scholarly journals Pembentukan Personal Branding K-pop Influencer Melalui Media Sosial Instagram (Studi Kasus pada Akun Instagram @Kimdarlings)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 354
Author(s):  
Muhammad Fauzan Azhar ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Qualitative Approach ◽  
Personal Life ◽  
Case Study Method ◽  
Positive Image ◽  
Digital Era ◽  
Personal Branding ◽  
Character Building

This study will discusses about the personal branding of the influencers (@Kimdarlings) through Instagram. Nowadays, media focuses on the existence of users by facilitating them in their activities. As for the development of the digital era, social media is used as medium for disseminating information. This led to innovation, like influencers who did their branding through social media. This study aims to determine how the formation of personal branding is used by (@Kimdarlings) as K-Pop Influencer through social media Instagram. This study used the concepts of personal branding, influencers and social media. In this research used a descriptive qualitative approach with the case study method. The findings are the formation of @Kimdarlings personal branding has seven personal branding concepts including specialization (@Kimdarlings as K-Pop enthusiasts has only been a fan of one fandom), personality (character building as a splashy or cheerful person on Instagram), differences (fangirling contents as a differentiation from other influencers), visible (@Kimdarlings consistency of doing cover dance from Korean boybands and girl bands publicly and continuously), unity (the personal life of @Kimdarlings work in line with the brand she formed), persistence (based on her principle,she only uploading contents about K-Pop), and goodwill (giving a positive image to her followers).Penelitian ini membahas personal branding influencer (@Kimdarlings) melalui Instagram. Sekarang ini, media memfokuskan pada eksistensi pengguna dengan memfasilitasi mereka dalam beraktivitas. Seiring perkembangan era digital, media sosial dimanfaatkan sebagai media penyebaran informasi. Hal ini memunculkan inovasi yaituinfluencer yang melakukan branding melalui Instagram. Penelitian ini bertujuan untuk mengetahui bagaimana pembentukan personal branding yang digunakan oleh (@Kimdarlings) sebagai K-Pop Influencer melalui media sosial Instagram. Konsep yang digunakan dalam penelitian ini adalah konsep personal branding, influencer, media sosial. Metode penelitian yang digunakan adalah pendekatan kualitatif jenis deskriptif dengan metode studi kasus. Hasil temuan bahwa pembentukan personal branding@Kimdarlings sebagai K-Pop influencer melalui Instagram memiliki Tujuh konseppersonal branding tersebut adalah spesialisasi (@Kimdarlings sebagai penyuka K-Pophanya menggemari satu fandom), kepribadian (pembentukan karakter di Instagram yang heboh atau ceria), perbedaan (konten fangirling yang berbeda dengan influencer lainnya), terlihat (@Kimdarlings konsisten melakukan cover dance dari boyband dan girlband Korea secara publik dan secara terus menerus), kesatuan (kehidupan pribadi yang @Kimdarlings bentuk sejalan dengan brand yang dibentuknya), keteguhan (berpegang teguh pada prinsip bahwa ia hanya akan mengunggah konten tentang K-Pop), dan nama baik (memberikan citra positif bagi pengikutnya).

scholarly journals Komunikasi Interaktif Nikon Ambassador Dalam Mempertahankan Citra Merek (Studi Kasus Akun Media Sosial Instagram @Sukiminthio)

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 365
Author(s):  
Ignacia Ardelia ◽  
Gregorius Genep Sukendro
Keyword(s):  
Social Media ◽  
Marketing Communication ◽  
Case Study Method ◽  
Interactive Communication ◽  
The Public ◽  
Additional Information ◽  
Positive Image ◽  
Digital Era ◽  
Brand Ambassadors

