over 400,000 people live in care home settings in the UK. One way of understanding and improving the quality of care provided is by measuring and understanding the quality of life (QoL) of those living in care homes. This review aimed to identify and examine the psychometric properties including feasibility of use of dementia-specific QoL measures developed or validated for use in care settings.Design:Systematic review.Methods:Instruments were identified using four electronic databases (PubMed, PsycINFO, Web of Science, and CINAHL) and lateral search techniques. Searches were conducted in January 2017. Studies which reported on the development and/or validation of dementia specific QoL instruments for use in care settings written in English were eligible for inclusion. The methodological quality of the studies was assessed using the COSMIN checklist. Feasibility was assessed using a checklist developed specifically for the review.Results:Six hundred and sixteen articles were identified in the initial search. After de-duplication, screening and further lateral searches were performed, 25 studies reporting on 9 dementia-specific QoL instruments for use in care home settings were included in the review. Limited evidence was available on the psychometric properties of many instruments identified. Higher-quality instruments were not easily accessible or had low feasibility of use.Conclusions:Few high-quality instruments of QoL validated for use in care home settings are readily or freely available. This review highlights the need to develop a well-validated measure of QoL for use within care homes that is also feasible and accessible.


Dementia ◽  
2017 ◽  
Vol 19 (4) ◽  
pp. 1316-1324
Author(s):  
Claire Royston ◽  
Gary Mitchell ◽  
Colin Sheeran ◽  
Joanne Strain ◽  
Sue Goldsmith

There are an increasing number of people living with dementia in care home settings. Recent reports suggest that people who deliver care to residents living with dementia in care homes require specialist support to provide optimum care. To address this need Four Seasons Health Care, the largest provider of care homes within the UK today, sought to design a dementia care framework that enhanced the quality of life for people living with dementia in their care homes. The framework was designed using a robust evidence base, engagement with people living with dementia, their care partners, policy-writers, multidisciplinary professionals and people within the organisation. This paper describes the methodology behind the dementia care framework and outcomes data from the first phase (of 20 care homes that included the care of 451 people living with dementia). The main outcome was a significant improvement in the quality of the lives of residents across biological, psychological, social and spiritual needs.


Sign in / Sign up

Export Citation Format

Share Document