Research on the influence of marketing strategies on the leisure sports consumption based on construal level theory

AbstractSeveral studies in consumer behavior have focused on consumers’ shopping orientation in terms of hedonic and utilitarian shopping. The present research advances a different perspective examining hedonic and utilitarian shopping orientations with the theoretical lenses of construal-level theory. Results from two studies indicate that hedonism relates to higher and utilitarianism to lower construal levels (Study 1). Consequently, individuals tend to prefer desirability-related options when shopping hedonically, and feasibility-related options when shopping in a utilitarian way (Study 2). The findings further show a moderating effect of construal level on the relationship between shopping orientation and choice, consistent with construal-level theory.

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COVID-19, camping and construal level theory

Current Issues in Tourism ◽

10.1080/13683500.2021.1895730 ◽

2021 ◽

pp. 1-5

Author(s):

Christopher A. Craig ◽

Siyao Ma ◽

Ismail Karabas

Keyword(s):

Construal Level Theory ◽

Construal Level

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Relative Importance of Determinants Towards Users’ Privacy Disclosure on Social Network Sites by Privacy Invasion Experience Based on Construal Level Theory

2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) ◽

10.1109/ieem45057.2020.9309833 ◽

2020 ◽

Author(s):

L. T. Huang ◽

J. D. Leu

Keyword(s):

Social Network ◽

Social Network Sites ◽

Construal Level Theory ◽

Construal Level ◽

Relative Importance ◽

Privacy Invasion

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Influence of Psychological Distance on People’s Willingness to Help Accident Victims: Discrepancies Between Implicit and Explicit Inferences

SAGE Open ◽

10.1177/21582440211033251 ◽

2021 ◽

Vol 11 (3) ◽

pp. 215824402110332

Author(s):

Yuri Taniguchi ◽

Tomoko Ikegami

Keyword(s):

Causal Attribution ◽

Psychological Distance ◽

Construal Level Theory ◽

Situational Factors ◽

Construal Level ◽

Cognitive Elaboration ◽

Willingness To Help ◽

Helping Behaviors ◽

Implicit And Explicit

Drawing on construal-level theory, this study explored how a sense of psychological distance from an accident influences people’s willingness to help victims. We conducted a scenario experiment with a sample of 81 Japanese undergraduates. Participants were presented with a short scenario describing an accident that happened on either a distant or a nearby mountain. The results show that the greater the distance perceived by participants from the accident, the more likely they were to infer negative traits about the victim at an implicit level. However, the more they inferred negative traits at an implicit level, the more likely they were to attribute the cause of the accident to external situational factors, at an explicit level. Finally, explicit external causal attribution aroused greater sympathy for the victim, resulting in an increased willingness to help. This discrepancy between implicit and explicit inferences was discussed in terms of cognitive elaboration, in which people engage in helping behaviors when they feel responsible for the fate of the victim.

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