In today's digital era, marketing communication activities are supported by the presence of social media. Social media, one of which is Instagram, allows users to get additional information about a brand through contents uploaded by Brand Ambassadors. Brand Ambassador as a bridge of communication between brands and users, is one important factor in maintaining a positive image of a brand. This study aims to find out how interactive communication is carried out by Nikon Ambassador’s Sukimin Thio on Instagram. This research uses descriptive qualitative approach and case study method. Instagram is very suitable as Nikon marketing communication media that target Millenials (young people), besides that interactive communication carried out by Sukimin as Nikon Ambassador plays an important role in maintaining a positive brand image. Sukimin's interactive communication is done every day by replying to each comment, Direct Message, presenting content that is liked by followers, and utilizing the features found on Instagram to the fullest. The conclusion from the results of this study is through interactive communication, the public become more convinced that Nikon is a good product and get comfort in discussing Nikon products. Sukimin's image as someone inspiring and fun on social media and also his youthful personality is the same as the image that Nikon Indonesia wants to form. With the presence of Nikon Ambassador helping Nikon Indonesia to increase credibility, selling points, as well as maintaining a positive image. Di era digital saat ini, kegiatan komunikasi pemasaran didukung oleh hadirnya media sosial. Media sosial salah satunya Instagram memungkinkan pengguna untuk mendapatkan informasi tambahan mengenai suatu merek melalui konten yang diunggah oleh para Brand Ambassador. Brand Ambassador sebagai jembatan komunikasi antara merek dan pengguna, menjadi salah satu faktor penting dalam mempertahankan citra positif sebuah merek. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi interaktif yang dilakukan oleh Nikon Ambassador Sukimin Thio di Instagram. Penelitian ini menggunakan pendekatan kualitatif deskriptif dan metode studi kasus. Instagram sangat cocok sebagai media komunikasi pemasaran Nikon yang targetnya Millenials (anak muda), selain itu komunikasi interaktif yang dilakukan Sukimin sebagai Nikon Ambassador berperan penting dalam mempertahankan citra positif merek. Komunikasi interaktif dilakukan Sukimin setiap hari dengan cara membalas tiap-tiap komentar, Direct Message, menyajikan konten yang disukai pengikut, serta memanfaatkan fitur yang terdapat pada Instagram secara maksimal.  Simpulan dari hasil penelitian ini adalah melalui komunikasi interaktif khalayak menjadi lebih yakin bahwa Nikon adalah produk yang bagus dan mendapatkan kenyamanan dalam berdiskusi mengenai produk Nikon. Citra Sukimin sebagai seseorang menginspirasi dan menyenangkan di media sosial serta kepribadiannya yang anak muda sama seperti citra yang ingin dibentuk Nikon Indonesia. Dengan adanya Nikon Ambassador membantu Nikon Indonesia untuk meningkatkan kredibilitas, nilai jual, juga mempertahankan citra yang positif.

Sports Journalism: Self-Censorship, Ethics and Lived Experience in the Digital Era.

2020 ◽  
Author(s):  
◽  
Tom Bradshaw
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Ethical Issues ◽  
Theoretical Perspective ◽  
Professional Experience ◽  
Homogeneous Sample ◽  
Sports Journalism ◽  
Digital Era ◽  
Qualitative Approaches

This thesis examines the major ethical issues experienced by UK sports journalists in the course of their practice in the modern digital media landscape, with a particular focus on selfcensorship. In tandem, it captures the lived professional experience of sports journalists in the digital era. My own professional experience is considered alongside the experiences of interviewees and diary-keepers. Initially, an exploratory case study of the work of investigative journalist David Walsh is used to highlight key ethical issues affecting sports journalism. A Kantian deontological theoretical perspective is articulated and developed. Qualitative approaches, specifically Interpretative Phenomenological Analysis and autoethnography, are then used to provide an original analysis of the research objectives, enhanced by philosophical analysis. Ten in-depth, semi-structured interviews are conducted with a homogeneous sample of UK sports journalists, while diaries kept by three different journalists provide another seam of data. Reflective logs of my own work as a sports journalist provide the basis for autoethnographic data. The main log runs for two-and-half years (2016- 19) with a separate additional log covering the 2019 Rugby World Cup in Japan. The semistructured interviews, diaries, autoethnography and case study are synthesized. The thesis explores how social media has introduced a host of ethical issues for sports journalists, not least the handling of abuse directed at them. Social media emerges as a double-edged sword. One of its most positive functions is to raise the standard of some journalists’ output due to the greater scrutiny that reporters feel they are under in the digital era, but at its worst it can be a platform for grotesque distortion and for corrupting sports journalists’ decision-making processes. Self-censorship of both facts and opinions emerges as a pervasive factor in sports journalism, a phenomenon that has been intensified by the advent of social media. Sports journalists show low engagement with codes of conduct, with the research suggesting that participants are on occasion more readily influenced by self-policing dynamics. This project captures vividly sports journalists’ personal involvement and emotional investment in their work, and reconsiders the ‘toy department’-versus-watchdog classification of sports journalists. The thesis concludes with recommendations for industry, including the introduction of formal support for sports journalists affected by online abuse.

scholarly journals Strategy to fulfill primary school students’ information needs in the digital era

2018 ◽  
Vol 74 ◽  
pp. 08016
Author(s):  
Tria Nur Aisyah ◽  
Kiki Fauziah
Keyword(s):  
Primary School ◽  
Information Needs ◽  
Document Analysis ◽  
Qualitative Approach ◽  
The Internet ◽  
Case Study Method ◽  
Primary School Students ◽  
School Students ◽  
Digital Era

This study discusses the strategy of meeting the needs of information on primary school students in the digital age. The purpose of this study is to identify the strategy to fulfil the information needs of primary school students in the digital era today. This research uses a qualitative approach with case study method. Data collection was done by interview and document analysis. The results of this study indicate that the strategy of fulfilling the information needs of the students of SDN Bendungan Hilir 12 are first through the printed book and then if the printed book does not meet the needs of the information then the students use the internet as a medium in finding information to meet the information needs. Also, when students get information over the internet, to verify the truth of the information, they ask the nearest person who is trusted by the student.

scholarly journals TRAVEL SELFIE DAN DESTINATION IMAGE: STUDI KASUS TAMAN BUNGA JALAN JALUR LINGKAR SELATAN (JJLS) YOGYAKARTA

2018 ◽  
Author(s):  
Ari Yuniarso ◽  
Tri Wiyana ◽  
Arif Zulkarnain ◽  
Iwan Khrisnanto
Keyword(s):  
Social Media ◽  
Alternative Media ◽  
Qualitative Approach ◽  
Destination Image ◽  
Online Information ◽  
Case Study Method ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
The Masses

<p>Fotografi dan pariwisata saat ini dianggap tidak dapat dipisahkan. Secara umum, tren yang terjadi dalam fotografi serta teknologinya telah berubah secara signifikan dan telah menjadi jauh lebih kompleks dan berbasis <em>online</em><em> media</em>. Media sosial dan beberapa jejaring sosial telah muncul sebagai suatu fenomena yang sebagai sumber informasi online baru yang dibuat, diinisiasi, diedarkan dan digunakan oleh konsumen yang bermaksud untuk mendidik satu sama lain tentang produk, merek, layanan, kepribadian, dan masal. Pembahasan dalam penelitian ini adalah tentang <em>travel selfie</em> sebagai media alternatif promosi destinasi wisata. Obyek penelitian ini berdasarkan fenomena kebun bunga di sepanjang pinggir Jalan Jalur Lintas Selatan(JJLS) Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data yang akan dianalisis adalah hasil <em>interview</em> pengunjung dan pemilik kebun bunga. Juga dilakukan pengamatan foto-foto yang muncul di media sosial untuk melihat respon terhadap obyek wisata tersebut. Tujuan penelitian ini untuk mengetahui kategori paling populer terhadap suatu citra destinasi, dan selanjutnya analisa deskripsi dilakukan untuk mendapatkan model bahwa <em>travel selfie</em>dianggap sebagai elemen yang lebih penting untuk media alternatif destinasi wisata.</p><p> </p><p><strong>Kata Kunci: </strong>travel selfie, social media, destination image</p><p> </p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong><strong><em>:</em></strong><em></em></p><h5><em>Photography and tourism are now considered inseparable. In general, trends in photography and technology have changed significantly and have become much more complex and online-based media. Social media and social networks have emerged as a phenomenon as a new source of online information created, initiated, circulated and used by consumers who intend to educate each other about products, brands, services, personalities, and the masses. The discussion in this study is about travel selfie as an alternative media promotion of tourist destinations. The object of this research is based on flower garden phenomenon along the edge of Jalan Jalur Lintas Selatan (JJLS) of Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. This research uses qualitative approach with case study method. The data to be analyzed is the result of interviews of visitors and flower garden owners. Also observed photographs appearing on social media to see the response to these attractions. The purpose of this research is to know the most popular category of destination image, and further description analysis is done to get the model that travel selfie considered as more important element for alternative media of tourist destination.</em></h5><p><strong><em> </em></strong></p><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>travel selfie, social media, destination image</em></p>

scholarly journals Pemanfaatan Media Sosial Instagram Pada Online Shop @ivoree.id dalam Memasarkan Produk

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 135
Author(s):  
Jesslyn Jesslyn ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Literature Study ◽  
The World ◽  
Online Business ◽  
Use Of Social Media ◽  
Collection Methods

Social media creates changes in the world of marketing, especially promotion and advertising that results in the creation of online business trends. Ivoree is a local brand that sells women's shoes through Instagram to make sales, Ivoree started selling since September 2019 through Instagram social media. Ivoree began to experience development and use social media Instagram as its main promotional tool. The purpose of this study was to find out how to use Ivoree Instagram social media. The concept used in this research is the use of Instagram social media in marketing products. This research uses a qualitative approach with a case study method. While the data collection methods used are interviews, observation, documentation, and literature study. The results of this study are the use of social media on Instagram by uploading content and using features provided by Instagram to interact with followers, Ivoree also endorsed influencers on Instagram to attract the attention of its target market.Media sosial menciptakan perubahan pada dunia pemasaran khususnya promosi dan periklanan yang mengakibatkan terciptanya tren bisnis online. Ivoree merupakan merek lokal yang menjual sepatu perempuan melalui Instagram untuk melakukan penjualan. Ivoree mulai berjualan sejak September 2019 dan menggunakan media sosial Instagram sebagai alat promosi utamanya. Tujuan penelitian ini untuk mengetahui bagaimana pemanfaatan media sosial instagram Ivoree. Konsep yang digunakan dalam penelitian ini adalah pemanfaatan media sosial Instagram dalam memasarkan produk. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Sedangkan metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan studi kepustakaan. Hasil dari penelitian ini adalah pemanfaataan media sosial di Instagram dengan mengunggah konten dan menggunakan fitur yang disediakan Instagram untuk berinteraksi dengan pengikutnya. Ivoree juga meng-endorse influencer di Instagram untuk menarik perhatian target pasarnya.

scholarly journals KEBERLANJUTAN JURNALISTIK SEHAT DI ERA KONVERGENSI DARING SUARASURABAYA.NET DENGAN PENDEKATAN ENGAGEMENT PYRAMID

2019 ◽  
Vol 5 (02) ◽  
pp. 177
Author(s):  
Anak Agung Istri Prihandari Satvikadewi ◽  
Irmasanthi Danadharta ◽  
Bambang Aprianto
Keyword(s):  
Social Media ◽  
News Media ◽  
High Speed ◽  
Online Journalism ◽  
Case Study Method ◽  
Digital Era ◽  
Media Platform ◽  
The Media ◽  
The Creation

<p>ABSTRACT</p><p>The approach of engagement pyramid, which is a response to the increasingly complex relations between consumers and producers in the digital era, offers a solution so that the sustainability of an organization, product or a particular brand can be maintained, through one key concept: engagement. Applying the approach of the engagement pyramid in online journalism enables the creation of a healthy journalistic process, because the demands of high speed verification and curation procedure of the news or other journalistic products can still be fulfilled through the stages of engagement. The stages of engagement include watching, sharing, commenting, producing and curating. This article is a summary of research on the application of engagement pyramid in the news media portal http://suarasurabaya.net. With the case study method, Suara Surabaya dot Net was chosen as a subject based on meeting criteria as convergent media. As a result, the pyramid engagement approach has implications for the continuity of good relations between the media and listeners, which also have consequences on the structure of the writings as the product of online journalism, considering that media platform used (radio, portal, social media and micro blogging) each has specific characteristics.</p><p><strong>Keywords: Engagement Pyramid, Healthy Journalistic, Online Convergence, Suarasurabaya.net.</strong></p><p>ABSTRAK</p><p>Pendekatan engagement pyramid yang merupakan respon terhadap semakin kompleksnya relasi antara produsen di era digital dan konsumen, menawarkan jalan tengah agar keberlanjutan sebuah organisasi, produk maupun brand dapat terjaga, melalui satu konsep kunci yaitu keterlibatan. Pendekatan piramida keterlibatan dalam jurnalisme daring memungkinkan terciptanya proses jurnalistik yang sehat, karena meskipun dalam tuntutan kecepatan yang tinggi, verifikasi dan kurasi berita atau produk jurnalistik lainnya tetap tetap bisa dilakukan melalui tahap-tahap keterlibatan. Tahap-tahap keterlibatan tersebut meliputi watching, sharing, commenting, producing dan currating. Artikel ini merupakan ringkasan dari penelitian tentang penerapan engagement pyramid di media portal berita http://suarasurabaya.net. Dengan metode studi kasus, Suara Surabaya dot Net dipilih sebagai subjek berdasarkan pemenuhan kriteria sebagai media konvergen. Hasilnya, pendekatan engagement pyramid selain berimplikasi pada keberlanjutan hubungan baik antara media dengan pendengar juga berkonsekuensi pada struktur penulisan produk jurnalistik, mengingat masing-masing platform media yang digunakan (radio, portal, media sosial dan micro blogging) memiliki karakteristik yang spesifik.</p><p><strong>Kata Kunci: Engagement Pyramid, Jurnalistik Sehat, Konvergensi Daring, Suarasurabaya.net.</strong></p>

scholarly journals IMPLEMENTASI PENDIDIKAN KARAKTER DALAM MEMBANGUN KEMANDIRIAN DAN DISIPLIN SISWA DI MTsN KANIGORO KRAS KAB. KEDIRI

2014 ◽  
Vol 2 (1) ◽  
Author(s):  
Agus Dwi Santosa
Keyword(s):  
Character Education ◽  
Qualitative Approach ◽  
Student Discipline ◽  
Case Study Method ◽  
Self Reliance ◽  
Factors Influencing ◽  
Self Development ◽  
Character Building

This study tries to answer the following questions: 1) How is the implementation of character education in self-reliance and discipline to build students character in MTsN Kanigoro, Kras District, Kediri; 2) What factors that influence the implementation of character education in self reliance and discipline to build students character in MTsN Kanigoro Kras District. Kediri. This study uses a qualitative approach with case study method. The results reveal that character education is implemented through planning, integrated implementation through instruction, character building through self-development, while factors influencing the implementation are classified into two: internal and external factors.Keywords: Character Education, Independence, Student Discipline.

scholarly journals PENGEMBANGAN KURIKULUM PAI DI SMP DARUL HIKAM INTERNASIONAL SCHOOL DALAM RANGKA PENGUATAN PENDIDIKAN KARAKTER

2019 ◽  
Vol 6 (1) ◽  
pp. 80
Author(s):  
Nurul Karin ◽  
Agus Fakhruddin
Keyword(s):  
School Culture ◽  
Data Collection ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Academic Abilities ◽  
Character Building

Abstract. This research is motivated by the practice of PAI in schools that is not optimal, especially because of the lack of study hours. Seeing this problem, the development of the PAI curriculum is very important to be carried out, both by the relevant institutions and by the PAI teachers themselves. The purpose of this study is to determine and analyze the development of PAI objectives, the development of PAI substance, the development of PAI implementation, and the development of PAI evaluation. This research uses a case study method using a qualitative approach. Data collection techniques are carried out by interview, observation and documentation study. Based on the results of the study, it is found that the development of the goal of PAI is to develop academic abilities and promote the values of Islamic character in students. The development of the substance of PAI was developed into two forms, namely the intracuricular form (Tarjamah subjects) and the form of school culture (Tahfidz and Taqwa Character Building (TCB)). The development of the evaluation of the PAI curriculum was carried out in two activities, namely the evaluation by each of Darul Hikam school unit and the evaluation by a special team from the Darul Hikam Foundation.Abstrak. Penelitian ini dilatarbelakangi oleh praktik  PAI  di  sekolah yang kurang  maksimal, terutama karena minimnya jam pelajaran.  Melihat permasalahan ini, maka pengembangan kurikulum PAI menjadi sangat penting untuk dilakukan, baik oleh lembaga terkait maupun oleh guru PAI sendiri. Tujuan penelitian ini untuk mengetahui dan menganalisis: pengembangan tujuan PAI, pengembangan substansi PAI, pengembangan implementasi PAI, dan pengembangan evaluasi PAI. Penelitian ini menggunakan metode studi kasus dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data dilakukan dengan cara wawancara, observasi dan studi dokumentasi. Berdasarkan hasil penelitian, ditemukan bahwa pengembangan tujuan PAI adalah mengembangkan kemampuan akademik serta mengedepankan nilai-nilai karakter Islam pada diri siswa. Adapun pengembangan substansi PAI dikembangankan ke dalam dua bentuk, yaitu bentuk intrakurikuler, berupa mata pelajaran Tarjamah dan bentuk school culture (pembiasaan sekolah) berupa Tahfidz dan Taqwa Character Building (TCB). Pengembangan evaluasi terhadap kurikulum PAI dilaksanakan dalam dua kegiatan yakni evaluasi oleh masing-masing unit sekolah Darul Hikam dan evaluasi oleh tim khusus dari Yayasan Darul Hikam. 

scholarly journals Analisis Penerapan E-Government dan Perubahan Interaksi Sosial setelah Mediatisasi di Desa Karang Bajo, Lombok

2017 ◽  
Vol 9 (2) ◽  
pp. 176
Author(s):  
Wulan Purnama Sari
Keyword(s):  
Social Interaction ◽  
New Media ◽  
Rural Areas ◽  
Urban Areas ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Digital Era ◽  
Use Of Technology ◽  
The Media

<em>In Indonesia, the digital era is not only brings difference for people residing in urban areas, but also in rural areas that do not have adequate access in terms of resources. As one example is a village in the province of Lombok named Karang Bajo. Karang Bajo village apply it’s government with the use of technology and new media, in other words Karang Bajo Village has introduced a system of E-Government. This is in line with the concept mediatization which can be interpreted as the most important concepts to understand the importance of the media on culture and society. The study was conducted using a qualitative approach and case study method. The results from this research is E-Government applied in Karang Bajo village is still in the billboards stage with primaly puspose because constitution UU No. 6 (2014). The presence of E-Government didn’t bring any changes in society’s social interaction.</em>

scholarly journals Analysis of strategy for meeting students’ information needs in the digital era

2018 ◽  
Vol 74 ◽  
pp. 08015
Author(s):  
Gardito Qastalani ◽  
Kiki Fauziah
Keyword(s):  
Data Collection ◽  
Search Engine ◽  
Information Needs ◽  
Qualitative Approach ◽  
The Internet ◽  
Case Study Method ◽  
Digital Era

This research focused on the strategy of fulfilling students’ information needs in the digital era.The purpose of this study is to identify strategies for meeting the informa6tion needs of students in the current digital era. This study uses a qualitative approach and case study method. Data collection is done by interviewing, observing, and analysing documents. The results of this study show that the strategy of fulfilling the information needs of students is by prioritising the internet such as e-journal, e-book, or search engine.

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